What is SEO / Search Engine Optimization?
What is SEO or Search Engine Optimization?
SEO is the abbreviation of Search Engine Optimization which is a method or techniques that use for improve the quality of traffic on your website through organic search engine results. Apply these SEO techniques and methods will help to boost your website ranking in the most popular search engines like Google, Bing, Yahoo and others.Keep in mind that SEO is also stands for Search Engine Optimizer who performs online marketing activities for site to achieve the goals and get top position in the SERP (Search Engine Result Page) on different keywords or search phrases that are relevant to the website products or services.
What is Search Engine?
A search engine is a set of software programs that is designed to find the relevant information on the internet and in return, display a list of search results that containing those specific keyword phrases or search terms.
In today’s digital world, there are many types of search engines available on the internet but Google, Bing and Yahoo are the top three Search Engines that have more than 80% market share of the Internet Search through world wide web. DuckDuckGo is very new but capturing the search market rapidly because they provide full privacy and do not use filters for personalized search results.
How Search Engine Works
Search Engine works like a library and based on a set of programs that included Crawling, Indexingand Retrieving.
Web Crawling is also called Web Indexing, this is an automated program that copies your web pages and fetch all the data for indexing and also follows the links on each web page.
Web Indexing is also known as Internet Indexing which is a process to analyzes web pages and indexing the contents including body text, images and links to discover other web pages.The smart computer software quickly stored and organized all the information in its database to find right matches for the query.
After index all the information, the search engine display the most relevant results based on the quality of content, URL structure, html tags, number of backlinks and other ranking factors.
Types of SEO (Search Engine Optimization)
According to the definition of Search Engine Optimization, there are two types of SEO including On-Page Optimizationand Off-Page Optimizationthat consists of most important “ranking factors” of any Search Engine especially Google.
On-Page Optimization is the basic part of Search Engine Optimization, it is a method of update website pages that helps to get better search engine ranking.On-Site SEO factors are including Quality of Content, Title Tags, Meta Description, URL Structure, Heading Tags, Image ALT Text and Internal Linking. On-Page Optimization is a huge chapter which I will explain in my next post.
Off-Page Optimization is also called “Link Building” which is a long term and time taking processthat include to get backlinks (Incoming Links) that pointing TO your site FROM high authority sites. Search Engines like Google give high value to those external links that are coming to your pages which also helps to improve your website ranking in SERP.
Off-Site SEO Activities are including Business Listings, Articles Submissions, Guest Blogging, Blog Directory Submission, Forum Signature Links, Create Web 2.0 Properties, Video Channel Marketing, PDF Documents Sharing and Infographic Submissions. But for all these SEO tasks you need to generate high quality content for grab the reader or viewer’s attention.
Search Engine Optimization Techniques / Methods:
In the above, I explained about the TYPES of SEO and in this section we are talking about the techniques and methods for Search Engine Optimization.
There are two types of SEO Techniques or Methods:
White Hat SEO:
The term “White Hat” is the most effective SEO technique to increase traffic and improve the website ranking in the search results. A good Search Engine Optimization method is to follow the search engine guide lines and properly optimize meta tags, content optimization, URL structures and link acquisition. With the help of White Hat SEO Techniques you can achieve goals with long lasting growth of your site rankings.
Black Hat SEO:
Based on the term “Black Hat” is a process of Search Engine Optimization that violates the search engine guide lines and take the advantage of search engine algorithm’s weakness or bugs in order to get high website rankings. The Black Hat SEO techniques are including keyword stuffing, cloaking, link spamming, duplicate content, hidden text and links.
Search Engine Ranking Factors
In the world of search marketing every site owner wants to come on the top and maximize their ROI (Return on Investments). Search Engines like Google continuously updating their Algorithms to provide the better search experience for their users. There are hundreds of Ranking Factors that are involved to get top rank but it is not possible to perform all SEO activities at the same time. You need to keep an eye on Latest Google Updates and find out the current ranking factors.
In my next Post I will share the List of Top 10 Search Engine Ranking Factors in 2018
According to a Senior Strategist of Quality Search at Google Inc, Good Quality Content is the main and important ranking factor but also links does matters.
How To Get Top Ranking
It is not a big deal to rank a web page or website on a particular keywords or search phrase but it require smart working and proper website optimization so that Search Engine will understand your content and user intent and then you can grab top slots.
Furthermore, write good quality content is essential for success to get top raking in SERP, because Google will understand that people are spending more time on your web page that shows your pages have the most relevant information which will make it authoritative.
Key-Points for Higher Ranking
For website ranking and increase traffic, you need to focuson technical issues, better user experience, website is secure and safe for browsing, most relevant and high quality content will help to get the best results and top rankings.
Need to Consider the Following Steps:
Find the right combination of Keywords/Phrases/ Search Terms (Make sure they high search volume)
Perform proper On-Page Optimization including Meta title, heading tags & image optimization.
Utilize Keywords / Search Terms in the Page Content with heading such as H1, H2, H3 H4, H5 and H6.
Make sure website is error free, fast speed and easy navigations, internal linking structure, sitemap integration, site theme responsiveness (mobile friendly).
After completion of On-Site Optimization then start Off-Site Optimization which is also called Link Building and that takes time.
SEO (Search Engine Optimization) in a Nutshell
Here I like to sum it up, SEO Search Engine Optimization) is a technique to optimize your website for both users and search engines, because Search Engines like Google using A.I (Artificial Intelligence) and Machine Learning that helps them to understand the quality of site.
I will recommend to all SEOs, Webmasters, Site Owners and Digital Marketers that do not mess up with the Search Engines especially with Google, because the chances are very high to get de-indexed or loose website traffic due to using Black Hat SEO Techniques.