What SEOs & Webmasters Should Watch At Google I/O 2019

Google I/O 2019 is starting from May 06 and will finish after 3 days, May 09, Thursday. Google I/O is the yearly festival for developers, SEOs and webmaster, where they announced new products, APIs and introduced frameworks. They published an agenda for SEOs and webmasters if they are not able to physically attend that event.  

This event held once-in-a-year, but you can also see and watch the live streamed on YouTube including conferences talks, and cross questioning. Google shared all the links that will bring to specific pages that are most relevant for SEOs and Webmasters. You can watch each session of Google I/O 2019 event – as per Pacific Central time (California time). According to Martin Splitt, it is well worth watching if you are an SEO. 

List of Google I/O 2019 Sessions which is useful to SEOs and Webmasters

• Tuesday, May 7th4pm – Building Successful Websites: Case Studies for Mature and Emerging Markets, with Aancha Bahadur, Charlie Croom, Matt Doyle, Rudra Kasturi, and Jesar Shah

• Wednesday, May 8th10.30am – Enhance Your Search and Assistant Presence with Structured Data, with Aylin Altiok and Will Leszczuk 11.30am – Create App-like Experiences on Google Search and the Google Assistant, with Allen Harvey 11.30am – Rapidly Building Better Web Experiences with AMP, with Adam Greenberg and Naina Raisinghani 6.30pm – Unlocking New Capabilities for the Web, with Pete LePage and Thomas Steiner

• Thursday, May 9th10.30am – Google Search: State of the Union, with John Mueller and Martin Splitt 1.30pm – Google Search and JavaScript Sites, with Zoe Clifford and Martin Splitt

Also Read: 

Google Search Console Monitoring Overall Structured Data Performance

Recently Google published a blog post and announced that they’ve updated their technical webmaster guidelines. Pierre Far, The Webmaster Trends Analyst at Google briefly explained that “new guidelines specifies that you should not block Googlebot to get access JavaScript, CSS, and image files for optimal rendering and indexing. If you block Googlebot it will directly impact on your indexing and harms website rankings in the search results page (SERP)”.

Why Google Updated Technical Webmaster Guidelines?

These updated technical webmaster guidelines also called the holy-grail in our SEO community. Google want to render your web pages and index properly to provide better search results for their users and that is why they have added the fetch and render feature in the Webmaster Tools so webmasters could see how Googlebot renders the page.

I think this is a good news for Googlers, Webmasters, SEOs and Site Owners but its also be a warning for those who do not follow this Updated Webmaster Guidelines. Because it will directly hit your website ranking if you disallow Googlebot in robots.txt file for not to crawl or create a delay.

What You Should Need To Do:

No one wants to lose their rankings, so here I am sharing some helpful tips provided by Google on how to optimize your website to achieve better results in SERP.

• Minify text assets
• Eliminate unnecessary downloads
• Optimize your JavaScript and CSS files
• Optimize all images – Gzip is recommended
• Configure your server to compress resources
• Include progressive enhancement that helps users if their browsers don’t support JavaScript implementation.

Want to learn more about Updated Webmaster Guidelines, see the Google WM Central Blog.