In the world of digital era, nobody likes to use slow website especially if you are on mobile devices and that’s why Google has redesigned Test My Site Tool with new features including speed, competition comparison and shareable reports to build a better mobile experience.  The Vice President, Jerry Dischler published a post  on Google Official Ads Blog and said that

Today we’re introducing two new updates: a top-to-bottom rebuild of Test My Site, and more availability and growth of Rich Communications Services (RCS) Business Messaging.

What Is Test My Site Tool?

This updated and revamped Test My Site Tool is specially designed for site owners to measure their mobile site speed, benchmark and take action on the results from a single platform. Because in the mobile era, it is important to deliver fast and engaging mobile experience where people can learn, find information, DIY (Do it Yourself) and buy products, so that is why Google rebuild its Test My Site Tool with two new features for marketers and business that help to improve their site performance and understand how mobile speed impacts conversions.

The new tool will help site owners and publishers that how they can improve their site performance and understand why slow mobile speed impacts on conversions. With the this Test My Site Tool you can measure mobile site speed and helps to reduce the gap between marketer and developer by delivering actionable steps with simple fixes. I personally used this test my site tool and not happy with the results. Here I like to share the screenshot of SEOBizWorld.com and agreed with that slow mobile site limits your business.

So with the New Test My Site, businesses can now see:

• The speed of both their entire site and of individual pages
• Whether their site/page speed is faster or slower compared to the prior month
• Whether their site speed/page speed ranks Fast, Average, or Slow
• How their site speed compares to others in the industry
• The potential impact of site speed on revenue
• A detailed list of recommended fixes to increase speed on up to 5 pages on their site
• A complete report to share with their team

RCS Business Messaging

SMS Messaging on mobile devices is limited due to 160 characters and very few images, so Google also introduced another feature called RSC (Rich Communications Services) Business Messaging. RCS is a upgraded version of SMS that delivers fast and interactive experiences for rich media, suggested replies and actions through default messaging app.

It is true that slow mobile sites lose potential customers due to loading time. A study shows that the delay of one-second in loading can impact the conversion rate by up to 20%. But it is possible that there are many other reasons for slow mobile site but finally you can find all the technical details with a single click and generate report to share with colleagues. Visit the website here.

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