info@seobizworld.com
+92 (0345)8948126 / +92 (0315)2463270
  • Home
  • About Us
  • Our Portfolio
  • Blog
  • Contact Us
  • Home
  • About Us
  • Our Portfolio
  • Blog
  • Contact Us
  • Home
  • About Us
  • Our Portfolio
  • Blog
  • Contact Us
  • Home
  • About Us
  • Our Portfolio
  • Blog
  • Contact Us
Social Media Tag
Home Posts Tagged "Social Media"

How To Optimize Your LinkedIn Profile To Find Digital Marketing Jobs

Learn tips and tricks for how to find a digital marketing job through LinkedIn.

There is no doubt that due to COVID-19, Digital Marketing Professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide.

So as a Professional Digital Marketer, I decided to dig deep and, using LinkedIn Job Search Navigator, and found that there is a big demand for digital marketing and especially Search Engine Optimizers and PPC Experts as compared to other online marketing jobs.

While there are plenty of places aside from LinkedIn that you might apply for a job or be recruited (including company job boards, classifieds, and other job listing sites), nearly every recruiter or hiring manager will check out your LinkedIn Profile at some point during the hiring process.

Optimize LinkedIn Profile

LinkedIn is the best place to highlight your accomplishments, experiences, and personal brand. Optimizing your LinkedIn profile takes more than just uploading your resume and adding a few accomplishments, though. It requires proper thought in terms of how you structure your profile and the use of the right tools and keywords to optimize your profile.

You need to demonstrate to the potential employer that you are a good fit and stand out from the thousands of other digital marketer profiles. In this blog post, I am going to share the best practices for how to optimize your LinkedIn profile to find a digital marketing job.

LinkedIn Profile Photo and Background

Remember that your LinkedIn profile represents you as a professional. Use a neutral profile picture with a plain background. The picture should only include you; leave your significant other or friends out of the shot.

The background (the image you can put at the very top of your profile) picture should be something related to your industry or hobbies. Use this space to highlight what you are passionate about.

LinkedIn Headline

Customize your LinkedIn headline based on the types of roles you’re seeking and your relevant experience. Highlight results-based specifics, where possible, such as: “Led a team of 8 digital marketers to improve retention by 25% annually.”

For example, a solid digital marketer’s headline could be: “Digital marketer with 5+ years of experience building paid & organic strategies through SEO, SEM, and Email Marketing.”

Complete Your Profile

LinkedIn gives complete profiles more visibility than incomplete ones, so this is a step you don’t want to miss. Fill out all sections in your profile, including:

  • Name
  • Location
  • Industry
  • Contact Information
  • Skills and Endorsements
  • Current Jobs
  • Experiences
  • Accomplishments
  • Interests

Do Not Leave Your Current Job Field Blank

One of the critical parameters in the LinkedIn search algorithm is your current job position. Therefore, do not leave this field empty.  Even if you are unemployed, add something that you are currently working on such as a volunteer role helping someone with digital marketing. Keep in mind that your current job is also the default headline if you haven’t created one.

Select the Right Keywords

Your LinkedIn profile is searchable, so make sure that the terms recruiters generally use to search for professionals like you are on your LinkedIn summary page. Example: For digital marketing jobs, include keywords such as “Digital Marketer,” “SEO,” etc.

Don’t overdo it, as hiring managers and recruiters will be turned off by spammy profiles. Use your primary keywords and only add synonyms when they are appropriate.

Showcase Your Skills, Talent, & Achievements

One of the best features of LinkedIn is that you can showcase links, media, articles to your work directly in the About section. If you have been featured in a magazine or video, you can highlight this. You can share links to your works and completed projects, too. A good portfolio of completed works/projects helps recruiters understand your unique skills and experience.

For example, if you helped a company improve sales with SEO, you could share that, “SEO for example.com improved the visibility of their products on Google, resulting in a 15% increase in sales.”

Add Certifications, Licenses, Experiences

LinkedIn is a unique platform where you can not only list your qualifications, certifications, and licenses but tell the story of your learning and experiences, as well. Google has a handful of certifications, too, which look great on your LinkedIn and are worthwhile simply for the knowledge you’ll gain while studying for the tests.

Posting on LinkedIn

Apart from the above best practices for optimizing your LinkedIn profile, you’ll want to regularly post updates related to digital marketing to increase your visibility on the network. Try sharing your perspective on a project you’ve executed, a summary on new developments in online marketing, or opinions you have about digital marketing news and events.

Summary

Every LinkedIn profile can be optimized! You just need to pay some attention to the details and be thoughtful about what recruiters and the companies you want to work with are looking for in their digital marketing hires.

Also Read: 

LinkedIn Introducing Reactions Tool To Express Yourself

Read More
Muhammad Junaid April 3, 2021
149

Facebook Analytics Will Be Not Available After June 30, 2021

The Analytics Tool Is Going To Shutdown on June 30

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The announcement was secretly published in the Business Help Center post. If you navigate to “analytics.facebook.com” it will redirects users to the announcement, which said that:

“The Analytics Tool will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Analytics Tool on your desktop, click the arrow in the top-right corner of each chart or table.”

What is Facebook Analytics?

Facebook Analytics is used to collect the data from a Facebook page with data from the Facebook pixel. When the data is connected, Analytics can show a conversion path between a customer engaging with a business’s content and eventually making a purchase off of Facebook.

The company did not mention any reason for the closer of the Analytics Tool. Facebook points users to the following business tools to use after Analytics is removed:

Facebook Business Suite: Allows users to manage their Facebook and Instagram business accounts. Offers detailed insights about a business’s audience, content, and trends (but is not available to everyone).

Ads Manager: Lets businesses view, make changes, and see results for Facebook campaigns and ads.

Events Manager: Can help users set up and manage Facebook business tools like the Facebook pixel and Conversions API. Also reports on actions taken on a business’s website, app, and physical store.

While the latest news seems frightening to many marketers, Facebook has been losing momentum for quite some while. Facebook has lofty goals to make Business Suite the only interface businesses need to manage their activity on Facebook, Instagram, and Messenger.

Also Read: 

Facebook Launches Libra Cryptocurrency and Calibra Digital Wallet

Read More
Muhammad Junaid April 1, 2021
149

Facebook Launches Libra Cryptocurrency and Calibra Digital Wallet

A simple global currency and financial infrastructure that empowers billions of people.

 

Facebook is parenting with 27 organizations around the world to start the non-profit Libra Association and going to launch Libra Cryptocurrency and Calibra Digital Wallet, a new subsidiary that will build for Messenger, WhatsApp, and apps on iOS and Android. The Founder and CEO at Facebook, Mark Zuckerberg said that “our mission is to create a simple global financial infrastructure that empowers billions of people around the world”. Libra is powered by block-chain technology and will be launch in 2020.

 

Facebook Global Coin 2020

 

After the launch of this new currency, it will create positive impact on people’s lives because many of them don’t want to carry cash, which can be insecure, or pay extra fees for transfers. It is also important for those people who don’t have access to banks or financial services. Right now, there are around a billion people who don’t have a bank account but do have a mobile phone.

 

Libra New Currency

 

Facebook and Libra are trying to make it easy for everyone to send and receive money just like you use mobile apps to instantly share messages and photos. To enable this, Facebook is also launching an independent subsidiary called ‘Calibra’ that will build services that let you send, spend and save Libra – starting with a digital wallet that will be available in WhatsApp and Messenger and as a standalone app next year.

 

What is Calibra Digital Wallet?

Calibra will be regulated like other payment service providers. Any information you share with Calibra will be kept separate from information you share on Facebook. From the beginning, Calibra will let you send Libra to almost anyone with a smartphone at low to no cost. Over time, facebook will offer more services for people and businesses – like paying bills with the push of a button, buying coffee with the scan of a code, or riding local public transit without needing to carry cash or a metro pass.

 

Calibra Digital Wallet

 

In addition to facebook efforts, many other companies will build their own services using Libra – from payment companies like Mastercard, PayPal, PayU, Stripe and Visa, to popular services like Booking, eBay, Farfetch, Lyft, Spotify and Uber, to non-profits doing important work around financial inclusion like Kiva, Mercy Corps and Women’s World Banking, to companies in the crypto space like Anchorage, Coinbase, Xapo, and Bison Trails. A number of leading Venture firms are also joining to help drive innovation on the Libra network.

 

Libra with 27 Organizations

 

It’s decentralized – meaning it’s run by many different organizations instead of just one, making the system fairer overall. It’s available to anyone with an internet connection and has low fees and costs. And it’s secured by cryptography which helps keep your money safe.

 

Is Using Libra Safe?

Privacy and safety will be built into every step. For example, Calibra will have a dedicated team of experts in risk management focused on preventing people from using Calibra for fraudulent purposes. The company will provide fraud protection so if you lose your Libra coins, you’ll get refunds.

There’s still a lot more to learn and do before Libra will be ready to officially launch. According to Facebook, “We know it’s a major undertaking and responsibility – and we’re committed to getting this right. We’ve been working with policymakers and experts in areas like financial inclusion, economics, security, privacy and blockchain. We’ll continue listening to their feedback as we figure out the best way to move forward.”

Also Read: 

Facebook New Tools: Automated Ads Builder, Appointment Manager and Video Editor

Read More
Muhammad Junaid June 18, 2019
73

Facebook Launch New Tools for Small Businesses

Facebook New Tools: Automated Ads Builder, Appointment Manager and Video Editor

Facebook Ads has become the most powerful tool for online marketers. As we’re currently in the middle of National Small Business Week, Facebook is going to launch a new tools to help small businesses that can run automated ad campaigns, book appointments, and edit videos. These Facebook New Tools made it easy for you to manage and promote your business online through platforms. Nikila Srinivasan, Director of Product Management said that these Facebook new tools are specially built for small businesses that are one- to two-person businesses with very little marketing expertise.

 

Automated Ads on Facebook

With Automated Ads, Facebook is able to create a customized marketing plan after asking a few simple questions about your business and your goals. Automated Ads are the best way to create effective ads that can run on Facebook, Instagram, Messenger and Audience Network.

 

Facebook Automated Ads

Automated Ads Features

  • Create up to six different versions of your ad automatically.
  • Audience options or recommendations based on information from your Page.
  • A recommended budget most likely to generate results based on your goal.
  • Notifications to keep you informed about how your ads are performing.

 

Manage Appointments on Facebook

This new appointment booking feature will allow businesses to take appointments and manage bookings through Facebook and Instagram. You can use appointments to enable new and existing customers to book services with your business.

 

Facebook Manage Appointments

Manage Appointments Features

  • Accept Appointments Online
  • Send reminders to customers through Messenger or text message
  • Customize business’ menu of services
  • Add hours of availability (open or close hours)
  • Sync appointments with your personal calendar or another appointment management tool

 

Video Editing on Facebook

Facebook introducing new ways to easily edit existing video with three new video editing tools:

  • Automatic Cropping
  • Video Trimming
  • Image and Text Overlays

 

Facebook Video Editing

 

These Facebook New Tools are available in Ads Manager, can help reduce the resources needed to create compelling video content for your business. Facebook committed to developing new tools that will save your time and also facilitate you to focus on your business. Visit Facebook Ads Help Center to learn more about automated ads, manage appointments and video editing features.

Also Read: 

Why Your Online Business Need Effective Social Media Marketing

Read More
Muhammad Junaid May 10, 2019
80

LinkedIn Introducing Reactions Tool To Express Yourself

Cissy Chen, Product Manager at LinkedIn, published a blog post that LinkedIn is introducing A Set of Reactions Tool to express yourself. The Reactions Tool will give you more ways to quickly and constructively communicate with one another. This new LinkedIn Reactions Tool is little bit different to test the version, but it look exactly the same like Facebook’s response option.

 

LinkedIn Reactions Set

 

Express Yourself:

LinkedIn wants you to express yourself more than a “Like”, so when someone react on your post you will understand better that why someone liked or loved what you said. According to LinkedIn:

“One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said. That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.”

 

A Set Of LinkedIn Reactions Tool:

 

LinkedIn Reactions Tool

 

What I understand about this set of LinkedIn Reactions Too that you can ‘Like‘ a conversion about achievements, ‘Celebrate‘ in response to accomplishment of milestone, ‘Love‘ to express feelings and support. The ‘Insightful‘ reaction can help you to understand ideas of sharing, while ‘Curious‘ lets you show you’re interested to learn more about the topic. The new LinkedIn Reactions Tool can help you better understand the impact your posts are having.

Now you can immediately respond to LinkedIn posts, like the same when you react on Facebook. LinkedIn is becoming the similar like other social platforms, but if the Reactions Tool helps to increase LinkedIn engagement, then I think it’s a great move for the platform. LinkedIn Reactions Tool are rolling out from today globally, available for all members on both desktop and mobile devices.

Also Read: 

Twitter Hide Replies Feature Rolling Out in June

Read More
Muhammad Junaid April 25, 2019
68

Twitter Hide Replies Feature Rolling Out in June

A New Twitter Feature Which Allows Users To Hide Replies To Their Tweets.

Twitter announced ‘Hide Replies’ feature is going to roll out in coming June 2019. Twitter is working on this new feature since February, which help users to hide replies to their tweets. Jane M. Wong, an expert on reverse engineering apps, found this new Twitter Hide Replies Feature and shared some screenshots.

Twitter Testing Hide Replies

 

Here is a wording in the app’s code that suggest this “Hide Tweet” is about moderation.

 

Twitter App Hide Tweet Code

 

Michelle Yasmeen Haq who is a Senior Product Manager at Twitter, also confirmed that it will be roll out publicly very soon.

 

Michelle Yasmeen Haq

 

On Tuesday, 16 April 2019 – Twitter published a blog post and wrote that – the ‘hide replies’ feature will be available in June. “Starting in June, we’ll be experimenting with ways to give people more control over their conversations by giving them an option to hide replies to their Tweets.”

Twitter want people to feel safe, free of abuse, no spam content and other things that distract from the public conversations. Currently this new Hide Replies feature is an experiment, so it may be tweaked or scrapped altogether based on how users react to it.

What is Twitter Hide Replies Means?

If a user hides a tweet reply so it will be automatically hide for all other users, which is a complete different feature if compare to block or mute functions. Twitter plans to allow users to hide replies to their own tweets in order to keep conversations “non-abuse.”

A debate has been started on this new Twitter Hidden Replies feature, some users are saying it’s a form of censorship and some users saying it can help keep trolls at bay.

I think it should be better to delete those replies rather than hiding, because Facebook, Instagram and other social network platform also offered this type of solutions.

Right now people are criticizing on upcoming new feature and want a better solution to fix abuse problem. So let’s wait and see what will happen after this Twitter Hide Replies featured roll out.

Also Read:

Why Your Online Business Need Effective Social Media Marketing

Read More
Muhammad Junaid April 19, 2019
65

Why Your Online Business Need Effective Social Media Marketing

In the world of digital era, Social Media Marketing (SMM) is vital for your business success due to many reasons. So if you are not implementing effective Social Media strategy, your online business may suffer and end up falling behind. There are many competitors out there who are working in the same industry but you need to keep up that competition with the effective marketing strategy for the success of your business.

 

Social Media Marketing

 

What Is Social Media ?

Social Media is a powerful tool for online businesses to gain the traffic and reach more attention from your customers. It is a process of internet marketing that involves create and share content like news, post videos on social platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn and other social platforms.

 

What is Social Media

 

How To Do Social Media Marketing?

Before you start social media campaign you need to set your goals like increase traffic, build brand awareness, boost conversion rates or communicate with key audiences. You need to make sure that your marketing strategy is fully aligned with your social media goals.

Once you have complete, now it’s time to optimize social media platforms. A perfectly optimized SMM campaign allow you to monitor and control the potential customers who are looking for your brand. You can also change or modify your social media strategy if you are not getting sufficient results but it is important to adapt and make changes within a matter of days, hours, or even minutes.

You can build a large network of followers which is great to share images, articles, infographics, videos, offers and other things with their network, and those people will share your post with their followers, and so on.

Do you want to start online marketing on social media networks? SEOBizWorld can help you to kick off your social media campaigns. Our cost-effective SMM Services will to reach to your targeted audience and drive awareness for your brand.

Read More
Muhammad Junaid January 8, 2019
60
Recent Posts
  • Google Chrome 90 Added Copy Links To Highlighted Text Feature
  • Google Added New Features to Search Console Performance Reports
  • Google Product Reviews Algorithm is Live in Search Results
  • Facebook Launch New Features to Help Users Celebrate Ramadan 2021
  • Facebook Testing QR Codes Feature for Online Payments in US
Categories
  • BING 11
  • CONTENT 13
  • GOOGLE 75
  • PPC 15
  • SEO 56
  • SMM 10
Tags
AdSense Algorithm Update Algorithm Updates AMP Auto Ads Baidu Bing Bing Ads Bing Update Chrome Cloud Vision Core Update Core Web Vitals Dark Mode Digital Marketing Earth Day Earth Day 2019 Facebook Google Google Ads Google AdSense Google Analytics Google Doodle Google Marketing Live Google My Business Google News Google Shopping Google Update Google Updates Huawei Image Analysis Keyword Planner LinkedIn Search Console Search Engine SEM SEO Signed Exchange Social Media Speed Report Speed Test Test My Site Twitter Webmaster Yahoo
Free SEO Analysis
Free SEO Analysis
Get Report
Newsletter

About Us
SEOBizWorld, constantly researching and developing new and better ways to optimize your website. If you need any help, kindly contact us, we'd love to hear from you.
Information
Blog
Sitemap
Services
Terms of Use
Privacy Policy
Website SEO Audit
Contact Us
Website: SEOBizWorld.com
Email: support@seobizworld.com
Call Now: +92345-8948126
WhatsApp: +92321-2671447
DMCA Protected Top SEO
Newsletter

Copyright © 2012 - 2020 SEOBizWorld. All Rights Reserved

 

DMCA