Facebook New Tools: Automated Ads Builder, Appointment Manager and Video Editor

Facebook Ads has become the most powerful tool for online marketers. As we’re currently in the middle of National Small Business Week, Facebook is going to launch a new tools to help small businesses that can run automated ad campaigns, book appointments, and edit videos. These Facebook New Tools made it easy for you to manage and promote your business online through platforms. Nikila Srinivasan, Director of Product Management said that these Facebook new tools are specially built for small businesses that are one- to two-person businesses with very little marketing expertise.

Automated Ads on Facebook

With Automated Ads, Facebook is able to create a customized marketing plan after asking a few simple questions about your business and your goals. Automated Ads are the best way to create effective ads that can run on Facebook, Instagram, Messenger and Audience Network.

Automated Ads Features

• Create up to six different versions of your ad automatically.
• Audience options or recommendations based on information from your Page.
• A recommended budget most likely to generate results based on your goal.
• Notifications to keep you informed about how your ads are performing.

Manage Appointments on Facebook

This new appointment booking feature will allow businesses to take appointments and manage bookings through Facebook and Instagram. You can use appointments to enable new and existing customers to book services with your business.

Manage Appointments Features

• Accept Appointments Online
• Send reminders to customers through Messenger or text message
• Customize business’ menu of services
• Add hours of availability (open or close hours)
• Sync appointments with your personal calendar or another appointment management tool

Video Editing on Facebook

Facebook introducing new ways to easily edit existing video with three new video editing tools:

• Automatic Cropping
• Video Trimming
• Image and Text Overlays

These Facebook New Tools are available in Ads Manager, can help reduce the resources needed to create compelling video content for your business. Facebook committed to developing new tools that will save your time and also facilitate you to focus on your business. Visit Facebook Ads Help Center to learn more about automated ads, manage appointments and video editing features.

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Why Your Online Business Need Effective Social Media Marketing

Cissy Chen, Product Manager at LinkedIn, published a blog post that LinkedIn is introducing A Set of Reactions Tool to express yourself. The Reactions Tool will give you more ways to quickly and constructively communicate with one another. This new LinkedIn Reactions Tool is little bit different to test the version, but it look exactly the same like Facebook’s response option.

Express Yourself:

LinkedIn wants you to express yourself more than a “Like”, so when someone react on your post you will understand better that why someone liked or loved what you said. According to LinkedIn:

“One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said. That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.”

A New Twitter Feature Which Allows Users To Hide Replies To Their Tweets.

Twitter announced ‘Hide Replies’ feature is going to roll out in coming June 2019. Twitter is working on this new feature since February, which help users to hide replies to their tweets. Jane M. Wong, an expert on reverse engineering apps, found this new Twitter Hide Replies Feature and shared some screenshots.

Here is a wording in the app’s code that suggest this “Hide Tweet” is about moderation.

Michelle Yasmeen Haq who is a Senior Product Manager at Twitter, also confirmed that it will be roll out publicly very soon.

On Tuesday, 16 April 2019 – Twitter published a blog post and wrote that – the ‘hide replies’ feature will be available in June. “Starting in June, we’ll be experimenting with ways to give people more control over their conversations by giving them an option to hide replies to their Tweets.”

Twitter want people to feel safe, free of abuse, no spam content and other things that distract from the public conversations. Currently this new Hide Replies feature is an experiment, so it may be tweaked or scrapped altogether based on how users react to it.

What is Twitter Hide Replies Means?

If a user hides a tweet reply so it will be automatically hide for all other users, which is a complete different feature if compare to block or mute functions. Twitter plans to allow users to hide replies to their own tweets in order to keep conversations “non-abuse.”

A debate has been started on this new Twitter Hidden Replies feature, some users are saying it’s a form of censorship and some users saying it can help keep trolls at bay.

I think it should be better to delete those replies rather than hiding, because Facebook, Instagram and other social network platform also offered this type of solutions.

Right now people are criticizing on upcoming new feature and want a better solution to fix abuse problem. So let’s wait and see what will happen after this Twitter Hide Replies featured roll out.

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Why Your Online Business Need Effective Social Media Marketing

In the world of digital era, Social Media Marketing (SMM) is vital for your business success due to many reasons. So if you are not implementing effective Social Media strategy, your online business may suffer and end up falling behind. There are many competitors out there who are working in the same industry but you need to keep up that competition with the effective marketing strategy for the success of your business.

What Is Social Media ?

Social Media is a powerful tool for online businesses to gain the traffic and reach more attention from your customers. It is a process of internet marketing that involves create and share content like news, post videos on social platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn and other social platforms.

How To Do Social Media Marketing?

Before you start social media campaign you need to set your goals like increase traffic, build brand awareness, boost conversion rates or communicate with key audiences. You need to make sure that your marketing strategy is fully aligned with your social media goals.

Once you have complete, now it’s time to optimize social media platforms. A perfectly optimized SMM campaign allow you to monitor and control the potential customers who are looking for your brand. You can also change or modify your social media strategy if you are not getting sufficient results but it is important to adapt and make changes within a matter of days, hours, or even minutes.

You can build a large network of followers which is great to share images, articles, infographics, videos, offers and other things with their network, and those people will share your post with their followers, and so on.

Do you want to start online marketing on social media networks? SEOBizWorld can help you to kick off your social media campaigns. Our cost-effective SMM Services will to reach to your targeted audience and drive awareness for your brand.