Learn tips and tricks for how to find a digital marketing job through LinkedIn.

There is no doubt that due to COVID-19, Digital Marketing Professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide.

So as a Professional Digital Marketer, I decided to dig deep and, using LinkedIn Job Search Navigator, and found that there is a big demand for digital marketing and especially Search Engine Optimizers and PPC Experts as compared to other online marketing jobs.

While there are plenty of places aside from LinkedIn that you might apply for a job or be recruited (including company job boards, classifieds, and other job listing sites), nearly every recruiter or hiring manager will check out your LinkedIn Profile at some point during the hiring process.

The Analytics Tool Is Going To Shutdown on June 30

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The announcement was secretly published in the Business Help Center post. If you navigate to “analytics.facebook.com” it will redirects users to the announcement, which said that:

“The Analytics Tool will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Analytics Tool on your desktop, click the arrow in the top-right corner of each chart or table.”

What is Facebook Analytics?

Facebook Analytics is used to collect the data from a Facebook page with data from the Facebook pixel. When the data is connected, Analytics can show a conversion path between a customer engaging with a business’s content and eventually making a purchase off of Facebook.

The company did not mention any reason for the closer of the Analytics Tool. Facebook points users to the following business tools to use after Analytics is removed:

Facebook Business Suite: Allows users to manage their Facebook and Instagram business accounts. Offers detailed insights about a business’s audience, content, and trends (but is not available to everyone).

Ads Manager: Lets businesses view, make changes, and see results for Facebook campaigns and ads.

Events Manager: Can help users set up and manage Facebook business tools like the Facebook pixel and Conversions API. Also reports on actions taken on a business’s website, app, and physical store.

While the latest news seems frightening to many marketers, Facebook has been losing momentum for quite some while. Facebook has lofty goals to make Business Suite the only interface businesses need to manage their activity on Facebook, Instagram, and Messenger.

Facebook Launches Libra Cryptocurrency and Calibra Digital Wallet

A simple global currency and financial infrastructure that empowers billions of people.

Facebook is parenting with 27 organizations around the world to start the non-profit Libra Association and going to launch Libra Cryptocurrency and Calibra Digital Wallet, a new subsidiary that will build for Messenger, WhatsApp, and apps on iOS and Android. The Founder and CEO at Facebook, Mark Zuckerberg said that “our mission is to create a simple global financial infrastructure that empowers billions of people around the world”. Libra is powered by block-chain technology and will be launch in 2020.

After the launch of this new currency, it will create positive impact on people’s lives because many of them don’t want to carry cash, which can be insecure, or pay extra fees for transfers. It is also important for those people who don’t have access to banks or financial services. Right now, there are around a billion people who don’t have a bank account but do have a mobile phone.

Facebook and Libra are trying to make it easy for everyone to send and receive money just like you use mobile apps to instantly share messages and photos. To enable this, Facebook is also launching an independent subsidiary called ‘Calibra’ that will build services that let you send, spend and save Libra – starting with a digital wallet that will be available in WhatsApp and Messenger and as a standalone app next year.

What is Calibra Digital Wallet?

Calibra will be regulated like other payment service providers. Any information you share with Calibra will be kept separate from information you share on Facebook. From the beginning, Calibra will let you send Libra to almost anyone with a smartphone at low to no cost. Over time, facebook will offer more services for people and businesses – like paying bills with the push of a button, buying coffee with the scan of a code, or riding local public transit without needing to carry cash or a metro pass.

In addition to facebook efforts, many other companies will build their own services using Libra – from payment companies like Mastercard, PayPal, PayU, Stripe and Visa, to popular services like Booking, eBay, Farfetch, Lyft, Spotify and Uber, to non-profits doing important work around financial inclusion like Kiva, Mercy Corps and Women’s World Banking, to companies in the crypto space like Anchorage, Coinbase, Xapo, and Bison Trails. A number of leading Venture firms are also joining to help drive innovation on the Libra network.

It’s decentralized – meaning it’s run by many different organizations instead of just one, making the system fairer overall. It’s available to anyone with an internet connection and has low fees and costs. And it’s secured by cryptography which helps keep your money safe.

Is Using Libra Safe?

Privacy and safety will be built into every step. For example, Calibra will have a dedicated team of experts in risk management focused on preventing people from using Calibra for fraudulent purposes. The company will provide fraud protection so if you lose your Libra coins, you’ll get refunds.

There’s still a lot more to learn and do before Libra will be ready to officially launch. According to Facebook, “We know it’s a major undertaking and responsibility – and we’re committed to getting this right. We’ve been working with policymakers and experts in areas like financial inclusion, economics, security, privacy and blockchain. We’ll continue listening to their feedback as we figure out the best way to move forward.”

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Facebook New Tools: Automated Ads Builder, Appointment Manager and Video Editor

Facebook New Tools: Automated Ads Builder, Appointment Manager and Video Editor

Facebook Ads has become the most powerful tool for online marketers. As we’re currently in the middle of National Small Business Week, Facebook is going to launch a new tools to help small businesses that can run automated ad campaigns, book appointments, and edit videos. These Facebook New Tools made it easy for you to manage and promote your business online through platforms. Nikila Srinivasan, Director of Product Management said that these Facebook new tools are specially built for small businesses that are one- to two-person businesses with very little marketing expertise.

Automated Ads on Facebook

With Automated Ads, Facebook is able to create a customized marketing plan after asking a few simple questions about your business and your goals. Automated Ads are the best way to create effective ads that can run on Facebook, Instagram, Messenger and Audience Network.

Automated Ads Features

• Create up to six different versions of your ad automatically.
• Audience options or recommendations based on information from your Page.
• A recommended budget most likely to generate results based on your goal.
• Notifications to keep you informed about how your ads are performing.

Manage Appointments on Facebook

This new appointment booking feature will allow businesses to take appointments and manage bookings through Facebook and Instagram. You can use appointments to enable new and existing customers to book services with your business.

Manage Appointments Features

• Accept Appointments Online
• Send reminders to customers through Messenger or text message
• Customize business’ menu of services
• Add hours of availability (open or close hours)
• Sync appointments with your personal calendar or another appointment management tool

Video Editing on Facebook

Facebook introducing new ways to easily edit existing video with three new video editing tools:

• Automatic Cropping
• Video Trimming
• Image and Text Overlays

These Facebook New Tools are available in Ads Manager, can help reduce the resources needed to create compelling video content for your business. Facebook committed to developing new tools that will save your time and also facilitate you to focus on your business. Visit Facebook Ads Help Center to learn more about automated ads, manage appointments and video editing features.

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Why Your Online Business Need Effective Social Media Marketing

Cissy Chen, Product Manager at LinkedIn, published a blog post that LinkedIn is introducing A Set of Reactions Tool to express yourself. The Reactions Tool will give you more ways to quickly and constructively communicate with one another. This new LinkedIn Reactions Tool is little bit different to test the version, but it look exactly the same like Facebook’s response option.

Express Yourself:

LinkedIn wants you to express yourself more than a “Like”, so when someone react on your post you will understand better that why someone liked or loved what you said. According to LinkedIn:

“One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said. That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.”

A New Twitter Feature Which Allows Users To Hide Replies To Their Tweets.

Twitter announced ‘Hide Replies’ feature is going to roll out in coming June 2019. Twitter is working on this new feature since February, which help users to hide replies to their tweets. Jane M. Wong, an expert on reverse engineering apps, found this new Twitter Hide Replies Feature and shared some screenshots.

Here is a wording in the app’s code that suggest this “Hide Tweet” is about moderation.

Michelle Yasmeen Haq who is a Senior Product Manager at Twitter, also confirmed that it will be roll out publicly very soon.

On Tuesday, 16 April 2019 – Twitter published a blog post and wrote that – the ‘hide replies’ feature will be available in June. “Starting in June, we’ll be experimenting with ways to give people more control over their conversations by giving them an option to hide replies to their Tweets.”

Twitter want people to feel safe, free of abuse, no spam content and other things that distract from the public conversations. Currently this new Hide Replies feature is an experiment, so it may be tweaked or scrapped altogether based on how users react to it.

What is Twitter Hide Replies Means?

If a user hides a tweet reply so it will be automatically hide for all other users, which is a complete different feature if compare to block or mute functions. Twitter plans to allow users to hide replies to their own tweets in order to keep conversations “non-abuse.”

A debate has been started on this new Twitter Hidden Replies feature, some users are saying it’s a form of censorship and some users saying it can help keep trolls at bay.

I think it should be better to delete those replies rather than hiding, because Facebook, Instagram and other social network platform also offered this type of solutions.

Right now people are criticizing on upcoming new feature and want a better solution to fix abuse problem. So let’s wait and see what will happen after this Twitter Hide Replies featured roll out.

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Why Your Online Business Need Effective Social Media Marketing

In the world of digital era, Social Media Marketing (SMM) is vital for your business success due to many reasons. So if you are not implementing effective Social Media strategy, your online business may suffer and end up falling behind. There are many competitors out there who are working in the same industry but you need to keep up that competition with the effective marketing strategy for the success of your business.

What Is Social Media ?

Social Media is a powerful tool for online businesses to gain the traffic and reach more attention from your customers. It is a process of internet marketing that involves create and share content like news, post videos on social platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn and other social platforms.

How To Do Social Media Marketing?

Before you start social media campaign you need to set your goals like increase traffic, build brand awareness, boost conversion rates or communicate with key audiences. You need to make sure that your marketing strategy is fully aligned with your social media goals.

Once you have complete, now it’s time to optimize social media platforms. A perfectly optimized SMM campaign allow you to monitor and control the potential customers who are looking for your brand. You can also change or modify your social media strategy if you are not getting sufficient results but it is important to adapt and make changes within a matter of days, hours, or even minutes.

You can build a large network of followers which is great to share images, articles, infographics, videos, offers and other things with their network, and those people will share your post with their followers, and so on.

Do you want to start online marketing on social media networks? SEOBizWorld can help you to kick off your social media campaigns. Our cost-effective SMM Services will to reach to your targeted audience and drive awareness for your brand.