An Intensive Analysis of Google’s Core Update

Like, I have said many times that Google updates its search algorithm after every few months. The most recent is the December 2020 Core Update which is still rolling out. Danny Sullivan also has confirmed to me on Twitter that Google Core Update is still rolling out. Danny wrote, “It’s still rolling out.”

If you deeply look at the search engine monitoring tools, they are still showing a massive spike over a 24-48 hour period, and then it died down in a big way. Previous updates seemed to have rolled out more gradually. So what things you need to take notice of and do the analysis of your website after the announcement of Google’s Core Update.

What is Google Core Update?

Google Core Update is an algorithm update that can impact the search visibility of a large number of websites. Each time an update is rolled out, Google reconsiders the SERP Ranking of websites based on expertise, authoritativeness, trustworthiness (E-A-T).

First, you need to know what the core update is about and read what is coming next. Then the most primary thing is you need to do your website audit. It will be:

• Content Analysis
• Backlink Audit
• On-page Analysis
• Technical Website Audit
• Competitor Analysis

The question is, why you need to do website audits? The answer is straightforward; you need to know about all things related to your website’s content, i.e., backlinks, on-page, technical, and competitor before any Google update rolls out. Once Google rolls out its update, then one should ideally wait for 7 to 14 days. Again, the question is raising why we need to wait for 7 to 14 days? As an SEO, we all know that Google rolls out its full update within 2 to 3 weeks and that is why it is best to wait.

After the completion of the core update, you need to do the same thing you have done before at the start of the Google update. Once you complete all the above-mentioned steps, the final task is to compare your website’s audit report from the previous one to the new one. Then you will learn how much your website is affected or not by this new Google Core Update and what effect your competitor has through this. After looking at the before and after analysis, you already know about the bugs and issues that need to be resolved. Hence, it will be straightforward to fix them.

Useful Tip:

If you don’t want your website hit by Google Core Update then you have to put in the work. Quality over quantity, relevancy over irrelevancy, keywords over intent, technical aspects, mobile responsive, Content, render time, and more.

Also Read: 

Google Search Ranking Algorithm Update 23 November 2020

Google Announced A New Core Update After Seven Months

Google is rolling out a new core update, called December 2020 Core Update. This is the third time that Google announced a core update in the year 2020. The first one was released in the month of January 2020 and the second one was in May 2020.

SEOs and Webmasters know that Google has released a core algorithm update after every few months. It has been just about seven months since the May 2020 core update, which took place on May 4, 2020. So this one took a lot longer than previous updates to roll out.

The Announcement:

Here is that tweet in which Google announced and said “later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update.”

Previous Updates:

The previous core update was announced in the month of May 2020, which was big and broad and took two or three weeks to fully roll out. Before May 2020 Core Update, Google announced January 2020 core update, which was analyzed by many SEOs and Webmasters and said that it didn’t have a big impact like the previous September 2019 core update. Google also released an update in November 2020, but that was specific to local rankings.

What To Do If You Are Hit?

Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if your site is hit by a core update. Google did say you can see a bit of recovery between core updates but the biggest change you would see would be after another core update.

Why Do We Care?

Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm. Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings.

Also Read: 

Google Search Ranking Algorithm Update 23 November 2020

Google Search Ranking Shuffles on Thanksgiving 2020

As we all know that the search giant Google always makes changes in the algorithm and search ranking fluctuate. Same like this on November 23rd, many SEOs and Webmasters noticed that Google Search Ranking Algorithm Update like 23rd January 2020.

But I am seeing that SEOs are chattering about the latest changes in the Ranking Algorithm on Thanksgiving Day. Also, there are many search engine monitoring tools are showing big signals.

I just want to remind you that Google has not confirmed any update prior to Thanksgiving and it seems wrong on so many levels. So I also do not know that this is a real big Google update or if some websites are having issues.

Let’s first start with the tracking tools, again, most of them show big swings.

MOZCast:

SERPMetrics:

Advanced Web Rankings:

Accuranker:

RankRanger:

Cognitive SEO:

SERPstat:

SEMRush Sensor:

Here I like to share the screenshot that what SEOs are chattering at WebmasterWorld:

I want to say that this is not normal because these tracking tools are showing really big changes but right now the SEO community is pretty cool. Maybe webmasters are taken off due to Thanksgiving week and not obsessing over it. I am not 100 percent sure about this Google Search Ranking Algorithm Update. I did ask a few SEOs who track a lot of sites and they said it seemed pretty calm.

If you have noticed some big changes in the Ranking Algorithm Update so, please share them with me here in this post. Forum discussion at WebmasterWorld.

Also Read: 

Google Search Ranking Algorithm Update on 18 June 2020

Google Search Ranking Shuffles on Thursday, June 18th

Like we all know that Google always changing search results and update algorithms continuously. Right now I am seeing over the past couple of days that Search Engine Monitoring Tools showing usual changes in the Google search results and also SEO community is chattering at WebmasterWorld about the latest Google Search Ranking Algorithm Update on Thursday, 18 June 2020.

Search Engine Monitoring Tools:

RankRanger:

CognitiveSEO:

As you can see, the above two screenshots show the changes in the algorithm, bigger changes, around June 17th. But not all are seeing such big changes on the 17th or this week:

SEMRush:

Accuranker:

Advanced Web Rankings:

SERPMetrics:

Mozcast:

Are you noticing any changes since around yesterday, Thursday, June 18th?

Forum discussion at WebmasterWorld.

Also Read: 

Google Search Ranking Algorithm Update on 23rd Jan 2020

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm. I saw in the SEO community and also search engine monitoring tools are lighting up. These are all signs that there was a Google search ranking algorithm update. But truth is, this algorithm update can be directly related to the featured snippet de-duplication change on January 22nd.

What I am saying is that the tools might not be ready to process the change and thus are showing changes to what is listed in the Google search results for the queries they track. Also, SEOs might be noticing those changes in those third-party tools and potentially also noticing changes in traffic because of the de-duplication efforts.

Some of the tool providers need to make updates:

So what you will see below is likely related to the Google featured snippets change and not necessarily a ranking algorithm update.

Search Engine Monitoring Tools Tracking Google Algorithm Update:

Mozcast:

SERPMetrics:

Advanced Web Rankings:

RankRanger:

Cognitive SEO:

SEMRush Sensor:

So I really doubt Google did an algorithm update, outside of the featured snippet de-duplication change. But if they did, it would be hard to know. I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keywords Ranking. If you see any changes, please share it here regarding this unconfirmed update. Forum discussion at WebmasterWorld.

Also Read: 

Google Search Ranking Algorithm Update on 4 Dec 2019

SEO vs SEM: A Never Ending Wrestling Match

Search engines like Google have two types of search results including paid and organic. Paid results show up on top in the SERP when someone pay Google to get clicks. Organic results are the ones that Google deems most relevant for the query. Business owners can increase website traffic by appearing in organic and paid results using SEO and PPC. In this blog post, I will try to cover SEO vs SEM and how to use both for a more comprehensive search engine marketing (SEM) strategy. But see the example of Paid vs Organic Search Results.

SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic results. Google and other search engines look at hundreds of factors to decide which pages to rank first for those queries. Nobody knows what all of these factors are, but the most important ones are roughly divided into three buckets:

On-page SEO:

On-page SEO is the practice of optimizing individual web pages. Here are the examples of on-page tactics include:

• Matching search intent
• Covering a topic in-depth
• Using short and descriptive URLs
• Writing enticing title tags and meta descriptions
• Using descriptive alt tags for images (where appropriate)
• Writing simple and easy to read content
• Including keywords in important places

Off-page SEO

Off-page SEO is anything done outside of a website to improve its rankings. Following are the off-page tactics include:

• Building citations
• Earning brand mentions
• Earning positive customer reviews
• Getting backlinks from relevant and authoritative websites

Technical SEO

Technical SEO involves making technical changes to help search engines crawl, index, and rank content more efficiently. I am sharing some of examples of technical optimizations include:

• Improving page speed
• Using canonical tags to prevent duplicate content
• Using hreflang tags for multilingual content
• Optimizing robots.txt for crawl efficiency
• “Noindexing” thin content

What is PPC?

PPC (Pay Per Click) is a form of advertising where businesses pay for website clicks from popular platforms like search engines. For example, clicking this ad in Google costs Apple money:

What is SEM?

SEM (Search Engine Marketing) is a broad term that encompasses SEO and PPC. May be you are not agrees with this definition. But see some SEM as synonymous with PPC.

Should you use SEO, PPC, or both?

Knowing what we now know about search engine marketing, it’s easy to jump to the conclusion that SEO is the way forward because organic traffic is free, consistent, and passive. But this isn’t always the same because sometimes SEO works best and for some time PPC is the better option. And sometimes, it makes the most sense to use both marketing strategies at the same time. Below are four ways to use SEO, PPC, or both for maximum search engine visibility and traffic.

• Run ads for keywords that are too competitive
• Use PPC and SEO for ad-heavy keywords
• Use SEO for informational keywords
• Use SEO and PPC to monopolize the search results

1. Run ads for keywords that are too competitive

It can take years to rank for some keywords. For example, if you have a new supplement store and want to rank for “buy protein powder,” your chances of ranking in the short-to-medium term are slim. This is because you’re going up against established brands like Amazon, Walmart, and GNC.

But this doesn’t mean you should abandon SEO and just run ads. Since ranking for competitive queries will likely be a long-play, there are a few benefits to using PPC while working to rank your pages.

a) You can generate revenue immediately

Paid traffic is instant. It can be turned on or off with the click of a button.

Send that traffic to a relevant page optimized for conversions, and you can make sales in minutes.

Just remember that revenue isn’t the same thing as profit.

If you sell a product for $10, pay $1 per click, and convert at 20%, you’re turning every ad dollar spent into two.

But if your product costs $6 to make, you’re losing money.

There are two ways to fix this without increasing the price of your product:

• Increase your conversion rate
• Decrease your cost per click (CPC)

Achieving both of these can take months, so be prepared to lose dollars while you tweak campaigns and pages to work for you.

b) You can test and optimize for conversions

Most ad platforms have conversion tracking features. They know that if publishers see a positive return on their ad spend, they’ll keep spending.

Use this as an opportunity to gain insights on the average cost per conversion and run controlled tests to improve your conversion rate. As you start producing profit from your ads, scale-out to other platforms (e.g., Bing ads).

c) You can get valuable keyword data

The “Search terms” report in Google Ads shows conversion data for the keywords you’re bidding on. Use this to find high-converting keywords to target with SEO.

Bidding on a popular keyword like “protein powder” might result in tons of clicks but low conversions. For a more specific query like “grass fed whey protein,” you might get fewer clicks but more conversions. Export the search terms report from Google Ads and filter for profitable ones.

2. Use PPC and SEO for ad-heavy keywords

Profitable keywords tend to attract lots of advertisers. Just look at the results for “car insurance”:

Google shows four paid ads at the top, and that leads to fewer clicks on organic results as they get pushed down the page.

How many fewer clicks?

For that keyword, almost 40% go to paid results.

PPC, then, is a great way to get traffic from this keyword, but what about SEO? If we look at estimated organic traffic to the current top-ranking page for this keyword, we see that it gets an estimated 64,000 monthly organic visits.

Bottom line: Invest in SEO and PPC to get maximum traffic from ad-heavy keywords.

3. Use SEO for informational keywords

Most Google searches are informational.

That means people are looking to learn, not buy.

For example, take a query “how to make a protein shake,” which gets 2,100 searches a month.

It’s unlikely that anyone searching for this is in the market for protein powder. Most are probably looking to learn how to make a tasty shake using powder they’ve already bought. That explains why no supplement companies bid on this keyword. It doesn’t make financial sense, even with a low average CPC.

Looking at the search results, however, we see one supplements company ranking organically at the bottom of the first page.

Now it’s clear from the title of the post that this was no accident; they’ve made an effort to rank for this keyword. The question is, why are they willing to put effort into ranking organically, but aren’t willing to pay for traffic to that page?

The answer comes down to cost vs. reward. The top-ranking page for that keyword gets around 9,000 monthly organic visits. The estimated PPC value of that traffic is $16,400.

Given the low Keyword Difficulty score for this query, the dollar-equivalent of the time and effort required to rank organically would almost certainly be less in comparison.

4. Use SEO and PPC to monopolize the search results

It’s not just ads that push down the organic search results. Google now shows SERP features like featured snippets, “People also Ask” boxes and video carousels for some queries.

These can be annoying when your goal is to rank higher, but remember that it’s possible to appear in many SERP features. This is true of many SEO-related keywords because we’re committed to providing the best resources for learning SEO. I also optimize my videos to rank in Google.

Some brands choose to monopolize the search results even further by running ads for keywords they already rank for. For example, one website is running ads for “how to start a blog” despite already ranking organically and owning the featured snippet.

Final Thoughts

SEO vs SEM: this is a never-ending wrestling match between Search Engine Optimization and Search Engine Marketing. Knowing when and where to use each tactic to achieve the desired results is the game. Sometimes SEO is the answer, sometimes PPC, and sometimes both. Please give your feedback which will help me to improve.

Want To Launch Your Website? Find Out What SEO Tasks You Need To Know?

Are you going to launch a new website to impress people? There are thousands of website get live on the internet but mostly don’t know how to optimize for organic traffic and generate business. If you’re feeling stuck and want to know what SEO tasks need to perform and why SEO is important, then this guide will help you to meet your goals.

Achieving a high search engine rank is one of the top priorities for website owners and digital marketers. It boosts organic website traffic, thereby increasing brand awareness and credibility. In addition, it also helps generate leads for your business and convert them into paying customers. It is highly cost-effective and provides several long-term benefits such as reinforcing customer loyalty and audience engagement.

As you prepare to launch your site, find out what SEO Tasks you need to know? The list will will help to optimize your site for search engines and visitors alike.

Before Launch:

Before launching your site, optimize it for search engines:

• Add a site title – Even if you’re using a logo you should add a site title, as the text may be indexed by search engines. We recommend you keep the title under 60 characters and include one or more keywords.
• Add a site description – Add a short (50-160 characters), relevant, readable description of your site. This text may appear below your site title in search results, depending on what your visitors search for.
• Add your location – Your site has a better chance of appearing in searches for your area if Google and your customers can see your location. If you have a business with a physical location, we recommend you create a Contact us page with your address and a map. Alternately, in some templates, your business information can display on your site.
• Connect a custom domain – Using a custom domain (rather than the third party URL) strengthens your brand and makes it easier for potential customers to find you in search results.
• Connect to social media – Set up social sharing to link to your social media profiles, push content as you publish it, and encourage people to share your pages.
• Add social sharing images – Social sharing images display on social media when you or someone else shares your site. Add one to represent your whole site, one for each page individually, and one for each blog post, product, and event.
• Add SEO descriptions – Ensure each page on your site has a unique SEO description. The text should be short and readable (50-160 characters), and describe the content of the page. You can also add SEO descriptions to individual blog posts, products, and events.
• Check your page and title formats – Control how your page titles appear in browser tabs, social shares, and search engine results. You can set this for page titles, the homepage, and collection items (such as blog posts or products).
• Create a custom 404 page – Customize the 404 Page with links to some of the popular or important areas of your site. This encourages visitors who encounter a broken link to stay on your site, rather than immediately going back to search results.
• Choose your blog post URL format – If you’re blogging, choose how your blog post URLs are automatically created. While you can choose any options that fit your needs, we recommend you always include the post’s title.
• Check URL slugs – It’s best to have URLs that reflect the content of the page. If you save a blog post, product, or event before adding a title, the URL slug will be a random string of characters. Check the slugs for each page and item on your site, and change any that don’t use real words.
• Ensure SSL is enabled – Confirm your SSL panel is set to the Secure setting. Sites without SSL may be penalized.
• Review your content – Ensure you’ve followed our content best practices for all pages on your site.

At Launch:

As soon as your site is launched, we recommend you:

• Verify your site with Google Search Console – After you’ve verified your site with Google, you can manage your site’s presence in Google search results and see how visitors find you.
• Request that Google index your site – This asks Google’s bots to review your site and update search results with your new content.
• Verify your site with Bing Webmaster Tools – Verify your site with Bing to manage your site’s presence in Bing and Yahoo search results.
• Connect to Google Analytics – Track visits and other reporting on your site through our built-in integration with Google.
• Enable AMP – If you have a blog, enabling AMP creates a stripped-down version of your site that loads faster on mobile devices.

After Launch:

As you add or edit content, ensure that your site stays as friendly as possible for search engines.

• Use your site’s analytics tools – Visit your site’s Google Search Keywords panel and other analytics panels, such as Other Search Keywords, Activity Log, and Traffic, to track changes to your site traffic and search engine ranking.
• Follow Google Analytics – Use our integration with Google Analytics for more visitor tracking and reporting.
• Make updates strategically – Continue optimizing your site by following our content best practices.
• Redirect changed or broken links – If you change the URL slug on a page on your site, create URL redirects to forward visitors who go to the old URL to the correct page.
• Continue updating and adding content – Updating your site frequently helps search engines see your site as the active site. One way to regularly add content to your site is to start blogging.

Content Best Practices:

As you build your site, keep in mind:

• Use keywords strategically – Include text on your site (including page titles and descriptions) that matches the search terms people will use to find sites like yours. For more help, visit Adding keywords for SEO.
• Structure your content – Structure your pages with headings to keep your text skim-friendly and help search engines navigate your content. Visit our tips for more help.
• Add alt text to images – In addition to increasing accessibility for visitors who use assertive screen readers, alt text also helps search engines identify the content of a page.
• Add social sharing images and SEO descriptions – As you add new pages to your site, give them social sharing logos and SEO descriptions.
• Give your images readable file names – Image file names may also be used as alt text. Follow our best practices when creating your image file names.
• Add tags and categories – Organize your blog posts, products, gallery images, and other content with tags and categories to help visitors navigate your site.
• Link to your site’s content – Where it’s relevant, use content links to connect the pages on your site to each other.
• Customize URL slugs – As you add pages and collection items, ensure their URLs reflect the content of the page.
• Keep your pages nimble – To ensure your site loads well, we recommend keeping images under 500 KB and overall page size under 5 MB.

Site Ranking Changes:

If you see a dip in ranking right after optimizing your site, it’s okay. It’s normal to see some fluctuations in your ranking while search engines index your changes.

If your ranking hasn’t gone up after a week or two, check Analytics to see if there are site traffic trends that might explain the dip. For example, a change in how other websites link to your site can impact your visibility. You may also want to consider updating your keywords to target different search terms.

Also Read: 

Why SEO Is Important For Your Online Business

What is SEO (Search Engine Optimization)?

SEO, or search engine optimization, is optimizing a website for search engines and improve a business’s overall search engine rankings. Marketing companies need to take it seriously if they want to make an impression on their targeted audience.

SEO is among the very misunderstood and misinterpreted conditions in the realm of advertising. SEO’s unfair characterization for a sort of alchemy – within the last ten years, it has generated many otherwise educated business individuals to emphasis its significance as part of a great, strong marketing strategy for small, midsize, as well as big companies. Many continue to inquire why Search Engine Optimization is essential for companies.

I find SEO is a really workable advertising and marketing platform, that can bring your company more qualified prospects and clients. Moreover, research have proven that SEO can get a better ROI than conventional types of advertising like TV and print advertisements. Like any other advertising strategy, SEO is not magical, but it supplies a company visibility, branding, traffic, a high ROI, authenticity, and insight into client behaviour.

Why SEO Is Important For Your Online Business?

It drives web traffic to your website. Almost 33 percent of clicks are given to the first ranking page on a search engine, and the first five listings share over 75 percent of all clicks. This is why SEO is very important for your company.

When people seek out your services and products, you clearly wish to seem as large in the search engine ranks as you can, but the explanations for this are greater than simply because you need them to click through to your site. In reality, there’s a certain quantity of value in just appearing in search results. For example, most searchers do not just only search after, click on several sites, and be finished with that. Instead, they hunt, click on several sites, edit their search phrases, search , click on several sites, further enhance their search phrases, search , etc.

So what exactly does this mean to your company? This means that if you can always show in these search results which you’re gaining more and more mind-share with every possible customer. Odds are extremely good that they’ll gradually click through to a site, and because you always exhibited in most of their search results, they’ll trust you that much more. That brings us to another reason why SEO is essential for your company.

Search Engine Optimization Can Help To Increase Organic

Well-thought-out SEO strategies could help your brand build trust with your current and potential customers. Ranking high on search engines not only helps drive traffic to your site and promotes your business in general, but it shows potential consumers that you have a loyal fan base already established, which builds brand reputation.

Sure, alone, traffic isn’t likely to make you some money. But would you rather install your storefront on a backstreet at Davenport, Iowa or directly in the center of Times Square? All those folks walking around in Times Square night and day by themselves are not likely to make you some money, but odds are that a number of them will become your clients.

More to the point, the folks visiting your website are nearly all qualified prospects – they were looking for companies like yours once they discovered you, so that they have a need or interest in your services or products. Which brings me to another stage.

SEO Has Among The Greatest ROI In Advertising

SEO rewards your company because of its attempts at a greater speed than nearly all conventional forms of offline marketing – the exact same could be said for virtually all sorts of online advertising. The cause of this is because SEO is a inbound advertising strategy; this is, it lets you promote to individuals when they’re searching for the goods and services your company provides. You are not interrupting their favorite TV series,or simply taking up space on a web page where they’re reading a news post. Your company is showing up whenever they’re searching for companies like yours. You do not need to convince them that they want your goods or service; you merely need to convince them that you’re the ideal company to buy from.

As I already said, Search Engine Optimization can generate organic traffic to your website and monitor in Google Analytics. The information and metrics are valuable because they provide you insight to your clients: how they hunt, how they navigate, the terminology they use, the technologies they use, the area they reside in, the times they are active, the times of day they’re active, you name it. This is extremely beneficial since it can help you make more educated decisions regarding your organization and its plans, both offline and online.

SEO can get complex, and that’s where digital marketing companies like SEOBizWorld come into play. If you’re looking to get top ranking on search engines and get your name out there, don’t hesitate to give us a call.

Also Read:

SEO Strategies in 2019: How to Rank Higher in Search Results

What SEOs & Webmasters Should Watch At Google I/O 2019

Google I/O 2019 is starting from May 06 and will finish after 3 days, May 09, Thursday. Google I/O is the yearly festival for developers, SEOs and webmaster, where they announced new products, APIs and introduced frameworks. They published an agenda for SEOs and webmasters if they are not able to physically attend that event.  

This event held once-in-a-year, but you can also see and watch the live streamed on YouTube including conferences talks, and cross questioning. Google shared all the links that will bring to specific pages that are most relevant for SEOs and Webmasters. You can watch each session of Google I/O 2019 event – as per Pacific Central time (California time). According to Martin Splitt, it is well worth watching if you are an SEO. 

List of Google I/O 2019 Sessions which is useful to SEOs and Webmasters

• Tuesday, May 7th4pm – Building Successful Websites: Case Studies for Mature and Emerging Markets, with Aancha Bahadur, Charlie Croom, Matt Doyle, Rudra Kasturi, and Jesar Shah

• Wednesday, May 8th10.30am – Enhance Your Search and Assistant Presence with Structured Data, with Aylin Altiok and Will Leszczuk 11.30am – Create App-like Experiences on Google Search and the Google Assistant, with Allen Harvey 11.30am – Rapidly Building Better Web Experiences with AMP, with Adam Greenberg and Naina Raisinghani 6.30pm – Unlocking New Capabilities for the Web, with Pete LePage and Thomas Steiner

• Thursday, May 9th10.30am – Google Search: State of the Union, with John Mueller and Martin Splitt 1.30pm – Google Search and JavaScript Sites, with Zoe Clifford and Martin Splitt

Also Read: 

Google Search Console Monitoring Overall Structured Data Performance

Google Search Console is still working on the de-indexing issue which was reported on last week. Due to this indexing bug, enhancement and coverage reports, as well as the URL Inspection tool, still impacted according to Google. It seems like this Search Console Indexing Bug is spreading like a virus to other parts of Google.

Google confirmed in a tweet that they are working on it, if you discover a URL is not included, so you can also use the URL Inspector tool to resubmit that page. As you can see, in the reply I said that Old Search Console was better than this new one.

Many SEOs and site owners noticed their index coverage and enhancement reports have not been updated in the Search Console. Last weekend, I saw huge drops in my client’s website indexed pages in the coverage report.

Here is a screen shot:

According to Google, they are recovering on this Search Console Indexing Bug issue but no time frame because it is taking a lot of time. It means that index coverage and enhancement reports were not updated recently and URL Inspector might not reflect live status. Google said that “they will officially update us when it will resolve, if you need to check the status of a URL in the Google index, use the site: command”.

If you find the pages are still missing from Google’s index after used ‘site search’ command, then it is possible the issue is specifically to your site. You can submit that site-specific issues by submitting a thread to Google’s webmaster community message board.

Google Search Console Indexing Bug Quick Review:

Here’s a quick review on what has happened and what is going on with the Google’s Search Console indexing bug:

• On April 4, SEOs and site owners started reporting that a huge amount of their site’s pages were missing from Google’s index.
• On April 6, Google’s John Mueller confirmed there’s a technical issue affecting the search index which will be resolved.
• Google posted updates on Twitter in the last week and keep everyone informed as to what was going on.
• On April 10, Google tweet that the issue was resolved in search results.

But last day, April 15, Google confirmed that the Search Console reports and tools are having issues. I think after indexing bug issue resolved, it should be the biggest Google indexing problem of 2019.

Forum discussion on Twitter and WebmasterWorld.

Also Read: 

Google Published New Guide for Linking Google Analytics and Google Ads