What SEOs & Webmasters Should Watch At Google I/O 2019

Google I/O 2019 is starting from May 06 and will finish after 3 days, May 09, Thursday. Google I/O is the yearly festival for developers, SEOs and webmaster, where they announced new products, APIs and introduced frameworks. They published an agenda for SEOs and webmasters if they are not able to physically attend that event.  

This event held once-in-a-year, but you can also see and watch the live streamed on YouTube including conferences talks, and cross questioning. Google shared all the links that will bring to specific pages that are most relevant for SEOs and Webmasters. You can watch each session of Google I/O 2019 event – as per Pacific Central time (California time). According to Martin Splitt, it is well worth watching if you are an SEO. 

List of Google I/O 2019 Sessions which is useful to SEOs and Webmasters

• Tuesday, May 7th4pm – Building Successful Websites: Case Studies for Mature and Emerging Markets, with Aancha Bahadur, Charlie Croom, Matt Doyle, Rudra Kasturi, and Jesar Shah

• Wednesday, May 8th10.30am – Enhance Your Search and Assistant Presence with Structured Data, with Aylin Altiok and Will Leszczuk 11.30am – Create App-like Experiences on Google Search and the Google Assistant, with Allen Harvey 11.30am – Rapidly Building Better Web Experiences with AMP, with Adam Greenberg and Naina Raisinghani 6.30pm – Unlocking New Capabilities for the Web, with Pete LePage and Thomas Steiner

• Thursday, May 9th10.30am – Google Search: State of the Union, with John Mueller and Martin Splitt 1.30pm – Google Search and JavaScript Sites, with Zoe Clifford and Martin Splitt

Also Read: 

Google Search Console Monitoring Overall Structured Data Performance

Google Search Console is still working on the de-indexing issue which was reported on last week. Due to this indexing bug, enhancement and coverage reports, as well as the URL Inspection tool, still impacted according to Google. It seems like this Search Console Indexing Bug is spreading like a virus to other parts of Google.

Google confirmed in a tweet that they are working on it, if you discover a URL is not included, so you can also use the URL Inspector tool to resubmit that page. As you can see, in the reply I said that Old Search Console was better than this new one.

Many SEOs and site owners noticed their index coverage and enhancement reports have not been updated in the Search Console. Last weekend, I saw huge drops in my client’s website indexed pages in the coverage report.

Here is a screen shot:

According to Google, they are recovering on this Search Console Indexing Bug issue but no time frame because it is taking a lot of time. It means that index coverage and enhancement reports were not updated recently and URL Inspector might not reflect live status. Google said that “they will officially update us when it will resolve, if you need to check the status of a URL in the Google index, use the site: command”.

If you find the pages are still missing from Google’s index after used ‘site search’ command, then it is possible the issue is specifically to your site. You can submit that site-specific issues by submitting a thread to Google’s webmaster community message board.

Google Search Console Indexing Bug Quick Review:

Here’s a quick review on what has happened and what is going on with the Google’s Search Console indexing bug:

• On April 4, SEOs and site owners started reporting that a huge amount of their site’s pages were missing from Google’s index.
• On April 6, Google’s John Mueller confirmed there’s a technical issue affecting the search index which will be resolved.
• Google posted updates on Twitter in the last week and keep everyone informed as to what was going on.
• On April 10, Google tweet that the issue was resolved in search results.

But last day, April 15, Google confirmed that the Search Console reports and tools are having issues. I think after indexing bug issue resolved, it should be the biggest Google indexing problem of 2019.

Forum discussion on Twitter and WebmasterWorld.

Also Read: 

Google Published New Guide for Linking Google Analytics and Google Ads

Akshaya Pragadeeshram is Program Manager at Microsoft, said in a blog post that Bing Ads launched new Action Extensions for desktop and mobile devices, which helps advertisers to utilize call-to-action buttons with text ads. According to Bing Ads, this new Extension allows advertisers to achieve an average of 20% increase in CTR (click-through rate), when they served Actionable Extensions in their ads.

This new ads extension is now released globally on both PC and mobile devices. There are up to 70 pre-defined Action Extensions are available in all Bing Ads platform’s with supported languages.

PC Layout:

Mobile Layout:

Mobile Layout Action Extension With Sitelinks:

Bing Ads Highlighted Key Details About Action Extensions:

• Clicks on Action Extensions will be charged the same cost-per-click (CPC) as clicks on the ad headline.
• Action Extensions can be shown with other ad extensions, including sitelinks.
• Action Extensions can be associated at the account, campaign, or ad group level, where the lowest level takes precedence. There is a limit of 20 associations per level.
• The URL fields are all optional. If the URL is not provided for the Action Extension, we will use the ad’s URLs (or the URL at the keyword level, if provided) as the landing page when the call-to-action button is clicked.

You can create Action Extensions via Bing Ads online, using the bulk account management tool, through the Bing Ads campaign management service API, or the bulk API. Action Extensions are available in all Bing Ads markets on both desktop and mobile devices.

Also Read: 

Bing Update: Text-to-Speech, Intelligent Answers, Visual Search

In the world of Search Marketing, there are many things happening that every SEO Expert need to know and keep up with the latest techniques to build a successful plan to achieve their goals. There is no doubt that Google is making lots of changes in the search algorithms and user interfaces, so I think now it is the right time to re-evaluate your Old SEO Strategies and adapt some new trends. But first you need to know what is SEO Strategy and how to plan and execute to get top ranking in the search engine results page (SERP).

What is an SEO Strategy?

Modern SEO marketing strategy is a comprehensive plan that involves to find the right combination of keywords (search terms) and optimize the website’s content that helps users to find the answers, because most search engine like Google consider the user intent behind the keywords before showing the results.

A successful SEO strategy includes on-page optimization which includes intent-based keywords and off-page optimization which includes to earn high quality backlinks from other websites. To achieve long terms results, your SEO strategy need to integrated with other marketing strategies such as content marketing, search engine marketing (SEM), social media marketing, Online PR, and digital advertising. But before make SEO strategy you need to perform a detailed website audit which will help you to find the weak points of your site and improve strength.

Here, I am sharing the Latest SEO Strategies in 2019 with Tips and Tools. 

Keyword Research and Analysis:

Keyword research and analysis is one of the most important part to build an effective SEO strategy in 2019. You need to consider the following important factors when performing Keyword Research and Analysis.

• Use Best Performing Keywords
• Find New Keywords Opportunities
• Building Additional User Intent Content
• Make Right Combinations of Keyword Phrases
• Find Trending Topics with Low Competitive Keywords

(In my next upcoming post, I will publish the list of latest keywords research and analysis tools that works in 2019.)

Important Tip: 
You also need to keep on eye on competitors include their top ranking pages and keywords.

On-Page SEO:

On-Page optimization is the main important part when it comes to SEO for optimizing websites, because if you do not follow the webmaster guide lines, you can’t achieve your goals and win top ranking in the SERP. So you need to focus on On-Page Optimization and consider the following:

Meta Tags Optimization:

This is the most critical part in On-Page Optimization, because tags are easily read by Search Engine Bots and also they give priority as well.

Meta Title: Use your main important / targeted keywords in Meta tile.

Meta Description: Same as above but you can add more keyword with a perfect combination of search query.

Heading Tags: These types of Tags are important because H1 is standardized by Google so I prefer and use H1 Tag in the body especially in “Above the Fold Content”.

Image Tags: The purpose of Image Optimization is to come on the TOP in Image Search Results, so please keep in mind that when upload images so use ALT Tag which can be your Keyword or any other Search Term.

On-Page SEO Analysis Tools to Get Accurate Results: 

• SEMRush
• Woorank
• Rank Tracker
• MySiteAuditor
• SEO PowerSuite
• SEO Site checkup

Off-Page Optimization / Link Building:

According to Google, links are still the ranking factor when it comes to search engine optimization because without any link it is very hard to rank your site in top search results page. Anyways, don’t rely on old link building techniques like blog comments, paid links, link scheme, PBNs can be harmful for your site.

Best Link Building Techniques in 2019:

Infographics : Design and submit to relevant websites

Guest Postings : Contact influencers or bloggers who can publish your content and link back to your site

Video Marketing : Create videos and submit to video sharing sites like youtube, dailymotion and more

Article Marketing : Write unique and informative articles and submit to article sharing sites

Blog Directories : Find high PR blog directories website and submit your blog as per your related niche.

Business Listings: Find sites like YELP, hotfrog, sitejabber, manta and others, create and verify account and submit your business with website link including NAP.

But I will suggest you that focus on ON-PAGE Optimization, create your own blog and publish content on regular basis and then start link bundling activities.

Link Analysis Tools:

• Moz
• Ahrefs
• Seobook
• Webmeup
• Majestic SEO
• Linkdiagnosis
• Searchmetrics

Content Marketing:

In 2019, the key to high rankings is to publish long-form, natural, comprehensive content that engages the curiosity and interest of viewers. 
Let’s find out that what type of CONTENT get more links and shares

• Videos
• Quizes
• How Tos
• Blog Posts
• Infographics
• Why, Where, Who (WWW Concept)

What Content Types that can get backlinks easily? 

• Why Posts
• Research Based Content 
• Opinion from Journalists 
• Long Written Content More Than 1000 Words

Need to Focus on: 

• Use long tail keywords include synonyms and related search terms.
• Write effective blog posts titles embed your main targeted keywords.
• Embed images, videos, Info-graphics and Visuals, Reports and Charts.
• Regular check Content and follow the Google’s content quality guidelines.
• Use headings, bullet points, list and other stuff which you think need to add.
• Enable comments box that can be easy to moderate and publish with healthy comments.

List of Content Marketing and Discover Tools: 

• Quora
• Inbound
• Alltop
• Reddit
• Buffer
• Google Trends
• Quicksprout
• Aherfs Content Explorer
• TopTenz for Effective Blog Title Writin Examples
• Google Analytics (Check User Behaviour, Site Content, Most Visited Pages)

Mobile SEO:

There are more than 70% users search on the mobile devices and that is why Google has shifted to mobile first indexing, which means that Google will use the mobile version of your page for indexing and ranking. For getting high rank in mobile search you need to focus on the following most important factors:

• You need to use Google Mobile Friendly Test Tool and you will get the report that your page is mobile-friendly or not.
• Find out what is speed of your mobile site? Use Google’s page speed test to see if there are any speed issues.
• Optimize Titles and Descriptions to Improve Mobile SEO.
• Use schema markup so Google knows what kind of content you have on your site.
• Minimum Advertisements 
• Use HTML5 and replace Flash Usage 
• Use well optimized images that are relevant to searches.

Conclusion:

There is no doubt about that search engine optimization is going complex day by day but build an effective SEO strategy will help to improve keywords rankings and generate more organic visitors on your website. You can see in this summary that how to make effective SEO strategies that can tailored your business needs, target market and your resources.

Recently Google published a blog post and announced that they’ve updated their technical webmaster guidelines. Pierre Far, The Webmaster Trends Analyst at Google briefly explained that “new guidelines specifies that you should not block Googlebot to get access JavaScript, CSS, and image files for optimal rendering and indexing. If you block Googlebot it will directly impact on your indexing and harms website rankings in the search results page (SERP)”.

Why Google Updated Technical Webmaster Guidelines?

These updated technical webmaster guidelines also called the holy-grail in our SEO community. Google want to render your web pages and index properly to provide better search results for their users and that is why they have added the fetch and render feature in the Webmaster Tools so webmasters could see how Googlebot renders the page.

I think this is a good news for Googlers, Webmasters, SEOs and Site Owners but its also be a warning for those who do not follow this Updated Webmaster Guidelines. Because it will directly hit your website ranking if you disallow Googlebot in robots.txt file for not to crawl or create a delay.

What You Should Need To Do:

No one wants to lose their rankings, so here I am sharing some helpful tips provided by Google on how to optimize your website to achieve better results in SERP.

• Minify text assets
• Eliminate unnecessary downloads
• Optimize your JavaScript and CSS files
• Optimize all images – Gzip is recommended
• Configure your server to compress resources
• Include progressive enhancement that helps users if their browsers don’t support JavaScript implementation.

Want to learn more about Updated Webmaster Guidelines, see the Google WM Central Blog.