A new tool for creative advertising
Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools. Ads Creative Studio will incorporate the following tools:
- Director Mix, previously available to a limited group of advertisers, will allow you to customize your creative for different audiences by building out multiple versions of a YouTube video ad with swappable elements.
- Dynamic Display and HTML5 are tools that allow you to generate customized and interactive creatives for Display & Video 360 and Campaign Manager 360.
- Audio Mixer and the recently announced dynamic audio offering allow you to build tailored audio ads for Display & Video 360 quickly and efficiently at scale.
What Does This Change Mean?
The goal of this change is to make it easier to build out multiple content pieces. The Ads Creative Studio will have separate libraries for assets, think of these as the building blocks for ads, and the project library, where the creators collaborate on ad creation.
Thanks to the asset library, it’s intended to streamline asset management. It can allow for one team to manage the raw assets, while another uses them to create advertisements.
Likewise, one team could use the raw assets to make display ads while another uses them to make YouTube ads, and keeping everything in one place would make it easier to ensure that everyone is pulling from the same approved set of assets. Ads will also be available to be used across projects, once created.
Designed to Increase Collaboration
The Ads Creative Studio is designed to improve collaboration between creative and media teams. Teams can work together to collaborate on templates, implement design rules, and implement QA processes all through the new tool.
How Are Ads Deployed?
Once ads are created, they are able to be exported to Google Ads, Display & Video 360 and Campaign Manager 360 for use.
The Future of Create with Google
In addition to the new tool, Google has announced that Create with Google has merged with Think with Google. Now all insights for creators and media teams will be hosted in the same place.
As per Google statement “We’re introducing Ads Creative Studio, a unified home for Google’s creative advertising tools, to help you build compelling experiences for video, display and audio ads. Ads Creative Studio will allow creative teams to build and innovate together while increasing productivity and simplifying the overall process to bring a great ad to life.”