Akshaya Pragadeeshram is Program Manager at Microsoft, said in a blog post that Bing Ads launched new Action Extensions for desktop and mobile devices, which helps advertisers to utilize call-to-action buttons with text ads. According to Bing Ads, this new Extension allows advertisers to achieve an average of 20% increase in CTR (click-through rate), when they served Actionable Extensions in their ads.
This new ads extension is now released globally on both PC and mobile devices. There are up to 70 pre-defined Action Extensions are available in all Bing Ads platform’s with supported languages.
Mobile Layout Action Extension With Sitelinks:
Bing Ads Highlighted Key Details About Action Extensions:
- Clicks on Action Extensions will be charged the same cost-per-click (CPC) as clicks on the ad headline.
- Action Extensions can be shown with other ad extensions, including sitelinks.
- Action Extensions can be associated at the account, campaign, or ad group level, where the lowest level takes precedence. There is a limit of 20 associations per level.
- The URL fields are all optional. If the URL is not provided for the Action Extension, we will use the ad’s URLs (or the URL at the keyword level, if provided) as the landing page when the call-to-action button is clicked.
You can create Action Extensions via Bing Ads online, using the bulk account management tool, through the Bing Ads campaign management service API, or the bulk API. Action Extensions are available in all Bing Ads markets on both desktop and mobile devices.