Google rolling out new ways to find great deals on the shopping tab
When it comes to shopping online, users are desperately looking for new ways to save more money. In a recent trend, Google found that searches for “discount offers” and have increased 50% since last year. That’s why Google is rolling out new tools for ecommerce stores to list their best deals and discounts in the search results, which is currently free for all merchants in the United States.
This will help to build a bridge that will connect deal seekers between and online retailers who wants to promote their products on Google Shopping. Learn more about these new features that retailers can start using today.
Free Deals Listings in Google Search Results
Starting today, Google is showcasing deals in the shopping tab found on search results. For example, if you’re searching for “backpacks,” you can see a new section in shopping tab that will organize and show you “backpack deals” that are competitively priced or discounted from retailers across the web.
In October 2021, Google will start showing deals in the search results during major sales moments, like “Black Friday deals” or “Cyber Monday sales,” shoppers will see a new section highlighting relevant deals, alongside other related sales information.
Add More Inventory, Drive More Sales, Attract New Buyers
In the coming months, deals section will also appear on the main search results page. Merchants can take advantage of this feature regardless of whether they pay for advertising on Google. This will create great opportunities for ecommerce stores to add inventory, drive sales, attract new buyers and build brand awareness during important shopping events and peak holiday season.
How To Customize Promotions in Google Merchant Center?
Another update launched today in Merchant Center allows retailers to customize their promotions. It’s now possible to indicate if a deal is only available to first-time customers.
For example, the title of the promotion can now say “10% off for new members.” The promotions will be shown to all shoppers, but only those who meet a retailer’s specified criteria will be able to access the promotional price.
Google also adding new ways for creators and consumers to more easily connect — especially when it comes to product reviews.
Better Merchandising Insights
In one last update rolling out now, Google is adding two new features to the best sellers report:
Historical best seller data: Helps retailers predict sales trends for the upcoming season with insights into popular products from previous shopping events.
Relative product demand: Helps retailers gauge the relative demand between products in the same category and country, as well as the potential opportunity when stocking new products.
Merchants can access the best sellers report after opting into market insights within Merchant Center.