Google Product Reviews Algorithm is designed to better reward such content.
Today Google launched a search ranking algorithm update which is designed to reward product reviews with well-researched, in-depth content over brief product summaries. Keep in mind that this new Google Google Product Reviews Update is not a core algorithm update that affects all search results. This update only targets product reviews and currently applies to English-language search results.
According to the given statement:
“Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content. That’s why we’re improving our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”
If your website is not product-based and does not have any product reviews then you don’t need to worry about with regard to this Google Product Reviews update. But if your site has product reviews, so maybe you can see the fluctuations in daily traffic and rankings.
If you observe any sudden drop or rise in search traffic at or after April 8, so it is possible that a site was impacted by the product reviews update. Regardless of any changes in traffic, site owners should add an annotation to Google Analytics and other monitoring tools to indicate the product reviews update went live today.
What If Google Product Reviews Algorithm Update Impact Your Website?
The product reviews update focuses on providing users with content that offers insightful analysis and original research. With this update, Google Search aims to prioritize product reviews written by experts or enthusiasts who know the topic well. Site owners who believe they’ve been impacted by this Google Product Reviews Algorithm Update should look into provided guidelines on creating better content.
Try to review the content objectively and ask if your site’s product reviews:
- Express expert knowledge about products where appropriate?
- Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
- Provide quantitative measurements about how a product measures up in various categories of performance?
- Explain what sets a product apart from its competitors?
- Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
- Discuss the benefits and drawbacks of a particular product, based on research into it?
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
- Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?
It seems like Google will pay close attention to whether a review offers information that goes beyond what the manufacturer provides. In other words, don’t go to a product page and rewrite what’s already on the web. We’ll likely learn more about this Google Product Reviews Algorithm Update over time as it continues to roll out.