Page Experience Report with More Actionable Insights
Last Year, Google announced the “page experience update” which will roll out in May 2021. The new page experience report combines Core Web Vitals signals with the existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.
Google said that “this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account.”
What is Page Experience?
The Page Experience report offers valuable metrics, such as the percentage of URLs with good page experience, and search impressions over time, enabling you to quickly evaluate performance. You can also dig into the components of page experience signal to gain additional insights on opportunities for improvement.
In addition to launching the Page Experience Report, Google also updated the Search Performance Report to allow you to filter pages with good page experience, which helps you keep track of how these pages compared to other pages on the same site.
As part of this latest update, Google is expanding the usage of non-AMP content to power the core experience on news.google.com and in the Google News mobile apps. If you’re an AMP publisher, then follow the AMP page experience guide that offers tailored advice on how to make your AMP pages perform at their best.
According To Google:
“Our mission is to help users find the most relevant and quality sites on the web. The goal with these updates is to highlight the best experiences and ensure that users can find the information they’re looking for.”
You can expect this update will begin to roll out in mid-June. The search giant will continue to test other ways to help identify content with a great page experience, and we’ll keep you updated when there is more to share.