Google Keywords Planner Tool: Search for new Keywords

Google Ads Keyword Planner Upgrade With New Features

If you recently log into Keyword Planner Tool in Google Ads, you’ll see new notifications with many new features including Google Ads Editor V1_1. I try to dug down and use my current SEO client’s account and found that Google Ads is adding several new features in the keyword planner tool, some are taken from older features and just added to the new Google Ads Keyword Planner Tool.

Google Ads Keyword Planner Notifications

If try to explore and find new keywords in the tool, you can add up to 10 seed keywords when you select the “Find New Keywords” option.

A Better Keyword Planner

Grouped Ideas:

You can use Grouped Ideas to manage multiple keywords and view keywords by theme or add the set as an ad group in your plan. In the “Grouped ideas” menu option you can find and add all or some of the keywords in grouped idea to an existing or a new ad group.

Grouped Ideas Multiple Keywords

View Monthly Keyword Trends:

When you add Keywords in the Group Idea, you can see latest trends for individual keyword ideas. Hover over the chart in the ideas table, or download trends directly.

Add Keywords to Existing Campaigns:

Furthermore, you are able to save new keywords to a plan or you can save new keywords to existing campaigns. When you select new keywords for add, you can see a drop down option for select “Add to plan” or “Add to existing campaign.” If you want to add selected keywords to an existing campaign, you need to select an ad group in that campaign or create a new ad group and added them.

Add Keywords Existing Campaign

Suggest Daily Budget:

When you add selected keywords to your existing or new plan, it provides a suggested daily budget that will help to make sure that this campaign’s budget is not limited on any day during the forecasted time period.” You can find this option under the total Cost estimate.

New Competition Column Option:

In the New Google Ads Keyword Planner you can view new Competition Column that will show you how competitive ad placement is for a keyword. You can see in the screenshot, along with two other columns to get more granular competition ranking across the keyword ideas.

New Competition Column Option

Why You Need To Use Updated Google Ads Keyword Planner:

This new and updated Google Ads Keyword Planner getting more attention due to latest features which was also available in the old UI version, but now it has incorporated into this version. No doubt about it, very useful for advertisers to add multiple keywords to existing campaigns and save their valuable time.

Google Keyword Planner Old New Version

Summary:

Up to 10 seed keywords when searching for new keyword ideas.
Keyword trends can be viewed or downloaded for individual keyword ideas.
Grouped ideas can be view by keywords by theme or added to sets as a group.
Saved grouped ideas (Selected Keyword) can be add to new or existing campaign.
Get suggested daily budgets that is based on the max CPC bid and forecasted costing.
Get a detailed report in the new competition column that shows ranking across keyword ideas.

Also Read:

Google Released v1.1 of the Google Ads API

Muhammad Junaid April 2, 2019