After added several new features in the keyword planner tool, now once again Google has updated Keyword Planner to show the most relevant keyword ideas based on the seed keyword. This latest update is announced to help users can research new keyword ideas, get bid estimates, and add to their Search marketing campaigns.
Jane Kim who is Product Manager at Google Ads wrote in the blog post that “To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword.”
Google Keyword Planner New Features:
In addition to helping you prioritize keyword ideas, Google also added two new features to give you more control over what keyword ideas show.
Website Filtering: Filter keyword ideas to only show keywords most closely related to your business (based on your website).
Brand Exclusions: Exclude keyword ideas that include brand terms.
All of these changes are enabled for English only, with other languages rolling out later this year.