After added several new features in the keyword planner tool, now once again Google has updated Keyword Planner to show the most relevant keyword ideas based on the seed keyword. This latest update is announced to help users can research new keyword ideas, get bid estimates, and add to their Search marketing campaigns.

Jane Kim who is Product Manager at Google Ads wrote in the blog post that “To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword.”

Google Keyword Planner New Features:

In addition to helping you prioritize keyword ideas, Google also added two new features to give you more control over what keyword ideas show.

Website Filtering: Filter keyword ideas to only show keywords most closely related to your business (based on your website).
Brand Exclusions: Exclude keyword ideas that include brand terms.

All of these changes are enabled for English only, with other languages rolling out later this year.

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Google Ads Keyword Planner Upgrade With New Features

If you recently log into Keyword Planner Tool in Google Ads, you’ll see new notifications with many new features including  Google Ads Editor V1_1. I try to dug down and use my current SEO client’s account and found that Google Ads is adding several new features in the keyword planner tool, some  are taken from older features and just added to the new Google Ads Keyword Planner Tool.

If try to explore and find new keywords in the tool, you can add up to 10 seed keywords when you select the “Find New Keywords” option.

Grouped Ideas:

You can use Grouped Ideas to manage multiple keywords and view keywords by theme or add the set as an ad group in your plan. In the “Grouped ideas” menu option you can find and add all or some of the keywords in grouped idea to an existing or a new ad group.

View Monthly Keyword Trends:

Suggest Daily Budget:

When you add selected keywords to your existing or new plan, it provides a suggested daily budget that will help to make sure that this campaign’s budget is not limited on any day during the forecasted time period.” You can find this option under the total Cost estimate.

New Competition Column Option:

In the New Google Ads Keyword Planner you can view new Competition Column that will show you how competitive ad placement is for a keyword. You can see in the screenshot, along with two other columns to get more granular competition ranking across the keyword ideas.

Why You Need To Use Updated Google Ads Keyword Planner:

This new and updated Google Ads Keyword Planner getting more attention due to latest features which was also available in the old UI version, but now it has incorporated into this version. No doubt about it, very useful for advertisers to add multiple keywords to existing campaigns and save their valuable time.

Summary:

• Up to 10 seed keywords when searching for new keyword ideas.
• Keyword trends can be viewed or downloaded for individual keyword ideas.
• Grouped ideas can be view by keywords by theme or added to sets as a group.
• Saved grouped ideas (Selected Keyword) can be add to new or existing campaign.
• Get suggested daily budgets that is based on the max CPC bid and forecasted costing.
• Get a detailed report in the new competition column that shows ranking across keyword ideas.

Also Read: 

Google Released v1.1 of the Google Ads API