Are You Ready For New and Upcoming Changes in Google AdSense Platform?
Currently, Google is sending emails to some publishers about new changes in Google AdSense platform and announced that “ your Ads tab will be updated in the coming weeks to reflect the Ad types, Text ad styles and Simplifying “If no ads available”.
Personally I am not using Google AdSense but in future I am planning to implement on my blog, but there are some publisher complaining about it on WebmasterWorld. Here is the screenshot:
Here is the email from Google AdSense:
We’re committed to continuously investing in the modernization of our advertising products. As a result, there are some important changes we’re making to some Google AdSense features that you have used or configured in the past. Your Ads tab will be updated in the coming weeks to reflect the following changes:
We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market. As a result, the “Text ads only” and “Display ads only” ad units in your account have been renamed to “Display ads” and from early 2019 will be updated to serve all ad types.
Text Ad Styles:
We’re deprecating text ad styles for “Text & display ads” ad units. From now on, you won’t be able to create ad styles for your new ad units. Your new ad units will have Google-optimized text ad styling. As this feature is being deprecated, your existing ad styles will also be optimized by Google in the following months. For customization and improved user experience, you can use native ads on your site.
Simplifying “If no ads available”
We’re continuously working to increase the quality and safety of our ad network and reduce the number of malicious ads that enter the AdSense network. As a result, we’re removing the “If no ads available” option and we’ll be defaulting to collapsing the ad space or showing a blank space instead. If your current setting is a color or another URL, it will be updated in the near future your current settings will stop serving in the near future.
I will recommend to publishers that keep monitor your Google AdSense Console and actively participate in the forum and highlighted the issues.