All merchants need to meet professional standards on their websites

May 27, 2021 – Google announced a new Google Shopping and Google Merchant Center policy update where sites that do not meet certain professional and editorial standards would have their accounts suspended. They will be notified with a “Website needs improvement” policy status in their Merchant Center accounts.

Google said it “requires that all merchants meet certain professional and editorial standards on their websites. As such, Merchants with websites that do not meet basic requirements will see a ‘Website needs improvement’ policy status and have their accounts suspended until requirements are met. This policy is intended to protect users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links on the website, etc.”

Examples of what’s not allowed on Google Merchant Center

• Content that is unnecessarily difficult or frustrating to navigate
• Website that is not fully functional
• Website that has incomplete or difficult to understand business information
• Promotions that do not use commonly accepted spelling and grammar
• Punctuation, symbols, capitalization, spacing, or repetition that are not used correctly or for their intended purpose
• Promotions that are not relevant to the landing page
• Promotions that do not use the features of the Shopping ad for their intended purpose
• Website that is using generic placeholders or templated content
• Retailer landing pages or associated site domains that Google deems unsafe
• Website that has inaccurate, missing, or duplicate product details

You can learn more about how to improve your website and professional requirements from Google Merchant Center Help. Google said “in order to provide a quality user experience, Google requires that all Shopping ads meet high professional and editorial standards. We only allow promotions that are clear and professional in appearance. These ads should lead users to products and landing pages that are relevant, useful, and easy to interact with.”

If you get the website needs improvement notice Google said you can first “make sure that your website is fully-functional, has content specific to your business, and the information available is easy to understand and complete.” Google added that “your website shouldn’t have broken links, templated content, or placeholders of text or images.”

If you get the website needs improvement notice Google said you can first “make sure that your website is fully-functional, has content specific to your business, and the information available is easy to understand and complete.” Google added that “your website shouldn’t have broken links, templated content, or placeholders of text or images.”

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Find the best prices and places to buy with Google Shopping

Find the best prices and places to buy with Google Shopping

Google redesigned Shopping platform to make is easy and simple for buyers where they can get all the information from websites and local stores.  So you can discover and compare millions of products, and find the best prices and places to buy online or from a store nearby.

Surojit Chatterjee is Vice President at Google Shopping, wrote in the blog that the Google Shopping experience is now available in the U.S. across mobile and desktop. Google resigned the homepage so buyers can see useful product recommendations, also help you to reorder those items or continue your shopping research. There are three options to buy online including purchase online, a nearby store, or directly from verified retailers on Google.

Track Prices of Products on Google Shopping

Do you want to track the prices of the product on your mobile? Google has make it simple for you. Now you can track prices of products on Google Shopping.

While searching product on Google Shopping and think that you need this, you have to turn on “Price Track” option so you will receive a notification on your mobile when the price of that products drops. In future Google will add the option to receive notification via email. So why not turn on price tracking feature, it will helpful for you to track the price when shopping online during the holiday season. Find out how to set the price tracking feature:

Buy Online Directly With Google Guarantee

More than 70% users are doing online shopping by using their mobile phones but due to high fraud ratio many buyers are disappointed.

But don’t worry, now you can buy direct on Google. The checkout is safe and secure so you can shop anything from thousands of stores which are list on Google Shopping. You orders are backed by Google guarantee, means that you can trust on Google’s customer support. Google said that “they will have your back for easy returns and refunds.”

So you can you buy any product from any store with confidence and find latest products which you have never seen before. If you want to buy directly on Google, see the colorful shopping cart icon on product images and in the search filters. Whether you want to buy a single product or looking for a best deal, the new Google Shopping experience makes it simple for you to stay ahead during the holiday seasons and beyond.

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Google Ads Introduced Account Map Tool to Manage Multiple Accounts

On May 14, 2019, Surojit Chattarjee, Vice President of Product Management at Google Shopping, announced that Google making it easier for users to shop directly from Search, Images, and YouTube. This significant announcement was made at Google Marketing Live on Tuesday, after the replacements of Google Express to the new Google Shopping.

The New Google Shopping Experience

Google is creating a new shopping experience, which help users to add items to a universal shopping cart from several of its platforms like Images, Search, and YouTube.

According to Google:

“This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google.”

Buyers will have a personalized homepage on the Shopping tab where they can use filters based on features, read reviews and also watch videos. For example, if you’re using Google Search to buy a headphone, you can use filter for wireless, and the brand you’re looking for.

When viewing a product page in search results there could be a blue “Add to cart” button which would allow you to buy the item on the spot. The “Add to cart” button could also appear when viewing a YouTube video about a product, or when viewing photos of a product in Google Images.

When you seeing a product page in the search results, the blue ‘Add to Cart’ button allow users to buy that product on the spot with confidence because the product is backed by a Google guarantee. Shoppers will be confident by knowing that Google is behind the scene, if the order is delayed, didn’t get received which they were looking or the issue for refund.  The “Add to cart” button will also appear when watching a video about that product on YouTube, or when viewing that product photos in Google Images.

If you’re a Merchant, so your products will be automatically add to this new shopping experience on Google Shopping, Google Search and Google Assistant.

Get Discovered on Google Shopping

According to Google, “Discovery Ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”

So, now shoppers can view swipeable and visual ads on Google Images, means that you are able to highlight multiple products within the same sponsored ad. Google also introducing Showcase Shopping Ads – a new visual ad format that integrates with rich lifestyle imagery. According to survey, more than 80% of traffic come on retailer websites from new visitors just to discover new ideas and brands.

If you want to join New Google Shopping Experience and start campaigns, then fill out this form.

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