As we all know that the search giant Google always makes changes in the algorithm and search ranking fluctuate. Today, early in the morning I saw some early signs of another Google Search Ranking Algorithm Update . The SEO community is chattering about ranking update and fluctuations and also some tracking tools are showing big signals on the changes to the Google Search rankings.

Last night I got noticed at WebmasterWorld and read some posts talking that Google Bot has been extremely active on yesterday and today. Some said that seeing a big spike in Google bot activities. Some SEOs are saying that this unconfirmed algorithm update is related to page coverage, and some site owners are claiming a massive drop in conversions and traffic dropping yesterday.

Here are some screen shots from the search engine monitoring tools that tracks these fluctations. Keep in mind that most are not confirmed becuase Google is still quite, so I may update this blog post with latest data later on throughout the day.

SEMRush is showing very high fluctuations:

Cognitive SEO:

SERPMetrics is swinging upwards:

RankRanger has been unsettled for a while:

SERPwoo is showing changes:

I am not 100 percent sure about this Google Search Ranking Algorithm Update. But if you noticed any changes to your ranking or organic traffic drop down so, please share them with me here in this post. Forum discussion at WebmasterWorld.

Also Read:

Google Core Update: What SEOs Need To Know

John Mueller, Webmaster Trends Analyst at Google published a post at Webmaster Central Blog and gave some commonly-asked questions to SEOs, webmasters about how Google shows dates in the search results.

John said that Google’s shows the date of a page in the search results when its automated systems find out that it is relevant to do so, such as for pages that can be time-sensitive, including news content:

John added that Google uses numerous of factors when determines a page including any prominent date mentioned on the page or provided by the publisher through structured markup.

Due to lack of structured data and content publishers does not provide clear date so that is why Google doesn’t depend on one single factor because all of them can be prone to issues. That’s why Google automated systems look at multiple factors to shows dates next to listings in search results when a page was published or updated.

How to Specify a Date on a Web Page for Search Results:

John provided technical help that how site owners and publishers can mentioned date when page become live or published and Google to pick the right date

• Show a clear date: Show a visible date prominently on the page.
• Use structured data: Use the date Published and date Modified schema with the correct time zone for AMP or non-AMP pages. When using structured data, make sure to use the ISO 8601 format for dates.

Google News Guidelines:

Google News requires clearly showing both the date and the time that content was published or updated. Use only structured is not enough, so it is recommended to use a visible date and time. Because they will be visible between the headline and the article text. Furthermore you can get help page about article dates.

If an article has been updated, it is important to change or update with a fresh date and time. John said that “do not create a very slightly updated story from one previously published, then delete the old story and redirect to the new one. That’s against Google article URLs guidelines.”

I think these guidelines help provided by John Muller will help to make it easier for publisher and site owners to specify the right date on the web pages. If you have any questions or comments on this update, feel free to use Google’s webmaster help forums.

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SEO Strategies in 2019: How to Rank Higher in Google