Learn how to improve your content with Search Console Insights

Google is launching a new experience called Search Console Insights which is designed to help site owners better understand their audience. This experience joins data from both Search Console and Google Analytics in a joint effort to make it easy to understand content performance.

Whether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an overview and helpful insights on how your content is performing. This new experience will gradually be rolled out to all site owners in the upcoming days.

What is Search Console Insights?

This is a new experience tailored for content creators and publishers and can help them understand how audiences discover their site’s content and what resonates with their audiences. This new experience is powered by data from both Google Search Console and Google Analytics.

How can GSC Insights help you?

The new experience will help site owners, content creators and bloggers to better understand their content’s performance. For instance, it can help answer the following questions:

1. What are your best performing pieces of content?
2. How are your new pieces of content performing?
3. How do people discover your content across the web?
4. What people search for on Google before they visit your content?
5. Which article refers users to your website and content?

How can you access GSC Insights?

• Select GSC Insights from the top of Search Console’s Overview page.
• Use this link to access it directly and save a bookmark (you can always search for ‘search console insights’ on Google and visit our site!)
• Coming soon – In the iOS Google App, select Search Console Insights in the account menu (tap your profile picture).
• Google is working to also add Android Google App support.

Also Read:

Google Search Console Drop Rich Result Performance Report

Google published new guide for linking Google Analytics and Google Ads accounts that can get you deeper insights, smarter campaigns, and enable you to earn better business outcomes. In this new guide you can learn how to link both Google Analytics and Google Ads accounts and see the full customer cycle, from how they interact with your marketing ads and complete the goals that you’ve set for them on your site.

Why Link Google Ads and Analytics Accounts?

When you link Google Ads and Analytics, you can:

• See ad and site performance data in the Google Ads reports in Analytics.
• Import Analytics goals and Ecommerce transactions into your Google Ads account.
• Import cross-device conversions into your Google Ads account when you activate Google signals.
• Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
• Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
• Get richer data in the Analytics Multi-Channel Funnels reports.

Google published new guide because the rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. With the help of this guide you can use your Analytics data to make your ad more specific, reach target audience and maximizing ad response based on location, device, browser and page depth insights, among other data points.

According to Google, in this new guide you will find a clear, step-by-step playbook to unlock deeper insights and create smarter campaigns. You can see that how the advanced measurement capabilities in Analytics can offer a clear and specific understanding of campaign performance.

It included that how you can select audiences in Analytics and share with Google Ads, also Import your Google Analytics data into your ads flow, along with improved reporting options based on increased data insights.

There are some other interesting features  if you’re thinking of using Google Ads, it’s definitely worth checking out the guide and considering your options for improved data tracking. The more data the better, and with so many actions can be track, makes sense to dig into them and improve your ad performance.

You can download the full “Linking Analytics and Ads: The Solution to Today’s Marketing Challenges” guide here.

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Google Ads Keyword Planner Upgrade With New Features