Google published new guide for linking Google Analytics and Google Ads accounts that can get you deeper insights, smarter campaigns, and enable you to earn better business outcomes. In this new guide you can learn how to link both Google Analytics and Google Ads accounts and see the full customer cycle, from how they interact with your marketing ads and complete the goals that you’ve set for them on your site.

Why Link Google Ads and Analytics Accounts?

When you link Google Ads and Analytics, you can:

• See ad and site performance data in the Google Ads reports in Analytics.
• Import Analytics goals and Ecommerce transactions into your Google Ads account.
• Import cross-device conversions into your Google Ads account when you activate Google signals.
• Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
• Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
• Get richer data in the Analytics Multi-Channel Funnels reports.

Google published new guide because the rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. With the help of this guide you can use your Analytics data to make your ad more specific, reach target audience and maximizing ad response based on location, device, browser and page depth insights, among other data points.

According to Google, in this new guide you will find a clear, step-by-step playbook to unlock deeper insights and create smarter campaigns. You can see that how the advanced measurement capabilities in Analytics can offer a clear and specific understanding of campaign performance.

It included that how you can select audiences in Analytics and share with Google Ads, also Import your Google Analytics data into your ads flow, along with improved reporting options based on increased data insights.

There are some other interesting features  if you’re thinking of using Google Ads, it’s definitely worth checking out the guide and considering your options for improved data tracking. The more data the better, and with so many actions can be track, makes sense to dig into them and improve your ad performance.

You can download the full “Linking Analytics and Ads: The Solution to Today’s Marketing Challenges” guide here.

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