Showcase Your products with Immersive Display With Google Swirl Display Ads

Google is launching a new display ad format, called Swirl, which allows users to interact with 3D objects. Advertisers can take advantage of using 3D assets to produce ads that engage users by allow them to rotate the object including zoom in and out. Google shared the example from a leading perfume and cosmetics brand who created a 3D Ad for one of its fragrances.

Google Swirl 3D Banner Ad

What is Swirl?

Swirl is a new immersive display format designed for mobile web and available on Display and Video 360. People can explore every angle of your product by rotating the 3D object in all directions and zooming in and out, interacting from their device as if the product was in front of them. Marketers can deliver better ad experiences that draw people’s attention and let them interact with directly and discover more about the product.

How To Create 3D Ads?

Advertisers that already have 3D assets can easily create a Swirl ad unit by using the 3D component in Google Web Designer. Google also introduced a new editor on its 3D platform Poly that will allow marketers to edit, configure, and publish high-quality, photo realistic models to use in immersive display ads.

Here’s an example of Swirl Display Ads on a mobile device:

View post on imgur.com

If you’re interested in exploring Swirl Ads but need help building 3D assets, Google have certified 3D production partners to help for create engaging, interactive ads and motion graphics that can run on any device. The new Swirl display ad format will be roll out after this summer.

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Drive 43% More Conversions By Using Performance Planner for Google Ads

On May 14, 2019, Surojit Chattarjee, Vice President of Product Management at Google Shopping, announced that Google making it easier for users to shop directly from Search, Images, and YouTube. This significant announcement was made at Google Marketing Live on Tuesday, after the replacements of Google Express to the new Google Shopping.

The New Google Shopping Experience

Google is creating a new shopping experience, which help users to add items to a universal shopping cart from several of its platforms like Images, Search, and YouTube.

According to Google:

“This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google.”

Buyers will have a personalized homepage on the Shopping tab where they can use filters based on features, read reviews and also watch videos. For example, if you’re using Google Search to buy a headphone, you can use filter for wireless, and the brand you’re looking for.

When viewing a product page in search results there could be a blue “Add to cart” button which would allow you to buy the item on the spot. The “Add to cart” button could also appear when viewing a YouTube video about a product, or when viewing photos of a product in Google Images.

When you seeing a product page in the search results, the blue ‘Add to Cart’ button allow users to buy that product on the spot with confidence because the product is backed by a Google guarantee. Shoppers will be confident by knowing that Google is behind the scene, if the order is delayed, didn’t get received which they were looking or the issue for refund.  The “Add to cart” button will also appear when watching a video about that product on YouTube, or when viewing that product photos in Google Images.

If you’re a Merchant, so your products will be automatically add to this new shopping experience on Google Shopping, Google Search and Google Assistant.

Get Discovered on Google Shopping

According to Google, “Discovery Ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”

So, now shoppers can view swipeable and visual ads on Google Images, means that you are able to highlight multiple products within the same sponsored ad. Google also introducing Showcase Shopping Ads – a new visual ad format that integrates with rich lifestyle imagery. According to survey, more than 80% of traffic come on retailer websites from new visitors just to discover new ideas and brands.

If you want to join New Google Shopping Experience and start campaigns, then fill out this form.

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Google Marketing Live: Discovery Ads for Mobile Browsers

Google Marketing Live: Building for the new consumer journey

On May 14, 2019, Prabhakar Raghavan, SVP, Google Ads & Commerce, announced that Google introducing Discovery Ads which will be available to all advertisers globally later this year. This new ad feature was introduced at Google Marketing Live, will show on the search engine’s home page in mobile browsers.

What are Discovery Ads?

According to Google, “Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”

Google Discovery Ads Features:

In a recent study, Google found that 85% of consumers like to see unexpected discoveries, take action within 24 hours like reading reviews, comparing prices or purchase the product — sometimes all at once when shopping. Following are the Google Discovery Ads Features:

Relevant:

Display your products in a swipe-able image carousel with an open canvas to inspire consumers, rendered natively across each Google property.

Results:

By combining this incredible reach and creative canvas with Google’s understanding of intent, you can be confident you’re anticipating what your customers want and delivering the results you care about.

Reach:

Reach hundreds of millions of people across the YouTube home feed, the Gmail Promotions and Social tabs, and the feed in Discover using a single campaign.

At Google Marketing Live, Daniel Pahl said that “on average, ad groups including one or more gallery ad have up to 25 percent more interactions — paid clicks or swipes — at the absolute top of the mobile Search results page.”

It is good to know that Google was started testing ads in the Discover feedback back in October 2018. At that time, Google didn’t confirmed about the test, but it will be available to everyone soon. For more big announcements, consumer insights and in-depth looks – join Google Marketing Live today at 9am PT (12pm ET).

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Google Introducing a New Performance Planner for Google Ads

Drive 43% More Conversions By Using Performance Planner for Google Ads

Ahmad Ismail, Google Ads Product Manager, announced a new tool called Performance Planner that will help advertisers to increase conversions up to 43% on an average. This new upcoming Performance Planner can identifies the best spend amounts for your campaigns to drive more conversions.

Moreover, He explained:

“For example, let’s say you have a $92,000 monthly budget across 100 Search campaigns. The planner will recommend how to distribute that $92,000 across those Search campaigns to maximize conversions and project results from these changes in your forecast.”

With the help of Google Ads Planner, you can make other projection based adjustments, such as different spend levels and CPAs. Just click on different spend points to see the resulting changes in conversions. So you can see how conversions would differ at a $12 CPA compared to a $20 CPA.

What is Performance Planner?

Performance Planner is a new tool that helps you to create plans for your advertising spend, and see how changes to campaigns might affect key metrics and overall performance.

Why Using Performance Planner?

• Create a plan to see forecasts for your campaigns.
• Explore your forecast by adjusting different campaign settings.
• You can quickly and easily implement changes prescribed by your plan.

What are the benefits of Performance Planner?

• See your campaigns’ projected monthly and quarterly performance.
• Get suggestions that can help your campaigns perform better for the same spend.
• Find out how performance goals are affected if you change your campaign settings.

How It Works?

The Planner gives you the most accurate forecasts possible because is consistently updated every 24 hours. This new tool will takes into account billions of search queries, than find relevant ad auctions in aggregate, including variables like seasonality, competitor activity, landing page, etc. Google Ads Planner Tool will forecast the conversions which is based on the conversion types in the “Conversions” column of your Google Ads performance reports.

Requirements:

• Have been running for at least 72 hours
• Campaign have received at least 3 clicks in the last 7 days
• Should received at least one conversion in the last 7 days (if the campaigns focus on conversions)
• Are Search campaigns that use a manual cost-per-click (CPC), enhanced CPC, target cost-per-action (CPA), maximize clicks, or maximize conversions bidding strategy.

Final Words

Finally, this new tool is a game changer for advertisers because changes made within the performance planner are not automatically implemented. If you want to make changes in this new tool, you will have to download a file by using the Google Ads Editor.

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Google Launching New Speed Report in Search Console

Due to lost data from April 9 to April 25^th, Google has confirmed reporting delays in Ads (formerly known as AdWords) and AdSense platforms. Plenty of publishers has received emails about upcoming changes in AdSense, many advertisers noticed and see that Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect.

Here is the current update about reporting delays in Google Ads & AdSense, “Reporting Issue – Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect. We will update this message when the issue is resolved and the data is corrected.”

I like to share the screenshot of Google Ads Reporting Delay Notice when advertisers can expand, after they login to their account.

I am also seeing tons of complaints from AdSense publishers regarding Google Ads & AdSense reporting delays. It is possibly related but there is not confirmation from Google on the AdSense reporting delay issues yet. See some of the complaints:

Google Ads Reporting Delay Notice:

I think after the release of v1.1 of Google Ads API, this is happening because publishers got notifications from Google AdSense. This is a well-known issue and probably related, but it should be sort out very soon. See forum details at Google Ads Help and Google AdSense Help.

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What New Changes Are Coming in Google AdSense Platform

Google published new guide for linking Google Analytics and Google Ads accounts that can get you deeper insights, smarter campaigns, and enable you to earn better business outcomes. In this new guide you can learn how to link both Google Analytics and Google Ads accounts and see the full customer cycle, from how they interact with your marketing ads and complete the goals that you’ve set for them on your site.

Why Link Google Ads and Analytics Accounts?

When you link Google Ads and Analytics, you can:

• See ad and site performance data in the Google Ads reports in Analytics.
• Import Analytics goals and Ecommerce transactions into your Google Ads account.
• Import cross-device conversions into your Google Ads account when you activate Google signals.
• Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
• Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
• Get richer data in the Analytics Multi-Channel Funnels reports.

Google published new guide because the rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. With the help of this guide you can use your Analytics data to make your ad more specific, reach target audience and maximizing ad response based on location, device, browser and page depth insights, among other data points.

According to Google, in this new guide you will find a clear, step-by-step playbook to unlock deeper insights and create smarter campaigns. You can see that how the advanced measurement capabilities in Analytics can offer a clear and specific understanding of campaign performance.

It included that how you can select audiences in Analytics and share with Google Ads, also Import your Google Analytics data into your ads flow, along with improved reporting options based on increased data insights.

There are some other interesting features  if you’re thinking of using Google Ads, it’s definitely worth checking out the guide and considering your options for improved data tracking. The more data the better, and with so many actions can be track, makes sense to dig into them and improve your ad performance.

You can download the full “Linking Analytics and Ads: The Solution to Today’s Marketing Challenges” guide here.

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Google Ads Keyword Planner Upgrade With New Features

If you recently log into Keyword Planner Tool in Google Ads, you’ll see new notifications with many new features including  Google Ads Editor V1_1. I try to dug down and use my current SEO client’s account and found that Google Ads is adding several new features in the keyword planner tool, some  are taken from older features and just added to the new Google Ads Keyword Planner Tool.

If try to explore and find new keywords in the tool, you can add up to 10 seed keywords when you select the “Find New Keywords” option.

Grouped Ideas:

You can use Grouped Ideas to manage multiple keywords and view keywords by theme or add the set as an ad group in your plan. In the “Grouped ideas” menu option you can find and add all or some of the keywords in grouped idea to an existing or a new ad group.

View Monthly Keyword Trends:

Suggest Daily Budget:

When you add selected keywords to your existing or new plan, it provides a suggested daily budget that will help to make sure that this campaign’s budget is not limited on any day during the forecasted time period.” You can find this option under the total Cost estimate.

New Competition Column Option:

In the New Google Ads Keyword Planner you can view new Competition Column that will show you how competitive ad placement is for a keyword. You can see in the screenshot, along with two other columns to get more granular competition ranking across the keyword ideas.

Why You Need To Use Updated Google Ads Keyword Planner:

This new and updated Google Ads Keyword Planner getting more attention due to latest features which was also available in the old UI version, but now it has incorporated into this version. No doubt about it, very useful for advertisers to add multiple keywords to existing campaigns and save their valuable time.

Summary:

• Up to 10 seed keywords when searching for new keyword ideas.
• Keyword trends can be viewed or downloaded for individual keyword ideas.
• Grouped ideas can be view by keywords by theme or added to sets as a group.
• Saved grouped ideas (Selected Keyword) can be add to new or existing campaign.
• Get suggested daily budgets that is based on the max CPC bid and forecasted costing.
• Get a detailed report in the new competition column that shows ranking across keyword ideas.

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Google Released v1.1 of the Google Ads API

Like I have mentioned many times that Google is experimenting lots of different things in search results and implementing new things included layout, designs, products and other things.  The recent news is about Google Ads, that Google is experiment new test in the search results page and expanded the character length of Headline and Description in the text Ads. See, here is a Screenshot:

I perform this search on my desktop, you can see different headlines character length and their descriptions. (Due to structured data implementation on the website, Google can show description what he wants to show or may be not). If you’re seeing these, start A/B tests in your Ads campaigns and give meaningful data to your clients without a ton of leg-work on your end.

The purpose of this New Google AdWords Test is to attract more advertisers which mean if you Buy Keywords, you will get more chance to increase your sales online. As you can see the “call to action buttons” in the screenshot, which means competition level will get high and pay more when bidding.

May be this new experiment will  go live within next couple of weeks on both desktop and mobile devices but Google does not confirmed it till now. Google Ads is improving your Expanded Text Ads by creating them larger, so Expanded Text Ads will offer you some space to find opportunity and differentiate competitors Ads on the SERP. 

According to Google Ads:

But in my personal opinion, organic results will die soon and more than 90% percent users will open the paid links of their regular searches on desktops or mobile devices. Because I think user should not have much time to dig down or scrolling down, so ultimately you will click one of those listed paid links.

At other-end this new Google AdWords Test, is the ideal deal for advertisers but keep mind small business owners will come in trouble, because when Google will completely show paid results in above the fold screen then how could organic will survive. May be your opinion is some different but I really like to hear and want you to share your thoughts with me.