The Analytics Tool Is Going To Shutdown on June 30
Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The announcement was secretly published in the Business Help Center post. If you navigate to “analytics.facebook.com” it will redirects users to the announcement, which said that:
“The Analytics Tool will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Analytics Tool on your desktop, click the arrow in the top-right corner of each chart or table.”
What is Facebook Analytics?
Facebook Analytics is used to collect the data from a Facebook page with data from the Facebook pixel. When the data is connected, Analytics can show a conversion path between a customer engaging with a business’s content and eventually making a purchase off of Facebook.
The company did not mention any reason for the closer of the Analytics Tool. Facebook points users to the following business tools to use after Analytics is removed:
Facebook Business Suite: Allows users to manage their Facebook and Instagram business accounts. Offers detailed insights about a business’s audience, content, and trends (but is not available to everyone).
Ads Manager: Lets businesses view, make changes, and see results for Facebook campaigns and ads.
Events Manager: Can help users set up and manage Facebook business tools like the Facebook pixel and Conversions API. Also reports on actions taken on a business’s website, app, and physical store.
While the latest news seems frightening to many marketers, Facebook has been losing momentum for quite some while. Facebook has lofty goals to make Business Suite the only interface businesses need to manage their activity on Facebook, Instagram, and Messenger.