Google Marketing Live: Building for the new consumer journey
On May 14, 2019, Prabhakar Raghavan, SVP, Google Ads & Commerce, announced that Google introducing Discovery Ads which will be available to all advertisers globally later this year. This new ad feature was introduced at Google Marketing Live, will show on the search engine’s home page in mobile browsers.
What are Discovery Ads?
According to Google, “Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”
Google Discovery Ads Features:
In a recent study, Google found that 85% of consumers like to see unexpected discoveries, take action within 24 hours like reading reviews, comparing prices or purchase the product — sometimes all at once when shopping. Following are the Google Discovery Ads Features:
Display your products in a swipe-able image carousel with an open canvas to inspire consumers, rendered natively across each Google property.
By combining this incredible reach and creative canvas with Google’s understanding of intent, you can be confident you’re anticipating what your customers want and delivering the results you care about.
Reach hundreds of millions of people across the YouTube home feed, the Gmail Promotions and Social tabs, and the feed in Discover using a single campaign.
At Google Marketing Live, Daniel Pahl said that “on average, ad groups including one or more gallery ad have up to 25 percent more interactions — paid clicks or swipes — at the absolute top of the mobile Search results page.”
It is good to know that Google was started testing ads in the Discover feedback back in October 2018. At that time, Google didn’t confirmed about the test, but it will be available to everyone soon. For more big announcements, consumer insights and in-depth looks – join Google Marketing Live today at 9am PT (12pm ET).