In this Google Guide for Winning Ramadan in Pakistan with Digital Marketing, you can learn how to build effective digital campaigns during Ramadan. For online marketers and advertisers, this is a great opportunity to leverage billions of Google’s user to effectively engage during Ramadan. Successful brands will take the opportunity to innovate and craft content that is not just relevant, but helpful to audiences during this holy month, paving the way to success, no matter your marketing objectives.
Ramadan in Pakistan
Ramadan is a holy month for Muslims which culminates with Eid-ul-Fitr celebrations. The month of Ramadan is the largest festivity in Pakistan, celebrated by millions all over the country. The holy month of Ramadan inspires Pakistani Muslims to practice Islamic values including self-improvement, spiritual development, and community.
A large part of the Ramzan experience is the shift of daily routine—from fasting from dawn to dusk, to preparations for the day’s iftar and the Eid ul-Fitr festivities. This in effect causes major shifts in consumer behaviour and intent, impacting how Pakistanis do shopping online.
Winning Ramzan and Eid ul-Fitr with Digital
So how do you grab the attention and cut through the clutter during the holy festive season in Pakistan? In this guide, Google shared step-by-step playbook to ensure the success of your digital marketing campaign in Ramzan across Google’s platforms. How to make your ad stand out from the crowd during Ramadan in Pakistan? Google published the secrets for a successful digital marketing campaign during Ramzan in the following steps.
Google Guide for Winning Ramadan in Pakistan
1. Find Your Audience: Google Understanding the Ramzan Audience
By understanding your audience’s motivations during Ramzan and its impact on their digital habits, you can deliver tailored and effective messaging to an audience that makes sense for your campaign. Based on Google internal data, they have identified four audience types to reach out to during Ramzan.
- The Entertainment Seeker
- The Ramzan Homemaker
- The Festive Groomer
- The Sports Fanatics
2. How To Capture Their Attention:
How do you retain your audience’s attention in a digital world filled with noise? The key of a winning combination is data-driven insights and creative storytelling. Google provided four effective tips, help you to get exceptional results in this Ramzan and Eid ul-Fitr 2019.
2.1 Resonate with your Audience:
2.2 Sequential Storytelling:
2.3 Innovative Display Advertising:
2.4 Key Ramzan Moments on Search:
3. Success Stories
4. Execute Effectively: Drive Impact This Festive Season
Once you have identified your audience personas, made some engaging creatives, it’s now time to make sure they convert into happy paying customers. Ensure that your campaign achieves a significant impact this festive season of Ramadan 2019.
5. Connect with Pakistanis by Utilizing Google Marketing Solutions
The consumer journey is never confined to a single platform. Therefore, it is crucial to tap into the various Google platforms available to ensure that your campaign reaches your target audience at each step of their consumer journey. Google shared few suggested formats that you can use across platforms, at every stage of the funnel:
For more best practices and insights, download this Google Guide for Winning Ramadan in Pakistan and start digital marketing campaigns during festive season.