An Intensive Analysis of Google’s Core Update
Like, I have said many times that Google updates its search algorithm after every few months. The most recent is the December 2020 Core Update which is still rolling out. Danny Sullivan also has confirmed to me on Twitter that Google Core Update is still rolling out. Danny wrote, “It’s still rolling out.”
If you deeply look at the search engine monitoring tools, they are still showing a massive spike over a 24-48 hour period, and then it died down in a big way. Previous updates seemed to have rolled out more gradually. So what things you need to take notice of and do the analysis of your website after the announcement of Google’s Core Update.
What is Google Core Update?
Google Core Update is an algorithm update that can impact the search visibility of a large number of websites. Each time an update is rolled out, Google reconsiders the SERP Ranking of websites based on expertise, authoritativeness, trustworthiness (E-A-T).
First, you need to know what the core update is about and read what is coming next. Then the most primary thing is you need to do your website audit. It will be:
- Content Analysis
- Backlink Audit
- On-page Analysis
- Technical Website Audit
- Competitor Analysis
The question is, why you need to do website audits? The answer is straightforward; you need to know about all things related to your website’s content, i.e., backlinks, on-page, technical, and competitor before any Google update rolls out. Once Google rolls out its update, then one should ideally wait for 7 to 14 days. Again, the question is raising why we need to wait for 7 to 14 days? As an SEO, we all know that Google rolls out its full update within 2 to 3 weeks and that is why it is best to wait.
After the completion of the core update, you need to do the same thing you have done before at the start of the Google update. Once you complete all the above-mentioned steps, the final task is to compare your website’s audit report from the previous one to the new one. Then you will learn how much your website is affected or not by this new Google Core Update and what effect your competitor has through this. After looking at the before and after analysis, you already know about the bugs and issues that need to be resolved. Hence, it will be straightforward to fix them.
If you don’t want your website hit by Google Core Update then you have to put in the work. Quality over quantity, relevancy over irrelevancy, keywords over intent, technical aspects, mobile responsive, Content, render time, and more.