Why is content marketing important for your business?
Content Marketing is more important than ever in the world of digital marketing. Instead of writing about your products or services, you should need to write relevant and useful content for your customers that help to solve their problems.
What Is Content Marketing?
Content marketing can be defined as a strategic marketing approach that creates and distributes valuable, relevant, and consistent content to attract, retain, and drive profitable consumer action among a specific target audience. While this is a formal definition filled with industry jargon, its importance and relevance to today’s marketing landscape is proving to gain momentum. Here’s a short analysis of how content marketing has impacted marketing strategy in 2019.
When talking about overall effectiveness of content, produces approximately five times more leads than paid search advertising.
Content creation allows for the distribution of many different pathways (a whopping 434% more index pages on search engines, 55% more traffic, cost reduce 62% less than traditional marketing) all over the internet, giving customers multiple ways to find businesses. These statistics prove the importance of Content Marketing in 2019 as a powerful way to grow online visibility.
Pillars Of Content Marketing Strategy
Judging this effectiveness can be broken down into two key factors, audience relevance and compelling storytelling. Knowing an intended audience has never been more important, especially considering 63% of marketers are creating content focused heavily on buyer persona. Still, no matter the type of audience, an overwhelming 97% of marketers converge heavily on using the pragmatic rules and strategies of marketing built around prescriptive content. A successful marketing strategy depends on four main pillars including brand positioning, value proposition, business goals, and strategic plan.
The impact of frequency around posting content is still up for debate. There is varying research that tends to confound and contradict the effectiveness of more frequent versus less frequent posting. Nonetheless, as a whole, 38% of marketers were found to stick to publishing content at least once a week, of which B2B marketers focused mainly on blogging and B2C marketers focused mainly on visual content.
However, more data is needed to determine one of the most crucial objectives in digital marketing – engagement. Looking at engagement trends from a social media perspective, LinkedIn is the clear winner with 82% audience engagement, while Twitter falls to second place with 66%. Knowing the trends in audience engagement helps to shape the structure and angle of marketing campaigns, making every marketing dollar spent retrieve a desirable return on investment.