Bing is going to rolling out user-agents for BingBot. According to the announcement, Bing is updating its user agents to be dynamic based on the version of the browser it is using to crawl your web site. The new Microsoft Edge as the engine to run JavaScript and render web pages. With this change, Bing will start the transition to a new user-agent for websites which require it for rendering and then gradually update for all sites.  

Today’s Bingbot User-Agents:

• Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)
• Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0
• Mozilla/5.0 (Windows Phone 8.1; ARM; Trident/7.0; Touch; rv:11.0; IEMobile/11.0; NOKIA; Lumia 530) like Gecko (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)

Following are the New Evergreen Bingbot user-agents

Desktop:

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) Chrome/W.X.Y.Z Safari/537.36 Edg/W.X.Y.Z

Mobile

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 Edg/W.X.Y.Z (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)

According to Bing: We are committing to regularly update our web page rendering engine to the most recent stable version of Microsoft Edge thus making the above user agent strings to be evergreen. Thus, “W.X.Y.Z” will be substituted with the latest Microsoft Edge version we’re using, for example “80.0.345.0″.

How to test your web site?

Bing want you to install the new Microsoft Edge to test your website is working fine with it. If your site is working fine then you don’t need to worry about the change. Furthermore, you can register your site on Bing Webmaster Tools to get insights about your site. If there is an issue, Bing will investigate your site with new upcoming tools based on the new rendering engine. 

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Bing Make It Simple To Verify Site Using Domain Connect

If you want to submit your website to Bing and review performance report or get access diagnostic tools, you need to verify the ownership of that website in Bing Webmaster Tools.  There are three verification options to verify your site in Webmaster Tools which are:

• Option 1: XML file authentication
• Option 2: Meta tag authentication
• Option 3: Add a CNAME record to DNS

For option 1 and 2, webmasters need to get the access of site and put verification code in the source code and complete the verification process. For option 3, users can verify website in Bing Webmaster Tools without having access the source code. According to recent announcement “We announce the support for Domain Connect open standard that will allow webmasters to seamlessly verify their site in Bing Webmaster Tools.”

What is Domain Connect?

Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity.

Bing Webmaster Tools verification using Domain Connect is now live for users whose domain is hosted with following DNS providers:

• Plesk
• 1&1 Ionos
• GoDaddy
• Media Temple

This capability will be constantly integrated with other DNS providers that support Domain Connect open standard. When adding website to Webmaster Tools, the system will automatically determine that the site is hosted on a DNS provider who has integrated the Domain Connect solution with Bing Webmaster Tools.

How To Use Domain Connect Feature To Verify Your Site in Bing Webmaster Tools?

Step 1: Open a Bing Webmaster Tools account

You can open a free Bing Webmaster Tools account by going to the Bing Webmaster Tools sign-in or sign-up page. You can sign up using Microsoft, Google or Facebook account.

Step 2: Add Your Website

Once you have a Bing Webmaster Tools account, you can add sites to your account. You can do so by entering the URL of your site into the Add a Site input box and clicking Add.

Step 3: Check if your site is supported for Domain Connect protocol

When you Add the website information, Bing Webmaster Tools will do background check to identify if that domain/ website is hosted on DNS provider that has integrated Domain Connect solution with Bing Webmaster Tools. Following view will show in case the site is supported.

In case the site is supported for Domain Connect feature, then user will see the default verification options as mentioned in  the above process.

Step 4: Verify DNS Provider Credentials

On click of Verify, user will be redirected to DNS provider site. Webmaster should sign-in using the account credentials associated with domain/ website under verification.

After successful sign-in, users can verify site by Bing webmaster tools within few seconds. In some cases, it may take longer for DNS provider to send the site ownership signal to Bing webmaster tool service.

Using the new verification options will significantly reduce the time taken and simplify the site verification process in Bing Webmaster Tools. We encourage you to try out this solution and get more users for your sites on Bing via Bing Webmaster Tools.

This new feature will help to reduce the time and steps to take for verify website in Bing Webmaster Tools. If Domain Connect feature is not supported, then users will see the default verification options which include XML file authentication and Meta tag authentication.

Bing is still continue to work for simplify the site verification process and help SEOs to easily add and verify their site in Webmaster Tools. So if you are facing any problem using Domain Connection solution, you can raise a service ticket with support team.

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Bing Describes How To Submit URLs Via Webmaster API

After launched new extension for desktop and mobile devices, Bing Webmaster Guidelines are going to update said by Frederic Dubut who works as web ranking and quality project manager at Bing. He tweeted on July 30 and asked that “SEO friends! I’m kicking off an effort to refresh our Bing Webmaster Guidelines, both the spirit and the letter. Any shady tactics you think are not penalized enough? Any feedback on the document itself? ”

In Frederic Dubut’s tweet, he is specifically asking to SEOs and Webmasters that what are the “shady tactics” that they think should be more strictly penalized. If Bing receives a strong response regarding a specific topic, they will include in the Bing Webmaster Guidelines that could reflect in its ranking algorithm. You can read the current webmaster guidelines OR you can respond him on his tweet with your thoughts.

I think it’s a great opportunity for Search Engine Optimization Experts to participate in shaping the rules that govern Bing’s crawling, indexing and ranking by asking the company to publicly address areas of concern and disseminate up-to-date best practices. Forum discussion at Twitter.

Bing Ads Launched New Extension for Desktop and Mobile Devices

On May 21, Bing published a blog post and explained how to submit URLs through API. It’s a good news for SEOs and Webmasters that you don’t need to wait for BingBot to crawl your website and index pages.

You can just submit those links to Bing to get your content immediately indexed as soon as your content is published! They  also published a step by step by guide for how to set-up the adaptive URL submission API.

Bing said that “In the last few months we have seen rapid adoption of this capability with thousands of websites submitting millions of URLs and getting them indexed on Bing instantly.“

Step 1: Generate an API Key

Webmasters need an API key to be able to access and use Bing Webmaster APIs. This API key can be generated from Bing Webmaster Tools by following these steps: 

• Sign in to your account on Bing Webmaster Tools. In case you do not already have a Bing Webmaster account, sign up today using any Microsoft, Google or Facebook ID.
• Add & verify the site that you want to submit URL for through the API, if not already done.
• Select and open any verified site through the My Sites page on Bing Webmaster Tools and click on Webmaster API on the left-hand side navigation menu.

• If you are generating the API key for the first time, please click Generate to create an API Key. Else you will see the key previously generated.

Note: Only one API key can be generated per user. You can change your API key anytime; change is taken by the system within 30 minutes.

Step 2: Integrate with your website

 You can any of the below protocols to easily integrate the Submit URL API into your system. 

JSON Request Sample

POST /webmaster/api.svc/json/SubmitUrl?

apikey=sampleapikeyEDECC1EA4AE341CC8B6 HTTP/1.1

Content-Type: application/json; charset=utf-8

Host: ssl.bing.com

 {

“siteUrl”:”http:\/\/example.com”,

“url”:”http:\/\/example.com\/url1.html”

}

XML Request Sample

POST /webmaster/api.svc/pox/SubmitUrl?apikey=sampleapikey341CC57365E075EBC8B6 HTTP/1.1

Content-Type: application/xml; charset=utf-8

Host: ssl.bing.com 

 <SubmitUrl xmlns=”http://schemas.datacontract.org/2004/07/Microsoft.Bing.Webmaster.Api”>

<siteUrl>http://example.com</siteUrl>

<url>http://example.com/url1.html</url>

</SubmitUrl>

If the URL submission is successful then you will receive an http 200 response. This ensures that your pages will be discovered for indexing. If Bing webmaster guidelines are met then the pages will be crawled and indexed in real time.

If you have any trouble during the integration, you can reach out bwtsupport@microsoft.com to raise a service ticket.

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Bing Ads Launched New Extension for Desktop and Mobile Devices

Find Out How Search Industry Celebrating Earth Day 2019 ?

Earth Day is a worldwide event celebrated on April 22. On this special day, the search industry also celebrating with some earth related logos and themes. Google created awesome Doodle with animated video, Bing has a beautiful home page, Yahoo also created a special logo and even Baidu displayed a GIF logo.

Below you can see the current logo from Google, Bing, Yahoo and Baidu, but the animated video from Doodle is amazing, which covers the Wandering Albatross, Coastal Redwood, Paedophryne Amauensis, Amazon Water Lily, Coelacanth, and Deep Cave Springtail.

Google:

Bing:

Yahoo:

Baidu:

Here is an amazing video on the Google’s homepage I am Feeling Lucky button yesterday on Easter:

Also Read: 

Google Doodle Celebrates World Earth Day 2019

Akshaya Pragadeeshram is Program Manager at Microsoft, said in a blog post that Bing Ads launched new Action Extensions for desktop and mobile devices, which helps advertisers to utilize call-to-action buttons with text ads. According to Bing Ads, this new Extension allows advertisers to achieve an average of 20% increase in CTR (click-through rate), when they served Actionable Extensions in their ads.

This new ads extension is now released globally on both PC and mobile devices. There are up to 70 pre-defined Action Extensions are available in all Bing Ads platform’s with supported languages.

PC Layout:

Mobile Layout:

Mobile Layout Action Extension With Sitelinks:

Bing Ads Highlighted Key Details About Action Extensions:

• Clicks on Action Extensions will be charged the same cost-per-click (CPC) as clicks on the ad headline.
• Action Extensions can be shown with other ad extensions, including sitelinks.
• Action Extensions can be associated at the account, campaign, or ad group level, where the lowest level takes precedence. There is a limit of 20 associations per level.
• The URL fields are all optional. If the URL is not provided for the Action Extension, we will use the ad’s URLs (or the URL at the keyword level, if provided) as the landing page when the call-to-action button is clicked.

You can create Action Extensions via Bing Ads online, using the bulk account management tool, through the Bing Ads campaign management service API, or the bulk API. Action Extensions are available in all Bing Ads markets on both desktop and mobile devices.

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Bing Update: Text-to-Speech, Intelligent Answers, Visual Search

The NVIDIA’s GPU Technology Conference was held on 20 March 2019, and Bing Update various features including intelligent answers system, text-to-speech capabilities and visual search engine. All these features help you to quickly find what you’re looking for, powered by Azure virtual machines that are running on NVIDIA GPUs and optimized with NVIDIA CUDA-X AI software libraries.

Bing Update App Features:

Text-To-Speech:

The new updated Bing App is able to change text to speech, which means Bing can give answers according to your queries with voice, nearly indistinguishable from a human’s. Bing said that ‘this advance text to speech feature is breakthrough for deep neural networks’ and gives credit to NVIDIA GPUs higher processing power unit to make this happen’.

According to Bing – this app also supports speech as an input, means you can easily speak to your mobile devices, Bing text-to-speech app will convert your spoken words into text format and search that query for you. You just need to press the microphone button on the app homepage, speak your question, and you’ll get search results.

Intelligent Answers:

Bing said that intelligent answers will provide more “comprehensive, summarized information aggregated across several sources in response to certain queries”. They are upgrading their deep learning models with AI technology, so they are able to “provide answers for harder questions than ever before.”

The intelligent answers requires a lot of processing power, so Bing is introducing recent advancements in GPU technology that help to process entire web pages much faster and more efficiently than traditional models powered by CPUs. Bing gave a good example, instead of the relatively simple answer to ‘what is the capital of Bangladesh’, Bing can now provide answers to more complex questions, such as ‘what are different types of lighting for a living room’, quicker than before.

Visual Search:

Bing added the ability to search using an image, although I though Bing had that before. Bing’s example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points if the item is available online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next. 

Bing added that visual search allows you to search using an image. For example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points – if the item is available for sale online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next.

Furthermore, Bing said “our advanced visual search capabilities such as object detection are quick and automatic using NVIDIA GPUs for inferencing, which have yielded dramatic processing efficiency compared to CPU-powered inference, hence unlocking this scenario for our customers”.

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Bing Ads Launched New Extension for Desktop and Mobile Devices