On May 21, Bing published a blog post and explained how to submit URLs through API. It’s a good news for SEOs and Webmasters that you don’t need to wait for BingBot to crawl your website and index pages.

You can just submit those links to Bing to get your content immediately indexed as soon as your content is published! They  also published a step by step by guide for how to set-up the adaptive URL submission API.

Bing said that “In the last few months we have seen rapid adoption of this capability with thousands of websites submitting millions of URLs and getting them indexed on Bing instantly.“

Step 1: Generate an API Key

Webmasters need an API key to be able to access and use Bing Webmaster APIs. This API key can be generated from Bing Webmaster Tools by following these steps: 

• Sign in to your account on Bing Webmaster Tools. In case you do not already have a Bing Webmaster account, sign up today using any Microsoft, Google or Facebook ID.
• Add & verify the site that you want to submit URL for through the API, if not already done.
• Select and open any verified site through the My Sites page on Bing Webmaster Tools and click on Webmaster API on the left-hand side navigation menu.

• If you are generating the API key for the first time, please click Generate to create an API Key. Else you will see the key previously generated.

Note: Only one API key can be generated per user. You can change your API key anytime; change is taken by the system within 30 minutes.

Step 2: Integrate with your website

 You can any of the below protocols to easily integrate the Submit URL API into your system. 

JSON Request Sample

POST /webmaster/api.svc/json/SubmitUrl?

apikey=sampleapikeyEDECC1EA4AE341CC8B6 HTTP/1.1

Content-Type: application/json; charset=utf-8

Host: ssl.bing.com

 {

“siteUrl”:”http:\/\/example.com”,

“url”:”http:\/\/example.com\/url1.html”

}

XML Request Sample

POST /webmaster/api.svc/pox/SubmitUrl?apikey=sampleapikey341CC57365E075EBC8B6 HTTP/1.1

Content-Type: application/xml; charset=utf-8

Host: ssl.bing.com 

 <SubmitUrl xmlns=”http://schemas.datacontract.org/2004/07/Microsoft.Bing.Webmaster.Api”>

<siteUrl>http://example.com</siteUrl>

<url>http://example.com/url1.html</url>

</SubmitUrl>

If the URL submission is successful then you will receive an http 200 response. This ensures that your pages will be discovered for indexing. If Bing webmaster guidelines are met then the pages will be crawled and indexed in real time.

If you have any trouble during the integration, you can reach out bwtsupport@microsoft.com to raise a service ticket.

Also Read:

Bing Ads Launched New Extension for Desktop and Mobile Devices

Find Out How Search Industry Celebrating Earth Day 2019 ?

Earth Day is a worldwide event celebrated on April 22. On this special day, the search industry also celebrating with some earth related logos and themes. Google created awesome Doodle with animated video, Bing has a beautiful home page, Yahoo also created a special logo and even Baidu displayed a GIF logo.

Below you can see the current logo from Google, Bing, Yahoo and Baidu, but the animated video from Doodle is amazing, which covers the Wandering Albatross, Coastal Redwood, Paedophryne Amauensis, Amazon Water Lily, Coelacanth, and Deep Cave Springtail.

Google:

Bing:

Yahoo:

Baidu:

Here is an amazing video on the Google’s homepage I am Feeling Lucky button yesterday on Easter:

Also Read: 

Google Doodle Celebrates World Earth Day 2019

Akshaya Pragadeeshram is Program Manager at Microsoft, said in a blog post that Bing Ads launched new Action Extensions for desktop and mobile devices, which helps advertisers to utilize call-to-action buttons with text ads. According to Bing Ads, this new Extension allows advertisers to achieve an average of 20% increase in CTR (click-through rate), when they served Actionable Extensions in their ads.

This new ads extension is now released globally on both PC and mobile devices. There are up to 70 pre-defined Action Extensions are available in all Bing Ads platform’s with supported languages.

PC Layout:

Mobile Layout:

Mobile Layout Action Extension With Sitelinks:

Bing Ads Highlighted Key Details About Action Extensions:

• Clicks on Action Extensions will be charged the same cost-per-click (CPC) as clicks on the ad headline.
• Action Extensions can be shown with other ad extensions, including sitelinks.
• Action Extensions can be associated at the account, campaign, or ad group level, where the lowest level takes precedence. There is a limit of 20 associations per level.
• The URL fields are all optional. If the URL is not provided for the Action Extension, we will use the ad’s URLs (or the URL at the keyword level, if provided) as the landing page when the call-to-action button is clicked.

You can create Action Extensions via Bing Ads online, using the bulk account management tool, through the Bing Ads campaign management service API, or the bulk API. Action Extensions are available in all Bing Ads markets on both desktop and mobile devices.

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Bing Update: Text-to-Speech, Intelligent Answers, Visual Search

The NVIDIA’s GPU Technology Conference was held on 20 March 2019, and Bing Update various features including intelligent answers system, text-to-speech capabilities and visual search engine. All these features help you to quickly find what you’re looking for, powered by Azure virtual machines that are running on NVIDIA GPUs and optimized with NVIDIA CUDA-X AI software libraries.

Bing Update App Features:

Text-To-Speech:

The new updated Bing App is able to change text to speech, which means Bing can give answers according to your queries with voice, nearly indistinguishable from a human’s. Bing said that ‘this advance text to speech feature is breakthrough for deep neural networks’ and gives credit to NVIDIA GPUs higher processing power unit to make this happen’.

According to Bing – this app also supports speech as an input, means you can easily speak to your mobile devices, Bing text-to-speech app will convert your spoken words into text format and search that query for you. You just need to press the microphone button on the app homepage, speak your question, and you’ll get search results.

Intelligent Answers:

Bing said that intelligent answers will provide more “comprehensive, summarized information aggregated across several sources in response to certain queries”. They are upgrading their deep learning models with AI technology, so they are able to “provide answers for harder questions than ever before.”

The intelligent answers requires a lot of processing power, so Bing is introducing recent advancements in GPU technology that help to process entire web pages much faster and more efficiently than traditional models powered by CPUs. Bing gave a good example, instead of the relatively simple answer to ‘what is the capital of Bangladesh’, Bing can now provide answers to more complex questions, such as ‘what are different types of lighting for a living room’, quicker than before.

Visual Search:

Bing added the ability to search using an image, although I though Bing had that before. Bing’s example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points if the item is available online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next. 

Bing added that visual search allows you to search using an image. For example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points – if the item is available for sale online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next.

Furthermore, Bing said “our advanced visual search capabilities such as object detection are quick and automatic using NVIDIA GPUs for inferencing, which have yielded dramatic processing efficiency compared to CPU-powered inference, hence unlocking this scenario for our customers”.

Also Read: 

Bing Ads Launched New Extension for Desktop and Mobile Devices