If you want to submit your website to Bing and review performance report or get access diagnostic tools, you need to verify the ownership of that website in Bing Webmaster Tools. There are three verification options to verify your site in Webmaster Tools which are:
- Option 1: XML file authentication
- Option 2: Meta tag authentication
- Option 3: Add a CNAME record to DNS
For option 1 and 2, webmasters need to get the access of site and put verification code in the source code and complete the verification process. For option 3, users can verify website in Bing Webmaster Tools without having access the source code. According to recent announcement “We announce the support for Domain Connect open standard that will allow webmasters to seamlessly verify their site in Bing Webmaster Tools.”
What is Domain Connect?
Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity.
Bing Webmaster Tools verification using Domain Connect is now live for users whose domain is hosted with following DNS providers:
- 1&1 Ionos
- Media Temple
This capability will be constantly integrated with other DNS providers that support Domain Connect open standard. When adding website to Webmaster Tools, the system will automatically determine that the site is hosted on a DNS provider who has integrated the Domain Connect solution with Bing Webmaster Tools.
How To Use Domain Connect Feature To Verify Your Site in Bing Webmaster Tools?
Step 1: Open a Bing Webmaster Tools account
You can open a free Bing Webmaster Tools account by going to the Bing Webmaster Tools sign-in or sign-up page. You can sign up using Microsoft, Google or Facebook account.
Step 2: Add Your Website
Once you have a Bing Webmaster Tools account, you can add sites to your account. You can do so by entering the URL of your site into the Add a Site input box and clicking Add.
Step 3: Check if your site is supported for Domain Connect protocol
When you Add the website information, Bing Webmaster Tools will do background check to identify if that domain/ website is hosted on DNS provider that has integrated Domain Connect solution with Bing Webmaster Tools. Following view will show in case the site is supported.
In case the site is supported for Domain Connect feature, then user will see the default verification options as mentioned in the above process.
Step 4: Verify DNS Provider Credentials
On click of Verify, user will be redirected to DNS provider site. Webmaster should sign-in using the account credentials associated with domain/ website under verification.
After successful sign-in, users can verify site by Bing webmaster tools within few seconds. In some cases, it may take longer for DNS provider to send the site ownership signal to Bing webmaster tool service.
Using the new verification options will significantly reduce the time taken and simplify the site verification process in Bing Webmaster Tools. We encourage you to try out this solution and get more users for your sites on Bing via Bing Webmaster Tools.
This new feature will help to reduce the time and steps to take for verify website in Bing Webmaster Tools. If Domain Connect feature is not supported, then users will see the default verification options which include XML file authentication and Meta tag authentication.
Bing is still continue to work for simplify the site verification process and help SEOs to easily add and verify their site in Webmaster Tools. So if you are facing any problem using Domain Connection solution, you can raise a service ticket with support team.