Get Inspired with Intuitive, Interactive Search Results

Microsoft Bing is rolling out five new upgrades to search that target to evolve SERPs beyond a list of links to provide users with a richer experience. One thing is similar in these new Bing updates – they all combine visually rich imagery with text-based information in a single view.  The new format is said to deliver information quickly and in a way that allows searchers to find what they need without scanning large blocks of text.

Microsoft Bing’s Upgraded Search Features Include:

• Intuitive highlighting of content
• Integrated visual search
• Expandable carousels
• Infographic-like SERPs
• Richer results for local queries

Let’s talk about these latest updates in more detail that was announced today.

Intuitive Highlighting

Microsoft Bing is upgrading SERPs so they adapt to intuitively highlight content the searcher is engaging with. Bing provided an example to demonstrate that how this feature works with search results for recipes. Below you can see in the picture that how Bing provides the initial results in a unique card-based format.

When a user clicks on any results, Bing extracts the information related to the recipe and displays it inline without leaving the search results page.

The expanded view contains information such as:

• Ingredient list (with possible substitutions)
• Calories per serving
• User reviews
• A drop-down menu to scale the recipe to a specific number of servings
• Nutritional information

To get the step-by-step cooking instructions searchers will still have to visit the actual web page. Recipes are just one example. This feature may also be applied to other types of searches such as home improvement and creative projects.

Integrated Visual Search

While browsing through the card-based results, as shown above, users will have the option to instantly conduct a visual search to find similar-looking items. Microsoft Bing has integrated the visual search button into these results, which allows users to conduct an image-based query with just a click.

According to Microsoft Bing:

“While exploring these visual results, you might see something you like but is difficult to describe with words. That’s why we’ve also integrated visual search into the experience, so you can quickly search using an image. For example, in the “DIY coffee table” result, you may see wicker baskets that fit the table’s look and feel. With just a click, you’ll get image results of similar-looking items, and can directly click off to retailer sites to purchase a particular basket if you’re sold on it.”

Expandable Carousels

Bing is upgrading its carousels with a feature that displays additional information when users hover over the results. You can see in this search for movies how hovering over a result shows details such as when the film was released, a synopsis, and review scores from multiple sources.

Infographic Inspired SERPs

An upgrade that Microsoft Bing provides “style and substance” presents results in an infographic-like experience that combines text and imagery.

“For example, you can search for broad topics like “Kenya” or “giraffes”. Results for these move beyond a dense summary of the results and blue links and aggregate the top text and visual results into an infographic-inspired experience. Curiosity piqued? Click off to sites that contain more detail or explore other related topics.

Many of these features are now live in Microsoft Bing. I think bing users should be excited about these new upgrades. Stay tuned for future updates that are coming in the next couple of months with more visually immersive experiences across the web.

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The NVIDIA’s GPU Technology Conference was held on 20 March 2019, and Bing Update various features including intelligent answers system, text-to-speech capabilities and visual search engine. All these features help you to quickly find what you’re looking for, powered by Azure virtual machines that are running on NVIDIA GPUs and optimized with NVIDIA CUDA-X AI software libraries.

Bing Update App Features:

Text-To-Speech:

The new updated Bing App is able to change text to speech, which means Bing can give answers according to your queries with voice, nearly indistinguishable from a human’s. Bing said that ‘this advance text to speech feature is breakthrough for deep neural networks’ and gives credit to NVIDIA GPUs higher processing power unit to make this happen’.

According to Bing – this app also supports speech as an input, means you can easily speak to your mobile devices, Bing text-to-speech app will convert your spoken words into text format and search that query for you. You just need to press the microphone button on the app homepage, speak your question, and you’ll get search results.

Intelligent Answers:

Bing said that intelligent answers will provide more “comprehensive, summarized information aggregated across several sources in response to certain queries”. They are upgrading their deep learning models with AI technology, so they are able to “provide answers for harder questions than ever before.”

The intelligent answers requires a lot of processing power, so Bing is introducing recent advancements in GPU technology that help to process entire web pages much faster and more efficiently than traditional models powered by CPUs. Bing gave a good example, instead of the relatively simple answer to ‘what is the capital of Bangladesh’, Bing can now provide answers to more complex questions, such as ‘what are different types of lighting for a living room’, quicker than before.

Visual Search:

Bing added the ability to search using an image, although I though Bing had that before. Bing’s example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points if the item is available online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next. 

Bing added that visual search allows you to search using an image. For example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points – if the item is available for sale online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next.

Furthermore, Bing said “our advanced visual search capabilities such as object detection are quick and automatic using NVIDIA GPUs for inferencing, which have yielded dramatic processing efficiency compared to CPU-powered inference, hence unlocking this scenario for our customers”.

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