Search Engine Marketing

Search Engine Marketing

Search Engine Marketing (SEM) is a paid search marketing which involves techniques to rank up a website with higher visibility online by means of text and banner advertisement. The pay per click (PPC) is a non-organic way of increasing website traffic with more focus on conversion and return on investment (ROI). Basically it is a true combination of search engine optimization SEO and search engine advertising.

The Pay Per Click (PPC) is a new terminology used for paid advertisement on search engines such as Google, Yahoo, and Bing. It involves clicks, impressions, CTR, cost per click (CPC), CPM, and CTA (Call to action). The click through rate (CTR) is a mathematical formula of number of impressions divided by number of clicks and shows a real percentage of clicks and impressions on ad copy. Google Adwords and Adsense are two essential paid search tools which help create meaningful ad campaign with better ad copy and varied sets of keywords ad groups.

Seo Biz World is a search engine marketing company aims to provide better result oriented and measurable ad conversions with increased profit and return on investment for your business. For any more inquiries kindly do contact us at: info@seobizworld.com