How To Optimize Your LinkedIn Profile To Find Digital Marketing Jobs
Learn tips and tricks for how to find a digital marketing job through LinkedIn.
There is no doubt that due to COVID-19, Digital Marketing Professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide.
So as a Professional Digital Marketer, I decided to dig deep and, using LinkedIn Job Search Navigator, and found that there is a big demand for digital marketing and especially Search Engine Optimizers and PPC Experts as compared to other online marketing jobs.
While there are plenty of places aside from LinkedIn that you might apply for a job or be recruited (including company job boards, classifieds, and other job listing sites), nearly every recruiter or hiring manager will check out your LinkedIn Profile at some point during the hiring process.
LinkedIn is the best place to highlight your accomplishments, experiences, and personal brand. Optimizing your LinkedIn profile takes more than just uploading your resume and adding a few accomplishments, though. It requires proper thought in terms of how you structure your profile and the use of the right tools and keywords to optimize your profile.
You need to demonstrate to the potential employer that you are a good fit and stand out from the thousands of other digital marketer profiles. In this blog post, I am going to share the best practices for how to optimize your LinkedIn profile to find a digital marketing job.
LinkedIn Profile Photo and Background
Remember that your LinkedIn profile represents you as a professional. Use a neutral profile picture with a plain background. The picture should only include you; leave your significant other or friends out of the shot.
The background (the image you can put at the very top of your profile) picture should be something related to your industry or hobbies. Use this space to highlight what you are passionate about.
Customize your LinkedIn headline based on the types of roles you’re seeking and your relevant experience. Highlight results-based specifics, where possible, such as: “Led a team of 8 digital marketers to improve retention by 25% annually.”
For example, a solid digital marketer’s headline could be: “Digital marketer with 5+ years of experience building paid & organic strategies through SEO, SEM, and Email Marketing.”
Complete Your Profile
LinkedIn gives complete profiles more visibility than incomplete ones, so this is a step you don’t want to miss. Fill out all sections in your profile, including:
- Contact Information
- Skills and Endorsements
- Current Jobs
Do Not Leave Your Current Job Field Blank
One of the critical parameters in the LinkedIn search algorithm is your current job position. Therefore, do not leave this field empty. Even if you are unemployed, add something that you are currently working on such as a volunteer role helping someone with digital marketing. Keep in mind that your current job is also the default headline if you haven’t created one.
Select the Right Keywords
Your LinkedIn profile is searchable, so make sure that the terms recruiters generally use to search for professionals like you are on your LinkedIn summary page. Example: For digital marketing jobs, include keywords such as “Digital Marketer,” “SEO,” etc.
Don’t overdo it, as hiring managers and recruiters will be turned off by spammy profiles. Use your primary keywords and only add synonyms when they are appropriate.
Showcase Your Skills, Talent, & Achievements
One of the best features of LinkedIn is that you can showcase links, media, articles to your work directly in the About section. If you have been featured in a magazine or video, you can highlight this. You can share links to your works and completed projects, too. A good portfolio of completed works/projects helps recruiters understand your unique skills and experience.
For example, if you helped a company improve sales with SEO, you could share that, “SEO for example.com improved the visibility of their products on Google, resulting in a 15% increase in sales.”
Add Certifications, Licenses, Experiences
LinkedIn is a unique platform where you can not only list your qualifications, certifications, and licenses but tell the story of your learning and experiences, as well. Google has a handful of certifications, too, which look great on your LinkedIn and are worthwhile simply for the knowledge you’ll gain while studying for the tests.
Posting on LinkedIn
Apart from the above best practices for optimizing your LinkedIn profile, you’ll want to regularly post updates related to digital marketing to increase your visibility on the network. Try sharing your perspective on a project you’ve executed, a summary on new developments in online marketing, or opinions you have about digital marketing news and events.
Every LinkedIn profile can be optimized! You just need to pay some attention to the details and be thoughtful about what recruiters and the companies you want to work with are looking for in their digital marketing hires.