Google Released v1.1 of the Google Ads API
Google has announced the new version of Google Ads Editor and replaced the old AdWords Editor. The latest version of Google Ads 1_1 incorporated with new features for ads, conversions, reporting as well as Hotel Ads, App campaigns and more. Keep in mind that the Company has rebranded Google AdWords to Google Ads Editor and also added new features. On Wednesday, March 27, 2019, Google wrote at Developer Blog “Today we’re announcing Google Ads Editor, v1 which is a new and advanced version of the Editor that you’ll love over the past 13 years”.
Google officially released this new 1.1 version of Google Ads and you only need to update your client libraries in order to use v1_1 features. If you’re still using previous version of AdWords API, now it’s a time to upgrade with the new API.
What is Google Ads API?
The Google Ads API is the modern programmatic interface to Google Ads. It enables developers to interact directly with the Google Adwords platform, vastly increasing the efficiency of managing large accounts and campaigns. With the Google Ads API you can build a program that can manages Google accounts from customer to keyword level. Programmatically the API works the same like Google Ads UI does, and exposes both standard JSON REST endpoints and a high-performance gRPC interface. Google also provided pre-built client libraries in a variety of programming languages to get you started.
Our client libraries provide high-level views and basic building blocks of Google Ads API functionality, making it easier to develop apps quickly. We recommend starting out with one if you’re new to the API.
Here are the highlights:
- Ads. Create assets for asset-based ads using AssetService.
- Campaigns. Create App Campaigns (equivalent to Universal App Campaigns in AdWords API) by creating a
Campaignand setting the
- Conversions. Adjust conversions with the new
Conversion Adjustment Upload Service. Upload call conversions with the
Upload Call Conversions Requestin the
Conversion Upload Service.
- Hotel Ads. Hotel Ads now includes more metrics and segments. See the release notes for details.
- Recommendations. Added
Move Unused Budget Recommendationand
Keyword Match Type Recommendation.
- Reporting. Views were expanded to include more metrics and segments. See the Reporting section in the release notes for exact details.
Why You Need To Update?
The new beta (V1) version of Google Ads API was released in March 2019. If you still using the Old APIs and not updated to the latest version, now is a good time to migrate because the old V0 beta version will shut down on April 30, 2019. With the V_1 version, you can update your client libraries and get familiar with the features and functionality of this latest version. Also Google designed new Query Language, to make querying more faster and flexible.