Google Page Experience Update Begins Rolling Out
The page experience update is rolling out to all users globally
Google’s Page Experience algorithm update is starting to roll out now and will be completed by the end of August 2021. The update will be slowly rolling out to all users globally. Top Stories will begin using the signal by this Thursday.
In an announcement, the company states:
“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”
Sites should not expect to see drastic changes as a result of this update, Google says, and any sudden drops or spikes should be mitigated by the gradual rollout process.
The page experience update will consider several page experience signals, including the three Core Web Vitals metrics: LCP, FID, and CLS (as well as Chrome’s recent fix to CLS). In addition, the Top Stories carousel feature on Google Search will be updated to include all news content, as long as it meets the Google News policies. This means that using the AMP format is no longer required and that any page, irrespective of its Core Web Vitals score or page experience status, will be eligible to appear in the Top Stories carousel.
If you’re looking for more details, take a look at the Core Web Vitals & Page Experience Update FAQs.