Google Marketing Live: Shop Directly From Search, Images, and YouTube
On May 14, 2019, Surojit Chattarjee, Vice President of Product Management at Google Shopping, announced that Google making it easier for users to shop directly from Search, Images, and YouTube. This significant announcement was made at Google Marketing Live on Tuesday, after the replacements of Google Express to the new Google Shopping.
The New Google Shopping Experience
Google is creating a new shopping experience, which help users to add items to a universal shopping cart from several of its platforms like Images, Search, and YouTube.
According to Google:
“This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google.”
Buyers will have a personalized homepage on the Shopping tab where they can use filters based on features, read reviews and also watch videos. For example, if you’re using Google Search to buy a headphone, you can use filter for wireless, and the brand you’re looking for.
When viewing a product page in search results there could be a blue “Add to cart” button which would allow you to buy the item on the spot. The “Add to cart” button could also appear when viewing a YouTube video about a product, or when viewing photos of a product in Google Images.
When you seeing a product page in the search results, the blue ‘Add to Cart’ button allow users to buy that product on the spot with confidence because the product is backed by a Google guarantee. Shoppers will be confident by knowing that Google is behind the scene, if the order is delayed, didn’t get received which they were looking or the issue for refund. The “Add to cart” button will also appear when watching a video about that product on YouTube, or when viewing that product photos in Google Images.
If you’re a Merchant, so your products will be automatically add to this new shopping experience on Google Shopping, Google Search and Google Assistant.
Get Discovered on Google Shopping
According to Google, “Discovery Ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”
So, now shoppers can view swipeable and visual ads on Google Images, means that you are able to highlight multiple products within the same sponsored ad. Google also introducing Showcase Shopping Ads – a new visual ad format that integrates with rich lifestyle imagery. According to survey, more than 80% of traffic come on retailer websites from new visitors just to discover new ideas and brands.
If you want to join New Google Shopping Experience and start campaigns, then fill out this form.