Why Google Updated Technical Webmaster Guidelines?
These updated technical webmaster guidelines also called the holy-grail in our SEO community. Google want to render your web pages and index properly to provide better search results for their users and that is why they have added the fetch and render feature in the Webmaster Tools so webmasters could see how Googlebot renders the page.
I think this is a good news for Googlers, Webmasters, SEOs and Site Owners but its also be a warning for those who do not follow this Updated Webmaster Guidelines. Because it will directly hit your website ranking if you disallow Googlebot in robots.txt file for not to crawl or create a delay.
What You Should Need To Do:
No one wants to lose their rankings, so here I am sharing some helpful tips provided by Google on how to optimize your website to achieve better results in SERP.
- Minify text assets
- Eliminate unnecessary downloads
- Optimize all images – Gzip is recommended
- Configure your server to compress resources
Want to learn more about Updated Webmaster Guidelines, see the Google WM Central Blog.