In the world of digital era, nobody likes to use slow website especially if you are on mobile devices and that’s why Google has redesigned Test My Site Tool with new features including speed, competition comparison and shareable reports to build a better mobile experience.  The Vice President, Jerry Dischler published a post  on Google Official Ads Blog and said that

Today we’re introducing two new updates: a top-to-bottom rebuild of Test My Site, and more availability and growth of Rich Communications Services (RCS) Business Messaging.

What Is Test My Site Tool?

This updated and revamped Test My Site Tool is specially designed for site owners to measure their mobile site speed, benchmark and take action on the results from a single platform. Because in the mobile era, it is important to deliver fast and engaging mobile experience where people can learn, find information, DIY (Do it Yourself) and buy products, so that is why Google rebuild its Test My Site Tool with two new features for marketers and business that help to improve their site performance and understand how mobile speed impacts conversions.

The new tool will help site owners and publishers that how they can improve their site performance and understand why slow mobile speed impacts on conversions. With the this Test My Site Tool you can measure mobile site speed and helps to reduce the gap between marketer and developer by delivering actionable steps with simple fixes. I personally used this test my site tool and not happy with the results. Here I like to share the screenshot of SEOBizWorld.com and agreed with that slow mobile site limits your business.

So with the New Test My Site, businesses can now see:

• The speed of both their entire site and of individual pages
• Whether their site/page speed is faster or slower compared to the prior month
• Whether their site speed/page speed ranks Fast, Average, or Slow
• How their site speed compares to others in the industry
• The potential impact of site speed on revenue
• A detailed list of recommended fixes to increase speed on up to 5 pages on their site
• A complete report to share with their team

RCS Business Messaging

SMS Messaging on mobile devices is limited due to 160 characters and very few images, so Google also introduced another feature called RSC (Rich Communications Services) Business Messaging. RCS is a upgraded version of SMS that delivers fast and interactive experiences for rich media, suggested replies and actions through default messaging app.

It is true that slow mobile sites lose potential customers due to loading time. A study shows that the delay of one-second in loading can impact the conversion rate by up to 20%. But it is possible that there are many other reasons for slow mobile site but finally you can find all the technical details with a single click and generate report to share with colleagues.

Visit the website here.

In the world of Search Marketing, there are many things happening that every SEO Expert need to know and keep up with the latest techniques to build a successful plan to achieve their goals. There is no doubt that Google is making lots of changes in the search algorithms and user interfaces, so I think now it is the right time to re-evaluate your Old SEO Strategies and adapt some new trends. But first you need to know what is SEO Strategy and how to plan and execute to get top ranking in the search engine results page (SERP).

What is an SEO Strategy?

Modern SEO marketing strategy is a comprehensive plan that involves to find the right combination of keywords (search terms) and optimize the website’s content that helps users to find the answers, because most search engine like Google consider the user intent behind the keywords before showing the results.

A successful SEO strategy includes on-page optimization which includes intent-based keywords and off-page optimization which includes to earn high quality backlinks from other websites. To achieve long terms results, your SEO strategy need to integrated with other marketing strategies such as content marketing, search engine marketing (SEM), social media marketing, Online PR, and digital advertising. But before make SEO strategy you need to perform a detailed website audit which will help you to find the weak points of your site and improve strength.

Here, I am sharing the Latest SEO Strategies in 2019 with Tips and Tools. 

Keyword Research and Analysis:

Keyword research and analysis is one of the most important part to build an effective SEO strategy in 2019. You need to consider the following important factors when performing Keyword Research and Analysis.

• Use Best Performing Keywords
• Find New Keywords Opportunities
• Building Additional User Intent Content
• Make Right Combinations of Keyword Phrases
• Find Trending Topics with Low Competitive Keywords

(In my next upcoming post, I will publish the list of latest keywords research and analysis tools that works in 2019.)

Important Tip: 
You also need to keep on eye on competitors include their top ranking pages and keywords.

On-Page SEO:

On-Page optimization is the main important part when it comes to SEO for optimizing websites, because if you do not follow the webmaster guide lines, you can’t achieve your goals and win top ranking in the SERP. So you need to focus on On-Page Optimization and consider the following:

Tags Optimization:

This is the most critical part in On-Page Optimization, because tags are easily read by Search Engine Bots and also they give priority as well.

Meta Title: Use your main important / targeted keywords in Meta tile.

Meta Description: Same as above but you can add more keyword with a perfect combination of search query.

Heading Tags: These types of Tags are important because H1 is standardized by Google so I prefer and use H1 Tag in the body especially in “Above the Fold Content”.

Image Tags: The purpose of Image Optimization is to come on the TOP in Image Search Results, so please keep in mind that when upload images so use ALT Tag which can be your Keyword or any other Search Term.

On-Page SEO Analysis Tools to Get Accurate Results: 

• SEMRush
• Woorank
• Rank Tracker
• MySiteAuditor
• SEO PowerSuite
• SEO Site checkup

Off-Page Optimization / Link Building:

According to Google, links are still the ranking factor when it comes to search engine optimization because without any link it is very hard to rank your site in top search results page. Anyways, don’t rely on old link building techniques like blog comments, paid links, link scheme, PBNs can be harmful for your site.

Best Link Building Techniques in 2019:

Infographics : Design and submit to relevant websites

Guest Postings : Contact influencers or bloggers who can publish your content and link back to your site

Video Marketing : Create videos and submit to video sharing sites like youtube, dailymotion and more

Article Marketing : Write unique and informative articles and submit to article sharing sites

Blog Directories : Find high PR blog directories website and submit your blog as per your related niche.

Business Listings: Find sites like YELP, hotfrog, sitejabber, manta and others, create and verify account and submit your business with website link including NAP.

But I will suggest you that focus on ON-PAGE Optimization, create your own blog and publish content on regular basis and then start link bundling activities.

Link Analysis Tools:

• Moz
• Ahrefs
• Seobook
• Webmeup
• Majestic SEO
• Linkdiagnosis
• Searchmetrics

Content Marketing:

In 2019, the key to high rankings is to publish long-form, natural, comprehensive content that engages the curiosity and interest of viewers. 
Let’s find out that what type of CONTENT get more links and shares

• Videos
• Quizes
• How Tos
• Blog Posts
• Infographics
• Why, Where, Who (WWW Concept)

What Content Types that can get backlinks easily? 

• Why Posts
• Research Based Content 
• Opinion from Journalists 
• Long Written Content More Than 1000 Words

Need to Focus on: 

• Use long tail keywords include synonyms and related search terms.
• Write effective blog posts titles embed your main targeted keywords.
• Embed images, videos, Info-graphics and Visuals, Reports and Charts.
• Regular check Content and follow the Google’s content quality guidelines.
• Use headings, bullet points, list and other stuff which you think need to add.
• Enable comments box that can be easy to moderate and publish with healthy comments.

List of Content Marketing and Discover Tools: 

• Quora
• Inbound
• Alltop
• Reddit
• Buffer
• Google Trends
• Quicksprout
• Aherfs Content Explorer
• TopTenz for Effective Blog Title Writin Examples
• Google Analytics (Check User Behaviour, Site Content, Most Visited Pages)

Mobile SEO:

There are more than 70% users search on the mobile devices and that is why Google has shifted to mobile first indexing, which means that Google will use the mobile version of your page for indexing and ranking. For getting high rank in mobile search you need to focus on the following most important factors:

• You need to use Google Mobile Friendly Test Tool and you will get the report that your page is mobile-friendly or not.
• Find out what is speed of your mobile site? Use Google’s page speed test to see if there are any speed issues.
• Optimize Titles and Descriptions to Improve Mobile SEO.
• Use schema markup so Google knows what kind of content you have on your site.
• Minimum Advertisements 
• Use HTML5 and replace Flash Usage 
• Use well optimized images that are relevant to searches.

Conclusion:

There is no doubt about that search engine optimization is going complex day by day but build an effective SEO strategy will help to improve keywords rankings and generate more organic visitors on your website. You can see in this summary that how to make effective SEO strategies that can tailored your business needs, target market and your resources.

Google announced early registration for .Dev Top-Level Domains GTLD which is now open for the public. The CIO of Google, Ben Fried published a blog post on Feb 19, 2019 and wrote that “Google Registry is announcing .Dev, a brand new top-level domain (TLD) that’s dedicated to developers and technology.”

What is .Dev gTLD (Top-Level Domain)?

.Dev is a top-level domain name which is owned by Google. When ICANN launched new generic top-level domains (gTLD) program in 2015, at the time Search Giant acquired gTLD’s like .app, .page and .dev (also owns .soy) and from now .Dev is available for general public.

Why .Dev  gTLD?

Google accentuates that .Dev is particularly well-suited for developers, designers, writers architectures and technology. A brand new top-level domain is secure for developers and technology. You can build communities, learn latest technologies and showcase your projects like programming software – one stop solution for all thing that you build.

Another big advantage of using .dev domain that it is HTTPS secured by default to protect your website against ad malware and tracking injection by internet service providers, so the users will be safe while browsing.

How Much It Cost For .Dev gTLD?

As part of Early Access Program, .Dev domains are available with additional fee. You can secure your desired domains available in $11,500 from Feb 19 – 20, but the price will continue to drop in the next coming days until early access registration close on February 28th with $12 regular fees for the renewal.

Note: There is no additional costs beyond the standard annual fee.

How To Buy .Dev gTLD?

As a part of Early Access Registration for .Dev gTLD is now open, you can buy it from various Google’s partners including GoDaddy, Name.com, Network Solutions, and of course, Google Domains.

As part of the Early Access Program you can find your desired domain name that you want, you will be connect with official partners where you can get start for registration or visit Get.dev.

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm but some updates are confirmed officially like “broad core algorithm update on 1st August, 2018″ and some are not confirmed such as December 15th 2018.

Search Engine Monitoring Tools Tracking Google Algorithm Update:

SERPMetrics:

Accuranker:

RankRanger:

SEMrush Sensor:

Mozcast:

I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keyword’s Ranking. If you see any changes please share it here.

Also Read:

Google Early Registration for .dev Top-Level Domains GTLD

Protect your accounts from data breaches with Password Checkup

Are you using Chrome Browser and looking to safeguard your passwords? Now don’t need worry because Google has launched a new password checkup chrome extension which is designed to keep an eye on current data leak and safe from hijacking if their accounts have been impacted by recent security breaches.

The Security and Anti-abuse Research Team published a post and said that Google has released the new Password Checkup Chrome Extension that help to keep your account safe from hijacking with a defense in depth strategy that spans prevention, detection, and mitigation. The new Password Checkup Extension was launched to mark Safer Internet Day!

When you use a password, the new Password Checkup Extension will scan through the hacked databases and alert you if your password is already listed.

Steps to Install New Password Checkup Chrome Extension

Google also provided an infographic overview that how Password Checkup works to fulfill users security and privacy requirements.

This is the first version of new Password Checkup Extension which will continue refining it over the coming months, including improving site compatibility and username and password field detection.

Also Read: 

Google Search Ranking Algorithm Update 7 Feb

It looks like this past weekend, maybe Friday or Saturday Google has rolled out another search ranking algorithm update. I have seen there are lots of chatters from SEO community like Webmaster World and automated search engine tracking tools are also found the authentic sign of Google algorithm update.

I found at WebmasterWorld, that there are lots of SEOs, Webmaster and chattering about the SERP changes and ranking shuffles. Here I like to share some screenshots:

I also found at the Black Hat World forum, that many SEO experts are complaining about the recent Search Algorithm Update and SERP Changes.

Search Engine Monitoring Tools Tracking Google Algorithm Update:

Mozcast:

SERPMetrics:

Algoroo:

AccuRanker:

RankRanger:

SEMRush:

My website’s organic traffic is also down and keywords are not appearing in top slots on Google.com.

The current search ranking algorithm update by Google is not officially announced and confirm from their representatives. So I will suggest and recommend to all SEOs, Webmasters and Site Owners that monitor your website traffic including organic, social and other channels also keep tracking your keywords ranking.

Browse our  blog category page and see all unconfirmed or confirmed Google algorithm updates and latest SEO news.