Link To Your Highlighted Text

Last year Google launched a browser extension called Link to Text Fragment. Now, Google is introducing a new feature in Chrome 90 Browser that will allow users to create a link to a section of a website that they’ve highlighted. This latest Google Chrome 90 feature is still rolling out to users and works just as the browser extension did.

According to a blog post from Google product manager Kayce Hawkins: Visit a web page, highlight the text you want to create a link to, right-click, and select “copy link to highlight.” A URL ending in a pound sign (#) is generated, which you can then share with others. When they open the link, they’ll be sent to the specific highlighted section instead of the beginning of the page.

With “Copy Link to Highlight”, you can share a URL for selected text highlighted for the recipient.

New Google Chrome 90 PDF Features

Google also added more features to make working with PDFs better: document properties, two-page view, and an updated top toolbar, which puts the most important PDF actions (zoom, jump to page, save, print, and more) within a single click. These new Google Chrome 90 features are rolling out now.

Last but not least, Google is also going to soon launch tab freezing for collapsed groups. This means when groups are collapsed (and tabs are hidden), the tabs inside use less memory and CPU, making your computer quicker. And right now, I have 11 groups collapsed with 64 tabs inside, so that’s awesome. This feature is coming soon to beta.

Google said the “copy link to highlight” feature is already available on desktop and Android devices for some users. The Google Chrome 90 feature is “coming soon” to iOS, the company added.

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Google Product Reviews Algorithm Update

Google Search Console Introducing REGEX Filter and Revamped Comparison Mode

Google Search Console launching two new features including regular expression (regex) filters and a revamped comparison mode that will help to improve the efficiency of analyzing data in the performance reports.

Now, webmasters and site owners can use Search Console to filter data by regular expression (regex), as well as utilize a revamped comparison mode that supports more than one metric. 

Find out more about these new features and how they can assist with data analysis in the Search Console Performance Reports.

REGEX Filters

Search Console Performance Reports now support REGEX (regular expressions) filters for page URLs and user queries. This will help you create the more complex query and page-based filters and answer more questions that interest them. Google explains how the addition of regex support allows site owners to capture more query data:

“For instance, let’s say your company is called ‘cats and dogs’ but is sometimes also abbreviated as ‘cats & dogs’ or even ‘c&d’. You can use a regex filter to capture all of your branded queries by defining the regex filter: cats and dogs|cats & dogs|c&d.”

To use the new regex filter, create a query or page filter, select the dropdown menu, and select Custom. For further assistance with creating regex filters, visit the help center page.

Previously, Search Console didn’t support more complex cases, such as a query containing one out of a few optional strings. But now, users could filter queries and page URLs according to three patterns: containing a string, not containing a string, and exactly matching a string.

Revamped Comparison Mode

Site owners use the comparison mode in Search Console to answer comparison-based questions. Until now, the table wouldn’t contain a comparison column with a relative difference in percentage if more than one metric was selected.

The revamped comparison mode now supports cases where more than one metric is selected. An improvement to the interface nearly doubles the area available for the data table, making it easier to view results side-by-side.

While comparison mode now allows more than one metric to be compared, only one filter at a time can be applied to those metrics. In addition, the comparison mode now supports the new regex filter for queries and pages.

These updates to Search Console are now available to all site owners.

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Google Product Reviews Algorithm Update

Google Product Reviews Algorithm is designed to better reward such content.

Today Google launched a search ranking algorithm update which is designed to reward product reviews with well-researched, in-depth content over brief product summaries. Keep in mind that this new Google Google Product Reviews Update is not a core algorithm update that affects all search results. This update only targets product reviews and currently applies to English-language search results.

According to the given statement:

“Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content. That’s why we’re improving our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”

If your website is not product-based and does not have any product reviews then you don’t need to worry about with regard to this Google Product Reviews update. But if your site has product reviews, so maybe you can see the fluctuations in daily traffic and rankings.

If you observe any sudden drop or rise in search traffic at or after April 8, so it is possible that a site was impacted by the product reviews update. Regardless of any changes in traffic, site owners should add an annotation to Google Analytics and other monitoring tools to indicate the product reviews update went live today.

What If Google Product Reviews Algorithm Update Impact Your Website?

The product reviews update focuses on providing users with content that offers insightful analysis and original research. With this update, Google Search aims to prioritize product reviews written by experts or enthusiasts who know the topic well. Site owners who believe they’ve been impacted by this Google Product Reviews Algorithm Update should look into provided guidelines on creating better content.

Try to review the content objectively and ask if your site’s product reviews:

• Express expert knowledge about products where appropriate?
• Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
• Provide quantitative measurements about how a product measures up in various categories of performance?
• Explain what sets a product apart from its competitors?
• Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
• Discuss the benefits and drawbacks of a particular product, based on research into it?
• Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
• Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
• Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

It seems like Google will pay close attention to whether a review offers information that goes beyond what the manufacturer provides. In other words, don’t go to a product page and rewrite what’s already on the web. We’ll likely learn more about this Google Product Reviews Algorithm Update over time as it continues to roll out.

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Manage Your Goold Ads Campaign with New Interface

Google Begin Testing FLoC (Federated Learning of Cohorts) in Chrome

Google announced it has begun testing FLoC, Federated Learning of Cohorts, in Chrome. Specifically, the FLoC origin trial in Chrome 89 will work on websites that don’t opt-out of it. Google said that the initial testing of FLoC is taking place with a small percentage of users in Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, Philippines, and the U.S. Google also said that it will expand to other regions as the trial expands globally.

What is FLoC?

FLoC is a method for browsers to enable interest-based advertising. It works by gathering data about a user’s browsing habits and then clustering groups of users with similar interests into cohorts. The algorithm used to develop those cohorts may look at the URLs of sites that the user visited and the content of those pages, among other factors, according to the FLoC proposal on GitHub. Information about the cohort is then shared for advertising purposes.

According to Google statement “a new piece of web technology – Federated Learning of Cohorts – will start to roll out as a developer origin trial in Chrome. Keeping in mind the importance of “and,” FLoC is a new approach to interest-based advertising that both improves privacy and gives publishers a tool they need for viable advertising business models. Federated Learning of Cohorts is still in development and we expect it to evolve based on input from the web community and learnings from this initial trial.”

Google has announced that it expects to start testing Federated Learning of Cohorts-based cohorts with advertisers beginning in Q2 of this year. There are more details on how this works over here.

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Google Ads New Summary Views User Interface

Manage Your Goold Ads Campaign with New Interface

Navigating Google Ads isn’t always easy, especially if you’re a new advertiser or a small business. To make it easier for you to manage your campaigns, Google Ads announced a new summary view interface with the goal of making “it easier for you to manage your campaigns.” The new views include the performance at a glance, performance custom recommendations, quickly create and edit campaigns, and a quick way to manage your keywords.

The summary view shows you a simplified version of your account. You’ll see all the campaigns you’ve created, as a list of cards. Each card gives you a quick view of your ads, performance, and status. The Summary view can be helpful if you have a smaller number of campaigns.

To access additional features under “Tools & settings” click the switch view icon found within the user interface.

Here are screenshots of the Google Ads summary view:

View performance at a glance, this GIF shows campaign card expanding and showing performance at a glance:

 Improve performance with custom recommendations. This example custom recommendation “Expand your reach with Google search partners.” 

Create and edit campaigns in the summary view:

Manage keywords in one place:

Google Added New Association Functionality To Search Console

Get Inspired with Intuitive, Interactive Search Results

Microsoft Bing is rolling out five new upgrades to search that target to evolve SERPs beyond a list of links to provide users with a richer experience. One thing is similar in these new Bing updates – they all combine visually rich imagery with text-based information in a single view.  The new format is said to deliver information quickly and in a way that allows searchers to find what they need without scanning large blocks of text.

Microsoft Bing’s Upgraded Search Features Include:

• Intuitive highlighting of content
• Integrated visual search
• Expandable carousels
• Infographic-like SERPs
• Richer results for local queries

Let’s talk about these latest updates in more detail that was announced today.

Intuitive Highlighting

Microsoft Bing is upgrading SERPs so they adapt to intuitively highlight content the searcher is engaging with. Bing provided an example to demonstrate that how this feature works with search results for recipes. Below you can see in the picture that how Bing provides the initial results in a unique card-based format.

When a user clicks on any results, Bing extracts the information related to the recipe and displays it inline without leaving the search results page.

The expanded view contains information such as:

• Ingredient list (with possible substitutions)
• Calories per serving
• User reviews
• A drop-down menu to scale the recipe to a specific number of servings
• Nutritional information

To get the step-by-step cooking instructions searchers will still have to visit the actual web page. Recipes are just one example. This feature may also be applied to other types of searches such as home improvement and creative projects.

Integrated Visual Search

While browsing through the card-based results, as shown above, users will have the option to instantly conduct a visual search to find similar-looking items. Microsoft Bing has integrated the visual search button into these results, which allows users to conduct an image-based query with just a click.

According to Microsoft Bing:

“While exploring these visual results, you might see something you like but is difficult to describe with words. That’s why we’ve also integrated visual search into the experience, so you can quickly search using an image. For example, in the “DIY coffee table” result, you may see wicker baskets that fit the table’s look and feel. With just a click, you’ll get image results of similar-looking items, and can directly click off to retailer sites to purchase a particular basket if you’re sold on it.”

Expandable Carousels

Bing is upgrading its carousels with a feature that displays additional information when users hover over the results. You can see in this search for movies how hovering over a result shows details such as when the film was released, a synopsis, and review scores from multiple sources.

Infographic Inspired SERPs

An upgrade that Microsoft Bing provides “style and substance” presents results in an infographic-like experience that combines text and imagery.

“For example, you can search for broad topics like “Kenya” or “giraffes”. Results for these move beyond a dense summary of the results and blue links and aggregate the top text and visual results into an infographic-inspired experience. Curiosity piqued? Click off to sites that contain more detail or explore other related topics.

Many of these features are now live in Microsoft Bing. I think bing users should be excited about these new upgrades. Stay tuned for future updates that are coming in the next couple of months with more visually immersive experiences across the web.

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Microsoft Bing Clarity A Free-To-Use Analytics Tool

Associate Your Site With Google To Unlock More Functionality

Today, Google announced that Search Console has an enhanced Association Page which you see within the settings menu. This New Association Page is created to build a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.

If you want to associate your Search Console property with another Google service then you need to connect with Google’s New Association Page to unlock more functionality for your site.

Google Association Page Supports Following Property Types:

• Google Analytics Property: You can view your Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link Search Console domain properties to Google Analytics and get better coverage of your organic search results. We recommend using this option as it can help you get a more complete picture in the Search Console reports in Google Analytics.
  Google Ads Account: View the paid and organic report in Google Ads.
• YouTube Channel: Link your videos to your associated website.
• Play Console App: Use App Indexing.
• Actions Console Project: Verify your brand and enable cross-platform functionality.
• Chrome Web Store Account: Publish apps and extensions to the Chrome Web Store on behalf of your site.

For questions or comments on the new Associations page, you can visit Search Central help forums and share your experiences.

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Responsive Search Ads Now The Default in Google Ads

As we all know that the search giant Google always makes changes in the algorithm and search ranking fluctuate. Today, early in the morning I saw some early signs of another Google Search Ranking Algorithm Update . The SEO community is chattering about ranking update and fluctuations and also some tracking tools are showing big signals on the changes to the Google Search rankings.

Last night I got noticed at WebmasterWorld and read some posts talking that Google Bot has been extremely active on yesterday and today. Some said that seeing a big spike in Google bot activities. Some SEOs are saying that this unconfirmed algorithm update is related to page coverage, and some site owners are claiming a massive drop in conversions and traffic dropping yesterday.

Here are some screen shots from the search engine monitoring tools that tracks these fluctations. Keep in mind that most are not confirmed becuase Google is still quite, so I may update this blog post with latest data later on throughout the day.

SEMRush is showing very high fluctuations:

Cognitive SEO:

SERPMetrics is swinging upwards:

RankRanger has been unsettled for a while:

SERPwoo is showing changes:

I am not 100 percent sure about this Google Search Ranking Algorithm Update. But if you noticed any changes to your ranking or organic traffic drop down so, please share them with me here in this post. Forum discussion at WebmasterWorld.

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Google Core Update: What SEOs Need To Know

The greatest importance of SEO is the traffic it brings. There’s a joke among SEO experts that says that the second page of Google is the best place to hide a body because approximately 75% of people never scroll past the first page of the search engines. 

If you have a website, a blog, or an online business but doesn’t know the importance of SEO then this post is the right choice for you to learn that why you need SEO for your business. The acronym stands for Search Engine Optimization, and it is one of the best ways to market your business in the digital world. Simply put, SEO helps your website place higher on the Search Engine Results Pages (SERP) list.

Whenever someone uses a search engine like Google to search for something, if your website has content relevant to what the user has searched for, it will be displayed on the list of search results. This guarantees that the users don’t end up on a car service website when they’re googling for a cooking recipe, for example.

However, if you google cooking recipes right now, you’ll get around 1.2 billion results.

How Does Google Determine Which Site Should Be on the First Few Pages?

Well, that’s where SEO comes in handy. By utilizing Google’s algorithm, we are now able to optimize websites and help them rank higher on the SERP. However, before we get into details on how to use SEO to your advantage, let’s quickly go over how Google’s algorithm works.

Google Algorithm Continuously Changes

Did you know that we google stuff more than six billion times a day?

While it is one of the most straightforward tools to use, there are actually a ton of different things that happen behind the scenes. Over the last few years, Google’s algorithm kept changing and improving, becoming smarter with every new update in order to deliver its users the precise information they’re looking for.

To better understand how Google works, you should know that whenever you google something, you’re actually browsing through Google’s Search Index. You can think of it as a database for all the web pages that Google has previously analyzed.

Next, Google’s algorithm asks the web page more than 200 different questions and assigns it a Page Rank based on a formula invented by Larry Page, co-founder of Google. Each of those questions has a predetermined value and, by combining those answers into a final score, Google ranks and displays the pages that we search for.

Some of the most important things that Google looks for when determining the Page Index of a web page is the number of keywords available on the site, which are words that you have entered into the search bar like popular travel destinations, for example. 

It also looks for synonyms of those words and collects information whether those words are titles or links to other websites, as well as where those links lead to.

The other importance of SEO aspects includes how long the website has been around, how credible the information on the website is, the overall quality of the website, and what the user experience is like, based on the ad placement and page’s loading speed, for example.

Google even takes context into consideration and tries to be intuitive about what you may want to search for. Then, it presents you with results that are based on numerous relevant factors. By combining those factors, Google is able to produce a custom-tailored experience based on your search in a split of a second.

Introduction to SEO

Naturally, a good portion of Google’s algorithm is kept a secret. After all, there are many other search engines out there, and it’s only normal for Google to be protecting its intellectual property. 

However, among search engines, Google is by far the most popular one, which is why virtually every website is optimized towards its algorithm. While we don’t know everything about the algorithm itself, we know enough to start optimizing a web page.

The entire notion of SEO could be split into three different stages, such as technical SEO, on-page SEO, and off-page SEO. Each stage is different from the previous one, but they are all interconnected and serve the same purpose, which is to help bring organic traffic to your website.

Technical SEO

While technical SEO has absolutely nothing to do with the content on your page, it has everything to do with the settings and configurations of your website and is just as important as the other two stages.

As we’ve mentioned previously, Google analyzes websites before it adds them to its Search Index. In the world of SEO, this process is known as crawling. The first steps of technical SEO start with optimizing your website so that it makes the crawling process faster and easier.

One of the first steps of technical SEO is to select a domain — whether you wish your website to be accessible via the www or without it. While we can easily distinguish between the two, crawling engines can potentially get confused and think that there are two different websites under two different domains. This can cause many problems for the website, all of which result in losing a page rank.

Next, you should optimize the format of your URLs. For example, you should make sure that you use lowercase letters and dashes to separate the words in the URL. The URLs should be descriptive and as short as possible.

In addition, there are numerous other technical SEO tips that you can use, such as optimizing the robots.txt, adding SSL protection to your website to ensure that personal data is encrypted, as well as increasing the loading speed and making sure that your website is mobile-friendly.

Many website owners forget that technical SEO is as essential as other types of SEO. If your site doesn’t work properly, then all your other efforts would be in vain. 

On-Site SEO

The on-site SEO is the most engaging one, at least for copywriters. We mentioned briefly that Google’s algorithm tries to understand the context and the meaning behind your content. First things first, we have to make sure that the content is easily readable by the engine crawlers, as well as humans.

To help the engine crawlers better understand what the website is all about and position it higher on the SERP list, we need to optimize all content that’s on the website. It may appear in several different forms, such as text, pictures, audio, video, infographics, or a combination of any of these.

The process begins with researching keywords that you’re planning to rank for. Naturally, they will depend on your business. The first thing that you need to do is decide whether you want to rank globally on Google, or you’re simply interested in gaining traffic from people in your area.

Let’s say that you’re a photographer from New York, running a website. You can use various tools, like SERP Checker, for example, to research different keywords or а combination of keywords that you’re going to use.

Once you find out what people in your area are looking for (for example, “wedding photographers in New York”) you will include that keyword in titles or H1 and H2 headings on your landing, product, and static pages, as well as blog posts. In addition, you can also research and include LSI keywords. Think of them as adjectives that help describe the keywords to the engine crawlers.

If you’re dealing with content that’s not a text, such as images, for example, make sure that they have a name that’s easy to read — ‘on-site-seo.jpg’ instead of ‘2fdjh29.jpg,’ for instance. Also, if there is no text, add some! Use it to further explain the content or insert a link that leads to a new page that explains it in detail.

That said, let’s turn to the next stage of SEO.

Off-site SEO

The last stage of SEO is also known as link building. It involves promoting your website through a wide array of backlinks. However, this doesn’t mean that you can simply make all of your webpage content hyperlinked and clickable, or you might be looking at a penalty from Google that will negatively affect your ranking.

Instead, the links should be meaningful and informative so that they can satisfy the intent of the user. Furthermore, another thing to keep an eye on is that the links should lead back to trusted websites, to help your website’s rank improve.

The Importance of SEO in Digital Marketing

• SEO is pocket friendly rather than PC and other marketing techniques. It is a fixed paid service provided by an agency accordingly.
• SEO helps to attract organic visitors and conversion rate due to higher ranking.
• An effective SEO strategy would definitely work and improve the search engine ranking of your websites.
• Instead of email marketing and SMO technique, SEO is even necessary for website ranking and driving more user traffic on your website.
• Indispensible use of mobile in daily life makes it an important factor in digital marketing. Even Google used to consider mobile website searches as the primary content for search engine ranking.
• Wise implementation of SEO for a website takes it above all of its competitors in search engines.

How important is SEO  for Digital Marketing?

The ranking factor is the key to success in SEO. However, it is not so easy to gather vast user traffic on a website but using advanced search engine optimization techniques it is possible to do so. SEO is an art to increase the visibility of websites in search engines. Constant work on SEO will definitely bring success in digital marketing. Here are some factors which ensure the importance of SEO in digital marketing:

• Generally, a user refers to those websites which have a higher ranking in search engine.
• It greatly helps in the promotion of a website or brand. Users find a website in higher ranking sometimes involves sharing it on social media platforms, like FaceBook, Twitter, etc.
• It will help in increasing customers to your website and keep you up in competition. One of two websites of the same field has more visitors and customers which has a higher ranking in search engines.

Summary

Now you know the importance of SEO which is not very difficult but tricky. In order to help your website rank higher, you can either hire an SEO expert to do the work for you or, if you are curious in nature and wish to expand your skill set, you can learn to do most of the things yourself.

While we covered only the very basics of it, there are many more SEO tips and tricks out there that you can make good use of, so make sure you research the topic thoroughly before you begin investing your time and money into it.

Hopefully, our brief introduction about the importance of SEO showed you the ropes and helped you gain a good understanding of what SEO is and why it is vital for your online business.

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Top 4 Digital Marketing Trends for 2020

Microsoft Clarity A Free-To-Use Analytics Tool

In October 2020, Microsoft launched a new analytics tool, called Microsoft Clarity, that is free and easy to use for every website and blog. After receiving a great response from users, now Microsoft has integrated Clarity with Bing Webmaster Tools. You can use Clarity to make your website as easy to use as possible, which can help grow your business or increase the viewership of your blog.

What Is Microsoft Clarity?

Clarity is a free-to-use analytics tool that helps webmasters and site owners to understand how users are behaving on your website through key features such as session replays and heatmaps, as well as an insights dashboard.

How To Install Microsoft Clarity?

If you want to install Clarity, you can now do so in Bing Webmaster Tools. You can find a beta link to Clarity on the bottom left of the navigation bar in Bing Webmaster Tools. That loads this page:

Then you have to accept the terms: (Add Site Microsoft Clarity)

Add the Clarity script to your website:

SEOBizWorld Successfully Added To Clarity Projects:

After you add your website, it will take around 2 – 4 hours to get access to Clarity Dashboard. According to Microsoft “You can expect to see further developments in our Webmaster Tools integration in the coming months.”

Google Analytics Integration:

Microsoft Clarity Features:

Heatmaps

Heatmaps provide a visual way to examine large numbers of user interactions that help you to see user behaviors and trends.

Session Playback

Session Playback helps to discover novel patterns in session recordings like “rage clicks,” “dead clicks,” and “excessive scrolling,” and you can use these classifications to filter your sessions as well.

Insights Dashboard

You can use the Insights Dashboard to view your website performance. You will be able to see how many users were clicking on non-existent links or how many people scrolled up and down a page in search of something they couldn’t readily find.

Source: Microsoft Blog

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Bing Announced The New Evergreen BingBot User-Agents