There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm. I saw some chatters at WebmasterWorld and discussion about Google Search Ranking Algorithm Update on 4 Dec, 2019. Here I like to share some screenshots that what SEOs and Webmaster are saying about:

There is no confirmation from Google or their officials about this algorithm update. Just like in the past Google confirmed “March 2019 Core Update” but not update about 1 August 2019. There are some Search Engine Monitoring Tools are showing spikes in the signals of a Google search ranking update over the past couple of days – maybe December 3rd or 4th. Glenn Gabe also tweeted and shared the screenshot with the SEO Community: 

Search Engine Monitoring Tools Tracking Google Algorithm Update:

MOZ:

SERPMetrics:

Algoroo:

Advanced Web Rankings:

Accuranker:

RankRanger:

Cognitive SEO:

SEMRush:

I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keywords Ranking. If you see any changes please share it here regarding this unconfirmed update.

Also Read: 

Google Search Ranking Algorithm Update 1 August

A New Product Performance Report in the Google Search Console

People visits Google to find, search and select that which product or brand is reliable to purchase. So Google announced that they are adding a new data reporting structure for products rich results in the search console. This will help shopper to get product information like descriptions, price and availability within the search results.

For SEOs and Webmasters, they can see data in the Search Console performance report, where you can view the stats such as total clicks, impressions, average click-through rate, and average position. Furthermore, these metrics will be segmented by device, geography and queries.

Those websites that are qualified to appear in Google’s product search results will find a new Search Appearance type called “Product results.” It will be easy to segment your traffic to analyze your search performance.

The new ‘Product results’ search appearance will help website owners understand their search performance for product rich results. For example how shopping traffic changes over time and which search queries product results show up for. You can drill down the data even further to figure out how much traffic comes specifically from rich data like price, availability, etc. If you have any questions on this (or other) Search Console reports, let Google know through the forum or on Twitter.

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Google Roll Out Speed Report in Search Console

Find Out How To Get Faster Website with the New Speed Report in Search Console

At Google I/O 2019, you have seen a sneak preview of the ‘Speed Report Beta’ in the Search Console. After received valuable feedback from the beta testers Google has decided to roll out this report. Today, Google announced that they are publicly rolling Speed Report in the Search Console to make the web faster. The Speed report shows how fast your pages perform according to real world usage data.

The report is based on FCP and FID metrics that shows performance grouped by speed status, metric type, and similar URL type. The report automatically assigns groups of similar URLs into “Fast”, “Moderate”, and “Slow” buckets. The data is based on the Chrome User Experience Report, which provides user experience metrics for how real-world Chrome users experience popular destinations on the web.

What is Speed Report?

According to Google, the report will show you those URLs that are slow due to any issue. Webmasters or site owners can dig down to view the examples of slow URLs and identify the reason. For better understanding that what type of optimization need to done for that specific URL, the report is directly link with the Page Speed Insight Tool, which will provide all the information.

The new speed report is directly linked with the Page Speed Insight Tool, which will help  you to find that what type of optimization need to be done for a specific URL. You can use this report to monitor and track fixes that you made to your website. After resolve the issues, use the report to track users experienced when browsing the new version of your site.

If you want to know how your site is performing, you can also view those URLs which are doing better by checking the moderate and fast buckets. Google said that this new speed report is in experimental mode, but they are planning to continue to iterate and improve the metrics and recommendations for site owners. Google want you to give your feedback and submit directly through the forum to ensure that it is useful and helpful.

I tried to check my website SEOBizWorld.com in the search console, I did not find any data, but like I mention that it’s in the experimental mode, so it is possible that after few days I will get the data. In the page speed insight tool I found my site’s mobile speed is 72% and Desktop speed is 74%. In my next post I will share my experience that how to optimized website speed with the help of this report.

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Google Launched Site Kit Plugin for WordPress

Set Up New Google Services To Get More Insights With Site Kit Plugin

Good news for WordPress Site Owners and Developers. Google has launched the Site Kit version 1.0 for every one that can be install from WordPress plugin directory. Mariya Moeva, Product Manager at Google Inc, wrote in the blog post that “Google makes it easy for WordPress site owners to understand how their site is doing and what to do next.” 

The Site Kit is Google’s official WordPress plugin, is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. Site Kit provides authoritative, up-to-date insights from multiple Google service directly on the WordPress dashboard for easy access, all for free.

Site Kit Plugin installation don’t need code editing – means that you can easily setup and manage Google Analytics without any developer experience. The plugin compile website data from Google Search Console, Google Analytics, PageSpeed Insights, and AdSense.

Google Bringing The Best Tool For WordPress:

Google is making simple and easier for WordPress Site Owner. Site Kit includes powerful features that make using these Google products seamless and flexible:

• Easy-to-understand stats directly on your WordPress dashboard
• Official stats from multiple Google tools, all in one dashboard
• Quick setup for multiple Google tools without having to edit the source code of your site
• Metrics for your entire site and for individual posts
• Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google Services:

Site Kit shows key metrics and insights from different Google products:

Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.

Google Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.

Google AdSense: Keep track of how much your site is earning you.

PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.

Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.

Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.

How To Install Site Kit 1.o WordPress Plugin:

To install Site Kit you need to follow the steps.

1. Log in to your WordPress website.
2. In the left navigation menu, click Plugins.
3. Click Add new.
4. Enter “Site Kit” in the search bar. You should see the Site Kit plugin in a search results page.
5. Click Install.
6. Click Activate.

After you install Site Kit, you can activate other Google tools:

• Go to the main Site Kit dashboard, which already displays key metrics from Search Console.
• Under Site Kit > Settings, connect additional Google tools.

Site Kit Key Features:

Main Dashboard:

The main dashboard enable you to see the most important information about how your site is doing at a glance: how people are finding your site (traffic sources), your most popular pages, and what people search for to find your site.

Individual Page Stats:

You check how a specific page is performing, search for the title or URL from the main dashboard, and you’ll be able to narrow down to stats for just that one page.

Admin Bar Stats:

If you’re browsing your site while logged in, you can see key stats about the page you’re currently viewing directly from the admin bar.

Personally, I have not installed this Plugin but after see and review all the features, I am thinking to go for it. If you have installed so please share your experience with me and comments. You can get started with Site Kit, simply install it from your WordPress dashboard.

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Google Rolling Out New BERT Model To Search Rankings

Google Artificial Intelligence Understanding Search Queries Better Than Before

What is Google BERT Update?

Google announced that they are applying BERT model to Search that can effect 1-in-10 queries. Google BERT is one the major update that will impact long search queries that are complicated due to context. Last year, Google introduced and open-sourced a neural network-based technology to understand search queries and enables anyone to train their own state-of-the-art question answering system.

What Is BERT Algorithm?

BERT is called Bidirectional Encoder Representations from Transformers. Transformers refer to models that process words in relation to all other words in a sentence. It means that BERT models can interpret the appropriate meaning of a word by looking at the words that come before and after. This will lead to a better understanding of queries, compared to processing words one-by-one in order.

How BERT Will Impact On SEO?

There are lots of questions about this latest update specifically how BERT can impact on SEO. Google said that BERT is so complex but it will help to find more useful information so that is why it will affect both search rankings and featured snippets. For now, BERT will impact on one in 10 searches in the U.S. in English, and it is coming to more languages and locales over time.

Furthermore, Google’s BERT Update not analyzes not web pages but search queries. I think On-Page SEO becomes more important in terms of using words in precise ways. Poor content may not be helpful for this Google BERT update.

According to Google:

“Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

Examples of BERT Improvements:

Before launch this update, Google did a lot of testing and found that BERT algorithm can better understand nuances queries and connections between words. Here are some of the examples that shows how BERT is able to understand the intent behind your search quires.

When you search for “2019 brazil traveler to usa need a visa”. You can see how BERT helped Google to show more relevant result for this query. Because this search query is about a Brazilian traveling to USA, not the other way around.

Here’s another example of search query “do estheticians stand a lot at work”.Previously, Google’s systems understand the words “stand” and “stand-alone” as same meaning, which lead to irrelevant search results. Now BERT models understand that “stand” is related to the concept of the physical demands of a job, and displays more useful search results.

Search Queries With and Without BERT:

Here are some more before/after examples of queries with and without BERT that help to understand the subtle nuances of language.

With the BERT model, Google can better understand that “for someone” is an important part of this query, whereas previously we missed the meaning, with general results about filling prescriptions.

In the past, a query like this would confuse our systems–we placed too much importance on the word “curb” and ignored the word “no”, not understanding how critical that word was to appropriately responding to this query. So we’d return results for parking on a hill with a curb!

While the previous results page included a book in the “Young Adult” category, BERT can better understand that “adult” is being matched out of context, and pick out a more helpful result.

One thing to take notice that these examples are simply meant to illustrate the types of language understanding challenges that BERT helps with, but there are of course many other queries where BERT will have an impact.

Google applying BERT to make Search better for people across the world. The search giant said that understanding language is an ongoing challenge, and with BERT they are trying to make things better. Google said that they are trying to provide meaningful and most helpful information for every search query which you are looking for.

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What SEO Tasks Need To Perform Before and After Launch Website

Want To Launch Your Website? Find Out What SEO Tasks You Need To Know?

Are you going to launch a new website to impress people? There are thousands of website get live on the internet but mostly don’t know how to optimize for organic traffic and generate business. If you’re feeling stuck and want to know what SEO tasks need to perform and why SEO is important, then this guide will help you to meet your goals.

Achieving a high search engine rank is one of the top priorities for website owners and digital marketers. It boosts organic website traffic, thereby increasing brand awareness and credibility. In addition, it also helps generate leads for your business and convert them into paying customers. It is highly cost-effective and provides several long-term benefits such as reinforcing customer loyalty and audience engagement.

As you prepare to launch your site, find out what SEO Tasks you need to know? The list will will help to optimize your site for search engines and visitors alike.

Before Launch:

Before launching your site, optimize it for search engines:

• Add a site title – Even if you’re using a logo you should add a site title, as the text may be indexed by search engines. We recommend you keep the title under 60 characters and include one or more keywords.
• Add a site description – Add a short (50-160 characters), relevant, readable description of your site. This text may appear below your site title in search results, depending on what your visitors search for.
• Add your location – Your site has a better chance of appearing in searches for your area if Google and your customers can see your location. If you have a business with a physical location, we recommend you create a Contact us page with your address and a map. Alternately, in some templates, your business information can display on your site.
• Connect a custom domain – Using a custom domain (rather than the third party URL) strengthens your brand and makes it easier for potential customers to find you in search results.
• Connect to social media – Set up social sharing to link to your social media profiles, push content as you publish it, and encourage people to share your pages.
• Add social sharing images – Social sharing images display on social media when you or someone else shares your site. Add one to represent your whole site, one for each page individually, and one for each blog post, product, and event.
• Add SEO descriptions – Ensure each page on your site has a unique SEO description. The text should be short and readable (50-160 characters), and describe the content of the page. You can also add SEO descriptions to individual blog posts, products, and events.
• Check your page and title formats – Control how your page titles appear in browser tabs, social shares, and search engine results. You can set this for page titles, the homepage, and collection items (such as blog posts or products).
• Create a custom 404 page – Customize the 404 Page with links to some of the popular or important areas of your site. This encourages visitors who encounter a broken link to stay on your site, rather than immediately going back to search results.
• Choose your blog post URL format – If you’re blogging, choose how your blog post URLs are automatically created. While you can choose any options that fit your needs, we recommend you always include the post’s title.
• Check URL slugs – It’s best to have URLs that reflect the content of the page. If you save a blog post, product, or event before adding a title, the URL slug will be a random string of characters. Check the slugs for each page and item on your site, and change any that don’t use real words.
• Ensure SSL is enabled – Confirm your SSL panel is set to the Secure setting. Sites without SSL may be penalized.
• Review your content – Ensure you’ve followed our content best practices for all pages on your site.

At Launch:

As soon as your site is launched, we recommend you:

• Verify your site with Google Search Console – After you’ve verified your site with Google, you can manage your site’s presence in Google search results and see how visitors find you.
• Request that Google index your site – This asks Google’s bots to review your site and update search results with your new content.
• Verify your site with Bing Webmaster Tools – Verify your site with Bing to manage your site’s presence in Bing and Yahoo search results.
• Connect to Google Analytics – Track visits and other reporting on your site through our built-in integration with Google.
• Enable AMP – If you have a blog, enabling AMP creates a stripped-down version of your site that loads faster on mobile devices.

After Launch:

As you add or edit content, ensure that your site stays as friendly as possible for search engines.

• Use your site’s analytics tools – Visit your site’s Google Search Keywords panel and other analytics panels, such as Other Search Keywords, Activity Log, and Traffic, to track changes to your site traffic and search engine ranking.
• Follow Google Analytics – Use our integration with Google Analytics for more visitor tracking and reporting.
• Make updates strategically – Continue optimizing your site by following our content best practices.
• Redirect changed or broken links – If you change the URL slug on a page on your site, create URL redirects to forward visitors who go to the old URL to the correct page.
• Continue updating and adding content – Updating your site frequently helps search engines see your site as the active site. One way to regularly add content to your site is to start blogging.

Content Best Practices:

As you build your site, keep in mind:

• Use keywords strategically – Include text on your site (including page titles and descriptions) that matches the search terms people will use to find sites like yours. For more help, visit Adding keywords for SEO.
• Structure your content – Structure your pages with headings to keep your text skim-friendly and help search engines navigate your content. Visit our tips for more help.
• Add alt text to images – In addition to increasing accessibility for visitors who use assertive screen readers, alt text also helps search engines identify the content of a page.
• Add social sharing images and SEO descriptions – As you add new pages to your site, give them social sharing logos and SEO descriptions.
• Give your images readable file names – Image file names may also be used as alt text. Follow our best practices when creating your image file names.
• Add tags and categories – Organize your blog posts, products, gallery images, and other content with tags and categories to help visitors navigate your site.
• Link to your site’s content – Where it’s relevant, use content links to connect the pages on your site to each other.
• Customize URL slugs – As you add pages and collection items, ensure their URLs reflect the content of the page.
• Keep your pages nimble – To ensure your site loads well, we recommend keeping images under 500 KB and overall page size under 5 MB.

Site Ranking Changes:

If you see a dip in ranking right after optimizing your site, it’s okay. It’s normal to see some fluctuations in your ranking while search engines index your changes.

If your ranking hasn’t gone up after a week or two, check Analytics to see if there are site traffic trends that might explain the dip. For example, a change in how other websites link to your site can impact your visibility. You may also want to consider updating your keywords to target different search terms.

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Why SEO Is Important For Your Online Business

If you want to submit your website to Bing and review performance report or get access diagnostic tools, you need to verify the ownership of that website in Bing Webmaster Tools.  There are three verification options to verify your site in Webmaster Tools which are:

• Option 1: XML file authentication
• Option 2: Meta tag authentication
• Option 3: Add a CNAME record to DNS

For option 1 and 2, webmasters need to get the access of site and put verification code in the source code and complete the verification process. For option 3, users can verify website in Bing Webmaster Tools without having access the source code. According to recent announcement “We announce the support for Domain Connect open standard that will allow webmasters to seamlessly verify their site in Bing Webmaster Tools.”

What is Domain Connect?

Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity.

Bing Webmaster Tools verification using Domain Connect is now live for users whose domain is hosted with following DNS providers:

• Plesk
• 1&1 Ionos
• GoDaddy
• Media Temple

This capability will be constantly integrated with other DNS providers that support Domain Connect open standard. When adding website to Webmaster Tools, the system will automatically determine that the site is hosted on a DNS provider who has integrated the Domain Connect solution with Bing Webmaster Tools.

How To Use Domain Connect Feature To Verify Your Site in Bing Webmaster Tools?

Step 1: Open a Bing Webmaster Tools account

You can open a free Bing Webmaster Tools account by going to the Bing Webmaster Tools sign-in or sign-up page. You can sign up using Microsoft, Google or Facebook account.

Step 2: Add Your Website

Once you have a Bing Webmaster Tools account, you can add sites to your account. You can do so by entering the URL of your site into the Add a Site input box and clicking Add.

Step 3: Check if your site is supported for Domain Connect protocol

When you Add the website information, Bing Webmaster Tools will do background check to identify if that domain/ website is hosted on DNS provider that has integrated Domain Connect solution with Bing Webmaster Tools. Following view will show in case the site is supported.

In case the site is supported for Domain Connect feature, then user will see the default verification options as mentioned in  the above process.

Step 4: Verify DNS Provider Credentials

On click of Verify, user will be redirected to DNS provider site. Webmaster should sign-in using the account credentials associated with domain/ website under verification.

After successful sign-in, users can verify site by Bing webmaster tools within few seconds. In some cases, it may take longer for DNS provider to send the site ownership signal to Bing webmaster tool service.

Using the new verification options will significantly reduce the time taken and simplify the site verification process in Bing Webmaster Tools. We encourage you to try out this solution and get more users for your sites on Bing via Bing Webmaster Tools.

This new feature will help to reduce the time and steps to take for verify website in Bing Webmaster Tools. If Domain Connect feature is not supported, then users will see the default verification options which include XML file authentication and Meta tag authentication.

Bing is still continue to work for simplify the site verification process and help SEOs to easily add and verify their site in Webmaster Tools. So if you are facing any problem using Domain Connection solution, you can raise a service ticket with support team.

Also Read:

Bing Describes How To Submit URLs Via Webmaster API

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm. I am seeing some early signs of Google Search Ranking Algorithm Update on 1st August. Some SEOs and webmasters are chattering about this unconfirmed update at WebmasterWorld thread.  Here I like to share some screenshots that what SEOs and Webmaster are saying:

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm but some updates are confirmed officially like “March 2019 Core Update” but there were many updates which are not confirmed such as December 15th 2018. So from till now Google has not confirmed any core update today but who knows.

Search Engine Monitoring Tools Tracking Google Algorithm Update:

MozCast:

SERP Metrics:

Algoroo:

Advanced Web Rankings:

AccuRanker:

RankRanger:

Cognitive SEO:

SEMRush:

I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keywords Ranking. If you see any changes please share it here.

Also Read: 

Google Search Ranking Algorithm Update On 1st April

What is SEO (Search Engine Optimization)?

SEO, or search engine optimization, is optimizing a website for search engines and improve a business’s overall search engine rankings. Marketing companies need to take it seriously if they want to make an impression on their targeted audience.

SEO is among the very misunderstood and misinterpreted conditions in the realm of advertising. SEO’s unfair characterization for a sort of alchemy – within the last ten years, it has generated many otherwise educated business individuals to emphasis its significance as part of a great, strong marketing strategy for small, midsize, as well as big companies. Many continue to inquire why Search Engine Optimization is essential for companies.

I find SEO is a really workable advertising and marketing platform, that can bring your company more qualified prospects and clients. Moreover, research have proven that SEO can get a better ROI than conventional types of advertising like TV and print advertisements. Like any other advertising strategy, SEO is not magical, but it supplies a company visibility, branding, traffic, a high ROI, authenticity, and insight into client behaviour.

Why SEO Is Important For Your Online Business?

It drives web traffic to your website. Almost 33 percent of clicks are given to the first ranking page on a search engine, and the first five listings share over 75 percent of all clicks. This is why SEO is very important for your company.

When people seek out your services and products, you clearly wish to seem as large in the search engine ranks as you can, but the explanations for this are greater than simply because you need them to click through to your site. In reality, there’s a certain quantity of value in just appearing in search results. For example, most searchers do not just only search after, click on several sites, and be finished with that. Instead, they hunt, click on several sites, edit their search phrases, search , click on several sites, further enhance their search phrases, search , etc.

So what exactly does this mean to your company? This means that if you can always show in these search results which you’re gaining more and more mind-share with every possible customer. Odds are extremely good that they’ll gradually click through to a site, and because you always exhibited in most of their search results, they’ll trust you that much more. That brings us to another reason why SEO is essential for your company.

Search Engine Optimization Can Help To Increase Organic

Well-thought-out SEO strategies could help your brand build trust with your current and potential customers. Ranking high on search engines not only helps drive traffic to your site and promotes your business in general, but it shows potential consumers that you have a loyal fan base already established, which builds brand reputation.

Sure, alone, traffic isn’t likely to make you some money. But would you rather install your storefront on a backstreet at Davenport, Iowa or directly in the center of Times Square? All those folks walking around in Times Square night and day by themselves are not likely to make you some money, but odds are that a number of them will become your clients.

More to the point, the folks visiting your website are nearly all qualified prospects – they were looking for companies like yours once they discovered you, so that they have a need or interest in your services or products. Which brings me to another stage.

SEO Has Among The Greatest ROI In Advertising

SEO rewards your company because of its attempts at a greater speed than nearly all conventional forms of offline marketing – the exact same could be said for virtually all sorts of online advertising. The cause of this is because SEO is a inbound advertising strategy; this is, it lets you promote to individuals when they’re searching for the goods and services your company provides. You are not interrupting their favorite TV series,or simply taking up space on a web page where they’re reading a news post. Your company is showing up whenever they’re searching for companies like yours. You do not need to convince them that they want your goods or service; you merely need to convince them that you’re the ideal company to buy from.

As I already said, Search Engine Optimization can generate organic traffic to your website and monitor in Google Analytics. The information and metrics are valuable because they provide you insight to your clients: how they hunt, how they navigate, the terminology they use, the technologies they use, the area they reside in, the times they are active, the times of day they’re active, you name it. This is extremely beneficial since it can help you make more educated decisions regarding your organization and its plans, both offline and online.

SEO can get complex, and that’s where digital marketing companies like SEOBizWorld come into play. If you’re looking to get top ranking on search engines and get your name out there, don’t hesitate to give us a call.

Also Read:

SEO Strategies in 2019: How to Rank Higher in Search Results

Yesterday Google announced on Twitter that they have deprecated support for social profile markup for knowledge panels. According to Google, you can either claim your knowledge panel or let Google check out without the markup. Here is the screen shot:

You can visit the Google docs about social profile that mentioned at the top in red color text “Social profile markup for Google knowledge panel is deprecated. We now automatically discover social profiles to include in Google knowledge panels. If you’re verified as an official representative, you can suggest a change directly. Learn more at Update your Google knowledge panel.”

I think spammers can take advantage of the markup so Google decided to deprecated with it. See more details at Twitter.

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Google Introducing Swirl Display Ads Format With 3D Objects