There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm. I am seeing some early signs of Google Search Ranking Algorithm Update on 1st August. Some SEOs and webmasters are chattering about this unconfirmed update at WebmasterWorld thread.  Here I like to share some screenshots that what SEOs and Webmaster are saying:

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm but some updates are confirmed officially like “March 2019 Core Update” but there were many updates which are not confirmed such as December 15th 2018. So from till now Google has not confirmed any core update today but who knows.

Search Engine Monitoring Tools Tracking Google Algorithm Update:

MozCast:

SERP Metrics:

Algoroo:

Advanced Web Rankings:

AccuRanker:

RankRanger:

Cognitive SEO:

SEMRush:

I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keywords Ranking. If you see any changes please share it here.

Also Read: 

Google Search Ranking Algorithm Update On 1st April

What is SEO (Search Engine Optimization)?

SEO, or search engine optimization, is optimizing a website for search engines and improve a business’s overall search engine rankings. Marketing companies need to take it seriously if they want to make an impression on their targeted audience.

SEO is among the very misunderstood and misinterpreted conditions in the realm of advertising. SEO’s unfair characterization for a sort of alchemy – within the last ten years, it has generated many otherwise educated business individuals to emphasis its significance as part of a great, strong marketing strategy for small, midsize, as well as big companies. Many continue to inquire why Search Engine Optimization is essential for companies.

I find SEO is a really workable advertising and marketing platform, that can bring your company more qualified prospects and clients. Moreover, research have proven that SEO can get a better ROI than conventional types of advertising like TV and print advertisements. Like any other advertising strategy, SEO is not magical, but it supplies a company visibility, branding, traffic, a high ROI, authenticity, and insight into client behaviour.

Why SEO Is Important For Your Online Business?

It drives web traffic to your website. Almost 33 percent of clicks are given to the first ranking page on a search engine, and the first five listings share over 75 percent of all clicks. This is why SEO is very important for your company.

When people seek out your services and products, you clearly wish to seem as large in the search engine ranks as you can, but the explanations for this are greater than simply because you need them to click through to your site. In reality, there’s a certain quantity of value in just appearing in search results. For example, most searchers do not just only search after, click on several sites, and be finished with that. Instead, they hunt, click on several sites, edit their search phrases, search , click on several sites, further enhance their search phrases, search , etc.

So what exactly does this mean to your company? This means that if you can always show in these search results which you’re gaining more and more mind-share with every possible customer. Odds are extremely good that they’ll gradually click through to a site, and because you always exhibited in most of their search results, they’ll trust you that much more. That brings us to another reason why SEO is essential for your company.

Search Engine Optimization Can Help To Increase Organic

Well-thought-out SEO strategies could help your brand build trust with your current and potential customers. Ranking high on search engines not only helps drive traffic to your site and promotes your business in general, but it shows potential consumers that you have a loyal fan base already established, which builds brand reputation.

Sure, alone, traffic isn’t likely to make you some money. But would you rather install your storefront on a backstreet at Davenport, Iowa or directly in the center of Times Square? All those folks walking around in Times Square night and day by themselves are not likely to make you some money, but odds are that a number of them will become your clients.

More to the point, the folks visiting your website are nearly all qualified prospects – they were looking for companies like yours once they discovered you, so that they have a need or interest in your services or products. Which brings me to another stage.

SEO Has Among The Greatest ROI In Advertising

SEO rewards your company because of its attempts at a greater speed than nearly all conventional forms of offline marketing – the exact same could be said for virtually all sorts of online advertising. The cause of this is because SEO is a inbound advertising strategy; this is, it lets you promote to individuals when they’re searching for the goods and services your company provides. You are not interrupting their favorite TV series,or simply taking up space on a web page where they’re reading a news post. Your company is showing up whenever they’re searching for companies like yours. You do not need to convince them that they want your goods or service; you merely need to convince them that you’re the ideal company to buy from.

As I already said, Search Engine Optimization can generate organic traffic to your website and monitor in Google Analytics. The information and metrics are valuable because they provide you insight to your clients: how they hunt, how they navigate, the terminology they use, the technologies they use, the area they reside in, the times they are active, the times of day they’re active, you name it. This is extremely beneficial since it can help you make more educated decisions regarding your organization and its plans, both offline and online.

SEO can get complex, and that’s where digital marketing companies like SEOBizWorld come into play. If you’re looking to get top ranking on search engines and get your name out there, don’t hesitate to give us a call.

Also Read:

SEO Strategies in 2019: How to Rank Higher in Search Results

Yesterday Google announced on Twitter that they have deprecated support for social profile markup for knowledge panels. According to Google, you can either claim your knowledge panel or let Google check out without the markup. Here is the screen shot:

You can visit the Google docs about social profile that mentioned at the top in red color text “Social profile markup for Google knowledge panel is deprecated. We now automatically discover social profiles to include in Google knowledge panels. If you’re verified as an official representative, you can suggest a change directly. Learn more at Update your Google knowledge panel.”

I think spammers can take advantage of the markup so Google decided to deprecated with it. See more details at Twitter.

Also Read: 

Google Introducing Swirl Display Ads Format With 3D Objects

What are you ordering tonight? Let’s order food with Google

Google is adding a new feature that allow users to order food directly from Search Results, Map and Assistant to a local restaurants. On May 23, 2019, Anantica Singh, Senior Product Manager, Food Ordering, wrote in a blog post, that “Google is making easier for millions of people who regularly order food for home delivery.”

Order Food with Google Search, Map

With the help of Google Search Results, Map, and the Assistant, you can order food from DoorDash, Postmates, Delivery.com, Slice, ChowNow, and more services are coming soon. If you search for a particular restaurant or find your favorite dish, you will see “Order Online” button in the search results. You can make your selections, view delivery or pickup times, and pay with Google Pay. These service providers have associated with Google so your orders will complete without leaving the search results.

Order Food with Google Assistant

If you’re using Assistant on your phone to get your food, just say, “Hey Google, order food from [restaurant].” You can also place reorder the same meal next time, from some recommended delivery services by using the command “Hey Google, reorder food from [restaurant].”

The Google Assistant will bring up your past orders in few seconds, so you can select your everyday cuisine. Previously, Google’s search results would display links to food services provider when users searched for a restaurant or type particular meal. After click one of those links, users can open or download another app. Now, users can search their favorite foodstuff and finish all orders from the same delivery service.

This new Google update is coming out to Search, Maps, and Assistant starting today. So what are you waiting for? Let’s Google help to serve your cravings through Search, Map and Assistant.

Also Read:

Google Adding Favicons to Mobile Search Results

On May 21, Bing published a blog post and explained how to submit URLs through API. It’s a good news for SEOs and Webmasters that you don’t need to wait for BingBot to crawl your website and index pages.

You can just submit those links to Bing to get your content immediately indexed as soon as your content is published! They  also published a step by step by guide for how to set-up the adaptive URL submission API.

Bing said that “In the last few months we have seen rapid adoption of this capability with thousands of websites submitting millions of URLs and getting them indexed on Bing instantly.“

Step 1: Generate an API Key

Webmasters need an API key to be able to access and use Bing Webmaster APIs. This API key can be generated from Bing Webmaster Tools by following these steps: 

• Sign in to your account on Bing Webmaster Tools. In case you do not already have a Bing Webmaster account, sign up today using any Microsoft, Google or Facebook ID.
• Add & verify the site that you want to submit URL for through the API, if not already done.
• Select and open any verified site through the My Sites page on Bing Webmaster Tools and click on Webmaster API on the left-hand side navigation menu.

• If you are generating the API key for the first time, please click Generate to create an API Key. Else you will see the key previously generated.

Note: Only one API key can be generated per user. You can change your API key anytime; change is taken by the system within 30 minutes.

Step 2: Integrate with your website

 You can any of the below protocols to easily integrate the Submit URL API into your system. 

JSON Request Sample

POST /webmaster/api.svc/json/SubmitUrl?

apikey=sampleapikeyEDECC1EA4AE341CC8B6 HTTP/1.1

Content-Type: application/json; charset=utf-8

Host: ssl.bing.com

 {

“siteUrl”:”http:\/\/example.com”,

“url”:”http:\/\/example.com\/url1.html”

}

XML Request Sample

POST /webmaster/api.svc/pox/SubmitUrl?apikey=sampleapikey341CC57365E075EBC8B6 HTTP/1.1

Content-Type: application/xml; charset=utf-8

Host: ssl.bing.com 

 <SubmitUrl xmlns=”http://schemas.datacontract.org/2004/07/Microsoft.Bing.Webmaster.Api”>

<siteUrl>http://example.com</siteUrl>

<url>http://example.com/url1.html</url>

</SubmitUrl>

If the URL submission is successful then you will receive an http 200 response. This ensures that your pages will be discovered for indexing. If Bing webmaster guidelines are met then the pages will be crawled and indexed in real time.

If you have any trouble during the integration, you can reach out bwtsupport@microsoft.com to raise a service ticket.

Also Read:

Bing Ads Launched New Extension for Desktop and Mobile Devices

A Sneak Preview of Google Search Console New Speed Report Beta

At Google I/O 2019, they demonstrated a new report in the Google Search Console named as ‘Speed Report’. It is currently in beta or experimental mode but they showed some screen shots of it in action. Here are few screenshots from some folks on Twitter:

Google tested a new report in the Search Console, called Speed Report which is currently in beta or experimental mode. But Google presented some screen shots of this upcoming feature. Few of them have shared on twitter. Kenichi Suzuki, Product Expert at Google, shared that Speed Report on mobile:

If you want to sign up this new Search Console Speed Report click here. This new report is powered by CrUX data, that gives you combined overview  of your website’s field metrics where you can dig down into specific issues and see specific examples. Dominik Schwarz also shared on Twitter some more screenshots and slides from the presentation at Google I/O 2019:

Ilya Grigorik, is a web performance engineer at Google, said in his tweet:

• Firebase launches (free) real user performance monitoring for the web.
• Search Console announced new Speed Report, powered by CrUX data.
• Performance budget (Light Wallet) support coming to Lighthouse.

See more details at at Twitter.

Also Read:

What SEOs & Webmasters Should Watch At Google I/O 2019

GMB listing’s insight reports are delaying due to bug!

There are many users in the Local Search Forums are complaining about Google My Business Insight Bug due to reporting issues. They are seeing weird reporting glitches in the GMB Insights section. This is not very common to see these horrific drops or data glitches in the reporting tool, I think after Search Console Indexing Bug this is happening with all Google products like delays  in Google Ads & AdSense reporting.

Google My Business Reporting Bus Complaints:

I am checking monthly insights for clients. I am seeing what visually looks like an insight reporting bug for views, and wondered if anyone is seeing this as well. I am seeing it across several clients/accounts and across locations for my multi-location clients. There is a trough that begins around 4/5-7 and recovers around 4/12-14. They all look similar to this screenshot. Anyone else seeing this?

Ok, after saw these complaints, I login to my GMB account and try to get the insight report which is missing. Google My Business Page showing me data may be delayed. The insights data may be missing or delayed due to reporting issues. There is no impact on the appearance of your business on Google. Here is the screenshot of SEOBizWorld: 

 

So I called to GMB support and got connected with CSR. They informed me that they are working on the insights section to make is more responsive. CSR also said that the GMB insight report will be back and available soon. Not all the users are seeing this issue but many have their concerns about Google My Business Reporting Bug. Like I said in the above that it should be related to Search Console Indexing Bug or maybe delays in Google Ads reporting. So if you are noticing these issues so please share your experience here. Find more details at Local Search Forums.

How Google Search Console Lost Data Affect Your Website Performance

What SEOs & Webmasters Should Watch At Google I/O 2019

Google I/O 2019 is starting from May 06 and will finish after 3 days, May 09, Thursday. Google I/O is the yearly festival for developers, SEOs and webmaster, where they announced new products, APIs and introduced frameworks. They published an agenda for SEOs and webmasters if they are not able to physically attend that event.  

This event held once-in-a-year, but you can also see and watch the live streamed on YouTube including conferences talks, and cross questioning. Google shared all the links that will bring to specific pages that are most relevant for SEOs and Webmasters. You can watch each session of Google I/O 2019 event – as per Pacific Central time (California time). According to Martin Splitt, it is well worth watching if you are an SEO. 

List of Google I/O 2019 Sessions which is useful to SEOs and Webmasters

• Tuesday, May 7th4pm – Building Successful Websites: Case Studies for Mature and Emerging Markets, with Aancha Bahadur, Charlie Croom, Matt Doyle, Rudra Kasturi, and Jesar Shah

• Wednesday, May 8th10.30am – Enhance Your Search and Assistant Presence with Structured Data, with Aylin Altiok and Will Leszczuk 11.30am – Create App-like Experiences on Google Search and the Google Assistant, with Allen Harvey 11.30am – Rapidly Building Better Web Experiences with AMP, with Adam Greenberg and Naina Raisinghani 6.30pm – Unlocking New Capabilities for the Web, with Pete LePage and Thomas Steiner

• Thursday, May 9th10.30am – Google Search: State of the Union, with John Mueller and Martin Splitt 1.30pm – Google Search and JavaScript Sites, with Zoe Clifford and Martin Splitt

Also Read: 

Google Search Console Monitoring Overall Structured Data Performance

Google Search Console Monitoring Overall Structured Data Performance

Google announced at Webmaster Central Blog, that they have added three new reports in search console. They added unparsable structured data report and two enhancement reports including sitelinks searchbox and logo. Google introduced these new features in search console that will help webmasters and developers to  implement and diagnose structured data.

Unparsable Structured Data Report

Unparsable structured data is a new report that aggregates structured data syntax errors that prevented Google from identifying the feature type. Google said “that is the reason these issues are aggregated here instead of the intended specific feature report.” You can use this report to see if Google was unable to parse any of the structured data you tried to add to your site.

The report helps you with the following actions:

• Review the trends of errors, warnings and valid items: To view each status issue separately, click the colored boxes above the bar chart.
• Review warnings and errors per page: To see examples of pages which are currently affected by the issues, click a specific row below the bar chart.

Here is a screen shot:

You can check this report to see if Google was unable to parse any of the structured data you tried to add to your site. Below is a screenshot showing how the Unparsable Structured Data report looks like.

Logo & Sitelinks Searchbox Enhancements Report

This report is available under the enhancements section in Search Console, if you use the Logo markup or Sitelinks Searchbox. Here is the screenshot where you can find it:

You can read more about the reports in the Search Console Help Center.

Also Read: 

Google Introducing Auto-Delete Controls for Location History and Activity Data

Is Google Search Console Lost Data Affect Your Website Indexing?

Previously I mentioned about Google Search Console Indexing Bug, which was confirmed in a tweet by Google and said that de-indexing issue should be resolved very soon. It means that the data was completely lost from April 9 to April 25^th, accept the performance report.

Here I like to share screenshot of data coverage report to visualize it:

You might be seen a huge up and down due to Google Search Console Lost Data, which could affect your indexing report. For example, if the data aggregation methods is change or there is a logging error, you might see a drop or bump in your chart. This page records known issues that might affect your data.

Google Search Console Lost Data:

April 9-25, 2019

Search Console experienced a data outage that ceased on April 26. The outage affected all reports except the Performance report. All missing data from April 9-25 was replaced with the data from April 26, when data began to be available again.

April 5, 2019

Because of internal management of our Search index, some pages of your websites might have been dropped from our index for a period of a few days without any action on your part. The matter has been resolved, no further action from your side is needed.

April 3, 2019

For most enhancement reports, data is now being collected from more pages than previously reported. Because of this, you might see an increase in issues and affected items/pages on these reports.

According to Google Webmaster:

The issue with missing fresh data in the indexing reports in Search Console has been resolved. The only report that still needs some time to update is the backlinks report. Thanks for your patience!

So it means that 16 days of data is completely gone for all report except Performance report. Now it is not possible to see how Google Search Console Lost Data can badly effect your website due to indexing bug from April 5 to April 25, 2019.

I want to say that keep mind do not add the stats from April 5 to 25, when making or preparing reports for your clients. This is newly added bug come with manual actions in the Google Search Console which was recently started yesterday in the afternoon.  See more details at Twitter.

Also Read:

Google Search Console Indexing Bug