Sooner or later, Google is rolling out a new look for mobile search results that includes adding favicons in SERPs. The website name plus its favicon will display at the top of the results page, as shown in the image below.

Google said “We’re bringing a fresh new design to Search, helping you more easily find the information you’re looking for.”

If you search for a product or service on mobile, you will see a website’s icon and name above the title, the bolded black ‘Ad’ label that will replace by ‘Green’ label, would appear at the top of the card along with URL.

Lastly, with this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for. 

According to Google:

 “As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”

This new look is coming first to mobile and will be coming out in the next few days. If you want to learn more about how to implement their preferred icon for organic listings click here.

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Google Trips: Hotels, Flights, Weather, Places, Things To Do & More

Whether you’re planning a trip on desktop or mobile, use Google Trips to quickly find all the information you need.  Richard Holden, Vice President, at Google Travel, wrote that “Last year, we simplified trip planning by making navigation between Google Flights, Hotels, and Trips easier on smartphones. We’re now rolling this out on desktop as well.”

Now you can visit at google.com/travel and plan your trips or find anything like “hotels in Canada” or “Vancouver”. Search Engine Google will show all the travel information like hotels, flights, things to do, places to eat, weather, packages and more in one single place.

They said “they are making this information more accessible at google.com/travel, and in Google Search and Google Maps.” Google is also adding some new features to make plans and organize your trips easier.

Google Trips Features:

• You can now make edits directly to your trips timeline, and in a few weeks you’ll be able to manually add new reservations as well.
• Recent searches, saved places and flights you’re tracking are added automatically to your trips when you’re signed into your Google Account. Plus soon you will see viewed things to do and saved and viewed hotels to your trips.
• Google will show you when you’re traveling by pointing out popular neighborhoods nearby and what they’re known for.
• In the next few months, your trips—including reservations for things like hotels and restaurants—will be accessible in Google Maps too.

Google is simplifying the planning for travel, so they are making big changes in Trips to find the most useful information and make your trips easier. Enjoy the world tour with the help of Google Maps, Google Search and google.com/travel

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Google Marketing Live: Shop Directly From Search, Images, and YouTube

On May 14, 2019, Surojit Chattarjee, Vice President of Product Management at Google Shopping, announced that Google making it easier for users to shop directly from Search, Images, and YouTube. This significant announcement was made at Google Marketing Live on Tuesday, after the replacements of Google Express to the new Google Shopping.

The New Google Shopping Experience

Google is creating a new shopping experience, which help users to add items to a universal shopping cart from several of its platforms like Images, Search, and YouTube.

According to Google:

“This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google.”

Buyers will have a personalized homepage on the Shopping tab where they can use filters based on features, read reviews and also watch videos. For example, if you’re using Google Search to buy a headphone, you can use filter for wireless, and the brand you’re looking for.

When viewing a product page in search results there could be a blue “Add to cart” button which would allow you to buy the item on the spot. The “Add to cart” button could also appear when viewing a YouTube video about a product, or when viewing photos of a product in Google Images.

When you seeing a product page in the search results, the blue ‘Add to Cart’ button allow users to buy that product on the spot with confidence because the product is backed by a Google guarantee. Shoppers will be confident by knowing that Google is behind the scene, if the order is delayed, didn’t get received which they were looking or the issue for refund.  The “Add to cart” button will also appear when watching a video about that product on YouTube, or when viewing that product photos in Google Images.

If you’re a Merchant, so your products will be automatically add to this new shopping experience on Google Shopping, Google Search and Google Assistant.

Get Discovered on Google Shopping

According to Google, “Discovery Ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”

So, now shoppers can view swipeable and visual ads on Google Images, means that you are able to highlight multiple products within the same sponsored ad. Google also introducing Showcase Shopping Ads – a new visual ad format that integrates with rich lifestyle imagery. According to survey, more than 80% of traffic come on retailer websites from new visitors just to discover new ideas and brands.

If you want to join New Google Shopping Experience and start campaigns, then fill out this form.

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Google Marketing Live: Discovery Ads for Mobile Browsers

Google Marketing Live: Building for the new consumer journey

On May 14, 2019, Prabhakar Raghavan, SVP, Google Ads & Commerce, announced that Google introducing Discovery Ads which will be available to all advertisers globally later this year. This new ad feature was introduced at Google Marketing Live, will show on the search engine’s home page in mobile browsers.

What are Discovery Ads?

According to Google, “Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”

Google Discovery Ads Features:

In a recent study, Google found that 85% of consumers like to see unexpected discoveries, take action within 24 hours like reading reviews, comparing prices or purchase the product — sometimes all at once when shopping. Following are the Google Discovery Ads Features:

Relevant:

Display your products in a swipe-able image carousel with an open canvas to inspire consumers, rendered natively across each Google property.

Results:

By combining this incredible reach and creative canvas with Google’s understanding of intent, you can be confident you’re anticipating what your customers want and delivering the results you care about.

Reach:

Reach hundreds of millions of people across the YouTube home feed, the Gmail Promotions and Social tabs, and the feed in Discover using a single campaign.

At Google Marketing Live, Daniel Pahl said that “on average, ad groups including one or more gallery ad have up to 25 percent more interactions — paid clicks or swipes — at the absolute top of the mobile Search results page.”

It is good to know that Google was started testing ads in the Discover feedback back in October 2018. At that time, Google didn’t confirmed about the test, but it will be available to everyone soon. For more big announcements, consumer insights and in-depth looks – join Google Marketing Live today at 9am PT (12pm ET).

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Google Introducing a New Performance Planner for Google Ads

Drive 43% More Conversions By Using Performance Planner for Google Ads

Ahmad Ismail, Google Ads Product Manager, announced a new tool called Performance Planner that will help advertisers to increase conversions up to 43% on an average. This new upcoming Performance Planner can identifies the best spend amounts for your campaigns to drive more conversions.

Moreover, He explained:

“For example, let’s say you have a $92,000 monthly budget across 100 Search campaigns. The planner will recommend how to distribute that $92,000 across those Search campaigns to maximize conversions and project results from these changes in your forecast.”

With the help of Google Ads Planner, you can make other projection based adjustments, such as different spend levels and CPAs. Just click on different spend points to see the resulting changes in conversions. So you can see how conversions would differ at a $12 CPA compared to a $20 CPA.

What is Performance Planner?

Performance Planner is a new tool that helps you to create plans for your advertising spend, and see how changes to campaigns might affect key metrics and overall performance.

Why Using Performance Planner?

• Create a plan to see forecasts for your campaigns.
• Explore your forecast by adjusting different campaign settings.
• You can quickly and easily implement changes prescribed by your plan.

What are the benefits of Performance Planner?

• See your campaigns’ projected monthly and quarterly performance.
• Get suggestions that can help your campaigns perform better for the same spend.
• Find out how performance goals are affected if you change your campaign settings.

How It Works?

The Planner gives you the most accurate forecasts possible because is consistently updated every 24 hours. This new tool will takes into account billions of search queries, than find relevant ad auctions in aggregate, including variables like seasonality, competitor activity, landing page, etc. Google Ads Planner Tool will forecast the conversions which is based on the conversion types in the “Conversions” column of your Google Ads performance reports.

Requirements:

• Have been running for at least 72 hours
• Campaign have received at least 3 clicks in the last 7 days
• Should received at least one conversion in the last 7 days (if the campaigns focus on conversions)
• Are Search campaigns that use a manual cost-per-click (CPC), enhanced CPC, target cost-per-action (CPA), maximize clicks, or maximize conversions bidding strategy.

Final Words

Finally, this new tool is a game changer for advertisers because changes made within the performance planner are not automatically implemented. If you want to make changes in this new tool, you will have to download a file by using the Google Ads Editor.

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Google Launching New Speed Report in Search Console

A Sneak Preview of Google Search Console New Speed Report Beta

At Google I/O 2019, they demonstrated a new report in the Google Search Console named as ‘Speed Report’. It is currently in beta or experimental mode but they showed some screen shots of it in action. Here are few screenshots from some folks on Twitter:

Google tested a new report in the Search Console, called Speed Report which is currently in beta or experimental mode. But Google presented some screen shots of this upcoming feature. Few of them have shared on twitter. Kenichi Suzuki, Product Expert at Google, shared that Speed Report on mobile:

If you want to sign up this new Search Console Speed Report click here. This new report is powered by CrUX data, that gives you combined overview  of your website’s field metrics where you can dig down into specific issues and see specific examples. Dominik Schwarz also shared on Twitter some more screenshots and slides from the presentation at Google I/O 2019:

Ilya Grigorik, is a web performance engineer at Google, said in his tweet:

• Firebase launches (free) real user performance monitoring for the web.
• Search Console announced new Speed Report, powered by CrUX data.
• Performance budget (Light Wallet) support coming to Lighthouse.

See more details at at Twitter.

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What SEOs & Webmasters Should Watch At Google I/O 2019

GMB listing’s insight reports are delaying due to bug!

There are many users in the Local Search Forums are complaining about Google My Business Insight Bug due to reporting issues. They are seeing weird reporting glitches in the GMB Insights section. This is not very common to see these horrific drops or data glitches in the reporting tool, I think after Search Console Indexing Bug this is happening with all Google products like delays  in Google Ads & AdSense reporting.

Google My Business Reporting Bus Complaints:

I am checking monthly insights for clients. I am seeing what visually looks like an insight reporting bug for views, and wondered if anyone is seeing this as well. I am seeing it across several clients/accounts and across locations for my multi-location clients. There is a trough that begins around 4/5-7 and recovers around 4/12-14. They all look similar to this screenshot. Anyone else seeing this?

Ok, after saw these complaints, I login to my GMB account and try to get the insight report which is missing. Google My Business Page showing me data may be delayed. The insights data may be missing or delayed due to reporting issues. There is no impact on the appearance of your business on Google. Here is the screenshot of SEOBizWorld: 

 

So I called to GMB support and got connected with CSR. They informed me that they are working on the insights section to make is more responsive. CSR also said that the GMB insight report will be back and available soon. Not all the users are seeing this issue but many have their concerns about Google My Business Reporting Bug. Like I said in the above that it should be related to Search Console Indexing Bug or maybe delays in Google Ads reporting. So if you are noticing these issues so please share your experience here. Find more details at Local Search Forums.

How Google Search Console Lost Data Affect Your Website Performance

What SEOs & Webmasters Should Watch At Google I/O 2019

Google I/O 2019 is starting from May 06 and will finish after 3 days, May 09, Thursday. Google I/O is the yearly festival for developers, SEOs and webmaster, where they announced new products, APIs and introduced frameworks. They published an agenda for SEOs and webmasters if they are not able to physically attend that event.  

This event held once-in-a-year, but you can also see and watch the live streamed on YouTube including conferences talks, and cross questioning. Google shared all the links that will bring to specific pages that are most relevant for SEOs and Webmasters. You can watch each session of Google I/O 2019 event – as per Pacific Central time (California time). According to Martin Splitt, it is well worth watching if you are an SEO. 

List of Google I/O 2019 Sessions which is useful to SEOs and Webmasters

• Tuesday, May 7th4pm – Building Successful Websites: Case Studies for Mature and Emerging Markets, with Aancha Bahadur, Charlie Croom, Matt Doyle, Rudra Kasturi, and Jesar Shah

• Wednesday, May 8th10.30am – Enhance Your Search and Assistant Presence with Structured Data, with Aylin Altiok and Will Leszczuk 11.30am – Create App-like Experiences on Google Search and the Google Assistant, with Allen Harvey 11.30am – Rapidly Building Better Web Experiences with AMP, with Adam Greenberg and Naina Raisinghani 6.30pm – Unlocking New Capabilities for the Web, with Pete LePage and Thomas Steiner

• Thursday, May 9th10.30am – Google Search: State of the Union, with John Mueller and Martin Splitt 1.30pm – Google Search and JavaScript Sites, with Zoe Clifford and Martin Splitt

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Google Search Console Monitoring Overall Structured Data Performance

Google Search Console Monitoring Overall Structured Data Performance

Google announced at Webmaster Central Blog, that they have added three new reports in search console. They added unparsable structured data report and two enhancement reports including sitelinks searchbox and logo. Google introduced these new features in search console that will help webmasters and developers to  implement and diagnose structured data.

Unparsable Structured Data Report

Unparsable structured data is a new report that aggregates structured data syntax errors that prevented Google from identifying the feature type. Google said “that is the reason these issues are aggregated here instead of the intended specific feature report.” You can use this report to see if Google was unable to parse any of the structured data you tried to add to your site.

The report helps you with the following actions:

• Review the trends of errors, warnings and valid items: To view each status issue separately, click the colored boxes above the bar chart.
• Review warnings and errors per page: To see examples of pages which are currently affected by the issues, click a specific row below the bar chart.

Here is a screen shot:

You can check this report to see if Google was unable to parse any of the structured data you tried to add to your site. Below is a screenshot showing how the Unparsable Structured Data report looks like.

Logo & Sitelinks Searchbox Enhancements Report

This report is available under the enhancements section in Search Console, if you use the Logo markup or Sitelinks Searchbox. Here is the screenshot where you can find it:

You can read more about the reports in the Search Console Help Center.

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Google Introducing Auto-Delete Controls for Location History and Activity Data

Maybe you should know or maybe not, but it is true that Google is controlling and monitoring your search behaviour. But now you may be supervised that you can restrict Google to stop tracking you. David Monsees, Product Manager Search, announced that Google is introducing auto-delete controls for Location History and activity data.

So when you turn on settings in Google Account, the search engine can track your location history, Web & App data, which makes them to helpful for users. Google want to keep your data private and secure, but after received user’s feedback – they are rolling out new auto-delete controls feature for Location History and activity data to manage or delete it.

How To Use Google Auto-Delete Controls Feature?

Google explained that how you can use Auto-Delete Feature and turn on/off controls for Location History and Web & App Activity. If you want to delete all or some part of data manually, Google make it easy for you to manage or remove that data.

After this new feature complete rolled out, you can set auto-delete controls and set a time limit for how long you want your activity data to be saved, like for 3 or 18 months. The older Data will be automatically delete from your account on an ongoing basis. These controls are coming first to Location History and Web & App Activity and will roll out in the coming weeks.

Google said “You should always be able to manage your data in a way that works best for you–and we’re committed to giving you the best controls to make that happen.”

It’s sound really good but keep in mind, Google’s mobile apps tracking location data even when your mobile devices are off – no matter you’ve opted into Location History. According to survey New York Times, the US law enforcement agencies officially use ‘data mining‘ for criminal investigations.

Soon you will be able to setup auto-delete feature for Location History, and later on set for Web & App activity. But if you don’t like that Google track your every movement, you can turn off location history entirely.

How To Enable Google Auto-Delete Controls Feature:

• If you want to enable it, sign into your Google account
• Click on your profile picture and the Google account button.
• Click On Manage Data Personalization At Left Side Bar
• Click Web & App Activity
• Turn OFF (Pause) and un-check the Chrome history and activity from sites, apps, and devices that use Google services.
• Click on Manage Web & App Activity
• Delete Previous History

If you want to turn off Location history and other services, you have to do the same for video & audio activity, YouTube video search and watch history in the same way.

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Google Search Console Lost Data Effect Your Website Performance