After added several new features in the keyword planner tool, now once again Google has updated Keyword Planner to show the most relevant keyword ideas based on the seed keyword. This latest update is announced to help users can research new keyword ideas, get bid estimates, and add to their Search marketing campaigns.

Jane Kim who is Product Manager at Google Ads wrote in the blog post that “To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword.”

Google Keyword Planner New Features:

In addition to helping you prioritize keyword ideas, Google also added two new features to give you more control over what keyword ideas show.

Website Filtering: Filter keyword ideas to only show keywords most closely related to your business (based on your website).
Brand Exclusions: Exclude keyword ideas that include brand terms.

All of these changes are enabled for English only, with other languages rolling out later this year.

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Google Ads Keyword Planner Upgrade With New Features

For the Fourth of July, Google Wants You To Play Baseball Game With Your Favorite Food

Google created an interactive Doodle for U.S. Independence Day. Available a day before, so you can play baseball game with surprisingly fun graphics. The latest Google Doodle allow you to play fun game, with a bunch of “food characters” including hot dog (“H-Dog”), popcorn (“Power Pop”), and a corn on the cob (“Cobbra”).

After a detailed introduction, you can play this BBQ ball game on desktop or on mobile, also you can get the chance to select your favorite food character. According to Google Doodle “Today’s interactive Doodle celebrates U.S. Independence Day with a backyard BBQ ball game—and classic American summertime snacks are stepping up to the plate for a chance to hit it out of the park!”

This newest Fourth of July Google Doodle started live at 12:00 AM ET on July 3rd, with the logo in blue dynamic letters and previewing some of the amusing characters so you can interact with. A pulsating ‘play’ button at the button-right corner launches the interactive experience.

This is a simple game that features a single button to stroke the bat, but it has to be timed right. Various hits are available with a distance stat overlaid in the case of home runs. The standard three strikes and you’re out rule applies. There is a 3D-element to the graphics, especially during the zoom out after a hit. Follow the on-screen instructions and, well, play ball against a team of peanuts while trying not to get too hungry.

The game is also available on the Google app, with the Pixel Launcher advertising it. On the two latter platforms, the Google Fourth of July Doodle is optimized for portrait orientation.

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Google No Longer Uses Social Profile Markup for Knowledge Panels

Yesterday Google announced on Twitter that they have deprecated support for social profile markup for knowledge panels. According to Google, you can either claim your knowledge panel or let Google check out without the markup. Here is the screen shot:

You can visit the Google docs about social profile that mentioned at the top in red color text “Social profile markup for Google knowledge panel is deprecated. We now automatically discover social profiles to include in Google knowledge panels. If you’re verified as an official representative, you can suggest a change directly. Learn more at Update your Google knowledge panel.”

I think spammers can take advantage of the markup so Google decided to deprecated with it. See more details at Twitter.

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Google Introducing Swirl Display Ads Format With 3D Objects

Showcase Your products with Immersive Display With Google Swirl Display Ads

Google is launching a new display ad format, called Swirl, which allows users to interact with 3D objects. Advertisers can take advantage of using 3D assets to produce ads that engage users by allow them to rotate the object including zoom in and out. Google shared the example from a leading perfume and cosmetics brand who created a 3D Ad for one of its fragrances.

Google Swirl 3D Banner Ad

What is Swirl?

Swirl is a new immersive display format designed for mobile web and available on Display and Video 360. People can explore every angle of your product by rotating the 3D object in all directions and zooming in and out, interacting from their device as if the product was in front of them. Marketers can deliver better ad experiences that draw people’s attention and let them interact with directly and discover more about the product.

How To Create 3D Ads?

Advertisers that already have 3D assets can easily create a Swirl ad unit by using the 3D component in Google Web Designer. Google also introduced a new editor on its 3D platform Poly that will allow marketers to edit, configure, and publish high-quality, photo realistic models to use in immersive display ads.

Here’s an example of Swirl Display Ads on a mobile device:

View post on imgur.com

If you’re interested in exploring Swirl Ads but need help building 3D assets, Google have certified 3D production partners to help for create engaging, interactive ads and motion graphics that can run on any device. The new Swirl display ad format will be roll out after this summer.

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Drive 43% More Conversions By Using Performance Planner for Google Ads

Google Launching New Search Menu Bar Interface

After the few months of testing, Google is now rolling out a new search menu bar with icons. Rather than showing the text to various search categories like news, video, images, maps, shopping and so on. After added favicon to Mobile search results, Google is now able to show the new search bar with icons that represent those categories. Here I like share the screenshot:

Moreover, I tested this update on various browsers including Chrome and Firefox, both signed in and signed out of Google. So, I am able to mirror this in every single test that I’ve tried. Here is the screenshot of the search bar before test:

Google has confirmed that this new search bar is now rolling out to searchers today. Throughout the day I have seen different reports from users, that they are seeing the new Google search menu bar. So you can also to see this normally on all browsers and test it.

Over the years, the search engine has made several changes to their top bar. In 2010, Google used these icons next to search filters for desktop and in 2011 for mobile user. But in 2011, these icons has been removed for desktop version.

Personally, I don’t think so that this new change will impact for SEOs and search marketers, but any changes comes to user interface by mostly visited search engine like Google will be notice. I think it will user a new fresh look to the Google search result page.

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Google Adding Favicons to Mobile Search Results

After the announcement of New OS Hongmeng from The Huawei, Google has informed to US administration that if the ban continues on Huawei Technologies Co Ltd, it will risks compromising national security, based on Financial Times report.

Google’s move comes after the decision of Trump administration, when they included Huawei, a Chinese smartphone maker, put into “Entity List”. While the authorities are expected to damage Huawei in the short term, but industry experts say it could force the Huawei to become self-sufficient by developing its own operating systems, that can hurt the control of American companies such as Google in the longer term.

Why Huawei Ban Risk National Security?

According to FT report, Google is concerned that if they do not update its Android operating system on Huawei smartphones, the Chinese company will develop its own version of the software. The search giant argued about the New OS Hongmeng, which is faster than Android OS, susceptible to being hacked due to safe and sustainable software ecosystem.

The US administration in May added Huawei to a trade blacklist. The move put Huawei and 68 affiliates in more than two dozen countries on the Commerce Department’s so-called Entity List. Google and the US Department of Commerce did not available for comments on the FT report.

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Huawei New OS Hongmeng Rolling Out Which Is 60% Faster Than Android

Good news for restaurant owners and food lovers. After allow users to order food from search, map and assistant, now Google added popular dishes feature to Google Maps. Whether you’re appetite a tea cocktail in Brooklyn or want to experience Pacific Rim Cuisine in New York, Google Maps will highlights the restaurant’s most popular dishes in the menu, so you can simply place your order.

Ronnie Falcon, Product Manager at Google Maps, wrote that “The popular dishes feature is powered by a machine learning algorithm that matches dish names, provided by Google Maps users, with relevant photos and reviews. This creates a handy arrangement of a restaurant’s most popular meals right at your fingertips in Google Maps.”

Google Maps Popular Dishes Feature

Now food lovers can easily find a restaurant on Google Maps to discover its popular dishes in the overview tab. If you’re feeling hungry, just scroll down the menu tab and explore the most famous dishes. Just tap on the most-talked about dishes to get reviews and photos. If you’re in a different country or can’t read the language, Google Maps will translate those reviews for you.

Popular dishes for restaurants can be viewed in the Business Profiles on Google Maps. Business owners, managers, and customers can add and name dishes on the Business Profile through Google Maps. Restaurant Owners can add dishes name to get lead over dish names that was added by the customers, but users feel a dish is incorrect so they can also suggest edits for that.

Starting today, Google is rolling out this new feature globally on Google Maps for all Android devices and will be coming soon for iOS users in couple of months. So what are you waiting for, let’s start your dinning journey with Google Maps.

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Google Adding Favicons to Mobile Search Results

The War of 5G and 6G Technologies

The war of 5G has begun between Huawei and Google. According to BBC Report, Google has banned the world’s second largest smartphone company, Huawei. The new designs of Huawei smartphones are restrict to some Google apps. But Huawei is going to launch their plan B, a new OS called “Hongmeng” will be rolling out to replace Android. The Huawei New OS Hongmeng is 60% Faster Than Android.

The decision comes after the Trump administration, when they included Huawei, a Chinese smartphone maker, put into “Entity List”, so American tech companies will not trade with unless they have a license. According to Google “it was complying with the order and reviewing the implications”. At other side, Huawei said “it would continue to provide security updates and after-sales services to all existing Huawei and Honor smartphone and tablet products, covering those that have been sold or are still in stock worldwide.” Here is a tweet from Global Times.

The Chinese Company added that “We will continue to build a safe and sustainable software ecosystem, in order to provide the best experience for all users globally.” Keep in mind that Huawei is largest smartphone maker if compare to Apple, Samsung, Xiaomi, Oppo, Nokia and other.

Smartphone Markers Market Shares:

Google Restrict Huawei To Use Android

Google confirmed a ban, but they reversed their decision and didn’t ban immediately, because the US Commerce Department has provided a temporary licence for 90 days to Huawei. The licence will be valid for next three months, until 19 August 2019, so it’s possible that many things will change in coming 90 days.

What You Need To Know About Huawei Incident?

After the launch of Google’s next version of Android later this year, Android OS will not be available for Huawei devices. Huawei chief executive Ren Zhengfei, talk to media and said “We have already been preparing for this – that’s our ‘Plan B’, which include to developed chipset and operating system. The Huawei New OS Hongmeng will be coming soon which will be 60% faster than Android.”

The War of 5G and 6G Technologies Between China and US:

Huawei is facing a backlash from Western countries, led by the USA, over possible risks posed by using its products in next-generation 5G mobile networks. Many countries have raised issues that Huawei is using surveillance equipment in their devices, and that is why they have restricted telecom companies that do not using Huawei products in 5G mobile networks.

This sudden move came after the Trump administration aggressively lobbied with other western countries that not to use Huawei devices in next-generation 5G networks. After few days, Trump administration introduced a new tariffs on Chinese products that amid an escalating trade war. Here a tweet from Real J Donald Trump 5G and 6G Technologies.

Huawei New OS HongMeng Will Be 60% Faster Than Android

Huawei is working very hard on developing its own OS, App Arcade and other softwares that can work in the same manner for chipset solutions. The move to the Huawei’s new operating system called “HongMeng” which is easy to use for all customers. The Huawei New OS HongMeng would support existing Android apps and works well with all devices including phones, computers and even cars.

Huawei is the best in AI and 5G, so it won’t be surprising that they can develop alternate softwares to control Google Android Apps. Based on statement from the CEO of Huawei’s consumer business, “Today, Huawei, we are still committed to Microsoft Windows and Google Android. But if we cannot use that, soon Huawei New OS HongMeng will be available in the market.”

The Huawei New OS Hongmeng is an open platform, which is a “comprehensive system” that developers can jointly participate in, and adopt new features. It would be used for all Huawei’s products including smartphones, PCs, tablets, TV, automobile, wearable device and also compatible with all Android apps.

If compare, Google use Chrome OS for Chromebook and Android for mobile, Apple has iOS for phones, MacOS for computers, and Microsoft use Windows Phone and Windows for PCs. Now Huawei has also created its own OS, which is a clever move from the company, help to stay ahead of potentially devastating effects of the ban. There are many unconfirmed rumor about the new operating system, but as per company media talks, it seems like the new OS has been tested in China.

According to Huawei’s Consumer Business Head, Richard Yu, said “the new operating system will arrive by fall of 2019 or spring of 2020”.

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Google Allow Users To Order Food From Search, Map and Assistant

What are you ordering tonight? Let’s order food with Google

Google is adding a new feature that allow users to order food directly from Search Results, Map and Assistant to a local restaurants. On May 23, 2019, Anantica Singh, Senior Product Manager, Food Ordering, wrote in a blog post, that “Google is making easier for millions of people who regularly order food for home delivery.”

Order Food with Google Search, Map

With the help of Google Search Results, Map, and the Assistant, you can order food from DoorDash, Postmates, Delivery.com, Slice, ChowNow, and more services are coming soon. If you search for a particular restaurant or find your favorite dish, you will see “Order Online” button in the search results. You can make your selections, view delivery or pickup times, and pay with Google Pay. These service providers have associated with Google so your orders will complete without leaving the search results.

Order Food with Google Assistant

If you’re using Assistant on your phone to get your food, just say, “Hey Google, order food from [restaurant].” You can also place reorder the same meal next time, from some recommended delivery services by using the command “Hey Google, reorder food from [restaurant].”

The Google Assistant will bring up your past orders in few seconds, so you can select your everyday cuisine. Previously, Google’s search results would display links to food services provider when users searched for a restaurant or type particular meal. After click one of those links, users can open or download another app. Now, users can search their favorite foodstuff and finish all orders from the same delivery service.

This new Google update is coming out to Search, Maps, and Assistant starting today. So what are you waiting for? Let’s Google help to serve your cravings through Search, Map and Assistant.

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Google Adding Favicons to Mobile Search Results

Sooner or later, Google is rolling out a new look for mobile search results that includes adding favicons in SERPs. The website name plus its favicon will display at the top of the results page, as shown in the image below.

Google said “We’re bringing a fresh new design to Search, helping you more easily find the information you’re looking for.”

If you search for a product or service on mobile, you will see a website’s icon and name above the title, the bolded black ‘Ad’ label that will replace by ‘Green’ label, would appear at the top of the card along with URL.

Lastly, with this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for. 

According to Google:

 “As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”

This new look is coming first to mobile and will be coming out in the next few days. If you want to learn more about how to implement their preferred icon for organic listings click here.

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