Showcase Your products with Immersive Display With Google Swirl Display Ads

Google is launching a new display ad format, called Swirl, which allows users to interact with 3D objects. Advertisers can take advantage of using 3D assets to produce ads that engage users by allow them to rotate the object including zoom in and out. Google shared the example from a leading perfume and cosmetics brand who created a 3D Ad for one of its fragrances.

Google Swirl 3D Banner Ad

What is Swirl?

Swirl is a new immersive display format designed for mobile web and available on Display and Video 360. People can explore every angle of your product by rotating the 3D object in all directions and zooming in and out, interacting from their device as if the product was in front of them. Marketers can deliver better ad experiences that draw people’s attention and let them interact with directly and discover more about the product.

How To Create 3D Ads?

Advertisers that already have 3D assets can easily create a Swirl ad unit by using the 3D component in Google Web Designer. Google also introduced a new editor on its 3D platform Poly that will allow marketers to edit, configure, and publish high-quality, photo realistic models to use in immersive display ads.

Here’s an example of Swirl Display Ads on a mobile device:

View post on imgur.com

If you’re interested in exploring Swirl Ads but need help building 3D assets, Google have certified 3D production partners to help for create engaging, interactive ads and motion graphics that can run on any device. The new Swirl display ad format will be roll out after this summer.

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Google Launching New Search Menu Bar Interface

After the few months of testing, Google is now rolling out a new search menu bar with icons. Rather than showing the text to various search categories like news, video, images, maps, shopping and so on. After added favicon to Mobile search results, Google is now able to show the new search bar with icons that represent those categories. Here I like share the screenshot:

Moreover, I tested this update on various browsers including Chrome and Firefox, both signed in and signed out of Google. So, I am able to mirror this in every single test that I’ve tried. Here is the screenshot of the search bar before test:

Google has confirmed that this new search bar is now rolling out to searchers today. Throughout the day I have seen different reports from users, that they are seeing the new Google search menu bar. So you can also to see this normally on all browsers and test it.

Over the years, the search engine has made several changes to their top bar. In 2010, Google used these icons next to search filters for desktop and in 2011 for mobile user. But in 2011, these icons has been removed for desktop version.

Personally, I don’t think so that this new change will impact for SEOs and search marketers, but any changes comes to user interface by mostly visited search engine like Google will be notice. I think it will user a new fresh look to the Google search result page.

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Google Adding Favicons to Mobile Search Results

After the announcement of New OS Hongmeng from The Huawei, Google has informed to US administration that if the ban continues on Huawei Technologies Co Ltd, it will risks compromising national security, based on Financial Times report.

Google’s move comes after the decision of Trump administration, when they included Huawei, a Chinese smartphone maker, put into “Entity List”. While the authorities are expected to damage Huawei in the short term, but industry experts say it could force the Huawei to become self-sufficient by developing its own operating systems, that can hurt the control of American companies such as Google in the longer term.

Why Huawei Ban Risk National Security?

According to FT report, Google is concerned that if they do not update its Android operating system on Huawei smartphones, the Chinese company will develop its own version of the software. The search giant argued about the New OS Hongmeng, which is faster than Android OS, susceptible to being hacked due to safe and sustainable software ecosystem.

The US administration in May added Huawei to a trade blacklist. The move put Huawei and 68 affiliates in more than two dozen countries on the Commerce Department’s so-called Entity List. Google and the US Department of Commerce did not available for comments on the FT report.

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Huawei New OS Hongmeng Rolling Out Which Is 60% Faster Than Android

Good news for restaurant owners and food lovers. After allow users to order food from search, map and assistant, now Google added popular dishes feature to Google Maps. Whether you’re appetite a tea cocktail in Brooklyn or want to experience Pacific Rim Cuisine in New York, Google Maps will highlights the restaurant’s most popular dishes in the menu, so you can simply place your order.

Ronnie Falcon, Product Manager at Google Maps, wrote that “The popular dishes feature is powered by a machine learning algorithm that matches dish names, provided by Google Maps users, with relevant photos and reviews. This creates a handy arrangement of a restaurant’s most popular meals right at your fingertips in Google Maps.”

Google Maps Popular Dishes Feature

Now food lovers can easily find a restaurant on Google Maps to discover its popular dishes in the overview tab. If you’re feeling hungry, just scroll down the menu tab and explore the most famous dishes. Just tap on the most-talked about dishes to get reviews and photos. If you’re in a different country or can’t read the language, Google Maps will translate those reviews for you.

Popular dishes for restaurants can be viewed in the Business Profiles on Google Maps. Business owners, managers, and customers can add and name dishes on the Business Profile through Google Maps. Restaurant Owners can add dishes name to get lead over dish names that was added by the customers, but users feel a dish is incorrect so they can also suggest edits for that.

Starting today, Google is rolling out this new feature globally on Google Maps for all Android devices and will be coming soon for iOS users in couple of months. So what are you waiting for, let’s start your dinning journey with Google Maps.

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Google Adding Favicons to Mobile Search Results

The War of 5G and 6G Technologies

The war of 5G has begun between Huawei and Google. According to BBC Report, Google has banned the world’s second largest smartphone company, Huawei. The new designs of Huawei smartphones are restrict to some Google apps. But Huawei is going to launch their plan B, a new OS called “Hongmeng” will be rolling out to replace Android. The Huawei New OS Hongmeng is 60% Faster Than Android.

The decision comes after the Trump administration, when they included Huawei, a Chinese smartphone maker, put into “Entity List”, so American tech companies will not trade with unless they have a license. According to Google “it was complying with the order and reviewing the implications”. At other side, Huawei said “it would continue to provide security updates and after-sales services to all existing Huawei and Honor smartphone and tablet products, covering those that have been sold or are still in stock worldwide.” Here is a tweet from Global Times.

The Chinese Company added that “We will continue to build a safe and sustainable software ecosystem, in order to provide the best experience for all users globally.” Keep in mind that Huawei is largest smartphone maker if compare to Apple, Samsung, Xiaomi, Oppo, Nokia and other.

Smartphone Markers Market Shares:

Google Restrict Huawei To Use Android

Google confirmed a ban, but they reversed their decision and didn’t ban immediately, because the US Commerce Department has provided a temporary licence for 90 days to Huawei. The licence will be valid for next three months, until 19 August 2019, so it’s possible that many things will change in coming 90 days.

What You Need To Know About Huawei Incident?

After the launch of Google’s next version of Android later this year, Android OS will not be available for Huawei devices. Huawei chief executive Ren Zhengfei, talk to media and said “We have already been preparing for this – that’s our ‘Plan B’, which include to developed chipset and operating system. The Huawei New OS Hongmeng will be coming soon which will be 60% faster than Android.”

The War of 5G and 6G Technologies Between China and US:

Huawei is facing a backlash from Western countries, led by the USA, over possible risks posed by using its products in next-generation 5G mobile networks. Many countries have raised issues that Huawei is using surveillance equipment in their devices, and that is why they have restricted telecom companies that do not using Huawei products in 5G mobile networks.

This sudden move came after the Trump administration aggressively lobbied with other western countries that not to use Huawei devices in next-generation 5G networks. After few days, Trump administration introduced a new tariffs on Chinese products that amid an escalating trade war. Here a tweet from Real J Donald Trump 5G and 6G Technologies.

Huawei New OS HongMeng Will Be 60% Faster Than Android

Huawei is working very hard on developing its own OS, App Arcade and other softwares that can work in the same manner for chipset solutions. The move to the Huawei’s new operating system called “HongMeng” which is easy to use for all customers. The Huawei New OS HongMeng would support existing Android apps and works well with all devices including phones, computers and even cars.

Huawei is the best in AI and 5G, so it won’t be surprising that they can develop alternate softwares to control Google Android Apps. Based on statement from the CEO of Huawei’s consumer business, “Today, Huawei, we are still committed to Microsoft Windows and Google Android. But if we cannot use that, soon Huawei New OS HongMeng will be available in the market.”

The Huawei New OS Hongmeng is an open platform, which is a “comprehensive system” that developers can jointly participate in, and adopt new features. It would be used for all Huawei’s products including smartphones, PCs, tablets, TV, automobile, wearable device and also compatible with all Android apps.

If compare, Google use Chrome OS for Chromebook and Android for mobile, Apple has iOS for phones, MacOS for computers, and Microsoft use Windows Phone and Windows for PCs. Now Huawei has also created its own OS, which is a clever move from the company, help to stay ahead of potentially devastating effects of the ban. There are many unconfirmed rumor about the new operating system, but as per company media talks, it seems like the new OS has been tested in China.

According to Huawei’s Consumer Business Head, Richard Yu, said “the new operating system will arrive by fall of 2019 or spring of 2020”.

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Google Allow Users To Order Food From Search, Map and Assistant

What are you ordering tonight? Let’s order food with Google

Google is adding a new feature that allow users to order food directly from Search Results, Map and Assistant to a local restaurants. On May 23, 2019, Anantica Singh, Senior Product Manager, Food Ordering, wrote in a blog post, that “Google is making easier for millions of people who regularly order food for home delivery.”

Order Food with Google Search, Map

With the help of Google Search Results, Map, and the Assistant, you can order food from DoorDash, Postmates, Delivery.com, Slice, ChowNow, and more services are coming soon. If you search for a particular restaurant or find your favorite dish, you will see “Order Online” button in the search results. You can make your selections, view delivery or pickup times, and pay with Google Pay. These service providers have associated with Google so your orders will complete without leaving the search results.

Order Food with Google Assistant

If you’re using Assistant on your phone to get your food, just say, “Hey Google, order food from [restaurant].” You can also place reorder the same meal next time, from some recommended delivery services by using the command “Hey Google, reorder food from [restaurant].”

The Google Assistant will bring up your past orders in few seconds, so you can select your everyday cuisine. Previously, Google’s search results would display links to food services provider when users searched for a restaurant or type particular meal. After click one of those links, users can open or download another app. Now, users can search their favorite foodstuff and finish all orders from the same delivery service.

This new Google update is coming out to Search, Maps, and Assistant starting today. So what are you waiting for? Let’s Google help to serve your cravings through Search, Map and Assistant.

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Google Adding Favicons to Mobile Search Results

Sooner or later, Google is rolling out a new look for mobile search results that includes adding favicons in SERPs. The website name plus its favicon will display at the top of the results page, as shown in the image below.

Google said “We’re bringing a fresh new design to Search, helping you more easily find the information you’re looking for.”

If you search for a product or service on mobile, you will see a website’s icon and name above the title, the bolded black ‘Ad’ label that will replace by ‘Green’ label, would appear at the top of the card along with URL.

Lastly, with this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for. 

According to Google:

 “As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”

This new look is coming first to mobile and will be coming out in the next few days. If you want to learn more about how to implement their preferred icon for organic listings click here.

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Google Trips: Hotels, Flights, Weather, Places, Things To Do & More

Whether you’re planning a trip on desktop or mobile, use Google Trips to quickly find all the information you need.  Richard Holden, Vice President, at Google Travel, wrote that “Last year, we simplified trip planning by making navigation between Google Flights, Hotels, and Trips easier on smartphones. We’re now rolling this out on desktop as well.”

Now you can visit at google.com/travel and plan your trips or find anything like “hotels in Canada” or “Vancouver”. Search Engine Google will show all the travel information like hotels, flights, things to do, places to eat, weather, packages and more in one single place.

They said “they are making this information more accessible at google.com/travel, and in Google Search and Google Maps.” Google is also adding some new features to make plans and organize your trips easier.

Google Trips Features:

• You can now make edits directly to your trips timeline, and in a few weeks you’ll be able to manually add new reservations as well.
• Recent searches, saved places and flights you’re tracking are added automatically to your trips when you’re signed into your Google Account. Plus soon you will see viewed things to do and saved and viewed hotels to your trips.
• Google will show you when you’re traveling by pointing out popular neighborhoods nearby and what they’re known for.
• In the next few months, your trips—including reservations for things like hotels and restaurants—will be accessible in Google Maps too.

Google is simplifying the planning for travel, so they are making big changes in Trips to find the most useful information and make your trips easier. Enjoy the world tour with the help of Google Maps, Google Search and google.com/travel

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Google Marketing Live: Shop Directly From Search, Images, and YouTube

On May 14, 2019, Surojit Chattarjee, Vice President of Product Management at Google Shopping, announced that Google making it easier for users to shop directly from Search, Images, and YouTube. This significant announcement was made at Google Marketing Live on Tuesday, after the replacements of Google Express to the new Google Shopping.

The New Google Shopping Experience

Google is creating a new shopping experience, which help users to add items to a universal shopping cart from several of its platforms like Images, Search, and YouTube.

According to Google:

“This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store and now directly on Google.”

Buyers will have a personalized homepage on the Shopping tab where they can use filters based on features, read reviews and also watch videos. For example, if you’re using Google Search to buy a headphone, you can use filter for wireless, and the brand you’re looking for.

When viewing a product page in search results there could be a blue “Add to cart” button which would allow you to buy the item on the spot. The “Add to cart” button could also appear when viewing a YouTube video about a product, or when viewing photos of a product in Google Images.

When you seeing a product page in the search results, the blue ‘Add to Cart’ button allow users to buy that product on the spot with confidence because the product is backed by a Google guarantee. Shoppers will be confident by knowing that Google is behind the scene, if the order is delayed, didn’t get received which they were looking or the issue for refund.  The “Add to cart” button will also appear when watching a video about that product on YouTube, or when viewing that product photos in Google Images.

If you’re a Merchant, so your products will be automatically add to this new shopping experience on Google Shopping, Google Search and Google Assistant.

Get Discovered on Google Shopping

According to Google, “Discovery Ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”

So, now shoppers can view swipeable and visual ads on Google Images, means that you are able to highlight multiple products within the same sponsored ad. Google also introducing Showcase Shopping Ads – a new visual ad format that integrates with rich lifestyle imagery. According to survey, more than 80% of traffic come on retailer websites from new visitors just to discover new ideas and brands.

If you want to join New Google Shopping Experience and start campaigns, then fill out this form.

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Google Marketing Live: Discovery Ads for Mobile Browsers

Google Marketing Live: Building for the new consumer journey

On May 14, 2019, Prabhakar Raghavan, SVP, Google Ads & Commerce, announced that Google introducing Discovery Ads which will be available to all advertisers globally later this year. This new ad feature was introduced at Google Marketing Live, will show on the search engine’s home page in mobile browsers.

What are Discovery Ads?

According to Google, “Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services. They will also appear on YouTube’s home feed and in the Gmail promotions tab.”

Google Discovery Ads Features:

In a recent study, Google found that 85% of consumers like to see unexpected discoveries, take action within 24 hours like reading reviews, comparing prices or purchase the product — sometimes all at once when shopping. Following are the Google Discovery Ads Features:

Relevant:

Display your products in a swipe-able image carousel with an open canvas to inspire consumers, rendered natively across each Google property.

Results:

By combining this incredible reach and creative canvas with Google’s understanding of intent, you can be confident you’re anticipating what your customers want and delivering the results you care about.

Reach:

Reach hundreds of millions of people across the YouTube home feed, the Gmail Promotions and Social tabs, and the feed in Discover using a single campaign.

At Google Marketing Live, Daniel Pahl said that “on average, ad groups including one or more gallery ad have up to 25 percent more interactions — paid clicks or swipes — at the absolute top of the mobile Search results page.”

It is good to know that Google was started testing ads in the Discover feedback back in October 2018. At that time, Google didn’t confirmed about the test, but it will be available to everyone soon. For more big announcements, consumer insights and in-depth looks – join Google Marketing Live today at 9am PT (12pm ET).

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