Find the best prices and places to buy with Google Shopping

Google redesigned Shopping platform to make is easy and simple for buyers where they can get all the information from websites and local stores.  So you can discover and compare millions of products, and find the best prices and places to buy online or from a store nearby.

Surojit Chatterjee is Vice President at Google Shopping, wrote in the blog that the Google Shopping experience is now available in the U.S. across mobile and desktop. Google resigned the homepage so buyers can see useful product recommendations, also help you to reorder those items or continue your shopping research. There are three options to buy online including purchase online, a nearby store, or directly from verified retailers on Google.

Track Prices of Products on Google Shopping

Do you want to track the prices of the product on your mobile? Google has make it simple for you. Now you can track prices of products on Google Shopping.

While searching product on Google Shopping and think that you need this, you have to turn on “Price Track” option so you will receive a notification on your mobile when the price of that products drops. In future Google will add the option to receive notification via email. So why not turn on price tracking feature, it will helpful for you to track the price when shopping online during the holiday season. Find out how to set the price tracking feature:

Buy Online Directly With Google Guarantee

More than 70% users are doing online shopping by using their mobile phones but due to high fraud ratio many buyers are disappointed.

But don’t worry, now you can buy direct on Google. The checkout is safe and secure so you can shop anything from thousands of stores which are list on Google Shopping. You orders are backed by Google guarantee, means that you can trust on Google’s customer support. Google said that “they will have your back for easy returns and refunds.”

So you can you buy any product from any store with confidence and find latest products which you have never seen before. If you want to buy directly on Google, see the colorful shopping cart icon on product images and in the search filters. Whether you want to buy a single product or looking for a best deal, the new Google Shopping experience makes it simple for you to stay ahead during the holiday seasons and beyond.

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A New Layout To Drive More High-Quality Calls To Your Business

Google is going to update the layout of call-only ads which will help to drive more quality leads. Now your business’s phone number will display at the top with a larger phone icon, while the name of your business and headline will show directly below your phone number.

See the comparison of new versus previous layout:

What Are Call-Only Ads?

According to Google “Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business”

As you can see in the above screenshot, the phone icon is more prominent, so it is now conformed that these ad units are call-only ads. This new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.

Google says that, in testing, the new design has had a positive impact on phone calls and conversions while keeping costs down for advertisers:

“On average, advertisers with the new design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”

Call-only ads that are already in place will be automatically switched over to the new design this week. There is no additional action needed on the part of advertisers.

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Efficiently Manage Multiple Accounts with Google Ads Account Map

Do you want to manage multiple accounts and sub-accounts in Google Ads manager account? Google Ads introduced a new account map tool that helps you to visualize account structure, view each account’s performance and easily navigate to those accounts. Here is the screenshot of Google Ads Account Map.

The account map allows you to view your manager account and all sub-accounts in one place. You can quickly understand how your account is structured and see performance metrics for each account, such as impressions, clicks and cost.

This new account map tool allows you to see all manager account and sub-accounts details at one place. You can view that how your account is structured and see the performance metrics such as clicks, impressions and cost.

The Google Ad account map also help to analyze which of your sub-accounts share common attributes such as shared labels, conversion tracking, remarketing lists and external managers on the accounts

.

This new account map tool is now available for all manager accounts. You can see the aggregated performance metrics at the left side navigation. You can find account map under “Tools and settings” menu or to your Accounts page in Google Ads. Check out your account map today and see who has access to each account.

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Pick an idea and make it happen with Google Images

Google is now revamping the Image Search Results on Desktop, make it helpful for users to see more details when previewing images. When you select an image, it will open in a right side panel on the page, next to the search results. The new side panel will help users to see more information about an image while flawlessly scrolling through other results. See the example below:

Google Revamped Image Search Results on Desktop

Google allow users to continue select images and see them in the side panel without losing track in search results. Additionally users can have quick access to to bring up the last image you clicked on. It means that users can easily scroll and compare images with others on the page.

More Context About Images

Users can get more information about the image which they’re viewing in the images. For example, when you select the image of any product, Google will show full details including brand name, price, availability, and reviews. In the related images section, it will automatically add captions below each image thumbnail.

Mike Repass is Product Manager at Google, said that this change has the potential to increase referral traffic. “For retailers and publishers, this updated interface also means people are more likely to visit a web page to get information to help them with a task, or to buy a product on your site.”

The updates is live now in image searches on desktop. Visit the new Google Images and see where your imagination takes you.

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After added several new features in the keyword planner tool, now once again Google has updated Keyword Planner to show the most relevant keyword ideas based on the seed keyword. This latest update is announced to help users can research new keyword ideas, get bid estimates, and add to their Search marketing campaigns.

Jane Kim who is Product Manager at Google Ads wrote in the blog post that “To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword.”

Google Keyword Planner New Features:

In addition to helping you prioritize keyword ideas, Google also added two new features to give you more control over what keyword ideas show.

Website Filtering: Filter keyword ideas to only show keywords most closely related to your business (based on your website).
Brand Exclusions: Exclude keyword ideas that include brand terms.

All of these changes are enabled for English only, with other languages rolling out later this year.

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For the Fourth of July, Google Wants You To Play Baseball Game With Your Favorite Food

Google created an interactive Doodle for U.S. Independence Day. Available a day before, so you can play baseball game with surprisingly fun graphics. The latest Google Doodle allow you to play fun game, with a bunch of “food characters” including hot dog (“H-Dog”), popcorn (“Power Pop”), and a corn on the cob (“Cobbra”).

After a detailed introduction, you can play this BBQ ball game on desktop or on mobile, also you can get the chance to select your favorite food character. According to Google Doodle “Today’s interactive Doodle celebrates U.S. Independence Day with a backyard BBQ ball game—and classic American summertime snacks are stepping up to the plate for a chance to hit it out of the park!”

This newest Fourth of July Google Doodle started live at 12:00 AM ET on July 3rd, with the logo in blue dynamic letters and previewing some of the amusing characters so you can interact with. A pulsating ‘play’ button at the button-right corner launches the interactive experience.

This is a simple game that features a single button to stroke the bat, but it has to be timed right. Various hits are available with a distance stat overlaid in the case of home runs. The standard three strikes and you’re out rule applies. There is a 3D-element to the graphics, especially during the zoom out after a hit. Follow the on-screen instructions and, well, play ball against a team of peanuts while trying not to get too hungry.

The game is also available on the Google app, with the Pixel Launcher advertising it. On the two latter platforms, the Google Fourth of July Doodle is optimized for portrait orientation.

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Google No Longer Uses Social Profile Markup for Knowledge Panels

Yesterday Google announced on Twitter that they have deprecated support for social profile markup for knowledge panels. According to Google, you can either claim your knowledge panel or let Google check out without the markup. Here is the screen shot:

You can visit the Google docs about social profile that mentioned at the top in red color text “Social profile markup for Google knowledge panel is deprecated. We now automatically discover social profiles to include in Google knowledge panels. If you’re verified as an official representative, you can suggest a change directly. Learn more at Update your Google knowledge panel.”

I think spammers can take advantage of the markup so Google decided to deprecated with it. See more details at Twitter.

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Showcase Your products with Immersive Display With Google Swirl Display Ads

Google is launching a new display ad format, called Swirl, which allows users to interact with 3D objects. Advertisers can take advantage of using 3D assets to produce ads that engage users by allow them to rotate the object including zoom in and out. Google shared the example from a leading perfume and cosmetics brand who created a 3D Ad for one of its fragrances.

Google Swirl 3D Banner Ad

What is Swirl?

Swirl is a new immersive display format designed for mobile web and available on Display and Video 360. People can explore every angle of your product by rotating the 3D object in all directions and zooming in and out, interacting from their device as if the product was in front of them. Marketers can deliver better ad experiences that draw people’s attention and let them interact with directly and discover more about the product.

How To Create 3D Ads?

Advertisers that already have 3D assets can easily create a Swirl ad unit by using the 3D component in Google Web Designer. Google also introduced a new editor on its 3D platform Poly that will allow marketers to edit, configure, and publish high-quality, photo realistic models to use in immersive display ads.

Here’s an example of Swirl Display Ads on a mobile device:

View post on imgur.com

If you’re interested in exploring Swirl Ads but need help building 3D assets, Google have certified 3D production partners to help for create engaging, interactive ads and motion graphics that can run on any device. The new Swirl display ad format will be roll out after this summer.

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Google Launching New Search Menu Bar Interface

After the few months of testing, Google is now rolling out a new search menu bar with icons. Rather than showing the text to various search categories like news, video, images, maps, shopping and so on. After added favicon to Mobile search results, Google is now able to show the new search bar with icons that represent those categories. Here I like share the screenshot:

Moreover, I tested this update on various browsers including Chrome and Firefox, both signed in and signed out of Google. So, I am able to mirror this in every single test that I’ve tried. Here is the screenshot of the search bar before test:

Google has confirmed that this new search bar is now rolling out to searchers today. Throughout the day I have seen different reports from users, that they are seeing the new Google search menu bar. So you can also to see this normally on all browsers and test it.

Over the years, the search engine has made several changes to their top bar. In 2010, Google used these icons next to search filters for desktop and in 2011 for mobile user. But in 2011, these icons has been removed for desktop version.

Personally, I don’t think so that this new change will impact for SEOs and search marketers, but any changes comes to user interface by mostly visited search engine like Google will be notice. I think it will user a new fresh look to the Google search result page.

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After the announcement of New OS Hongmeng from The Huawei, Google has informed to US administration that if the ban continues on Huawei Technologies Co Ltd, it will risks compromising national security, based on Financial Times report.

Google’s move comes after the decision of Trump administration, when they included Huawei, a Chinese smartphone maker, put into “Entity List”. While the authorities are expected to damage Huawei in the short term, but industry experts say it could force the Huawei to become self-sufficient by developing its own operating systems, that can hurt the control of American companies such as Google in the longer term.

Why Huawei Ban Risk National Security?

According to FT report, Google is concerned that if they do not update its Android operating system on Huawei smartphones, the Chinese company will develop its own version of the software. The search giant argued about the New OS Hongmeng, which is faster than Android OS, susceptible to being hacked due to safe and sustainable software ecosystem.

The US administration in May added Huawei to a trade blacklist. The move put Huawei and 68 affiliates in more than two dozen countries on the Commerce Department’s so-called Entity List. Google and the US Department of Commerce did not available for comments on the FT report.

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