Microsoft Clarity A Free-To-Use Analytics Tool

In October 2020, Microsoft launched a new analytics tool, called Microsoft Clarity, that is free and easy to use for every website and blog. After receiving a great response from users, now Microsoft has integrated Clarity with Bing Webmaster Tools. You can use Clarity to make your website as easy to use as possible, which can help grow your business or increase the viewership of your blog.

What Is Microsoft Clarity?

Clarity is a free-to-use analytics tool that helps webmasters and site owners to understand how users are behaving on your website through key features such as session replays and heatmaps, as well as an insights dashboard.

How To Install Microsoft Clarity?

If you want to install Clarity, you can now do so in Bing Webmaster Tools. You can find a beta link to Clarity on the bottom left of the navigation bar in Bing Webmaster Tools. That loads this page:

Then you have to accept the terms: (Add Site Microsoft Clarity)

Add the Clarity script to your website:

SEOBizWorld Successfully Added To Clarity Projects:

After you add your website, it will take around 2 – 4 hours to get access to Clarity Dashboard. According to Microsoft “You can expect to see further developments in our Webmaster Tools integration in the coming months.”

Google Analytics Integration:

Microsoft Clarity Features:

Heatmaps

Heatmaps provide a visual way to examine large numbers of user interactions that help you to see user behaviors and trends.

Session Playback

Session Playback helps to discover novel patterns in session recordings like “rage clicks,” “dead clicks,” and “excessive scrolling,” and you can use these classifications to filter your sessions as well.

Insights Dashboard

You can use the Insights Dashboard to view your website performance. You will be able to see how many users were clicking on non-existent links or how many people scrolled up and down a page in search of something they couldn’t readily find.

Source: Microsoft Blog

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Bing Announced The New Evergreen BingBot User-Agents

Bing is going to rolling out user-agents for BingBot. According to the announcement, Bing is updating its user agents to be dynamic based on the version of the browser it is using to crawl your web site. The new Microsoft Edge as the engine to run JavaScript and render web pages. With this change, Bing will start the transition to a new user-agent for websites which require it for rendering and then gradually update for all sites.  

Today’s Bingbot User-Agents:

• Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)
• Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0
• Mozilla/5.0 (Windows Phone 8.1; ARM; Trident/7.0; Touch; rv:11.0; IEMobile/11.0; NOKIA; Lumia 530) like Gecko (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)

Following are the New Evergreen Bingbot user-agents

Desktop:

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) Chrome/W.X.Y.Z Safari/537.36 Edg/W.X.Y.Z

Mobile

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 Edg/W.X.Y.Z (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)

According to Bing: We are committing to regularly update our web page rendering engine to the most recent stable version of Microsoft Edge thus making the above user agent strings to be evergreen. Thus, “W.X.Y.Z” will be substituted with the latest Microsoft Edge version we’re using, for example “80.0.345.0″.

How to test your web site?

Bing want you to install the new Microsoft Edge to test your website is working fine with it. If your site is working fine then you don’t need to worry about the change. Furthermore, you can register your site on Bing Webmaster Tools to get insights about your site. If there is an issue, Bing will investigate your site with new upcoming tools based on the new rendering engine. 

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Bing Make It Simple To Verify Site Using Domain Connect

If you want to submit your website to Bing and review performance report or get access diagnostic tools, you need to verify the ownership of that website in Bing Webmaster Tools.  There are three verification options to verify your site in Webmaster Tools which are:

• Option 1: XML file authentication
• Option 2: Meta tag authentication
• Option 3: Add a CNAME record to DNS

For option 1 and 2, webmasters need to get the access of site and put verification code in the source code and complete the verification process. For option 3, users can verify website in Bing Webmaster Tools without having access the source code. According to recent announcement “We announce the support for Domain Connect open standard that will allow webmasters to seamlessly verify their site in Bing Webmaster Tools.”

What is Domain Connect?

Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity.

Bing Webmaster Tools verification using Domain Connect is now live for users whose domain is hosted with following DNS providers:

• Plesk
• 1&1 Ionos
• GoDaddy
• Media Temple

This capability will be constantly integrated with other DNS providers that support Domain Connect open standard. When adding website to Webmaster Tools, the system will automatically determine that the site is hosted on a DNS provider who has integrated the Domain Connect solution with Bing Webmaster Tools.

How To Use Domain Connect Feature To Verify Your Site in Bing Webmaster Tools?

Step 1: Open a Bing Webmaster Tools account

You can open a free Bing Webmaster Tools account by going to the Bing Webmaster Tools sign-in or sign-up page. You can sign up using Microsoft, Google or Facebook account.

Step 2: Add Your Website

Once you have a Bing Webmaster Tools account, you can add sites to your account. You can do so by entering the URL of your site into the Add a Site input box and clicking Add.

Step 3: Check if your site is supported for Domain Connect protocol

When you Add the website information, Bing Webmaster Tools will do background check to identify if that domain/ website is hosted on DNS provider that has integrated Domain Connect solution with Bing Webmaster Tools. Following view will show in case the site is supported.

In case the site is supported for Domain Connect feature, then user will see the default verification options as mentioned in  the above process.

Step 4: Verify DNS Provider Credentials

On click of Verify, user will be redirected to DNS provider site. Webmaster should sign-in using the account credentials associated with domain/ website under verification.

After successful sign-in, users can verify site by Bing webmaster tools within few seconds. In some cases, it may take longer for DNS provider to send the site ownership signal to Bing webmaster tool service.

Using the new verification options will significantly reduce the time taken and simplify the site verification process in Bing Webmaster Tools. We encourage you to try out this solution and get more users for your sites on Bing via Bing Webmaster Tools.

This new feature will help to reduce the time and steps to take for verify website in Bing Webmaster Tools. If Domain Connect feature is not supported, then users will see the default verification options which include XML file authentication and Meta tag authentication.

Bing is still continue to work for simplify the site verification process and help SEOs to easily add and verify their site in Webmaster Tools. So if you are facing any problem using Domain Connection solution, you can raise a service ticket with support team.

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Bing Describes How To Submit URLs Via Webmaster API

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm. I am seeing some early signs of Google Search Ranking Algorithm Update on 1st August. Some SEOs and webmasters are chattering about this unconfirmed update at WebmasterWorld thread.  Here I like to share some screenshots that what SEOs and Webmaster are saying:

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm but some updates are confirmed officially like “March 2019 Core Update” but there were many updates which are not confirmed such as December 15th 2018. So from till now Google has not confirmed any core update today but who knows.

Search Engine Monitoring Tools Tracking Google Algorithm Update:

MozCast:

SERP Metrics:

Algoroo:

Advanced Web Rankings:

AccuRanker:

RankRanger:

Cognitive SEO:

SEMRush:

I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keywords Ranking. If you see any changes please share it here.

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Google Search Ranking Algorithm Update On 1st April

After launched new extension for desktop and mobile devices, Bing Webmaster Guidelines are going to update said by Frederic Dubut who works as web ranking and quality project manager at Bing. He tweeted on July 30 and asked that “SEO friends! I’m kicking off an effort to refresh our Bing Webmaster Guidelines, both the spirit and the letter. Any shady tactics you think are not penalized enough? Any feedback on the document itself? ”

In Frederic Dubut’s tweet, he is specifically asking to SEOs and Webmasters that what are the “shady tactics” that they think should be more strictly penalized. If Bing receives a strong response regarding a specific topic, they will include in the Bing Webmaster Guidelines that could reflect in its ranking algorithm. You can read the current webmaster guidelines OR you can respond him on his tweet with your thoughts.

I think it’s a great opportunity for Search Engine Optimization Experts to participate in shaping the rules that govern Bing’s crawling, indexing and ranking by asking the company to publicly address areas of concern and disseminate up-to-date best practices. Forum discussion at Twitter.

Bing Ads Launched New Extension for Desktop and Mobile Devices

On May 21, Bing published a blog post and explained how to submit URLs through API. It’s a good news for SEOs and Webmasters that you don’t need to wait for BingBot to crawl your website and index pages.

You can just submit those links to Bing to get your content immediately indexed as soon as your content is published! They  also published a step by step by guide for how to set-up the adaptive URL submission API.

Bing said that “In the last few months we have seen rapid adoption of this capability with thousands of websites submitting millions of URLs and getting them indexed on Bing instantly.“

Step 1: Generate an API Key

Webmasters need an API key to be able to access and use Bing Webmaster APIs. This API key can be generated from Bing Webmaster Tools by following these steps: 

• Sign in to your account on Bing Webmaster Tools. In case you do not already have a Bing Webmaster account, sign up today using any Microsoft, Google or Facebook ID.
• Add & verify the site that you want to submit URL for through the API, if not already done.
• Select and open any verified site through the My Sites page on Bing Webmaster Tools and click on Webmaster API on the left-hand side navigation menu.

• If you are generating the API key for the first time, please click Generate to create an API Key. Else you will see the key previously generated.

Note: Only one API key can be generated per user. You can change your API key anytime; change is taken by the system within 30 minutes.

Step 2: Integrate with your website

 You can any of the below protocols to easily integrate the Submit URL API into your system. 

JSON Request Sample

POST /webmaster/api.svc/json/SubmitUrl?

apikey=sampleapikeyEDECC1EA4AE341CC8B6 HTTP/1.1

Content-Type: application/json; charset=utf-8

Host: ssl.bing.com

 {

“siteUrl”:”http:\/\/example.com”,

“url”:”http:\/\/example.com\/url1.html”

}

XML Request Sample

POST /webmaster/api.svc/pox/SubmitUrl?apikey=sampleapikey341CC57365E075EBC8B6 HTTP/1.1

Content-Type: application/xml; charset=utf-8

Host: ssl.bing.com 

 <SubmitUrl xmlns=”http://schemas.datacontract.org/2004/07/Microsoft.Bing.Webmaster.Api”>

<siteUrl>http://example.com</siteUrl>

<url>http://example.com/url1.html</url>

</SubmitUrl>

If the URL submission is successful then you will receive an http 200 response. This ensures that your pages will be discovered for indexing. If Bing webmaster guidelines are met then the pages will be crawled and indexed in real time.

If you have any trouble during the integration, you can reach out bwtsupport@microsoft.com to raise a service ticket.

Also Read:

Bing Ads Launched New Extension for Desktop and Mobile Devices

Find Out How Search Industry Celebrating Earth Day 2019 ?

Earth Day is a worldwide event celebrated on April 22. On this special day, the search industry also celebrating with some earth related logos and themes. Google created awesome Doodle with animated video, Bing has a beautiful home page, Yahoo also created a special logo and even Baidu displayed a GIF logo.

Below you can see the current logo from Google, Bing, Yahoo and Baidu, but the animated video from Doodle is amazing, which covers the Wandering Albatross, Coastal Redwood, Paedophryne Amauensis, Amazon Water Lily, Coelacanth, and Deep Cave Springtail.

Google:

Bing:

Yahoo:

Baidu:

Here is an amazing video on the Google’s homepage I am Feeling Lucky button yesterday on Easter:

Also Read: 

Google Doodle Celebrates World Earth Day 2019

Akshaya Pragadeeshram is Program Manager at Microsoft, said in a blog post that Bing Ads launched new Action Extensions for desktop and mobile devices, which helps advertisers to utilize call-to-action buttons with text ads. According to Bing Ads, this new Extension allows advertisers to achieve an average of 20% increase in CTR (click-through rate), when they served Actionable Extensions in their ads.

This new ads extension is now released globally on both PC and mobile devices. There are up to 70 pre-defined Action Extensions are available in all Bing Ads platform’s with supported languages.

PC Layout:

Mobile Layout:

Mobile Layout Action Extension With Sitelinks:

Bing Ads Highlighted Key Details About Action Extensions:

• Clicks on Action Extensions will be charged the same cost-per-click (CPC) as clicks on the ad headline.
• Action Extensions can be shown with other ad extensions, including sitelinks.
• Action Extensions can be associated at the account, campaign, or ad group level, where the lowest level takes precedence. There is a limit of 20 associations per level.
• The URL fields are all optional. If the URL is not provided for the Action Extension, we will use the ad’s URLs (or the URL at the keyword level, if provided) as the landing page when the call-to-action button is clicked.

You can create Action Extensions via Bing Ads online, using the bulk account management tool, through the Bing Ads campaign management service API, or the bulk API. Action Extensions are available in all Bing Ads markets on both desktop and mobile devices.

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Bing Update: Text-to-Speech, Intelligent Answers, Visual Search

The NVIDIA’s GPU Technology Conference was held on 20 March 2019, and Bing Update various features including intelligent answers system, text-to-speech capabilities and visual search engine. All these features help you to quickly find what you’re looking for, powered by Azure virtual machines that are running on NVIDIA GPUs and optimized with NVIDIA CUDA-X AI software libraries.

Bing Update App Features:

Text-To-Speech:

The new updated Bing App is able to change text to speech, which means Bing can give answers according to your queries with voice, nearly indistinguishable from a human’s. Bing said that ‘this advance text to speech feature is breakthrough for deep neural networks’ and gives credit to NVIDIA GPUs higher processing power unit to make this happen’.

According to Bing – this app also supports speech as an input, means you can easily speak to your mobile devices, Bing text-to-speech app will convert your spoken words into text format and search that query for you. You just need to press the microphone button on the app homepage, speak your question, and you’ll get search results.

Intelligent Answers:

Bing said that intelligent answers will provide more “comprehensive, summarized information aggregated across several sources in response to certain queries”. They are upgrading their deep learning models with AI technology, so they are able to “provide answers for harder questions than ever before.”

The intelligent answers requires a lot of processing power, so Bing is introducing recent advancements in GPU technology that help to process entire web pages much faster and more efficiently than traditional models powered by CPUs. Bing gave a good example, instead of the relatively simple answer to ‘what is the capital of Bangladesh’, Bing can now provide answers to more complex questions, such as ‘what are different types of lighting for a living room’, quicker than before.

Visual Search:

Bing added the ability to search using an image, although I though Bing had that before. Bing’s example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points if the item is available online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next. 

Bing added that visual search allows you to search using an image. For example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points – if the item is available for sale online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next.

Furthermore, Bing said “our advanced visual search capabilities such as object detection are quick and automatic using NVIDIA GPUs for inferencing, which have yielded dramatic processing efficiency compared to CPU-powered inference, hence unlocking this scenario for our customers”.

Also Read: 

Bing Ads Launched New Extension for Desktop and Mobile Devices

In the world of Search Marketing, there are many things happening that every SEO Expert need to know and keep up with the latest techniques to build a successful plan to achieve their goals. There is no doubt that Google is making lots of changes in the search algorithms and user interfaces, so I think now it is the right time to re-evaluate your Old SEO Strategies and adapt some new trends. But first you need to know what is SEO Strategy and how to plan and execute to get top ranking in the search engine results page (SERP).

What is an SEO Strategy?

Modern SEO marketing strategy is a comprehensive plan that involves to find the right combination of keywords (search terms) and optimize the website’s content that helps users to find the answers, because most search engine like Google consider the user intent behind the keywords before showing the results.

A successful SEO strategy includes on-page optimization which includes intent-based keywords and off-page optimization which includes to earn high quality backlinks from other websites. To achieve long terms results, your SEO strategy need to integrated with other marketing strategies such as content marketing, search engine marketing (SEM), social media marketing, Online PR, and digital advertising. But before make SEO strategy you need to perform a detailed website audit which will help you to find the weak points of your site and improve strength.

Here, I am sharing the Latest SEO Strategies in 2019 with Tips and Tools. 

Keyword Research and Analysis:

Keyword research and analysis is one of the most important part to build an effective SEO strategy in 2019. You need to consider the following important factors when performing Keyword Research and Analysis.

• Use Best Performing Keywords
• Find New Keywords Opportunities
• Building Additional User Intent Content
• Make Right Combinations of Keyword Phrases
• Find Trending Topics with Low Competitive Keywords

(In my next upcoming post, I will publish the list of latest keywords research and analysis tools that works in 2019.)

Important Tip: 
You also need to keep on eye on competitors include their top ranking pages and keywords.

On-Page SEO:

On-Page optimization is the main important part when it comes to SEO for optimizing websites, because if you do not follow the webmaster guide lines, you can’t achieve your goals and win top ranking in the SERP. So you need to focus on On-Page Optimization and consider the following:

Meta Tags Optimization:

This is the most critical part in On-Page Optimization, because tags are easily read by Search Engine Bots and also they give priority as well.

Meta Title: Use your main important / targeted keywords in Meta tile.

Meta Description: Same as above but you can add more keyword with a perfect combination of search query.

Heading Tags: These types of Tags are important because H1 is standardized by Google so I prefer and use H1 Tag in the body especially in “Above the Fold Content”.

Image Tags: The purpose of Image Optimization is to come on the TOP in Image Search Results, so please keep in mind that when upload images so use ALT Tag which can be your Keyword or any other Search Term.

On-Page SEO Analysis Tools to Get Accurate Results: 

• SEMRush
• Woorank
• Rank Tracker
• MySiteAuditor
• SEO PowerSuite
• SEO Site checkup

Off-Page Optimization / Link Building:

According to Google, links are still the ranking factor when it comes to search engine optimization because without any link it is very hard to rank your site in top search results page. Anyways, don’t rely on old link building techniques like blog comments, paid links, link scheme, PBNs can be harmful for your site.

Best Link Building Techniques in 2019:

Infographics : Design and submit to relevant websites

Guest Postings : Contact influencers or bloggers who can publish your content and link back to your site

Video Marketing : Create videos and submit to video sharing sites like youtube, dailymotion and more

Article Marketing : Write unique and informative articles and submit to article sharing sites

Blog Directories : Find high PR blog directories website and submit your blog as per your related niche.

Business Listings: Find sites like YELP, hotfrog, sitejabber, manta and others, create and verify account and submit your business with website link including NAP.

But I will suggest you that focus on ON-PAGE Optimization, create your own blog and publish content on regular basis and then start link bundling activities.

Link Analysis Tools:

• Moz
• Ahrefs
• Seobook
• Webmeup
• Majestic SEO
• Linkdiagnosis
• Searchmetrics

Content Marketing:

In 2019, the key to high rankings is to publish long-form, natural, comprehensive content that engages the curiosity and interest of viewers. 
Let’s find out that what type of CONTENT get more links and shares

• Videos
• Quizes
• How Tos
• Blog Posts
• Infographics
• Why, Where, Who (WWW Concept)

What Content Types that can get backlinks easily? 

• Why Posts
• Research Based Content 
• Opinion from Journalists 
• Long Written Content More Than 1000 Words

Need to Focus on: 

• Use long tail keywords include synonyms and related search terms.
• Write effective blog posts titles embed your main targeted keywords.
• Embed images, videos, Info-graphics and Visuals, Reports and Charts.
• Regular check Content and follow the Google’s content quality guidelines.
• Use headings, bullet points, list and other stuff which you think need to add.
• Enable comments box that can be easy to moderate and publish with healthy comments.

List of Content Marketing and Discover Tools: 

• Quora
• Inbound
• Alltop
• Reddit
• Buffer
• Google Trends
• Quicksprout
• Aherfs Content Explorer
• TopTenz for Effective Blog Title Writin Examples
• Google Analytics (Check User Behaviour, Site Content, Most Visited Pages)

Mobile SEO:

There are more than 70% users search on the mobile devices and that is why Google has shifted to mobile first indexing, which means that Google will use the mobile version of your page for indexing and ranking. For getting high rank in mobile search you need to focus on the following most important factors:

• You need to use Google Mobile Friendly Test Tool and you will get the report that your page is mobile-friendly or not.
• Find out what is speed of your mobile site? Use Google’s page speed test to see if there are any speed issues.
• Optimize Titles and Descriptions to Improve Mobile SEO.
• Use schema markup so Google knows what kind of content you have on your site.
• Minimum Advertisements 
• Use HTML5 and replace Flash Usage 
• Use well optimized images that are relevant to searches.

Conclusion:

There is no doubt about that search engine optimization is going complex day by day but build an effective SEO strategy will help to improve keywords rankings and generate more organic visitors on your website. You can see in this summary that how to make effective SEO strategies that can tailored your business needs, target market and your resources.