Akshaya Pragadeeshram is Program Manager at Microsoft, said in a blog post that Bing Ads launched new Action Extensions for desktop and mobile devices, which helps advertisers to utilize call-to-action buttons with text ads. According to Bing Ads, this new Extension allows advertisers to achieve an average of 20% increase in CTR (click-through rate), when they served Actionable Extensions in their ads.

This new ads extension is now released globally on both PC and mobile devices. There are up to 70 pre-defined Action Extensions are available in all Bing Ads platform’s with supported languages.

PC Layout:

Mobile Layout:

Mobile Layout Action Extension With Sitelinks:

Bing Ads Highlighted Key Details About Action Extensions:

• Clicks on Action Extensions will be charged the same cost-per-click (CPC) as clicks on the ad headline.
• Action Extensions can be shown with other ad extensions, including sitelinks.
• Action Extensions can be associated at the account, campaign, or ad group level, where the lowest level takes precedence. There is a limit of 20 associations per level.
• The URL fields are all optional. If the URL is not provided for the Action Extension, we will use the ad’s URLs (or the URL at the keyword level, if provided) as the landing page when the call-to-action button is clicked.

You can create Action Extensions via Bing Ads online, using the bulk account management tool, through the Bing Ads campaign management service API, or the bulk API. Action Extensions are available in all Bing Ads markets on both desktop and mobile devices.

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Bing Update: Text-to-Speech, Intelligent Answers, Visual Search

The NVIDIA’s GPU Technology Conference was held on 20 March 2019, and Bing Update various features including intelligent answers system, text-to-speech capabilities and visual search engine. All these features help you to quickly find what you’re looking for, powered by Azure virtual machines that are running on NVIDIA GPUs and optimized with NVIDIA CUDA-X AI software libraries.

Text-To-Speech:

The new updated Bing App is able to change text to speech, which means Bing can give answers according to your queries with voice that’s nearly indistinguishable from a human’s. Bing said that ‘this advance text to speech feature is breakthrough for deep neural networks’ and gives credit to NVIDIA GPUs higher processing power unit to make this happen.

Bing also said that – this app also supports speech as an input, means you can easily speak to your mobile devices and Bing text-to-speech app will convert your spoken words into text format and search that query for you. You just need to press the microphone button on the app homepage, speak your question, and you’ll get search results.

Intelligent Answers:

Bing said that intelligent answers will provide more “comprehensive, summarized information aggregated across several sources in response to certain queries”. Bing said they are upgrading their deep learning models with AI technology so they are able to “provide answers for harder questions than ever before.”

The intelligent answers requires a lot of processing power, so Bing is introducing recent advancements in GPU technology that help to process entire web pages much faster and more efficiently than traditional models powered by CPUs. Bing gave a good example, instead of the relatively simple answer to ‘what is the capital of Bangladesh’, Bing can now provide answers to more complex questions, such as ‘what are different types of lighting for a living room’, quicker than before.

Visual Search:

Bing added the ability to search using an image, although I though Bing had that before. Bing’s example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points if the item is available online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next. 

Bing added that visual search allows you to search using an image. For example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points – if the item is available for sale online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next.

Furthermore, Bing said “our advanced visual search capabilities such as object detection are quick and automatic using NVIDIA GPUs for inferencing, which have yielded dramatic processing efficiency compared to CPU-powered inference, hence unlocking this scenario for our customers”.