In the world of Search Marketing, there are many things happening that every SEO Expert need to know and keep up with the latest techniques to build a successful plan to achieve their goals. There is no doubt that Google is making lots of changes in the search algorithms and user interfaces, so I think now it is the right time to re-evaluate your Old SEO Strategies and adapt some new trends. But first you need to know what is SEO Strategy and how to plan and execute to get top ranking in the search engine results page (SERP).
What is an SEO Strategy?
Modern SEO marketing strategy is a comprehensive plan that involves to find the right combination of keywords (search terms) and optimize the website’s content that helps users to find the answers, because most search engine like Google consider the user intent behind the keywords before showing the results.
A successful SEO strategy includes on-page optimization which includes intent-based keywords and off-page optimization which includes to earn high quality backlinks from other websites. To achieve long terms results, your SEO strategy need to integrated with other marketing strategies such as content marketing, search engine marketing (SEM), social media marketing, Online PR, and digital advertising. But before make SEO strategy you need to perform a detailed website audit which will help you to find the weak points of your site and improve strength.
Here, I am sharing the Latest SEO Strategies in 2019 with Tips and Tools.
Keyword Research and Analysis:
Keyword research and analysis is one of the most important part to build an effective SEO strategy in 2019. You need to consider the following important factors when performing Keyword Research and Analysis.
- Use Best Performing Keywords
- Find New Keywords Opportunities
- Building Additional User Intent Content
- Make Right Combinations of Keyword Phrases
- Find Trending Topics with Low Competitive Keywords
(In my next upcoming post, I will publish the list of latest keywords research and analysis tools that works in 2019.)
You also need to keep on eye on competitors include their top ranking pages and keywords.
On-Page optimization is the main important part when it comes to SEO for optimizing websites, because if you do not follow the webmaster guide lines, you can’t achieve your goals and win top ranking in the SERP. So you need to focus on On-Page Optimization and consider the following:
Meta Tags Optimization:
This is the most critical part in On-Page Optimization, because tags are easily read by Search Engine Bots and also they give priority as well.
Meta Title: Use your main important / targeted keywords in Meta tile.
Meta Description: Same as above but you can add more keyword with a perfect combination of search query.
Heading Tags: These types of Tags are important because H1 is standardized by Google so I prefer and use H1 Tag in the body especially in “Above the Fold Content”.
Image Tags: The purpose of Image Optimization is to come on the TOP in Image Search Results, so please keep in mind that when upload images so use ALT Tag which can be your Keyword or any other Search Term.
On-Page SEO Analysis Tools to Get Accurate Results:
- Rank Tracker
- SEO PowerSuite
- SEO Site checkup
Off-Page Optimization / Link Building:
According to Google, links are still the ranking factor when it comes to search engine optimization because without any link it is very hard to rank your site in top search results page. Anyways, don’t rely on old link building techniques like blog comments, paid links, link scheme, PBNs can be harmful for your site.
Best Link Building Techniques in 2019:
Infographics : Design and submit to relevant websites
Guest Postings : Contact influencers or bloggers who can publish your content and link back to your site
Video Marketing : Create videos and submit to video sharing sites like youtube, dailymotion and more
Article Marketing : Write unique and informative articles and submit to article sharing sites
Blog Directories : Find high PR blog directories website and submit your blog as per your related niche.
Business Listings: Find sites like YELP, hotfrog, sitejabber, manta and others, create and verify account and submit your business with website link including NAP.
But I will suggest you that focus on ON-PAGE Optimization, create your own blog and publish content on regular basis and then start link bundling activities.
Link Analysis Tools:
- Majestic SEO
In 2019, the key to high rankings is to publish long-form, natural, comprehensive content that engages the curiosity and interest of viewers.
Let’s find out that what type of CONTENT get more links and shares
- How Tos
- Blog Posts
- Why, Where, Who (WWW Concept)
What Content Types that can get backlinks easily?
- Why Posts
- Research Based Content
- Opinion from Journalists
- Long Written Content More Than 1000 Words
Need to Focus on:
- Use long tail keywords include synonyms and related search terms.
- Write effective blog posts titles embed your main targeted keywords.
- Embed images, videos, Info-graphics and Visuals, Reports and Charts.
- Regular check Content and follow the Google’s content quality guidelines.
- Use headings, bullet points, list and other stuff which you think need to add.
- Enable comments box that can be easy to moderate and publish with healthy comments.
List of Content Marketing and Discover Tools:
- Google Trends
- Aherfs Content Explorer
- TopTenz for Effective Blog Title Writin Examples
- Google Analytics (Check User Behaviour, Site Content, Most Visited Pages)
There are more than 70% users search on the mobile devices and that is why Google has shifted to mobile first indexing, which means that Google will use the mobile version of your page for indexing and ranking. For getting high rank in mobile search you need to focus on the following most important factors:
- You need to use Google Mobile Friendly Test Tool and you will get the report that your page is mobile-friendly or not.
- Find out what is speed of your mobile site? Use Google’s page speed test to see if there are any speed issues.
- Optimize Titles and Descriptions to Improve Mobile SEO.
- Use schema markup so Google knows what kind of content you have on your site.
- Minimum Advertisements
- Use HTML5 and replace Flash Usage
- Use well optimized images that are relevant to searches.
There is no doubt about that search engine optimization is going complex day by day but build an effective SEO strategy will help to improve keywords rankings and generate more organic visitors on your website. You can see in this summary that how to make effective SEO strategies that can tailored your business needs, target market and your resources.