Google announced in official blog post for support AMP pages in web search results also known as “blue links” powered by signed exchanges, which means publishers can use their own domain when content is fully loaded in Google search. Currently Google Support AMP Pages for Publishers only in chrome browser, but they are planning to expand availability for other browsers that support the necessary web platform features.

Here is how it looks like:

What Is Signed Exchange?

Google explained that signed exchange is a file format, defined in the web packaging specifications that allows the browser to trust on a document, if it is belongs to your origin. This allows you to use first-party cookies and storage to customize content and simplify analytics integration.

Your page appears under your URL instead of the google.com/amp URL. Google links to signed exchanges when the publisher, browser, and the Search experience context all support it. As a publisher, you will need to publish both the signed exchange version of the content in addition to the non-signed exchange version.

Why Google Supports AMP Pages for Publishers?

AMP stands for “Accelerated Mobile Pages” and you can find that AMP pages load more faster and look simpler rather than regular web pages. For end users it very confusing when they see https://google.com/amp/ instead of an real publisher URLs, due to Google’s cache AMP pages served like that. But now Google is trying to split the difference between the openness of the web and the safe, controlled nature of those other standards.

As a content publisher, it seems like when you register an SSL certificate, you register your signed exchange with a provider, CloudFlare partnered with Google to provide some serious benefits to sites which use AMP. The more modern browsers can then look up the AMP cache URLs to see if they have a match in the registry and then show the defined URL by the publisher.

To find out more about AMP, check out ampproject.org.

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Google Search Console Indexing Bug

Google Search Console is still working on the de-indexing issue which was reported on last week. Due to this indexing bug, enhancement and coverage reports, as well as the URL Inspection tool, still impacted according to Google. It seems like this Search Console Indexing Bug is spreading like a virus to other parts of Google.

Google confirmed in a tweet that they are working on it, if you discover a URL is not included, so you can also use the URL Inspector tool to resubmit that page. As you can see, in the reply I said that Old Search Console was better than this new one.

Many SEOs and site owners noticed their index coverage and enhancement reports have not been updated in the Search Console. Last weekend, I saw huge drops in my client’s website indexed pages in the coverage report.

Here is a screen shot:

According to Google, they are recovering on this Search Console Indexing Bug issue but no time frame because it is taking a lot of time. It means that index coverage and enhancement reports were not updated recently and URL Inspector might not reflect live status. Google said that “they will officially update us when it will resolve, if you need to check the status of a URL in the Google index, use the site: command”.

If you find the pages are still missing from Google’s index after used ‘site search’ command, then it is possible the issue is specifically to your site. You can submit that site-specific issues by submitting a thread to Google’s webmaster community message board.

Google Search Console Indexing Bug Quick Review:

Here’s a quick review on what has happened and what is going on with the Google’s Search Console indexing bug:

• On April 4, SEOs and site owners started reporting that a huge amount of their site’s pages were missing from Google’s index.
• On April 6, Google’s John Mueller confirmed there’s a technical issue affecting the search index which will be resolved.
• Google posted updates on Twitter in the last week and keep everyone informed as to what was going on.
• On April 10, Google tweet that the issue was resolved in search results.

But last day, April 15, Google confirmed that the Search Console reports and tools are having issues. I think after indexing bug issue resolved, it should be the biggest Google indexing problem of 2019.

Forum discussion on Twitter and WebmasterWorld.

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Google Published New Guide for Linking Google Analytics and Google Ads

Akshaya Pragadeeshram is Program Manager at Microsoft, said in a blog post that Bing Ads launched new Action Extensions for desktop and mobile devices, which helps advertisers to utilize call-to-action buttons with text ads. According to Bing Ads, this new Extension allows advertisers to achieve an average of 20% increase in CTR (click-through rate), when they served Actionable Extensions in their ads.

This new ads extension is now released globally on both PC and mobile devices. There are up to 70 pre-defined Action Extensions are available in all Bing Ads platform’s with supported languages.

PC Layout:

Mobile Layout:

Mobile Layout Action Extension With Sitelinks:

Bing Ads Highlighted Key Details About Action Extensions:

• Clicks on Action Extensions will be charged the same cost-per-click (CPC) as clicks on the ad headline.
• Action Extensions can be shown with other ad extensions, including sitelinks.
• Action Extensions can be associated at the account, campaign, or ad group level, where the lowest level takes precedence. There is a limit of 20 associations per level.
• The URL fields are all optional. If the URL is not provided for the Action Extension, we will use the ad’s URLs (or the URL at the keyword level, if provided) as the landing page when the call-to-action button is clicked.

You can create Action Extensions via Bing Ads online, using the bulk account management tool, through the Bing Ads campaign management service API, or the bulk API. Action Extensions are available in all Bing Ads markets on both desktop and mobile devices.

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Bing Update: Text-to-Speech, Intelligent Answers, Visual Search

In this Google Guide for Winning Ramadan in Pakistan with Digital Marketing, you can learn how to build effective digital campaigns during Ramadan. For online marketers and advertisers, this is a great opportunity to leverage billions of Google’s user to effectively engage during Ramadan. Successful brands will take the opportunity to innovate and craft content that is not just relevant, but helpful to audiences during this holy month, paving the way to success, no matter your marketing objectives.

Ramadan in Pakistan

Ramadan is a holy month for Muslims which culminates with Eid-ul-Fitr celebrations. The month of Ramadan is the largest festivity in Pakistan, celebrated by millions all over the country. The holy month of Ramadan inspires Pakistani Muslims to practice Islamic values including self-improvement, spiritual development, and community.

A large part of the Ramzan experience is the shift of daily routine—from fasting from dawn to dusk, to preparations for the day’s iftar and the Eid ul-Fitr festivities. This in effect causes major shifts in consumer behaviour and intent, impacting how Pakistanis do shopping online.

Winning Ramzan and Eid ul-Fitr with Digital

So how do you grab the attention and cut through the clutter during the holy festive season in Pakistan? In this guide, Google shared step-by-step playbook to ensure the success of your digital marketing campaign in Ramzan across Google’s platforms. How to make your ad stand out from the crowd during Ramadan in Pakistan? Google published the secrets for a successful digital marketing campaign during Ramzan in the following steps.

Google Guide for Winning Ramadan in Pakistan

1. Find Your Audience: Google Understanding the Ramzan Audience

By understanding your audience’s motivations during Ramzan and its impact on their digital habits, you can deliver tailored and effective messaging to an audience that makes sense for your campaign. Based on Google internal data, they have identified four audience types to reach out to during Ramzan.

• The Entertainment Seeker
• The Ramzan Homemaker
• The Festive Groomer
• The Sports Fanatics

2. How To Capture Their Attention:

How do you retain your audience’s attention in a digital world filled with noise? The key of a winning combination is data-driven insights and creative storytelling. Google provided four effective tips, help you to get exceptional results in this Ramzan and Eid ul-Fitr 2019.

2.1 Resonate with your Audience:

2.2 Sequential Storytelling:

2.3 Innovative Display Advertising: 

2.4 Key Ramzan Moments on Search:

3. Success Stories

4. Execute Effectively: Drive Impact This Festive Season

Once you have identified your audience personas, made some engaging creatives, it’s now time to make sure they convert into happy paying customers. Ensure that your campaign achieves a significant impact this festive season of Ramadan 2019.

5. Connect with Pakistanis by Utilizing Google Marketing Solutions

The consumer journey is never confined to a single platform. Therefore, it is crucial to tap into the various Google platforms available to ensure that your campaign reaches your target audience at each step of their consumer journey. Google shared few suggested formats that you can use across platforms, at every stage of the funnel:

For more best practices and insights, download this Google Guide for Winning Ramadan in Pakistan and start digital marketing campaigns during festive season.

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Google Published New Guide for Linking Google Analytics and Google Ads

Google published new guide for linking Google Analytics and Google Ads accounts that can get you deeper insights, smarter campaigns, and enable you to earn better business outcomes. In this new guide you can learn how to link both Google Analytics and Google Ads accounts and see the full customer cycle, from how they interact with your marketing ads and complete the goals that you’ve set for them on your site.

Why Link Google Ads and Analytics Accounts?

When you link Google Ads and Analytics, you can:

• See ad and site performance data in the Google Ads reports in Analytics.
• Import Analytics goals and Ecommerce transactions into your Google Ads account.
• Import cross-device conversions into your Google Ads account when you activate Google signals.
• Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
• Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
• Get richer data in the Analytics Multi-Channel Funnels reports.

Google published new guide because the rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. With the help of this guide you can use your Analytics data to make your ad more specific, reach target audience and maximizing ad response based on location, device, browser and page depth insights, among other data points.

According to Google, in this new guide you will find a clear, step-by-step playbook to unlock deeper insights and create smarter campaigns. You can see that how the advanced measurement capabilities in Analytics can offer a clear and specific understanding of campaign performance.

It included that how you can select audiences in Analytics and share with Google Ads, also Import your Google Analytics data into your ads flow, along with improved reporting options based on increased data insights.

There are some other interesting features  if you’re thinking of using Google Ads, it’s definitely worth checking out the guide and considering your options for improved data tracking. The more data the better, and with so many actions can be track, makes sense to dig into them and improve your ad performance.

You can download the full “Linking Analytics and Ads: The Solution to Today’s Marketing Challenges” guide here.

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Google Ads Keyword Planner Upgrade With New Features

The NVIDIA’s GPU Technology Conference was held on 20 March 2019, and Bing Update various features including intelligent answers system, text-to-speech capabilities and visual search engine. All these features help you to quickly find what you’re looking for, powered by Azure virtual machines that are running on NVIDIA GPUs and optimized with NVIDIA CUDA-X AI software libraries.

Bing Update App Features:

Text-To-Speech:

The new updated Bing App is able to change text to speech, which means Bing can give answers according to your queries with voice, nearly indistinguishable from a human’s. Bing said that ‘this advance text to speech feature is breakthrough for deep neural networks’ and gives credit to NVIDIA GPUs higher processing power unit to make this happen’.

According to Bing – this app also supports speech as an input, means you can easily speak to your mobile devices, Bing text-to-speech app will convert your spoken words into text format and search that query for you. You just need to press the microphone button on the app homepage, speak your question, and you’ll get search results.

Intelligent Answers:

Bing said that intelligent answers will provide more “comprehensive, summarized information aggregated across several sources in response to certain queries”. They are upgrading their deep learning models with AI technology, so they are able to “provide answers for harder questions than ever before.”

The intelligent answers requires a lot of processing power, so Bing is introducing recent advancements in GPU technology that help to process entire web pages much faster and more efficiently than traditional models powered by CPUs. Bing gave a good example, instead of the relatively simple answer to ‘what is the capital of Bangladesh’, Bing can now provide answers to more complex questions, such as ‘what are different types of lighting for a living room’, quicker than before.

Visual Search:

Bing added the ability to search using an image, although I though Bing had that before. Bing’s example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points if the item is available online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next. 

Bing added that visual search allows you to search using an image. For example, if you see an image of an accent light you like, Bing can show visually-similar decor and even show purchase options at different price points – if the item is available for sale online. To save you time, visual search also automatically detects and places clickable hotspots over important objects you may want to search for next.

Furthermore, Bing said “our advanced visual search capabilities such as object detection are quick and automatic using NVIDIA GPUs for inferencing, which have yielded dramatic processing efficiency compared to CPU-powered inference, hence unlocking this scenario for our customers”.

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Bing Ads Launched New Extension for Desktop and Mobile Devices

If you recently log into Keyword Planner Tool in Google Ads, you’ll see new notifications with many new features including  Google Ads Editor V1_1. I try to dug down and use my current SEO client’s account and found that Google Ads is adding several new features in the keyword planner tool, some  are taken from older features and just added to the new Google Ads Keyword Planner Tool.

If try to explore and find new keywords in the tool, you can add up to 10 seed keywords when you select the “Find New Keywords” option.

Grouped Ideas:

You can use Grouped Ideas to manage multiple keywords and view keywords by theme or add the set as an ad group in your plan. In the “Grouped ideas” menu option you can find and add all or some of the keywords in grouped idea to an existing or a new ad group.

View Monthly Keyword Trends:

Suggest Daily Budget:

When you add selected keywords to your existing or new plan, it provides a suggested daily budget that will help to make sure that this campaign’s budget is not limited on any day during the forecasted time period.” You can find this option under the total Cost estimate.

New Competition Column Option:

In the New Google Ads Keyword Planner you can view new Competition Column that will show you how competitive ad placement is for a keyword. You can see in the screenshot, along with two other columns to get more granular competition ranking across the keyword ideas.

Why You Need To Use Updated Google Ads Keyword Planner:

This new and updated Google Ads Keyword Planner getting more attention due to latest features which was also available in the old UI version, but now it has incorporated into this version. No doubt about it, very useful for advertisers to add multiple keywords to existing campaigns and save their valuable time.

Summary:

• Up to 10 seed keywords when searching for new keyword ideas.
• Keyword trends can be viewed or downloaded for individual keyword ideas.
• Grouped ideas can be view by keywords by theme or added to sets as a group.
• Saved grouped ideas (Selected Keyword) can be add to new or existing campaign.
• Get suggested daily budgets that is based on the max CPC bid and forecasted costing.
• Get a detailed report in the new competition column that shows ranking across keyword ideas.

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Google Released v1.1 of the Google Ads API

Google has announced the new version of Google Ads Editor and replaced the old AdWords Editor. The latest version of Google Ads 1_1 incorporated with new features for ads, conversions, reporting as well as Hotel Ads, App campaigns and more. Keep in mind that the Company has rebranded Google AdWords to Google Ads Editor and also added new features. On Wednesday, March 27, 2019, Google wrote at Developer Blog “Today we’re announcing Google Ads Editor, v1 which is a new and advanced version of the Editor that you’ll love over the past 13 years”.

Google officially released this new 1.1 version of Google Ads and you only need to update your client libraries in order to use v1_1 features. If you’re still using previous version of AdWords API, now it’s a time to upgrade with the new API.

What is Google Ads API?

The Google Ads API is the modern programmatic interface to Google Ads. It enables developers to interact directly with the Google Adwords platform, vastly increasing the efficiency of managing large accounts and campaigns. With the Google Ads API you can build a program that can manages Google accounts from customer to keyword level. Programmatically the API works the same like Google Ads UI does, and exposes both standard JSON REST endpoints and a high-performance gRPC interface. Google also provided pre-built client libraries in a variety of programming languages to get you started.

Client Libraries:

Our client libraries provide high-level views and basic building blocks of Google Ads API functionality, making it easier to develop apps quickly. We recommend starting out with one if you’re new to the API.

Here are the highlights:

• Ads. Create assets for asset-based ads using AssetService.
• Campaigns. Create App Campaigns (equivalent to Universal App Campaigns in AdWords API) by creating a Campaign and setting the advertising_channel_type to MULTI_CHANNEL and the advertising_channel_sub_type to APP_CAMPAIGN.
• Conversions. Adjust conversions with the new Conversion Adjustment Upload Service. Upload call conversions with the Upload Call Conversions Request in the Conversion Upload Service.
• Hotel Ads. Hotel Ads now includes more metrics and segments. See the release notes for details.
• Recommendations. Added Recommendation types Move Unused Budget Recommendation and Keyword Match Type Recommendation.
• Reporting. Views were expanded to include more metrics and segments. See the Reporting section in the release notes for exact details.

Why You Need To Update?

The new beta (V1) version of Google Ads API was released in March 2019. If you still using the Old APIs and not updated to the latest version, now is a good time to migrate because the old V0 beta version will shut down on April 30, 2019. With the V_1 version, you can update your client libraries and get familiar with the features and functionality of this latest version. Also Google designed new Query Language,  to make querying more faster and flexible.

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Google Ads Keyword Planner Upgrade With New Features

Many times I covered about Google Search Ranking Algorithm Updates but recently I am seeing huge fluctuations in the algorithm, started from 26 March A.K.A. Broad Core Update. Right now these fluctuations are still happening and won’t die down, it seems like Google Search Ranking Algorithm Changes is the major update of the year in the Search Industry.

I am seeing many SEOs and Webmaster are chattering about mass fluctuations from March 29th through today, April 1st. But this is not a April Fools joke. Just to keep you updated on the core update, here I like to share the screenshots of webmasterworld forum.

Now, back to the March 29th through April 1st changes. I am not seeing too many of the tracking tools picking up on the change but the forums do seem busy. Here are some screenshots from monitoring tools.

Search Engine Monitoring Tools Tracking Google Algorithm Update:

MOZCast:

SERPMetrics:

Algoroo:

Advanced Web Rankings:

Accuranker:

RankRanger:

Cognitive SEO:

SEMRush Sensor:

As you can see that some Monitoring Tools are showing normal fluctuations and same are on high-alert, but SEOs and Webmaster are chattering about this huge changes in the SERP (Search Engine Rank Positions). I’ll keep an eye on them and ongoing chatter from SEO community. I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keywords Ranking. If you see any minor or major fluctuation or changes in SERP please share it here.

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Google Search Ranking Algorithm Update On March 27th

Previously I covered March 12 Google Search Ranking Algorithm Update but recently I am seeing another update is happening between the 26th and 27th March. I saw some SEOs are chattering about this unconfirmed update because it is possible that algorithm is still tweaking since last update which Google announced as ‘Broad Core Update’.

Right now, I am seeing that many SEOs are confused and chattering in the search community and also some of the search engine monitoring tools are showing fluctuations. Here I like to share the screenshot that what Google’s Search Liaison posted on Twitter:

Here are some SEOs commenting on both WebmasterWorld and BlackHatWorld Forums:

I am not sure that this update is happening in the UK or not. But Eric Hedekar from Moz noticed the major changes from SERP to featured snippets in the last week at UK. Here I like to share the screenshot of his tweet FYI:

Search Engine Monitoring Tools Tracking Google Algorithm Update:

SERP Metrics:

Advanced Web Rankings:

Accuranker:

RankRanger:

SEMRush Sensor:

SERPWoo:

Mozcast:

Other search engine monitoring tools are not showing big fluctuations but I’ll keep an eye on them and ongoing chatter from SEO community. I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keywords Ranking. If you see any minor or major fluctuation or changes in SERP please share it here.

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Google Search Ranking Algorithm Update On March 12 (Florida 2)