What is SEO (Search Engine Optimization)?

SEO, or search engine optimization, is optimizing a website for search engines and improve a business’s overall search engine rankings. Marketing companies need to take it seriously if they want to make an impression on their targeted audience.

SEO is among the very misunderstood and misinterpreted conditions in the realm of advertising. SEO’s unfair characterization for a sort of alchemy – within the last ten years, it has generated many otherwise educated business individuals to emphasis its significance as part of a great, strong marketing strategy for small, midsize, as well as big companies. Many continue to inquire why Search Engine Optimization is essential for companies.

I find SEO is a really workable advertising and marketing platform, that can bring your company more qualified prospects and clients. Moreover, research have proven that SEO can get a better ROI than conventional types of advertising like TV and print advertisements. Like any other advertising strategy, SEO is not magical, but it supplies a company visibility, branding, traffic, a high ROI, authenticity, and insight into client behaviour.

Why SEO Is Important For Your Online Business?

It drives web traffic to your website. Almost 33 percent of clicks are given to the first ranking page on a search engine, and the first five listings share over 75 percent of all clicks. This is why SEO is very important for your company.

When people seek out your services and products, you clearly wish to seem as large in the search engine ranks as you can, but the explanations for this are greater than simply because you need them to click through to your site. In reality, there’s a certain quantity of value in just appearing in search results. For example, most searchers do not just only search after, click on several sites, and be finished with that. Instead, they hunt, click on several sites, edit their search phrases, search , click on several sites, further enhance their search phrases, search , etc.

So what exactly does this mean to your company? This means that if you can always show in these search results which you’re gaining more and more mind-share with every possible customer. Odds are extremely good that they’ll gradually click through to a site, and because you always exhibited in most of their search results, they’ll trust you that much more. That brings us to another reason why SEO is essential for your company.

Search Engine Optimization Can Help To Increase Organic

Well-thought-out SEO strategies could help your brand build trust with your current and potential customers. Ranking high on search engines not only helps drive traffic to your site and promotes your business in general, but it shows potential consumers that you have a loyal fan base already established, which builds brand reputation.

Sure, alone, traffic isn’t likely to make you some money. But would you rather install your storefront on a backstreet at Davenport, Iowa or directly in the center of Times Square? All those folks walking around in Times Square night and day by themselves are not likely to make you some money, but odds are that a number of them will become your clients.

More to the point, the folks visiting your website are nearly all qualified prospects – they were looking for companies like yours once they discovered you, so that they have a need or interest in your services or products. Which brings me to another stage.

SEO Has Among The Greatest ROI In Advertising

SEO rewards your company because of its attempts at a greater speed than nearly all conventional forms of offline marketing – the exact same could be said for virtually all sorts of online advertising. The cause of this is because SEO is a inbound advertising strategy; this is, it lets you promote to individuals when they’re searching for the goods and services your company provides. You are not interrupting their favorite TV series,or simply taking up space on a web page where they’re reading a news post. Your company is showing up whenever they’re searching for companies like yours. You do not need to convince them that they want your goods or service; you merely need to convince them that you’re the ideal company to buy from.

As I already said, Search Engine Optimization can generate organic traffic to your website and monitor in Google Analytics. The information and metrics are valuable because they provide you insight to your clients: how they hunt, how they navigate, the terminology they use, the technologies they use, the area they reside in, the times they are active, the times of day they’re active, you name it. This is extremely beneficial since it can help you make more educated decisions regarding your organization and its plans, both offline and online.

SEO can get complex, and that’s where digital marketing companies like SEOBizWorld come into play. If you’re looking to get top ranking on search engines and get your name out there, don’t hesitate to give us a call.

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SEO Strategies in 2019: How to Rank Higher in Search Results

Yesterday Google announced on Twitter that they have deprecated support for social profile markup for knowledge panels. According to Google, you can either claim your knowledge panel or let Google check out without the markup. Here is the screen shot:

You can visit the Google docs about social profile that mentioned at the top in red color text “Social profile markup for Google knowledge panel is deprecated. We now automatically discover social profiles to include in Google knowledge panels. If you’re verified as an official representative, you can suggest a change directly. Learn more at Update your Google knowledge panel.”

I think spammers can take advantage of the markup so Google decided to deprecated with it. See more details at Twitter.

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Google Introducing Swirl Display Ads Format With 3D Objects

Showcase Your products with Immersive Display With Google Swirl Display Ads

Google is launching a new display ad format, called Swirl, which allows users to interact with 3D objects. Advertisers can take advantage of using 3D assets to produce ads that engage users by allow them to rotate the object including zoom in and out. Google shared the example from a leading perfume and cosmetics brand who created a 3D Ad for one of its fragrances.

Google Swirl 3D Banner Ad

What is Swirl?

Swirl is a new immersive display format designed for mobile web and available on Display and Video 360. People can explore every angle of your product by rotating the 3D object in all directions and zooming in and out, interacting from their device as if the product was in front of them. Marketers can deliver better ad experiences that draw people’s attention and let them interact with directly and discover more about the product.

How To Create 3D Ads?

Advertisers that already have 3D assets can easily create a Swirl ad unit by using the 3D component in Google Web Designer. Google also introduced a new editor on its 3D platform Poly that will allow marketers to edit, configure, and publish high-quality, photo realistic models to use in immersive display ads.

Here’s an example of Swirl Display Ads on a mobile device:

View post on imgur.com

If you’re interested in exploring Swirl Ads but need help building 3D assets, Google have certified 3D production partners to help for create engaging, interactive ads and motion graphics that can run on any device. The new Swirl display ad format will be roll out after this summer.

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Drive 43% More Conversions By Using Performance Planner for Google Ads

A simple global currency and financial infrastructure that empowers billions of people.

Facebook is parenting with 27 organizations around the world to start the non-profit Libra Association and going to launch Libra Cryptocurrency and Calibra Digital Wallet, a new subsidiary that will build for Messenger, WhatsApp, and apps on iOS and Android. The Founder and CEO at Facebook, Mark Zuckerberg said that “our mission is to create a simple global financial infrastructure that empowers billions of people around the world”. Libra is powered by block-chain technology and will be launch in 2020.

After the launch of this new currency, it will create positive impact on people’s lives because many of them don’t want to carry cash, which can be insecure, or pay extra fees for transfers. It is also important for those people who don’t have access to banks or financial services. Right now, there are around a billion people who don’t have a bank account but do have a mobile phone.

Facebook and Libra are trying to make it easy for everyone to send and receive money just like you use mobile apps to instantly share messages and photos. To enable this, Facebook is also launching an independent subsidiary called ‘Calibra’ that will build services that let you send, spend and save Libra – starting with a digital wallet that will be available in WhatsApp and Messenger and as a standalone app next year.

What is Calibra Digital Wallet?

Calibra will be regulated like other payment service providers. Any information you share with Calibra will be kept separate from information you share on Facebook. From the beginning, Calibra will let you send Libra to almost anyone with a smartphone at low to no cost. Over time, facebook will offer more services for people and businesses – like paying bills with the push of a button, buying coffee with the scan of a code, or riding local public transit without needing to carry cash or a metro pass.

In addition to facebook efforts, many other companies will build their own services using Libra – from payment companies like Mastercard, PayPal, PayU, Stripe and Visa, to popular services like Booking, eBay, Farfetch, Lyft, Spotify and Uber, to non-profits doing important work around financial inclusion like Kiva, Mercy Corps and Women’s World Banking, to companies in the crypto space like Anchorage, Coinbase, Xapo, and Bison Trails. A number of leading Venture firms are also joining to help drive innovation on the Libra network.

It’s decentralized – meaning it’s run by many different organizations instead of just one, making the system fairer overall. It’s available to anyone with an internet connection and has low fees and costs. And it’s secured by cryptography which helps keep your money safe.

Is Using Libra Safe?

Privacy and safety will be built into every step. For example, Calibra will have a dedicated team of experts in risk management focused on preventing people from using Calibra for fraudulent purposes. The company will provide fraud protection so if you lose your Libra coins, you’ll get refunds.

There’s still a lot more to learn and do before Libra will be ready to officially launch. According to Facebook, “We know it’s a major undertaking and responsibility – and we’re committed to getting this right. We’ve been working with policymakers and experts in areas like financial inclusion, economics, security, privacy and blockchain. We’ll continue listening to their feedback as we figure out the best way to move forward.”

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Facebook New Tools: Automated Ads Builder, Appointment Manager and Video Editor

Google Launching New Search Menu Bar Interface

After the few months of testing, Google is now rolling out a new search menu bar with icons. Rather than showing the text to various search categories like news, video, images, maps, shopping and so on. After added favicon to Mobile search results, Google is now able to show the new search bar with icons that represent those categories. Here I like share the screenshot:

Moreover, I tested this update on various browsers including Chrome and Firefox, both signed in and signed out of Google. So, I am able to mirror this in every single test that I’ve tried. Here is the screenshot of the search bar before test:

Google has confirmed that this new search bar is now rolling out to searchers today. Throughout the day I have seen different reports from users, that they are seeing the new Google search menu bar. So you can also to see this normally on all browsers and test it.

Over the years, the search engine has made several changes to their top bar. In 2010, Google used these icons next to search filters for desktop and in 2011 for mobile user. But in 2011, these icons has been removed for desktop version.

Personally, I don’t think so that this new change will impact for SEOs and search marketers, but any changes comes to user interface by mostly visited search engine like Google will be notice. I think it will user a new fresh look to the Google search result page.

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Google Adding Favicons to Mobile Search Results

After the announcement of New OS Hongmeng from The Huawei, Google has informed to US administration that if the ban continues on Huawei Technologies Co Ltd, it will risks compromising national security, based on Financial Times report.

Google’s move comes after the decision of Trump administration, when they included Huawei, a Chinese smartphone maker, put into “Entity List”. While the authorities are expected to damage Huawei in the short term, but industry experts say it could force the Huawei to become self-sufficient by developing its own operating systems, that can hurt the control of American companies such as Google in the longer term.

Why Huawei Ban Risk National Security?

According to FT report, Google is concerned that if they do not update its Android operating system on Huawei smartphones, the Chinese company will develop its own version of the software. The search giant argued about the New OS Hongmeng, which is faster than Android OS, susceptible to being hacked due to safe and sustainable software ecosystem.

The US administration in May added Huawei to a trade blacklist. The move put Huawei and 68 affiliates in more than two dozen countries on the Commerce Department’s so-called Entity List. Google and the US Department of Commerce did not available for comments on the FT report.

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Huawei New OS Hongmeng Rolling Out Which Is 60% Faster Than Android

Good news for restaurant owners and food lovers. After allow users to order food from search, map and assistant, now Google added popular dishes feature to Google Maps. Whether you’re appetite a tea cocktail in Brooklyn or want to experience Pacific Rim Cuisine in New York, Google Maps will highlights the restaurant’s most popular dishes in the menu, so you can simply place your order.

Ronnie Falcon, Product Manager at Google Maps, wrote that “The popular dishes feature is powered by a machine learning algorithm that matches dish names, provided by Google Maps users, with relevant photos and reviews. This creates a handy arrangement of a restaurant’s most popular meals right at your fingertips in Google Maps.”

Google Maps Popular Dishes Feature

Now food lovers can easily find a restaurant on Google Maps to discover its popular dishes in the overview tab. If you’re feeling hungry, just scroll down the menu tab and explore the most famous dishes. Just tap on the most-talked about dishes to get reviews and photos. If you’re in a different country or can’t read the language, Google Maps will translate those reviews for you.

Popular dishes for restaurants can be viewed in the Business Profiles on Google Maps. Business owners, managers, and customers can add and name dishes on the Business Profile through Google Maps. Restaurant Owners can add dishes name to get lead over dish names that was added by the customers, but users feel a dish is incorrect so they can also suggest edits for that.

Starting today, Google is rolling out this new feature globally on Google Maps for all Android devices and will be coming soon for iOS users in couple of months. So what are you waiting for, let’s start your dinning journey with Google Maps.

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Google Adding Favicons to Mobile Search Results

The War of 5G and 6G Technologies

The war of 5G has begun between Huawei and Google. According to BBC Report, Google has banned the world’s second largest smartphone company, Huawei. The new designs of Huawei smartphones are restrict to some Google apps. But Huawei is going to launch their plan B, a new OS called “Hongmeng” will be rolling out to replace Android. The Huawei New OS Hongmeng is 60% Faster Than Android.

The decision comes after the Trump administration, when they included Huawei, a Chinese smartphone maker, put into “Entity List”, so American tech companies will not trade with unless they have a license. According to Google “it was complying with the order and reviewing the implications”. At other side, Huawei said “it would continue to provide security updates and after-sales services to all existing Huawei and Honor smartphone and tablet products, covering those that have been sold or are still in stock worldwide.” Here is a tweet from Global Times.

The Chinese Company added that “We will continue to build a safe and sustainable software ecosystem, in order to provide the best experience for all users globally.” Keep in mind that Huawei is largest smartphone maker if compare to Apple, Samsung, Xiaomi, Oppo, Nokia and other.

Smartphone Markers Market Shares:

Google Restrict Huawei To Use Android

Google confirmed a ban, but they reversed their decision and didn’t ban immediately, because the US Commerce Department has provided a temporary licence for 90 days to Huawei. The licence will be valid for next three months, until 19 August 2019, so it’s possible that many things will change in coming 90 days.

What You Need To Know About Huawei Incident?

After the launch of Google’s next version of Android later this year, Android OS will not be available for Huawei devices. Huawei chief executive Ren Zhengfei, talk to media and said “We have already been preparing for this – that’s our ‘Plan B’, which include to developed chipset and operating system. The Huawei New OS Hongmeng will be coming soon which will be 60% faster than Android.”

The War of 5G and 6G Technologies Between China and US:

Huawei is facing a backlash from Western countries, led by the USA, over possible risks posed by using its products in next-generation 5G mobile networks. Many countries have raised issues that Huawei is using surveillance equipment in their devices, and that is why they have restricted telecom companies that do not using Huawei products in 5G mobile networks.

This sudden move came after the Trump administration aggressively lobbied with other western countries that not to use Huawei devices in next-generation 5G networks. After few days, Trump administration introduced a new tariffs on Chinese products that amid an escalating trade war. Here a tweet from Real J Donald Trump 5G and 6G Technologies.

Huawei New OS HongMeng Will Be 60% Faster Than Android

Huawei is working very hard on developing its own OS, App Arcade and other softwares that can work in the same manner for chipset solutions. The move to the Huawei’s new operating system called “HongMeng” which is easy to use for all customers. The Huawei New OS HongMeng would support existing Android apps and works well with all devices including phones, computers and even cars.

Huawei is the best in AI and 5G, so it won’t be surprising that they can develop alternate softwares to control Google Android Apps. Based on statement from the CEO of Huawei’s consumer business, “Today, Huawei, we are still committed to Microsoft Windows and Google Android. But if we cannot use that, soon Huawei New OS HongMeng will be available in the market.”

The Huawei New OS Hongmeng is an open platform, which is a “comprehensive system” that developers can jointly participate in, and adopt new features. It would be used for all Huawei’s products including smartphones, PCs, tablets, TV, automobile, wearable device and also compatible with all Android apps.

If compare, Google use Chrome OS for Chromebook and Android for mobile, Apple has iOS for phones, MacOS for computers, and Microsoft use Windows Phone and Windows for PCs. Now Huawei has also created its own OS, which is a clever move from the company, help to stay ahead of potentially devastating effects of the ban. There are many unconfirmed rumor about the new operating system, but as per company media talks, it seems like the new OS has been tested in China.

According to Huawei’s Consumer Business Head, Richard Yu, said “the new operating system will arrive by fall of 2019 or spring of 2020”.

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Google Allow Users To Order Food From Search, Map and Assistant

What are you ordering tonight? Let’s order food with Google

Google is adding a new feature that allow users to order food directly from Search Results, Map and Assistant to a local restaurants. On May 23, 2019, Anantica Singh, Senior Product Manager, Food Ordering, wrote in a blog post, that “Google is making easier for millions of people who regularly order food for home delivery.”

Order Food with Google Search, Map

With the help of Google Search Results, Map, and the Assistant, you can order food from DoorDash, Postmates, Delivery.com, Slice, ChowNow, and more services are coming soon. If you search for a particular restaurant or find your favorite dish, you will see “Order Online” button in the search results. You can make your selections, view delivery or pickup times, and pay with Google Pay. These service providers have associated with Google so your orders will complete without leaving the search results.

Order Food with Google Assistant

If you’re using Assistant on your phone to get your food, just say, “Hey Google, order food from [restaurant].” You can also place reorder the same meal next time, from some recommended delivery services by using the command “Hey Google, reorder food from [restaurant].”

The Google Assistant will bring up your past orders in few seconds, so you can select your everyday cuisine. Previously, Google’s search results would display links to food services provider when users searched for a restaurant or type particular meal. After click one of those links, users can open or download another app. Now, users can search their favorite foodstuff and finish all orders from the same delivery service.

This new Google update is coming out to Search, Maps, and Assistant starting today. So what are you waiting for? Let’s Google help to serve your cravings through Search, Map and Assistant.

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Google Adding Favicons to Mobile Search Results

On May 21, Bing published a blog post and explained how to submit URLs through API. It’s a good news for SEOs and Webmasters that you don’t need to wait for BingBot to crawl your website and index pages.

You can just submit those links to Bing to get your content immediately indexed as soon as your content is published! They  also published a step by step by guide for how to set-up the adaptive URL submission API.

Bing said that “In the last few months we have seen rapid adoption of this capability with thousands of websites submitting millions of URLs and getting them indexed on Bing instantly.“

Step 1: Generate an API Key

Webmasters need an API key to be able to access and use Bing Webmaster APIs. This API key can be generated from Bing Webmaster Tools by following these steps: 

• Sign in to your account on Bing Webmaster Tools. In case you do not already have a Bing Webmaster account, sign up today using any Microsoft, Google or Facebook ID.
• Add & verify the site that you want to submit URL for through the API, if not already done.
• Select and open any verified site through the My Sites page on Bing Webmaster Tools and click on Webmaster API on the left-hand side navigation menu.

• If you are generating the API key for the first time, please click Generate to create an API Key. Else you will see the key previously generated.

Note: Only one API key can be generated per user. You can change your API key anytime; change is taken by the system within 30 minutes.

Step 2: Integrate with your website

 You can any of the below protocols to easily integrate the Submit URL API into your system. 

JSON Request Sample

POST /webmaster/api.svc/json/SubmitUrl?

apikey=sampleapikeyEDECC1EA4AE341CC8B6 HTTP/1.1

Content-Type: application/json; charset=utf-8

Host: ssl.bing.com

 {

“siteUrl”:”http:\/\/example.com”,

“url”:”http:\/\/example.com\/url1.html”

}

XML Request Sample

POST /webmaster/api.svc/pox/SubmitUrl?apikey=sampleapikey341CC57365E075EBC8B6 HTTP/1.1

Content-Type: application/xml; charset=utf-8

Host: ssl.bing.com 

 <SubmitUrl xmlns=”http://schemas.datacontract.org/2004/07/Microsoft.Bing.Webmaster.Api”>

<siteUrl>http://example.com</siteUrl>

<url>http://example.com/url1.html</url>

</SubmitUrl>

If the URL submission is successful then you will receive an http 200 response. This ensures that your pages will be discovered for indexing. If Bing webmaster guidelines are met then the pages will be crawled and indexed in real time.

If you have any trouble during the integration, you can reach out bwtsupport@microsoft.com to raise a service ticket.

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