Manage Your Goold Ads Campaign with New Interface

Navigating Google Ads isn’t always easy, especially if you’re a new advertiser or a small business. To make it easier for you to manage your campaigns, Google Ads announced a new summary view interface with the goal of making “it easier for you to manage your campaigns.” The new views include the performance at a glance, performance custom recommendations, quickly create and edit campaigns, and a quick way to manage your keywords.

The summary view shows you a simplified version of your account. You’ll see all the campaigns you’ve created, as a list of cards. Each card gives you a quick view of your ads, performance, and status. The Summary view can be helpful if you have a smaller number of campaigns.

To access additional features under “Tools & settings” click the switch view icon found within the user interface.

Here are screenshots of the Google Ads summary view:

View performance at a glance, this GIF shows campaign card expanding and showing performance at a glance:

 Improve performance with custom recommendations. This example custom recommendation “Expand your reach with Google search partners.” 

Create and edit campaigns in the summary view:

Manage keywords in one place:

Google Added New Association Functionality To Search Console

Get Inspired with Intuitive, Interactive Search Results

Microsoft Bing is rolling out five new upgrades to search that target to evolve SERPs beyond a list of links to provide users with a richer experience. One thing is similar in these new Bing updates – they all combine visually rich imagery with text-based information in a single view.  The new format is said to deliver information quickly and in a way that allows searchers to find what they need without scanning large blocks of text.

Microsoft Bing’s Upgraded Search Features Include:

• Intuitive highlighting of content
• Integrated visual search
• Expandable carousels
• Infographic-like SERPs
• Richer results for local queries

Let’s talk about these latest updates in more detail that was announced today.

Intuitive Highlighting

Microsoft Bing is upgrading SERPs so they adapt to intuitively highlight content the searcher is engaging with. Bing provided an example to demonstrate that how this feature works with search results for recipes. Below you can see in the picture that how Bing provides the initial results in a unique card-based format.

When a user clicks on any results, Bing extracts the information related to the recipe and displays it inline without leaving the search results page.

The expanded view contains information such as:

• Ingredient list (with possible substitutions)
• Calories per serving
• User reviews
• A drop-down menu to scale the recipe to a specific number of servings
• Nutritional information

To get the step-by-step cooking instructions searchers will still have to visit the actual web page. Recipes are just one example. This feature may also be applied to other types of searches such as home improvement and creative projects.

Integrated Visual Search

While browsing through the card-based results, as shown above, users will have the option to instantly conduct a visual search to find similar-looking items. Microsoft Bing has integrated the visual search button into these results, which allows users to conduct an image-based query with just a click.

According to Microsoft Bing:

“While exploring these visual results, you might see something you like but is difficult to describe with words. That’s why we’ve also integrated visual search into the experience, so you can quickly search using an image. For example, in the “DIY coffee table” result, you may see wicker baskets that fit the table’s look and feel. With just a click, you’ll get image results of similar-looking items, and can directly click off to retailer sites to purchase a particular basket if you’re sold on it.”

Expandable Carousels

Bing is upgrading its carousels with a feature that displays additional information when users hover over the results. You can see in this search for movies how hovering over a result shows details such as when the film was released, a synopsis, and review scores from multiple sources.

Infographic Inspired SERPs

An upgrade that Microsoft Bing provides “style and substance” presents results in an infographic-like experience that combines text and imagery.

“For example, you can search for broad topics like “Kenya” or “giraffes”. Results for these move beyond a dense summary of the results and blue links and aggregate the top text and visual results into an infographic-inspired experience. Curiosity piqued? Click off to sites that contain more detail or explore other related topics.

Many of these features are now live in Microsoft Bing. I think bing users should be excited about these new upgrades. Stay tuned for future updates that are coming in the next couple of months with more visually immersive experiences across the web.

Also Read:

Microsoft Bing Clarity A Free-To-Use Analytics Tool

Associate Your Site With Google To Unlock More Functionality

Today, Google announced that Search Console has an enhanced Association Page which you see within the settings menu. This New Association Page is created to build a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.

If you want to associate your Search Console property with another Google service then you need to connect with Google’s New Association Page to unlock more functionality for your site.

Google Association Page Supports Following Property Types:

• Google Analytics Property: You can view your Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link Search Console domain properties to Google Analytics and get better coverage of your organic search results. We recommend using this option as it can help you get a more complete picture in the Search Console reports in Google Analytics.
  Google Ads Account: View the paid and organic report in Google Ads.
• YouTube Channel: Link your videos to your associated website.
• Play Console App: Use App Indexing.
• Actions Console Project: Verify your brand and enable cross-platform functionality.
• Chrome Web Store Account: Publish apps and extensions to the Chrome Web Store on behalf of your site.

For questions or comments on the new Associations page, you can visit Search Central help forums and share your experiences.

Also Read:

Responsive Search Ads Now The Default in Google Ads

Increase Conversions By Using Responsive Search Ads

Today, Google officially announced that Responsive Search Ads (RSA) will become the default ad type for Search campaigns in Google Ads, but the expanded text ads can also be created. Google said that due to COVID-19, search queries like “takeout restaurants” have grown over 5000%, and meanwhile searches for “online learning” have grown over 400%2 in the last year.

What Are Responsive Search Ads?

Responsive Search Ads are Google’s newest, largest, and most flexible search ad format. Unlike traditional search ads, where you write your headlines and descriptions together to create 1 static ad text, when writing a Responsive Search Ad you can write up to 15 different headlines and up to 4 different descriptions. Collectively, those headlines and descriptions can be arranged in 43,680 different permutations, which means the ad testing possibilities are nearly endless!

RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based on what queries people are searching for. The variations are tested to determine which combinations perform best. The Ad strength score lets search marketers understand how to improve their RSAs for better performance.

Google recommends that advertisers not using RSAs currently consider the following best practices:

• Use Ad strength when writing your headlines and descriptions to understand the effectiveness of your ads.
  Take advantage of location insertion and countdown customizers to show ads that are relevant and meaningful to your customers.
• Use Smart Bidding and broad match keywords with responsive search ads to help optimize the performance of your ads while maximizing your reach.
• Review cross-campaign asset reporting to understand which creative assets resonate most with your customers.

How Responsive Search Ads Works?

The more headlines and descriptions you enter, the more opportunities Google has to serve ads that more closely match your potential customers’ search queries, which can improve your ad performance. After you enter headlines and descriptions, the RSAs assembles the text into multiple ad combinations in a way that avoids redundancy, different from expanded text ads.

Next, in any given ad, a maximum of 3 headlines and 2 descriptions will be selected to show in different combinations and orders. Over time, Google Ads will test the most promising ad combinations, and learn which combinations are the most relevant for different queries.

Also Read:

SEO vs SEM: What’s the Difference and Why Should You Care

As we all know that the search giant Google always makes changes in the algorithm and search ranking fluctuate. Today, early in the morning I saw some early signs of another Google Search Ranking Algorithm Update . The SEO community is chattering about ranking update and fluctuations and also some tracking tools are showing big signals on the changes to the Google Search rankings.

Last night I got noticed at WebmasterWorld and read some posts talking that Google Bot has been extremely active on yesterday and today. Some said that seeing a big spike in Google bot activities. Some SEOs are saying that this unconfirmed algorithm update is related to page coverage, and some site owners are claiming a massive drop in conversions and traffic dropping yesterday.

Here are some screen shots from the search engine monitoring tools that tracks these fluctations. Keep in mind that most are not confirmed becuase Google is still quite, so I may update this blog post with latest data later on throughout the day.

SEMRush is showing very high fluctuations:

Cognitive SEO:

SERPMetrics is swinging upwards:

RankRanger has been unsettled for a while:

SERPwoo is showing changes:

I am not 100 percent sure about this Google Search Ranking Algorithm Update. But if you noticed any changes to your ranking or organic traffic drop down so, please share them with me here in this post. Forum discussion at WebmasterWorld.

Also Read:

Google Core Update: What SEOs Need To Know

The greatest importance of SEO is the traffic it brings. There’s a joke among SEO experts that says that the second page of Google is the best place to hide a body because approximately 75% of people never scroll past the first page of the search engines. 

If you have a website, a blog, or an online business but doesn’t know the importance of SEO then this post is the right choice for you to learn that why you need SEO for your business. The acronym stands for Search Engine Optimization, and it is one of the best ways to market your business in the digital world. Simply put, SEO helps your website place higher on the Search Engine Results Pages (SERP) list.

Whenever someone uses a search engine like Google to search for something, if your website has content relevant to what the user has searched for, it will be displayed on the list of search results. This guarantees that the users don’t end up on a car service website when they’re googling for a cooking recipe, for example.

However, if you google cooking recipes right now, you’ll get around 1.2 billion results.

How Does Google Determine Which Site Should Be on the First Few Pages?

Well, that’s where SEO comes in handy. By utilizing Google’s algorithm, we are now able to optimize websites and help them rank higher on the SERP. However, before we get into details on how to use SEO to your advantage, let’s quickly go over how Google’s algorithm works.

Google Algorithm Continuously Changes

Did you know that we google stuff more than six billion times a day?

While it is one of the most straightforward tools to use, there are actually a ton of different things that happen behind the scenes. Over the last few years, Google’s algorithm kept changing and improving, becoming smarter with every new update in order to deliver its users the precise information they’re looking for.

To better understand how Google works, you should know that whenever you google something, you’re actually browsing through Google’s Search Index. You can think of it as a database for all the web pages that Google has previously analyzed.

Next, Google’s algorithm asks the web page more than 200 different questions and assigns it a Page Rank based on a formula invented by Larry Page, co-founder of Google. Each of those questions has a predetermined value and, by combining those answers into a final score, Google ranks and displays the pages that we search for.

Some of the most important things that Google looks for when determining the Page Index of a web page is the number of keywords available on the site, which are words that you have entered into the search bar like popular travel destinations, for example. 

It also looks for synonyms of those words and collects information whether those words are titles or links to other websites, as well as where those links lead to.

The other importance of SEO aspects includes how long the website has been around, how credible the information on the website is, the overall quality of the website, and what the user experience is like, based on the ad placement and page’s loading speed, for example.

Google even takes context into consideration and tries to be intuitive about what you may want to search for. Then, it presents you with results that are based on numerous relevant factors. By combining those factors, Google is able to produce a custom-tailored experience based on your search in a split of a second.

Introduction to SEO

Naturally, a good portion of Google’s algorithm is kept a secret. After all, there are many other search engines out there, and it’s only normal for Google to be protecting its intellectual property. 

However, among search engines, Google is by far the most popular one, which is why virtually every website is optimized towards its algorithm. While we don’t know everything about the algorithm itself, we know enough to start optimizing a web page.

The entire notion of SEO could be split into three different stages, such as technical SEO, on-page SEO, and off-page SEO. Each stage is different from the previous one, but they are all interconnected and serve the same purpose, which is to help bring organic traffic to your website.

Technical SEO

While technical SEO has absolutely nothing to do with the content on your page, it has everything to do with the settings and configurations of your website and is just as important as the other two stages.

As we’ve mentioned previously, Google analyzes websites before it adds them to its Search Index. In the world of SEO, this process is known as crawling. The first steps of technical SEO start with optimizing your website so that it makes the crawling process faster and easier.

One of the first steps of technical SEO is to select a domain — whether you wish your website to be accessible via the www or without it. While we can easily distinguish between the two, crawling engines can potentially get confused and think that there are two different websites under two different domains. This can cause many problems for the website, all of which result in losing a page rank.

Next, you should optimize the format of your URLs. For example, you should make sure that you use lowercase letters and dashes to separate the words in the URL. The URLs should be descriptive and as short as possible.

In addition, there are numerous other technical SEO tips that you can use, such as optimizing the robots.txt, adding SSL protection to your website to ensure that personal data is encrypted, as well as increasing the loading speed and making sure that your website is mobile-friendly.

Many website owners forget that technical SEO is as essential as other types of SEO. If your site doesn’t work properly, then all your other efforts would be in vain. 

On-Site SEO

The on-site SEO is the most engaging one, at least for copywriters. We mentioned briefly that Google’s algorithm tries to understand the context and the meaning behind your content. First things first, we have to make sure that the content is easily readable by the engine crawlers, as well as humans.

To help the engine crawlers better understand what the website is all about and position it higher on the SERP list, we need to optimize all content that’s on the website. It may appear in several different forms, such as text, pictures, audio, video, infographics, or a combination of any of these.

The process begins with researching keywords that you’re planning to rank for. Naturally, they will depend on your business. The first thing that you need to do is decide whether you want to rank globally on Google, or you’re simply interested in gaining traffic from people in your area.

Let’s say that you’re a photographer from New York, running a website. You can use various tools, like SERP Checker, for example, to research different keywords or а combination of keywords that you’re going to use.

Once you find out what people in your area are looking for (for example, “wedding photographers in New York”) you will include that keyword in titles or H1 and H2 headings on your landing, product, and static pages, as well as blog posts. In addition, you can also research and include LSI keywords. Think of them as adjectives that help describe the keywords to the engine crawlers.

If you’re dealing with content that’s not a text, such as images, for example, make sure that they have a name that’s easy to read — ‘on-site-seo.jpg’ instead of ‘2fdjh29.jpg,’ for instance. Also, if there is no text, add some! Use it to further explain the content or insert a link that leads to a new page that explains it in detail.

That said, let’s turn to the next stage of SEO.

Off-site SEO

The last stage of SEO is also known as link building. It involves promoting your website through a wide array of backlinks. However, this doesn’t mean that you can simply make all of your webpage content hyperlinked and clickable, or you might be looking at a penalty from Google that will negatively affect your ranking.

Instead, the links should be meaningful and informative so that they can satisfy the intent of the user. Furthermore, another thing to keep an eye on is that the links should lead back to trusted websites, to help your website’s rank improve.

The Importance of SEO in Digital Marketing

• SEO is pocket friendly rather than PC and other marketing techniques. It is a fixed paid service provided by an agency accordingly.
• SEO helps to attract organic visitors and conversion rate due to higher ranking.
• An effective SEO strategy would definitely work and improve the search engine ranking of your websites.
• Instead of email marketing and SMO technique, SEO is even necessary for website ranking and driving more user traffic on your website.
• Indispensible use of mobile in daily life makes it an important factor in digital marketing. Even Google used to consider mobile website searches as the primary content for search engine ranking.
• Wise implementation of SEO for a website takes it above all of its competitors in search engines.

How important is SEO  for Digital Marketing?

The ranking factor is the key to success in SEO. However, it is not so easy to gather vast user traffic on a website but using advanced search engine optimization techniques it is possible to do so. SEO is an art to increase the visibility of websites in search engines. Constant work on SEO will definitely bring success in digital marketing. Here are some factors which ensure the importance of SEO in digital marketing:

• Generally, a user refers to those websites which have a higher ranking in search engine.
• It greatly helps in the promotion of a website or brand. Users find a website in higher ranking sometimes involves sharing it on social media platforms, like FaceBook, Twitter, etc.
• It will help in increasing customers to your website and keep you up in competition. One of two websites of the same field has more visitors and customers which has a higher ranking in search engines.

Summary

Now you know the importance of SEO which is not very difficult but tricky. In order to help your website rank higher, you can either hire an SEO expert to do the work for you or, if you are curious in nature and wish to expand your skill set, you can learn to do most of the things yourself.

While we covered only the very basics of it, there are many more SEO tips and tricks out there that you can make good use of, so make sure you research the topic thoroughly before you begin investing your time and money into it.

Hopefully, our brief introduction about the importance of SEO showed you the ropes and helped you gain a good understanding of what SEO is and why it is vital for your online business.

Also Read: 

Top 4 Digital Marketing Trends for 2020

Microsoft Clarity A Free-To-Use Analytics Tool

In October 2020, Microsoft launched a new analytics tool, called Microsoft Clarity, that is free and easy to use for every website and blog. After receiving a great response from users, now Microsoft has integrated Clarity with Bing Webmaster Tools. You can use Clarity to make your website as easy to use as possible, which can help grow your business or increase the viewership of your blog.

What Is Microsoft Clarity?

Clarity is a free-to-use analytics tool that helps webmasters and site owners to understand how users are behaving on your website through key features such as session replays and heatmaps, as well as an insights dashboard.

How To Install Microsoft Clarity?

If you want to install Clarity, you can now do so in Bing Webmaster Tools. You can find a beta link to Clarity on the bottom left of the navigation bar in Bing Webmaster Tools. That loads this page:

Then you have to accept the terms: (Add Site Microsoft Clarity)

Add the Clarity script to your website:

SEOBizWorld Successfully Added To Clarity Projects:

After you add your website, it will take around 2 – 4 hours to get access to Clarity Dashboard. According to Microsoft “You can expect to see further developments in our Webmaster Tools integration in the coming months.”

Google Analytics Integration:

Microsoft Clarity Features:

Heatmaps

Heatmaps provide a visual way to examine large numbers of user interactions that help you to see user behaviors and trends.

Session Playback

Session Playback helps to discover novel patterns in session recordings like “rage clicks,” “dead clicks,” and “excessive scrolling,” and you can use these classifications to filter your sessions as well.

Insights Dashboard

You can use the Insights Dashboard to view your website performance. You will be able to see how many users were clicking on non-existent links or how many people scrolled up and down a page in search of something they couldn’t readily find.

Source: Microsoft Blog

Also Read: 

Bing Announced The New Evergreen BingBot User-Agents

Learn about the three Core Web Vitals: LCP, FID, and CLS

Google makes lots of small changes to its search algorithms all the time, many of them go un-official and some are announced. In May 2021, Google said that they will update their algorithms to integrate a new ranking factor called Core Web Vitals. Google developed a new set of metrics including Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. These are the three main pillars of Google’s page experience update which means performance, responsiveness, and visual stability.

What Is Core Web Vitals?

Core Web Vital is a new tool of Google to measure the user experience of a web page. It will become one of the key ranking factors in search engine optimization. So the better the UX, the more likely you are to rank on Google.

Web Vitals VS PageSpeed Insights

For PageSpeed Insights, Google crawls your page themselves and uses software to create a report. But Core Web Vitals only measures the experience of real-world users. That makes it super accurate and a great tool for UX web page creation.

What Does Google Mean By A Good User Experience?

They take things like load time, interactivity, and visual stability into account when considering UX. Core Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.

The three pillars of page experience:

Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have an FID of less than 100 milliseconds.

Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.

The Core Web Vitals Live Here:

You’ll see 2 line graphs, one for mobile traffic, the other for desktop traffic.

You need enough traffic from either platform for Google to generate these graphs

Red lines are bad. Your page loads slowly.

Yellow lines are okay. You could do better.

Green lines are good. Your page loads quickly.

You need enough traffic from either platform for Google to generate these graphs

Core Web Vitals Measuring Tools:

Here are a few tools you can use to help measure the Web Vitals of your webpage on your own:

• Google Search Console
• PageSpeed Insights
• Lighthouse
• Chrome User Experience Report
• Chrome DevTools

Bottom Line

Core Web Vitals is the new way of emphasizing user experience, and it’s a great tool for web marketers who may want deeper insight into their performance.

Source: Google Web Vitals

Also Read: 

Google Core Update What SEOs Need To Know

Pinterest Boards Introducing Three New Features

Pinterest Boards Introducing Three New Features that allow users to make more productive use of their time on the platform. Pinterest boards are seeing a surge in use as of late, as the company reports a 35% year-over-year increase in the number of boards created monthly.

There’s a particular increase in new board creations in the following categories:

• Home improvement
• At-home workouts
• Baby products
• Essential goods
• Gifts

The above categories have also seen surges in searches and saved pins. Additionally, Pinterest highlights huge growth in the numbers of boards created for these products:

• 36% increase in home decor
• 44% increase in beauty
• 95% increase in women’s fashion
• 83% increase in everyday essential products
• 70% increase in family Christmas gifts

Given the rise in new board creations and the categories they’re being created for, Pinterest Boards are releasing new features that are designed to help users get more inspiration.

Upgraded Pinterest Boards with new features:

• Notes to self directly on pins.
• Ability to favorite specific pins on the board.
• A toolbar with quick access to board functions.

Pinterest Boards New Features:

Self Notes

Within the saved pins screen there’s a new section where users can add private notes to themselves. This makes it easier to for them to revisit the pin and remember why they saved it in the first place.

This could prove to be useful on occasions where people save product pins to buy as gifts but later can’t recall who each gift is for. Of course, that’s not information the user would want to post publicly, so a private note would be a great solution. This is the first idea that came to mind since we’re in the gift-giving season. Certainly, users will find other uses for notes-to-self once the feature is out for a while.

New Board Toolbar:

Pinterest is making boards easier to navigate with a new toolbar at the top of the screen showing all actions that can be taken on the board. The toolbar gives users quick access to actions such as:

• Organizing pins
• Exploring more ideas related to pins
• Viewing notes
• To-do lists
• and more

Board Favorites:

Pinterest is testing a feature that allows users to mark top pins as a favorite by tapping a star icon on the pins in their board. Then users can quickly find them again by sorting boards by favorite pins. Pinterest says active boards contain an average of more than 150 pins. Given the size of Pinterest boards these days it sounds like this feature is long overdue.

More Information On Emerging Trends:

Pinterest offers more data on each of the emerging trends touched on at the beginning of this article.

• Babies: There’s been a historical surge in boards created for baby products in the past six months. The number of Pinterest Boards with titles containing “baby products” have grown 78x.
• Home Improvement: Newly created boards for home improvement projects are up, including “homeschool room design” (11x), “furniture projects” (+68%), and “small home gyms” (+48%).
• At-home Workouts: Newly created health and wellness boards are up, with titles such as “workout videos” (6x), “gym workout for beginners” (7x), and “grounding exercises” (5x).

Source: Pinterest Newsroom

Also Read: 

Why Your Online Business Need Effective Social Media Marketing

An Intensive Analysis of Google’s Core Update

Like, I have said many times that Google updates its search algorithm after every few months. The most recent is the December 2020 Core Update which is still rolling out. Danny Sullivan also has confirmed to me on Twitter that Google Core Update is still rolling out. Danny wrote, “It’s still rolling out.”

If you deeply look at the search engine monitoring tools, they are still showing a massive spike over a 24-48 hour period, and then it died down in a big way. Previous updates seemed to have rolled out more gradually. So what things you need to take notice of and do the analysis of your website after the announcement of Google’s Core Update.

What is Google Core Update?

Google Core Update is an algorithm update that can impact the search visibility of a large number of websites. Each time an update is rolled out, Google reconsiders the SERP Ranking of websites based on expertise, authoritativeness, trustworthiness (E-A-T).

First, you need to know what the core update is about and read what is coming next. Then the most primary thing is you need to do your website audit. It will be:

• Content Analysis
• Backlink Audit
• On-page Analysis
• Technical Website Audit
• Competitor Analysis

The question is, why you need to do website audits? The answer is straightforward; you need to know about all things related to your website’s content, i.e., backlinks, on-page, technical, and competitor before any Google update rolls out. Once Google rolls out its update, then one should ideally wait for 7 to 14 days. Again, the question is raising why we need to wait for 7 to 14 days? As an SEO, we all know that Google rolls out its full update within 2 to 3 weeks and that is why it is best to wait.

After the completion of the core update, you need to do the same thing you have done before at the start of the Google update. Once you complete all the above-mentioned steps, the final task is to compare your website’s audit report from the previous one to the new one. Then you will learn how much your website is affected or not by this new Google Core Update and what effect your competitor has through this. After looking at the before and after analysis, you already know about the bugs and issues that need to be resolved. Hence, it will be straightforward to fix them.

Useful Tip:

If you don’t want your website hit by Google Core Update then you have to put in the work. Quality over quantity, relevancy over irrelevancy, keywords over intent, technical aspects, mobile responsive, Content, render time, and more.

Also Read: 

Google Search Ranking Algorithm Update 23 November 2020