A Letter from Larry and Sergey

Today, Google Co-Founders, Larry Page and Sergey Brin announced that they resigning from their roles as CEO and President of Alphabet. The company said that Sundar Pichai will become CEO of both Alphabet and Google, but Sergey Brin and Larry Page will remain on the Board.

In their letter, Sergey Brin and Larry Page used the analogy of parenting in reference to Google. They said that at age 21 it was time for the company they created to be able to exist without the co-founders daily influence. Google Co-Founders, Larry and Sergey  wrote that now it’s the time that company is stable and no need of   co-founders daily influence.

What Google Co-Founders Wrote About Sundar Pichai?

“Sundar brings humility and a deep passion for technology to our users, partners and our employees every day. He’s worked closely with us for 15 years, through the formation of Alphabet, as CEO of Google, and a member of the Alphabet Board of Directors. He shares our confidence in the value of the Alphabet structure, and the ability it provides us to tackle big challenges through technology. There is no one that we have relied on more since Alphabet was founded, and no better person to lead Google and Alphabet into the future.”

Sundar sent the following email to Google on Tuesday, December 3:

I first met Google Co-Founders Larry and Sergey back in 2004 and have been benefiting from their guidance and insights ever since. The good news is I’ll continue to work with them — although in different roles for them and me. They’ll still be around to advice as board members and co-founders.

The key message Larry and Sergey shared is this:

“While it has been a tremendous privilege to be deeply involved in the day-to-day management of the company for so long, we believe it’s time to assume the role of proud parents—offering advice and love, but not daily nagging!”

The founders of Google have given all of us an incredible chance to have an impact on the world. Thanks to them, we have a timeless mission, enduring values, and a culture of collaboration and exploration that makes it exciting to come to work every day. It’s a strong foundation on which we will continue to build. Can’t wait to see where we go next and look forward to continuing the journey with all of you.

– Sundar

Read the official announcement here: A Letter from Larry and Sergey

Also Read:

Google New Reporting for Products Rich Results in Search Console

A New Product Performance Report in the Google Search Console

People visits Google to find, search and select that which product or brand is reliable to purchase. So Google announced that they are adding a new data reporting structure for products rich results in the search console. This will help shopper to get product information like descriptions, price and availability within the search results.

For SEOs and Webmasters, they can see data in the Search Console performance report, where you can view the stats such as total clicks, impressions, average click-through rate, and average position. Furthermore, these metrics will be segmented by device, geography and queries.

Those websites that are qualified to appear in Google’s product search results will find a new Search Appearance type called “Product results.” It will be easy to segment your traffic to analyze your search performance.

The new ‘Product results’ search appearance will help website owners understand their search performance for product rich results. For example how shopping traffic changes over time and which search queries product results show up for. You can drill down the data even further to figure out how much traffic comes specifically from rich data like price, availability, etc. If you have any questions on this (or other) Search Console reports, let Google know through the forum or on Twitter.

Also Read: 

Google Roll Out Speed Report in Search Console

Find Out How To Get Faster Website with the New Speed Report in Search Console

At Google I/O 2019, you have seen a sneak preview of the ‘Speed Report Beta’ in the Search Console. After received valuable feedback from the beta testers Google has decided to roll out this report. Today, Google announced that they are publicly rolling Speed Report in the Search Console to make the web faster. The Speed report shows how fast your pages perform according to real world usage data.

The report is based on FCP and FID metrics that shows performance grouped by speed status, metric type, and similar URL type. The report automatically assigns groups of similar URLs into “Fast”, “Moderate”, and “Slow” buckets. The data is based on the Chrome User Experience Report, which provides user experience metrics for how real-world Chrome users experience popular destinations on the web.

What is Speed Report?

According to Google, the report will show you those URLs that are slow due to any issue. Webmasters or site owners can dig down to view the examples of slow URLs and identify the reason. For better understanding that what type of optimization need to done for that specific URL, the report is directly link with the Page Speed Insight Tool, which will provide all the information.

The new speed report is directly linked with the Page Speed Insight Tool, which will help  you to find that what type of optimization need to be done for a specific URL. You can use this report to monitor and track fixes that you made to your website. After resolve the issues, use the report to track users experienced when browsing the new version of your site.

If you want to know how your site is performing, you can also view those URLs which are doing better by checking the moderate and fast buckets. Google said that this new speed report is in experimental mode, but they are planning to continue to iterate and improve the metrics and recommendations for site owners. Google want you to give your feedback and submit directly through the forum to ensure that it is useful and helpful.

I tried to check my website SEOBizWorld.com in the search console, I did not find any data, but like I mention that it’s in the experimental mode, so it is possible that after few days I will get the data. In the page speed insight tool I found my site’s mobile speed is 72% and Desktop speed is 74%. In my next post I will share my experience that how to optimized website speed with the help of this report.

Also Read: 

Google Launched Site Kit Plugin for WordPress

Set Up New Google Services To Get More Insights With Site Kit Plugin

Good news for WordPress Site Owners and Developers. Google has launched the Site Kit version 1.0 for every one that can be install from WordPress plugin directory. Mariya Moeva, Product Manager at Google Inc, wrote in the blog post that “Google makes it easy for WordPress site owners to understand how their site is doing and what to do next.” 

The Site Kit is Google’s official WordPress plugin, is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. Site Kit provides authoritative, up-to-date insights from multiple Google service directly on the WordPress dashboard for easy access, all for free.

Site Kit Plugin installation don’t need code editing – means that you can easily setup and manage Google Analytics without any developer experience. The plugin compile website data from Google Search Console, Google Analytics, PageSpeed Insights, and AdSense.

Google Bringing The Best Tool For WordPress:

Google is making simple and easier for WordPress Site Owner. Site Kit includes powerful features that make using these Google products seamless and flexible:

• Easy-to-understand stats directly on your WordPress dashboard
• Official stats from multiple Google tools, all in one dashboard
• Quick setup for multiple Google tools without having to edit the source code of your site
• Metrics for your entire site and for individual posts
• Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google Services:

Site Kit shows key metrics and insights from different Google products:

Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.

Google Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.

Google AdSense: Keep track of how much your site is earning you.

PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.

Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.

Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.

How To Install Site Kit 1.o WordPress Plugin:

To install Site Kit you need to follow the steps.

1. Log in to your WordPress website.
2. In the left navigation menu, click Plugins.
3. Click Add new.
4. Enter “Site Kit” in the search bar. You should see the Site Kit plugin in a search results page.
5. Click Install.
6. Click Activate.

After you install Site Kit, you can activate other Google tools:

• Go to the main Site Kit dashboard, which already displays key metrics from Search Console.
• Under Site Kit > Settings, connect additional Google tools.

Site Kit Key Features:

Main Dashboard:

The main dashboard enable you to see the most important information about how your site is doing at a glance: how people are finding your site (traffic sources), your most popular pages, and what people search for to find your site.

Individual Page Stats:

You check how a specific page is performing, search for the title or URL from the main dashboard, and you’ll be able to narrow down to stats for just that one page.

Admin Bar Stats:

If you’re browsing your site while logged in, you can see key stats about the page you’re currently viewing directly from the admin bar.

Personally, I have not installed this Plugin but after see and review all the features, I am thinking to go for it. If you have installed so please share your experience with me and comments. You can get started with Site Kit, simply install it from your WordPress dashboard.

Also Read: 

Google Rolling Out New BERT Model To Search Rankings

Google Artificial Intelligence Understanding Search Queries Better Than Before

What is Google BERT Update?

Google announced that they are applying BERT model to Search that can effect 1-in-10 queries. Google BERT is one the major update that will impact long search queries that are complicated due to context. Last year, Google introduced and open-sourced a neural network-based technology to understand search queries and enables anyone to train their own state-of-the-art question answering system.

What Is BERT Algorithm?

BERT is called Bidirectional Encoder Representations from Transformers. Transformers refer to models that process words in relation to all other words in a sentence. It means that BERT models can interpret the appropriate meaning of a word by looking at the words that come before and after. This will lead to a better understanding of queries, compared to processing words one-by-one in order.

How BERT Will Impact On SEO?

There are lots of questions about this latest update specifically how BERT can impact on SEO. Google said that BERT is so complex but it will help to find more useful information so that is why it will affect both search rankings and featured snippets. For now, BERT will impact on one in 10 searches in the U.S. in English, and it is coming to more languages and locales over time.

Furthermore, Google’s BERT Update not analyzes not web pages but search queries. I think On-Page SEO becomes more important in terms of using words in precise ways. Poor content may not be helpful for this Google BERT update.

According to Google:

“Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

Examples of BERT Improvements:

Before launch this update, Google did a lot of testing and found that BERT algorithm can better understand nuances queries and connections between words. Here are some of the examples that shows how BERT is able to understand the intent behind your search quires.

When you search for “2019 brazil traveler to usa need a visa”. You can see how BERT helped Google to show more relevant result for this query. Because this search query is about a Brazilian traveling to USA, not the other way around.

Here’s another example of search query “do estheticians stand a lot at work”.Previously, Google’s systems understand the words “stand” and “stand-alone” as same meaning, which lead to irrelevant search results. Now BERT models understand that “stand” is related to the concept of the physical demands of a job, and displays more useful search results.

Search Queries With and Without BERT:

Here are some more before/after examples of queries with and without BERT that help to understand the subtle nuances of language.

With the BERT model, Google can better understand that “for someone” is an important part of this query, whereas previously we missed the meaning, with general results about filling prescriptions.

In the past, a query like this would confuse our systems–we placed too much importance on the word “curb” and ignored the word “no”, not understanding how critical that word was to appropriately responding to this query. So we’d return results for parking on a hill with a curb!

While the previous results page included a book in the “Young Adult” category, BERT can better understand that “adult” is being matched out of context, and pick out a more helpful result.

One thing to take notice that these examples are simply meant to illustrate the types of language understanding challenges that BERT helps with, but there are of course many other queries where BERT will have an impact.

Google applying BERT to make Search better for people across the world. The search giant said that understanding language is an ongoing challenge, and with BERT they are trying to make things better. Google said that they are trying to provide meaningful and most helpful information for every search query which you are looking for.

Also Read: 

What SEO Tasks Need To Perform Before and After Launch Website

Why is content marketing important for your business?

Content Marketing is more important than ever in the world of digital marketing. Instead of writing about your products or services, you should need to write relevant and useful content for your customers that help to solve their problems.

What Is Content Marketing?

Content marketing can be defined as a strategic marketing approach that creates and distributes valuable, relevant, and consistent content to attract, retain, and drive profitable consumer action among a specific target audience. While this is a formal definition filled with industry jargon, its importance and relevance to today’s marketing landscape is proving to gain momentum. Here’s a short analysis of how content marketing has impacted marketing strategy in 2019.

When talking about overall effectiveness of content, produces approximately five times more leads than paid search advertising.

Content creation allows for the distribution of many different pathways (a whopping 434% more index pages on search engines, 55% more traffic, cost reduce 62% less than traditional marketing) all over the internet, giving customers multiple ways to find businesses. These statistics prove the importance of Content Marketing in 2019 as a powerful way to  grow online visibility.

Pillars Of Content Marketing Strategy

Judging this effectiveness can be broken down into two key factors, audience relevance and compelling storytelling. Knowing an intended audience has never been more important, especially considering 63% of marketers are creating content focused heavily on buyer persona. Still, no matter the type of audience, an overwhelming 97% of marketers converge heavily on using the pragmatic rules and strategies of marketing built around prescriptive content. A successful marketing strategy depends on four main pillars including brand positioning, value proposition, business goals, and strategic plan.

The impact of frequency around posting content is still up for debate. There is varying research that tends to confound and contradict the effectiveness of more frequent versus less frequent posting. Nonetheless, as a whole, 38% of marketers were found to stick to publishing content at least once a week, of which B2B marketers focused mainly on blogging and B2C marketers focused mainly on visual content.

However, more data is needed to determine one of the most crucial objectives in digital marketing – engagement. Looking at engagement trends from a social media perspective, LinkedIn is the clear winner with 82% audience engagement, while Twitter falls to second place with 66%. Knowing the trends in audience engagement helps to shape the structure and angle of marketing campaigns, making every marketing dollar spent retrieve a desirable return on investment.

Also Read: 

What SEO Tasks Need To Perform Before and After Launch Website

Want To Launch Your Website? Find Out What SEO Tasks You Need To Know?

Are you going to launch a new website to impress people? There are thousands of website get live on the internet but mostly don’t know how to optimize for organic traffic and generate business. If you’re feeling stuck and want to know what SEO tasks need to perform and why SEO is important, then this guide will help you to meet your goals.

Achieving a high search engine rank is one of the top priorities for website owners and digital marketers. It boosts organic website traffic, thereby increasing brand awareness and credibility. In addition, it also helps generate leads for your business and convert them into paying customers. It is highly cost-effective and provides several long-term benefits such as reinforcing customer loyalty and audience engagement.

As you prepare to launch your site, find out what SEO Tasks you need to know? The list will will help to optimize your site for search engines and visitors alike.

Before Launch:

Before launching your site, optimize it for search engines:

• Add a site title – Even if you’re using a logo you should add a site title, as the text may be indexed by search engines. We recommend you keep the title under 60 characters and include one or more keywords.
• Add a site description – Add a short (50-160 characters), relevant, readable description of your site. This text may appear below your site title in search results, depending on what your visitors search for.
• Add your location – Your site has a better chance of appearing in searches for your area if Google and your customers can see your location. If you have a business with a physical location, we recommend you create a Contact us page with your address and a map. Alternately, in some templates, your business information can display on your site.
• Connect a custom domain – Using a custom domain (rather than the third party URL) strengthens your brand and makes it easier for potential customers to find you in search results.
• Connect to social media – Set up social sharing to link to your social media profiles, push content as you publish it, and encourage people to share your pages.
• Add social sharing images – Social sharing images display on social media when you or someone else shares your site. Add one to represent your whole site, one for each page individually, and one for each blog post, product, and event.
• Add SEO descriptions – Ensure each page on your site has a unique SEO description. The text should be short and readable (50-160 characters), and describe the content of the page. You can also add SEO descriptions to individual blog posts, products, and events.
• Check your page and title formats – Control how your page titles appear in browser tabs, social shares, and search engine results. You can set this for page titles, the homepage, and collection items (such as blog posts or products).
• Create a custom 404 page – Customize the 404 Page with links to some of the popular or important areas of your site. This encourages visitors who encounter a broken link to stay on your site, rather than immediately going back to search results.
• Choose your blog post URL format – If you’re blogging, choose how your blog post URLs are automatically created. While you can choose any options that fit your needs, we recommend you always include the post’s title.
• Check URL slugs – It’s best to have URLs that reflect the content of the page. If you save a blog post, product, or event before adding a title, the URL slug will be a random string of characters. Check the slugs for each page and item on your site, and change any that don’t use real words.
• Ensure SSL is enabled – Confirm your SSL panel is set to the Secure setting. Sites without SSL may be penalized.
• Review your content – Ensure you’ve followed our content best practices for all pages on your site.

At Launch:

As soon as your site is launched, we recommend you:

• Verify your site with Google Search Console – After you’ve verified your site with Google, you can manage your site’s presence in Google search results and see how visitors find you.
• Request that Google index your site – This asks Google’s bots to review your site and update search results with your new content.
• Verify your site with Bing Webmaster Tools – Verify your site with Bing to manage your site’s presence in Bing and Yahoo search results.
• Connect to Google Analytics – Track visits and other reporting on your site through our built-in integration with Google.
• Enable AMP – If you have a blog, enabling AMP creates a stripped-down version of your site that loads faster on mobile devices.

After Launch:

As you add or edit content, ensure that your site stays as friendly as possible for search engines.

• Use your site’s analytics tools – Visit your site’s Google Search Keywords panel and other analytics panels, such as Other Search Keywords, Activity Log, and Traffic, to track changes to your site traffic and search engine ranking.
• Follow Google Analytics – Use our integration with Google Analytics for more visitor tracking and reporting.
• Make updates strategically – Continue optimizing your site by following our content best practices.
• Redirect changed or broken links – If you change the URL slug on a page on your site, create URL redirects to forward visitors who go to the old URL to the correct page.
• Continue updating and adding content – Updating your site frequently helps search engines see your site as the active site. One way to regularly add content to your site is to start blogging.

Content Best Practices:

As you build your site, keep in mind:

• Use keywords strategically – Include text on your site (including page titles and descriptions) that matches the search terms people will use to find sites like yours. For more help, visit Adding keywords for SEO.
• Structure your content – Structure your pages with headings to keep your text skim-friendly and help search engines navigate your content. Visit our tips for more help.
• Add alt text to images – In addition to increasing accessibility for visitors who use assertive screen readers, alt text also helps search engines identify the content of a page.
• Add social sharing images and SEO descriptions – As you add new pages to your site, give them social sharing logos and SEO descriptions.
• Give your images readable file names – Image file names may also be used as alt text. Follow our best practices when creating your image file names.
• Add tags and categories – Organize your blog posts, products, gallery images, and other content with tags and categories to help visitors navigate your site.
• Link to your site’s content – Where it’s relevant, use content links to connect the pages on your site to each other.
• Customize URL slugs – As you add pages and collection items, ensure their URLs reflect the content of the page.
• Keep your pages nimble – To ensure your site loads well, we recommend keeping images under 500 KB and overall page size under 5 MB.

Site Ranking Changes:

If you see a dip in ranking right after optimizing your site, it’s okay. It’s normal to see some fluctuations in your ranking while search engines index your changes.

If your ranking hasn’t gone up after a week or two, check Analytics to see if there are site traffic trends that might explain the dip. For example, a change in how other websites link to your site can impact your visibility. You may also want to consider updating your keywords to target different search terms.

Also Read: 

Why SEO Is Important For Your Online Business

Google celebrates 218th birth anniversary of physicist Joseph Plateau with a special doodle

Today Google Doodle honors Belgian Physicist Joseph Plateau on his 218th birth anniversary. The search giant celebrated the 218th birth anniversary of the physicist who invented the phenakistiscope, a device that led to the onset of cinema by creating the illusion of moving images. The Doodle is inspired by the mesmerizing animated discs, the animated Doodle art was made to reflect Plateau’s style, with different imagery and themes in them on different device platforms.

The doodle is inspired by animated discs reflecting Plateau’s style with different images and themes on various device platforms. The Doodle was created by animator Olivia Huynh and help from Diana Tran and Tom Tabanao.

Here are the early animation test for the Doodle

Google says it’s doing something unique to celebrate Joseph Plateau 218th birth anniversary. The company says it’s the first Doodle with different artwork across desktop, mobile, and its dedicated search app.

Also Read: 

Google Doodle Letting You Play Baseball Game for July Forth 2019

Find the best prices and places to buy with Google Shopping

Google redesigned Shopping platform to make is easy and simple for buyers where they can get all the information from websites and local stores.  So you can discover and compare millions of products, and find the best prices and places to buy online or from a store nearby.

Surojit Chatterjee is Vice President at Google Shopping, wrote in the blog that the Google Shopping experience is now available in the U.S. across mobile and desktop. Google resigned the homepage so buyers can see useful product recommendations, also help you to reorder those items or continue your shopping research. There are three options to buy online including purchase online, a nearby store, or directly from verified retailers on Google.

Track Prices of Products on Google Shopping

Do you want to track the prices of the product on your mobile? Google has make it simple for you. Now you can track prices of products on Google Shopping.

While searching product on Google Shopping and think that you need this, you have to turn on “Price Track” option so you will receive a notification on your mobile when the price of that products drops. In future Google will add the option to receive notification via email. So why not turn on price tracking feature, it will helpful for you to track the price when shopping online during the holiday season. Find out how to set the price tracking feature:

Buy Online Directly With Google Guarantee

More than 70% users are doing online shopping by using their mobile phones but due to high fraud ratio many buyers are disappointed.

But don’t worry, now you can buy direct on Google. The checkout is safe and secure so you can shop anything from thousands of stores which are list on Google Shopping. You orders are backed by Google guarantee, means that you can trust on Google’s customer support. Google said that “they will have your back for easy returns and refunds.”

So you can you buy any product from any store with confidence and find latest products which you have never seen before. If you want to buy directly on Google, see the colorful shopping cart icon on product images and in the search filters. Whether you want to buy a single product or looking for a best deal, the new Google Shopping experience makes it simple for you to stay ahead during the holiday seasons and beyond.

Also Read: 

Google Ads Introduced Account Map Tool to Manage Multiple Accounts

A New Layout To Drive More High-Quality Calls To Your Business

Google is going to update the layout of call-only ads which will help to drive more quality leads. Now your business’s phone number will display at the top with a larger phone icon, while the name of your business and headline will show directly below your phone number.

See the comparison of new versus previous layout:

What Are Call-Only Ads?

According to Google “Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business”

As you can see in the above screenshot, the phone icon is more prominent, so it is now conformed that these ad units are call-only ads. This new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.

Google says that, in testing, the new design has had a positive impact on phone calls and conversions while keeping costs down for advertisers:

“On average, advertisers with the new design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”

Call-only ads that are already in place will be automatically switched over to the new design this week. There is no additional action needed on the part of advertisers.

Also Read:

Google Introducing Swirl Display Ads Format With 3D Objects