A New Layout To Drive More High-Quality Calls To Your Business

Google is going to update the layout of call-only ads which will help to drive more quality leads. Now your business’s phone number will display at the top with a larger phone icon, while the name of your business and headline will show directly below your phone number.

See the comparison of new versus previous layout:

What Are Call-Only Ads?

According to Google “Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business”

As you can see in the above screenshot, the phone icon is more prominent, so it is now conformed that these ad units are call-only ads. This new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.

Google says that, in testing, the new design has had a positive impact on phone calls and conversions while keeping costs down for advertisers:

“On average, advertisers with the new design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”

Call-only ads that are already in place will be automatically switched over to the new design this week. There is no additional action needed on the part of advertisers.

Also Read:

Google Introducing Swirl Display Ads Format With 3D Objects

If you want to submit your website to Bing and review performance report or get access diagnostic tools, you need to verify the ownership of that website in Bing Webmaster Tools.  There are three verification options to verify your site in Webmaster Tools which are:

• Option 1: XML file authentication
• Option 2: Meta tag authentication
• Option 3: Add a CNAME record to DNS

For option 1 and 2, webmasters need to get the access of site and put verification code in the source code and complete the verification process. For option 3, users can verify website in Bing Webmaster Tools without having access the source code. According to recent announcement “We announce the support for Domain Connect open standard that will allow webmasters to seamlessly verify their site in Bing Webmaster Tools.”

What is Domain Connect?

Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity.

Bing Webmaster Tools verification using Domain Connect is now live for users whose domain is hosted with following DNS providers:

• Plesk
• 1&1 Ionos
• GoDaddy
• Media Temple

This capability will be constantly integrated with other DNS providers that support Domain Connect open standard. When adding website to Webmaster Tools, the system will automatically determine that the site is hosted on a DNS provider who has integrated the Domain Connect solution with Bing Webmaster Tools.

How To Use Domain Connect Feature To Verify Your Site in Bing Webmaster Tools?

Step 1: Open a Bing Webmaster Tools account

You can open a free Bing Webmaster Tools account by going to the Bing Webmaster Tools sign-in or sign-up page. You can sign up using Microsoft, Google or Facebook account.

Step 2: Add Your Website

Once you have a Bing Webmaster Tools account, you can add sites to your account. You can do so by entering the URL of your site into the Add a Site input box and clicking Add.

Step 3: Check if your site is supported for Domain Connect protocol

When you Add the website information, Bing Webmaster Tools will do background check to identify if that domain/ website is hosted on DNS provider that has integrated Domain Connect solution with Bing Webmaster Tools. Following view will show in case the site is supported.

In case the site is supported for Domain Connect feature, then user will see the default verification options as mentioned in  the above process.

Step 4: Verify DNS Provider Credentials

On click of Verify, user will be redirected to DNS provider site. Webmaster should sign-in using the account credentials associated with domain/ website under verification.

After successful sign-in, users can verify site by Bing webmaster tools within few seconds. In some cases, it may take longer for DNS provider to send the site ownership signal to Bing webmaster tool service.

Using the new verification options will significantly reduce the time taken and simplify the site verification process in Bing Webmaster Tools. We encourage you to try out this solution and get more users for your sites on Bing via Bing Webmaster Tools.

This new feature will help to reduce the time and steps to take for verify website in Bing Webmaster Tools. If Domain Connect feature is not supported, then users will see the default verification options which include XML file authentication and Meta tag authentication.

Bing is still continue to work for simplify the site verification process and help SEOs to easily add and verify their site in Webmaster Tools. So if you are facing any problem using Domain Connection solution, you can raise a service ticket with support team.

Also Read:

Bing Describes How To Submit URLs Via Webmaster API

Efficiently Manage Multiple Accounts with Google Ads Account Map

Do you want to manage multiple accounts and sub-accounts in Google Ads manager account? Google Ads introduced a new account map tool that helps you to visualize account structure, view each account’s performance and easily navigate to those accounts. Here is the screenshot of Google Ads Account Map.

The account map allows you to view your manager account and all sub-accounts in one place. You can quickly understand how your account is structured and see performance metrics for each account, such as impressions, clicks and cost.

This new account map tool allows you to see all manager account and sub-accounts details at one place. You can view that how your account is structured and see the performance metrics such as clicks, impressions and cost.

The Google Ad account map also help to analyze which of your sub-accounts share common attributes such as shared labels, conversion tracking, remarketing lists and external managers on the accounts

.

This new account map tool is now available for all manager accounts. You can see the aggregated performance metrics at the left side navigation. You can find account map under “Tools and settings” menu or to your Accounts page in Google Ads. Check out your account map today and see who has access to each account.

Also Read: 

Google Introducing Swirl Display Ads Format With 3D Objects

Pick an idea and make it happen with Google Images

Google is now revamping the Image Search Results on Desktop, make it helpful for users to see more details when previewing images. When you select an image, it will open in a right side panel on the page, next to the search results. The new side panel will help users to see more information about an image while flawlessly scrolling through other results. See the example below:

Google Revamped Image Search Results on Desktop

Google allow users to continue select images and see them in the side panel without losing track in search results. Additionally users can have quick access to to bring up the last image you clicked on. It means that users can easily scroll and compare images with others on the page.

More Context About Images

Users can get more information about the image which they’re viewing in the images. For example, when you select the image of any product, Google will show full details including brand name, price, availability, and reviews. In the related images section, it will automatically add captions below each image thumbnail.

Mike Repass is Product Manager at Google, said that this change has the potential to increase referral traffic. “For retailers and publishers, this updated interface also means people are more likely to visit a web page to get information to help them with a task, or to buy a product on your site.”

The updates is live now in image searches on desktop. Visit the new Google Images and see where your imagination takes you.

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Google Launching New Search Menu Bar Interface

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm. I am seeing some early signs of Google Search Ranking Algorithm Update on 1st August. Some SEOs and webmasters are chattering about this unconfirmed update at WebmasterWorld thread.  Here I like to share some screenshots that what SEOs and Webmaster are saying:

There is no doubt about that Google is continuously updating and make a lots of changes in Search Ranking Algorithm but some updates are confirmed officially like “March 2019 Core Update” but there were many updates which are not confirmed such as December 15th 2018. So from till now Google has not confirmed any core update today but who knows.

Search Engine Monitoring Tools Tracking Google Algorithm Update:

MozCast:

SERP Metrics:

Algoroo:

Advanced Web Rankings:

AccuRanker:

RankRanger:

Cognitive SEO:

SEMRush:

I will suggest to all SEOs, Webmasters and Site Owners that keep monitor your daily traffic in Google Analytics and manually check your Keywords Ranking. If you see any changes please share it here.

Also Read: 

Google Search Ranking Algorithm Update On 1st April

After launched new extension for desktop and mobile devices, Bing Webmaster Guidelines are going to update said by Frederic Dubut who works as web ranking and quality project manager at Bing. He tweeted on July 30 and asked that “SEO friends! I’m kicking off an effort to refresh our Bing Webmaster Guidelines, both the spirit and the letter. Any shady tactics you think are not penalized enough? Any feedback on the document itself? ”

In Frederic Dubut’s tweet, he is specifically asking to SEOs and Webmasters that what are the “shady tactics” that they think should be more strictly penalized. If Bing receives a strong response regarding a specific topic, they will include in the Bing Webmaster Guidelines that could reflect in its ranking algorithm. You can read the current webmaster guidelines OR you can respond him on his tweet with your thoughts.

I think it’s a great opportunity for Search Engine Optimization Experts to participate in shaping the rules that govern Bing’s crawling, indexing and ranking by asking the company to publicly address areas of concern and disseminate up-to-date best practices. Forum discussion at Twitter.

Bing Ads Launched New Extension for Desktop and Mobile Devices

After added several new features in the keyword planner tool, now once again Google has updated Keyword Planner to show the most relevant keyword ideas based on the seed keyword. This latest update is announced to help users can research new keyword ideas, get bid estimates, and add to their Search marketing campaigns.

Jane Kim who is Product Manager at Google Ads wrote in the blog post that “To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword.”

Google Keyword Planner New Features:

In addition to helping you prioritize keyword ideas, Google also added two new features to give you more control over what keyword ideas show.

Website Filtering: Filter keyword ideas to only show keywords most closely related to your business (based on your website).
Brand Exclusions: Exclude keyword ideas that include brand terms.

All of these changes are enabled for English only, with other languages rolling out later this year.

Also Read: 

Google Ads Keyword Planner Upgrade With New Features

For the Fourth of July, Google Wants You To Play Baseball Game With Your Favorite Food

Google created an interactive Doodle for U.S. Independence Day. Available a day before, so you can play baseball game with surprisingly fun graphics. The latest Google Doodle allow you to play fun game, with a bunch of “food characters” including hot dog (“H-Dog”), popcorn (“Power Pop”), and a corn on the cob (“Cobbra”).

After a detailed introduction, you can play this BBQ ball game on desktop or on mobile, also you can get the chance to select your favorite food character. According to Google Doodle “Today’s interactive Doodle celebrates U.S. Independence Day with a backyard BBQ ball game—and classic American summertime snacks are stepping up to the plate for a chance to hit it out of the park!”

This newest Fourth of July Google Doodle started live at 12:00 AM ET on July 3rd, with the logo in blue dynamic letters and previewing some of the amusing characters so you can interact with. A pulsating ‘play’ button at the button-right corner launches the interactive experience.

This is a simple game that features a single button to stroke the bat, but it has to be timed right. Various hits are available with a distance stat overlaid in the case of home runs. The standard three strikes and you’re out rule applies. There is a 3D-element to the graphics, especially during the zoom out after a hit. Follow the on-screen instructions and, well, play ball against a team of peanuts while trying not to get too hungry.

The game is also available on the Google app, with the Pixel Launcher advertising it. On the two latter platforms, the Google Fourth of July Doodle is optimized for portrait orientation.

Also Read: 

Google No Longer Uses Social Profile Markup for Knowledge Panels

What is SEO (Search Engine Optimization)?

SEO, or search engine optimization, is optimizing a website for search engines and improve a business’s overall search engine rankings. Marketing companies need to take it seriously if they want to make an impression on their targeted audience.

SEO is among the very misunderstood and misinterpreted conditions in the realm of advertising. SEO’s unfair characterization for a sort of alchemy – within the last ten years, it has generated many otherwise educated business individuals to emphasis its significance as part of a great, strong marketing strategy for small, midsize, as well as big companies. Many continue to inquire why Search Engine Optimization is essential for companies.

I find SEO is a really workable advertising and marketing platform, that can bring your company more qualified prospects and clients. Moreover, research have proven that SEO can get a better ROI than conventional types of advertising like TV and print advertisements. Like any other advertising strategy, SEO is not magical, but it supplies a company visibility, branding, traffic, a high ROI, authenticity, and insight into client behaviour.

Why SEO Is Important For Your Online Business?

It drives web traffic to your website. Almost 33 percent of clicks are given to the first ranking page on a search engine, and the first five listings share over 75 percent of all clicks. This is why SEO is very important for your company.

When people seek out your services and products, you clearly wish to seem as large in the search engine ranks as you can, but the explanations for this are greater than simply because you need them to click through to your site. In reality, there’s a certain quantity of value in just appearing in search results. For example, most searchers do not just only search after, click on several sites, and be finished with that. Instead, they hunt, click on several sites, edit their search phrases, search , click on several sites, further enhance their search phrases, search , etc.

So what exactly does this mean to your company? This means that if you can always show in these search results which you’re gaining more and more mind-share with every possible customer. Odds are extremely good that they’ll gradually click through to a site, and because you always exhibited in most of their search results, they’ll trust you that much more. That brings us to another reason why SEO is essential for your company.

Search Engine Optimization Can Help To Increase Organic

Well-thought-out SEO strategies could help your brand build trust with your current and potential customers. Ranking high on search engines not only helps drive traffic to your site and promotes your business in general, but it shows potential consumers that you have a loyal fan base already established, which builds brand reputation.

Sure, alone, traffic isn’t likely to make you some money. But would you rather install your storefront on a backstreet at Davenport, Iowa or directly in the center of Times Square? All those folks walking around in Times Square night and day by themselves are not likely to make you some money, but odds are that a number of them will become your clients.

More to the point, the folks visiting your website are nearly all qualified prospects – they were looking for companies like yours once they discovered you, so that they have a need or interest in your services or products. Which brings me to another stage.

SEO Has Among The Greatest ROI In Advertising

SEO rewards your company because of its attempts at a greater speed than nearly all conventional forms of offline marketing – the exact same could be said for virtually all sorts of online advertising. The cause of this is because SEO is a inbound advertising strategy; this is, it lets you promote to individuals when they’re searching for the goods and services your company provides. You are not interrupting their favorite TV series,or simply taking up space on a web page where they’re reading a news post. Your company is showing up whenever they’re searching for companies like yours. You do not need to convince them that they want your goods or service; you merely need to convince them that you’re the ideal company to buy from.

As I already said, Search Engine Optimization can generate organic traffic to your website and monitor in Google Analytics. The information and metrics are valuable because they provide you insight to your clients: how they hunt, how they navigate, the terminology they use, the technologies they use, the area they reside in, the times they are active, the times of day they’re active, you name it. This is extremely beneficial since it can help you make more educated decisions regarding your organization and its plans, both offline and online.

SEO can get complex, and that’s where digital marketing companies like SEOBizWorld come into play. If you’re looking to get top ranking on search engines and get your name out there, don’t hesitate to give us a call.

Also Read:

SEO Strategies in 2019: How to Rank Higher in Search Results

Yesterday Google announced on Twitter that they have deprecated support for social profile markup for knowledge panels. According to Google, you can either claim your knowledge panel or let Google check out without the markup. Here is the screen shot:

You can visit the Google docs about social profile that mentioned at the top in red color text “Social profile markup for Google knowledge panel is deprecated. We now automatically discover social profiles to include in Google knowledge panels. If you’re verified as an official representative, you can suggest a change directly. Learn more at Update your Google knowledge panel.”

I think spammers can take advantage of the markup so Google decided to deprecated with it. See more details at Twitter.

Also Read: 

Google Introducing Swirl Display Ads Format With 3D Objects