Page Experience Report with More Actionable Insights

Last Year, Google announced the “page experience update” which will roll out in May 2021. The new page experience report combines Core Web Vitals signals with the existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.

Google said that “this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account.” 

What is Page Experience?

The Page Experience report offers valuable metrics, such as the percentage of URLs with good page experience, and search impressions over time, enabling you to quickly evaluate performance. You can also dig into the components of page experience signal to gain additional insights on opportunities for improvement.

In addition to launching the Page Experience Report, Google also updated the Search Performance Report to allow you to filter pages with good page experience, which helps you keep track of how these pages compared to other pages on the same site.

As part of this latest update, Google is expanding the usage of non-AMP content to power the core experience on news.google.com and in the Google News mobile apps. If you’re an AMP publisher, then follow the AMP page experience guide that offers tailored advice on how to make your AMP pages perform at their best.

According To Google: 

“Our mission is to help users find the most relevant and quality sites on the web. The goal with these updates is to highlight the best experiences and ensure that users can find the information they’re looking for.”

You can expect this update will begin to roll out in mid-June. The search giant will continue to test other ways to help identify content with a great page experience, and we’ll keep you updated when there is more to share.

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Google Product Reviews Algorithm Update

Link To Your Highlighted Text

Last year Google launched a browser extension called Link to Text Fragment. Now, Google is introducing a new feature in Chrome 90 Browser that will allow users to create a link to a section of a website that they’ve highlighted. This latest Google Chrome 90 feature is still rolling out to users and works just as the browser extension did.

According to a blog post from Google product manager Kayce Hawkins: Visit a web page, highlight the text you want to create a link to, right-click, and select “copy link to highlight.” A URL ending in a pound sign (#) is generated, which you can then share with others. When they open the link, they’ll be sent to the specific highlighted section instead of the beginning of the page.

With “Copy Link to Highlight”, you can share a URL for selected text highlighted for the recipient.

New Google Chrome 90 PDF Features

Google also added more features to make working with PDFs better: document properties, two-page view, and an updated top toolbar, which puts the most important PDF actions (zoom, jump to page, save, print, and more) within a single click. These new Google Chrome 90 features are rolling out now.

Last but not least, Google is also going to soon launch tab freezing for collapsed groups. This means when groups are collapsed (and tabs are hidden), the tabs inside use less memory and CPU, making your computer quicker. And right now, I have 11 groups collapsed with 64 tabs inside, so that’s awesome. This feature is coming soon to beta.

Google said the “copy link to highlight” feature is already available on desktop and Android devices for some users. The Google Chrome 90 feature is “coming soon” to iOS, the company added.

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Google Product Reviews Algorithm Update

Google Search Console Introducing REGEX Filter and Revamped Comparison Mode

Google Search Console launching two new features including regular expression (regex) filters and a revamped comparison mode that will help to improve the efficiency of analyzing data in the performance reports.

Now, webmasters and site owners can use Search Console to filter data by regular expression (regex), as well as utilize a revamped comparison mode that supports more than one metric. 

Find out more about these new features and how they can assist with data analysis in the Search Console Performance Reports.

REGEX Filters

Search Console Performance Reports now support REGEX (regular expressions) filters for page URLs and user queries. This will help you create the more complex query and page-based filters and answer more questions that interest them. Google explains how the addition of regex support allows site owners to capture more query data:

“For instance, let’s say your company is called ‘cats and dogs’ but is sometimes also abbreviated as ‘cats & dogs’ or even ‘c&d’. You can use a regex filter to capture all of your branded queries by defining the regex filter: cats and dogs|cats & dogs|c&d.”

To use the new regex filter, create a query or page filter, select the dropdown menu, and select Custom. For further assistance with creating regex filters, visit the help center page.

Previously, Search Console didn’t support more complex cases, such as a query containing one out of a few optional strings. But now, users could filter queries and page URLs according to three patterns: containing a string, not containing a string, and exactly matching a string.

Revamped Comparison Mode

Site owners use the comparison mode in Search Console to answer comparison-based questions. Until now, the table wouldn’t contain a comparison column with a relative difference in percentage if more than one metric was selected.

The revamped comparison mode now supports cases where more than one metric is selected. An improvement to the interface nearly doubles the area available for the data table, making it easier to view results side-by-side.

While comparison mode now allows more than one metric to be compared, only one filter at a time can be applied to those metrics. In addition, the comparison mode now supports the new regex filter for queries and pages.

These updates to Search Console are now available to all site owners.

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Google Product Reviews Algorithm Update

Google Product Reviews Algorithm is designed to better reward such content.

Today Google launched a search ranking algorithm update which is designed to reward product reviews with well-researched, in-depth content over brief product summaries. Keep in mind that this new Google Google Product Reviews Update is not a core algorithm update that affects all search results. This update only targets product reviews and currently applies to English-language search results.

According to the given statement:

“Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content. That’s why we’re improving our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”

If your website is not product-based and does not have any product reviews then you don’t need to worry about with regard to this Google Product Reviews update. But if your site has product reviews, so maybe you can see the fluctuations in daily traffic and rankings.

If you observe any sudden drop or rise in search traffic at or after April 8, so it is possible that a site was impacted by the product reviews update. Regardless of any changes in traffic, site owners should add an annotation to Google Analytics and other monitoring tools to indicate the product reviews update went live today.

What If Google Product Reviews Algorithm Update Impact Your Website?

The product reviews update focuses on providing users with content that offers insightful analysis and original research. With this update, Google Search aims to prioritize product reviews written by experts or enthusiasts who know the topic well. Site owners who believe they’ve been impacted by this Google Product Reviews Algorithm Update should look into provided guidelines on creating better content.

Try to review the content objectively and ask if your site’s product reviews:

• Express expert knowledge about products where appropriate?
• Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
• Provide quantitative measurements about how a product measures up in various categories of performance?
• Explain what sets a product apart from its competitors?
• Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
• Discuss the benefits and drawbacks of a particular product, based on research into it?
• Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
• Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
• Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

It seems like Google will pay close attention to whether a review offers information that goes beyond what the manufacturer provides. In other words, don’t go to a product page and rewrite what’s already on the web. We’ll likely learn more about this Google Product Reviews Algorithm Update over time as it continues to roll out.

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Manage Your Goold Ads Campaign with New Interface

Celebrate Ramadan The #MonthofGood

Facebook has announced a range of new tools to help users celebrate Ramadan, which will once again be impacted by COVID-19 restrictions around the world. Ramadan is a month-long celebration, which more than 2 billion people will observe around the world. And with many still unable to be physically together for the event, features on social apps take on increased significance in facilitating connection and celebration.

As per Facebook Statment:

“Last year, our community exchanged more than 20 million “Happy Ramadan” and “Celebrate Ramadan” posts and comments on Facebook, and WhatsApp video calls spiked on the first day of Eid. Despite the barriers to coming together in person, Ramadan remains a time for generosity, charity, and reflection. In 2020, people contributed twice as much to Ramadan-related fundraisers than they did in 2019 across Facebook and Instagram.”

How To Celebrate Ramadan?

Facebook has launched a new guide to help people Celebrate Ramadan, with 30 ideas for Facebook’s #MonthofGood initiative.

The #MonthofGood

Facebook will also be collaborating with creators, publishers, and NGOs throughout the month to highlight those that are making a positive impact in their communities, while Facebook’s also hosting new video content and information sessions linked into the #MonthofGood theme.

“On Facebook, UK-based director Basma Khalifa will host a video series to celebrate today’s changemakers and small businesses in the Muslim community. Also, Teen Vogue Director of Fashion and Beauty Features Tahirah Hairston will moderate a panel about modesty in Western culture and inclusion within the fashion industry.”

Facebook’s also adding themed stickers in Facebook, Instagram, and WhatsApp, along with camera effects, and new tools in Messenger and Messenger Kids.

Hopefully, as the vaccine push ramps up around the world, this will be the last year of COVID-19 impacted celebrations around the event, and next year can mark a new beginning of Celebrate Ramadan in 2021 and the #MonthofGood theme. Don’t forget to use the hashtag #MonthofGood to help build solidarity in spreading kindness.

I also wish our community a very Happy Ramadan 2021. Let’s Celebrate the Month of Good.

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Facebook Testing QR Codes Feature for Online Payments in the US

Facebook Launching A New Funds Transfer Tool in the US

According to Mac Rumors reported, Facebook is currently testing out this new QR Codes Feature for Facebook Pay, which would enable users to scan a friend or family member’s QR code, and instantly transfer funds. It could open the door for a new push, with Facebook currently experimenting with a new process that would enable users to transfer funds via personal QR codes in the app.

Facebook QR Codes Feature:

The QR code feature, similar to Venmo’s QR codes and others, will allow a user to scan a friend’s code with their smartphone’s camera to send or request money, while the sharable payment links will let you publish your payment address outside of Facebook itself.

As per Facebook given a statement to TechCrunch, “To make payments on Messenger even easier, we’ve begun testing the ability for people to use QR codes and payment links when they want to send or request money.”

The screen that displays the QR code also introduces the personalized payment URL in the format of “https://m.me/pay/UserName,” which can also be sent to others when you’re making a payment or sending a request.

The test is limited to US users at this time, but it could make payment transfers more convenient, while the newfound acceptance of QR Codes could see people more open to the option, which may, once again, pave the way for new opportunities via scannable codes.

Facebook declined to share further details about the test, including how many or what percentage of users will see the new QR code and links or when tests began and when they’ll end. It seems to all fit. We’ll have to wait and see what Facebook does with this new push.

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Facebook Analytics Will Be Not Available After June 30, 2021

Best PayPal Alternatives for Online Payments

PayPal is an American company, operating an online payment system in the majority of countries that support online money transfers and serves as an electronic alternative. But the good news is that now PayPal isn’t the only digital payment service provider in the market. Here are the top PayPal Alternatives that also offer safe and secure online payment methods.

1. Google Pay

Established: 2021
Pricing: Bank transfers and debit card activity is free. Credit cards charge 2.9% of the transaction amount.

GooglePay is also known as G-Pay is an app that offers benefits for both sellers and consumers.

Users can save credit and debit card payment information to their Google Pay accounts for quick and easy payments from virtually anywhere.

Google Pay keeps your money and private information safe with built-in authentication, transaction encryption, and fraud protection.

Google is the most reliable and highly trusted company, so users feel comfortable using GooglePay for their online payment needs. It is one of the best PayPal Alternatives.

2. Square

Established: 2009
Pricing: Each transaction is charged a 2.9% fee plus $0.30.

Square is a popular service that allows you to buy, sell and send money using any Apple or Android mobile device. With three free mobile apps — Square Register, Square Wallet, and Square Cash — Square is designed to help small businesses accept credit card payments and to help consumers transition to a cashless, cardless lifestyle. Square consider as 2nd best PayPal Alternative option for online transactions.

3. Stripe

Established: 2010
Pricing: Similar to PayPal, Stripe charges 2.9% of the transaction amount, plus $0.30.

Stripe is an online payment processing platform that allows businesses to send and receive payments over the internet.

Stripe Payments makes it easier for merchants to start and control an online business by building a set of products that could save many hours and money.

Stripe has some of the world’s best companies as their preferred payments processor such as Amazon, Shopify, Github, Yelp, Spotify, Reddit, and hundreds of top companies globally. A very well known PayPal Alternatives,

4. Payoneer

Established: 2005
Pricing: Payoneer customers make payments for free. Customer credit cards are charged 3% and virtual checks are charged 1%.

Payoneer is a cross-border payments platform that empowers businesses, online sellers, and freelancers to pay and get paid globally as easily as they do locally.

The Company offers bank transfer, prepaid, debit, and virtual card payments for businesses and individuals. Payoneer serves customers worldwide.

If users have an online account so funds can be withdrawn from banks or ATMs anywhere in the world.

5. 2CheckOut

Established: 2006
Pricing: There are three pricing plans to meet your business needs, transaction charges start at 2.9% plus $0.30.

2Checkout is an electronic payment service (merchant account alternative) founded in 2000 that allows merchants to accept online credit card payments from customers in their home country and abroad.

2Checkout supports over 45 payment methods, from standard credit/debit cards or PayPal to regional payment methods or online wallets, depending on the plan you choose.

2Checkout is another best PayPal Alternatives to fulfill online payment needs.

1. Choose The Right Option:

With ongoing technological advancements and ecommerce capabilities, there are tons of PayPal Alternatives options available to ecommerce sellers.

Whether you stick with PayPal or lean toward any of the alternatives on this list, keep in mind your ultimate goal is to provide the best user experience for your customers.

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Google Begin Testing FLoC (Federated Learning of Cohorts) in Chrome

Google announced it has begun testing FLoC, Federated Learning of Cohorts, in Chrome. Specifically, the FLoC origin trial in Chrome 89 will work on websites that don’t opt-out of it. Google said that the initial testing of FLoC is taking place with a small percentage of users in Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, Philippines, and the U.S. Google also said that it will expand to other regions as the trial expands globally.

What is FLoC?

FLoC is a method for browsers to enable interest-based advertising. It works by gathering data about a user’s browsing habits and then clustering groups of users with similar interests into cohorts. The algorithm used to develop those cohorts may look at the URLs of sites that the user visited and the content of those pages, among other factors, according to the FLoC proposal on GitHub. Information about the cohort is then shared for advertising purposes.

According to Google statement “a new piece of web technology – Federated Learning of Cohorts – will start to roll out as a developer origin trial in Chrome. Keeping in mind the importance of “and,” FLoC is a new approach to interest-based advertising that both improves privacy and gives publishers a tool they need for viable advertising business models. Federated Learning of Cohorts is still in development and we expect it to evolve based on input from the web community and learnings from this initial trial.”

Google has announced that it expects to start testing Federated Learning of Cohorts-based cohorts with advertisers beginning in Q2 of this year. There are more details on how this works over here.

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Learn tips and tricks for how to find a digital marketing job through LinkedIn.

There is no doubt that due to COVID-19, Digital Marketing Professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide.

So as a Professional Digital Marketer, I decided to dig deep and, using LinkedIn Job Search Navigator, and found that there is a big demand for digital marketing and especially Search Engine Optimizers and PPC Experts as compared to other online marketing jobs.

While there are plenty of places aside from LinkedIn that you might apply for a job or be recruited (including company job boards, classifieds, and other job listing sites), nearly every recruiter or hiring manager will check out your LinkedIn Profile at some point during the hiring process.

The Analytics Tool Is Going To Shutdown on June 30

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The announcement was secretly published in the Business Help Center post. If you navigate to “analytics.facebook.com” it will redirects users to the announcement, which said that:

“The Analytics Tool will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Analytics Tool on your desktop, click the arrow in the top-right corner of each chart or table.”

What is Facebook Analytics?

Facebook Analytics is used to collect the data from a Facebook page with data from the Facebook pixel. When the data is connected, Analytics can show a conversion path between a customer engaging with a business’s content and eventually making a purchase off of Facebook.

The company did not mention any reason for the closer of the Analytics Tool. Facebook points users to the following business tools to use after Analytics is removed:

Facebook Business Suite: Allows users to manage their Facebook and Instagram business accounts. Offers detailed insights about a business’s audience, content, and trends (but is not available to everyone).

Ads Manager: Lets businesses view, make changes, and see results for Facebook campaigns and ads.

Events Manager: Can help users set up and manage Facebook business tools like the Facebook pixel and Conversions API. Also reports on actions taken on a business’s website, app, and physical store.

While the latest news seems frightening to many marketers, Facebook has been losing momentum for quite some while. Facebook has lofty goals to make Business Suite the only interface businesses need to manage their activity on Facebook, Instagram, and Messenger.

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