A New Layout To Drive More High-Quality Calls To Your Business
Google is going to update the layout of call-only ads which will help to drive more quality leads. Now your business’s phone number will display at the top with a larger phone icon, while the name of your business and headline will show directly below your phone number.
See the comparison of new versus previous layout:
What Are Call-Only Ads?
According to Google “Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business”
As you can see in the above screenshot, the phone icon is more prominent, so it is now conformed that these ad units are call-only ads. This new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.
Google says that, in testing, the new design has had a positive impact on phone calls and conversions while keeping costs down for advertisers:
“On average, advertisers with the new design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”
Call-only ads that are already in place will be automatically switched over to the new design this week. There is no additional action needed on the part of advertisers.