What It Is, Why You Need It and How to Create It
Have you wondered how you can make blog with evergreen content consistently work for your business? Building out a strong blog is almost always a good decision for your business, as it can provide positive ripples in SEO and organic discovery.
At the core of many successful blogs is a bevy of accessible evergreen content that answers questions your customers may have all year long. With evergreen content, you can have a blog that gets backlinks, ranks for important keywords, and receives tons of organic traffic.
This will help to build a bridge that will connect deal seekers between and online retailers who wants to promote their products on Google Shopping. Learn more about these new features that retailers can start using today.
What is evergreen content?
Evergreen content is content that is continually relevant for your readers, no matter the time of year or circumstances.
Often, this content will answer some of the biggest questions people have about the industry you are in or the products and services that your business provides.
Many forms of content can be evergreen content, but some forms are more suited to it. Some common evergreen formats you may consider creating include tips, how-to guides, and reviews.
It’s important to note that not all content can be evergreen content. When writing your blog, there will occasionally be content that is specifically written to serve one exact purpose in one moment in time. It may be the announcement of an event or information about a new product line. These posts, while important in their own right, are not suited for being evergreen content, and will likely only be discovered through search during a given time period.
Why evergreen content matters?
The importance of evergreen content lies in its ability to stay fresh all year round and direct traffic to your website. A blog should serve as the top of the funnel for your business. Customers heading to Google for answers to their questions should be able to find your content.
This helps to establish expertise within your industry. As you continue to grow your blog with additional topics, more and more of your articles will start to rank, which will lead to an increase in the number of readers who find your content and begin to trust your knowledge.
This is great for SEO purposes as well, as effective evergreen content establishes authority, and labels your business as a resource.
What are the most common types of evergreen content?
Top of Funnel (TOFU)
- Blog posts
- Explainer Videos
- Product Descriptions
- Middle of Funnel (MOFU)
- Blog posts
- Case Studies
- Customer stories
- Explainer videos
- Bottom of Funnel (BOFU)
- Customer Testimonials
- White Papers
How to write evergreen content for your business?
Many people get stuck with content and aren’t sure what to write about. The easiest way to overcome this roadblock is to think about the questions that you answer the most within your business.
If you run out of common questions you experience on the job, consult Google. Type in your industry and some basic questions might appear that you can answer. You may even see blogs from competitors that already answer some of these questions. Don’t let that deter you from adding your voice to the field. By building a blog with answers to many questions, you will start to build authority.
Ask What’s Relevant
Usually, when you Google something, there is one box of text at the top of the page that displays an answer to the question being asked. Oftentimes, these answers will come from a blog post. Use this knowledge to craft your content around specific queries and topics that you think are relevant to the audience you are interested in targeting.
Regular Update for Evergreen Content
The beauty of evergreen content is that you write it once, and it lives on your site forever, as a reference for anyone who may stumble across it. While it’s true that a majority of the work has been done once the work has been published, there is still work that needs to be done to keep it working for you.